During the national conference, Ren Pingsheng also took time to deal with the affairs of the Weibo company.

Since the full acquisition of Wang Xing's team, Ren Pingsheng rented 2,000 square meters of office space in the Ideal International Building in Zhongguan Village, Haidian District, and relocated Wang Xing and his entrepreneurial team to work here.

The reason for choosing the new property office is mainly due to the fact that Zhongguancun is the most concentrated area of Yanjing Internet Company, and there are future competitors in the industry such as Xinlan and Sohu nearby, which is conducive to the future development of Wang Xing and his team.

After all, Wang Xing's team has taken Ren Pingsheng's investment and become one of Ren Pingsheng's enterprises, and the previous humble environment can no longer meet the needs of the team. What's more, Weibo is now a well-known social media product in China, and after the fight against the snow disaster and Weibo public welfare activities, Weibo has become a phenomenal product in the domestic Internet industry, both in terms of popularity and influence, it has surpassed the "school" that originally occupied the first place.

Phenomenal products, of course, must have a work environment and employee team that can match them.

Ren Pingsheng has personally completed the small goal of starting a NASDAQ-listed company, and the experience and lessons learned in the process will naturally be quickly applied to Weibo, after all, this is the most important company for him at present, and it is also the starting point for him to complete another small goal.

For the management of Weibo Company, Ren Pingsheng still only serves as the chairman of the board, responsible for the grasp of the company's overall development direction and the formulation of strategy, Wang Xing is responsible for the implementation of the company's strategic objectives and specific affairs.

Ren Pingsheng also proposed an option incentive plan early, including Wang Xing and his team, to enjoy an option incentive plan similar to "Universal Game", and the company promised to cash out the option within three years.

Out of his understanding of Wang Xing's personality and ideas, as well as his trust in the Weibo management team, Ren Pingsheng basically delegated power to Wang Xing and their team in the operation of Weibo, and he just checked the general direction.

So this visit to Weibo is the first time he has acquired this company.

Sitting in the brand-new conference room of the Ideal International Building, Ren Pingsheng listened carefully to the reports of Wang Xing and other executives.

Since the beginning of this year, Weibo's various data have achieved rapid development, the number of registered users has reached the level of 50 million, the daily number of visits is about 0 million, and the total number of hits has reached 1 billion.

In particular, the advantage of Weibo to obtain news and the latest information has greatly attracted those urban white-collar workers and citizens who care about news and pay attention to new things, so that those who were originally accustomed to watching news on Xinlan, Sohu, and Luoyi have switched to watching news on Weibo.

And the public service advertisement launched by Ren Pingsheng in this year's Spring Festival Gala has pushed the fire of Weibo hot, making the name Weibo enter thousands of households.

Of course, the sudden rise of Weibo, naturally also attracted the attention of competitors, the three major portal stations that were not very cold to social media, have begun to study Weibo and Twitter, according to Wang Xing's contacts in the circle, Xinlan, Sohu, and Luoyi are in full swing to develop Weibo products, and want to enter this field as soon as possible, sniping the development speed of Weibo, and not allowing Weibo to continue to encroach on the market and users of the three major portals.

Ren Pingsheng listened to Wang Xing's report expressionlessly, and he was mentally prepared for the entry of competitors.

Weibo, a very lethal Internet product, will inevitably attract the covetousness of other bigwigs in the industry, especially in the domestic Internet industry where plagiarism and imitation are common, once any product becomes popular, there will soon be a large number of similar products to keep up, and the first leading product will form a siege trend, and even more, the popular products on the market are completely pixel-level imitation and copying, or change the skin and face to push the market, with their own strong channels and capital, it can also prevail for a while.

In China's Internet, which is a mixture of dragons and snakes, relying on product innovation and timing alone may not necessarily lead to the final victory, Ren Pingsheng has a high degree of awareness of this, and he has also prepared the means to deal with it.

In the eyes of Weibo executives, Ren Pingsheng said slowly:

"Since the launch of Weibo, the achievements are very good, first of all, I would like to thank Mr. Wang's leadership, and thank everyone here for their efforts, especially in the fight against snow disasters and Weibo public welfare activities, we take advantage of marketing and positive response, so that Weibo has become an important tool for people across the country to obtain information and communicate with each other. ”

"However, although the current achievements are commendable, we must not be complacent, we must build on the good beginning, go to the next level, continue to accelerate the number of Weibo users and visits, continue to enrich the original content of Weibo, and continue to encourage and strengthen the interaction between Weibo bloggers. ”

Mu Rongjun of the Weibo company nodded seriously and replied:

"In terms of products, I have been leading the technical team to update and optimize, and we maintain an average of one small update per day and one big update per week, so as to make the browsing experience of Weibo better and more convenient for users. ”

Wang Xing added:

"In terms of operation, after the heavy snowstorm, Weibo public welfare actions are being normalized and routine, we have established contacts in cities above the third tier across the country, and the cooperative relationship with satellite TV and public welfare groups around the country has been well maintained, and the results in this area can be consolidated and improved. ”

Ren Pingsheng nodded and recognized the work of his subordinates.

He is confident that Weibo's team is top-notch in terms of R&D and operation.

But to push Weibo to the position that Ren Pingsheng wants to achieve, this is not something that can be done by the technical team, nor can Wang Xing do it.

Only Ren Pingsheng can do it.

Therefore, in the eyes of everyone, Ren Pingsheng glanced around and spoke.

"Weibo should strengthen its operation, enrich its content, increase its dissemination and public awareness, and rely on news event marketing and advertising alone, we must let Weibo users create their own hot spots, form their own communication heat, and drive more fans and attention to join Weibo. ”

Ren Pingsheng's statement is in line with the theory he put forward when he founded Weibo, the purpose is to attract new users through the appeal of celebrities to fans, and use the productivity of celebrities' own content to enrich the content of Weibo, so as to create a rich and interesting social network.

Everyone understands the theory, but how to implement it and how to let those celebrities and celebrities bring their own dry food to join Weibo, this is not something that Wang Xing and the Weibo team can imagine, so they invariably turn their questioning eyes to Ren Pingsheng at this moment and turn to the soul of Weibo.

Looking at the expectant gaze of his subordinates, Ren Pingsheng said in a deep voice:

"That's our goal for the next stage, to launch a big plan and build a big Weibo celebrity. ”

In front of Wang Xing's team, Ren Pingsheng spoke very specifically about the specific approach of establishing a big plan for Weibo.

"The so-called big means that P is a particularly important person. ”

"The big thing about our Weibo is not that users who can get better treatment by charging money, but users who have a greater voice in various fields and have a certain influence in society, including celebrities, celebrities, professionals, opinion leaders, and even government agencies and media departments. ”

"The fans and appeal of these people can bring great benefits to Weibo, and we must serve them well and give full play to their advantages. ”

Listening to Ren Pingsheng's explanation, Wang Xing and his team began to think deeply about the benefits that these can bring to Weibo.

Take the recent snow disaster incident as an example, although Ren Pingsheng's proposal and the "red vest" action played a good leading role, at different points in time, the participation of those large and small public figures has played a role in fueling this major event. In particular, Wang Shi, Lei Jun, Feng Yan, Pan Shiyi and others attracted by Ren Pingsheng's own connections, they not only set an example in public welfare actions, but also opened accounts on Weibo, and soon gained millions of attention.

These celebrities in different industries can indeed bring more traffic to Weibo, just like the big concept proposed by Ren Pingsheng, which is the gold mine that Weibo should excavate.

Ren Pingsheng looked at everyone's expressions and continued to elaborate on his understanding of the big plan.

"For the users of Canada, we want to give differentiated services in all aspects. It is necessary to establish a dedicated service team, listen to and feedback their needs at any time, amplify their voices on the algorithm program, and push their views to places where users can be more easily discovered, so as to attract more celebrities, use their natural influence to serve us, and attract and retain more users for us. ”

From beginning to end, Zhang Yiming, who had not spoken much, had a bright eye at this time, and took the initiative to speak:

"We can develop an algorithm program that pushes different content to different levels of users, and we can also push their Weibo to users who are more likely to be interested in them according to the category of users. ”

Ren Pingsheng thought to himself, isn't this the product logic of the popular "Daily Headlines" in the future, it seems that Zhang Yiming already has an idea in his heart. However, this algorithm program is not bad for Weibo, and this is what Ren Pingsheng needs.

Ren Pingsheng nodded at Zhang Yiming with satisfaction and agreed:

"It's a good idea, and you can go ahead and do it. ”

Wang Xing and the others have not yet noticed the subversive significance of Zhang Yiming's proposal, they know that Zhang Yiming is a technical maniac, he likes to indulge in his own procedures, and he is not interested in people and things in the outside world, and they have not paid attention to Zhang Yiming's radiant expression behind his eyes after being affirmed by Ren Pingsheng.

Wang Xing put forward his own opinion:

"A large service team needs to expand the customer service team, and this number may not be low. ”

Ren Pingsheng nodded and said:

"No problem, we will recruit people when we need to, but we have to separate the customer service with big service, unify training and strengthen skills, and build a gold medal team. ”

Wang Xing said with a sad face:

"Our team is technology-based and product-oriented, and there is a lack of management talent in this area. ”

Ren Pingsheng feels that Wang Xing's words are also reasonable, this kind of media and public relations talent is indeed the shortcoming of Weibo companies, and if this is done by unprofessional people, the effect will be greatly discounted.

However, Ren Pingsheng is not worried, he has many companies under his umbrella, and his connections are also very rich, so it is not difficult to find such a talent from the outside.

So he waved his hand and said:

"You don't have to worry about this, I'll take care of it. ”

Hearing that Ren Pingsheng would go out in person, Wang Xing nodded and said that there was no doubt.

"In addition to doing a good job in algorithms and customer service, we also need to further strengthen the design of products and highlight the unique advantages of Da. ”

After explaining the basic concept and operation methods of the big plan, Ren Pingsheng did not stop, and continued with great interest.

He simply continued to talk about the details, and expressed the functions that he thought Weibo should achieve one by one.

"Since ancient times, the appearance of clothing to distinguish different social classes is the most intuitive and effective way. In ancient times, commoners could only wear cloth clothes woven from fiber materials such as hemp, kudzu, wool and cotton, and nobles were qualified to use silk silk to make clothes red, purple, yellow and other colors were regarded as noble colors, and only the clothes of emperors and generals could be used in colors such as white and black to be regarded as cheap colors, which were the special colors of commoners and servants. ”

Ren Pingsheng's statement was vivid and vivid, many executives nodded again and again, Wang Xing was particularly serious, he listened while writing down in his notebook.

"In order to reflect the different levels of Weibo users and strengthen the special status and influence of Da, we want to launch an exclusive identity mark for Da, which can be represented by a letter and can be designed under the user's profile picture. It is clear at a glance, and at a glance you know that this is a big and weighty character. ”

Among the executives, one quipped:

"Mr. Ren, this first big should be given to you, you must be the most abundant now. ”

Ren Pingsheng laughed, not confused by this blatant sycophancy, he continued:

"Among the big users, we can also make more distinctions, if it is a film and television star, it can be represented by red, if it is a celebrity and opinion leader, if it is a celebrity and opinion leader, if it is an orange or an opinion center, if it is a government agency and media department, we can use blue to represent, and then tailor the program according to the different nature of users. ”

"For ordinary users, we want to encourage them to carry out real-name authentication, and users who have passed real-name authentication can get a mark that is one level lower than the user, but has more rights and interests than unauthenticated users, and we can use a red star to distinguish this mark. ”

Ren Pingsheng said this set and explained the design details very clearly, so that Wang Xing, a senior entrepreneur and product person, felt that it was very valuable, and everyone unanimously stated that they should implement these elements into the product as soon as possible.

But Ren Pingsheng hasn't finished speaking, he still has an idea.

"We also want to encourage them to publish original content and let them manage their followers for Weibo. We can give a big influence ranking, just like the force ranking of you, and hold a Weibo annual meeting every year, invite the top ten on the list to the scene, and praise them with the biggest pomp and the highest exposure. ”

"What we want to create is an atmosphere in which everyone admires the big, everyone pays attention to the big, and everyone strives to be big. ”

As soon as the words came out, Weibo executives were all intrigued, and they all got involved to discuss and express their ideas.

People are social animals, in every group is inseparable from the phenomenon of comparison, now Ren Pingsheng has created a ranking list for Weibo, and has given this ranking a high gold content, once this list is launched, it will definitely attract many celebrities to join Weibo, and Weibo's big plan will definitely be a hit.

After everyone's discussion came to an end, Ren Pingsheng looked at Wang Xing and said with a smile:

"I give Mr. Wang a small goal, I hope you can double the number of Weibo users within the year. How about 100 million users?"

Wang Xing's gaze behind his black-rimmed glasses remained unmoving, he thought seriously for 10 minutes, and then nodded slightly:

"No problem. ”

Except for Ren Pingsheng and Wang Xing, everyone present showed a look of surprise and joy.

Surprisingly, the bosses have set such a high goal for Weibo, and 100 million users may seem far away, incredible, but full of temptation.

Happily, Weibo's leader is ambitious, full of fighting spirit and aggressiveness, which is a necessary quality to win in the Internet industry, and he is indeed a brilliant entrepreneur, having recently led a company that was nearly a year old to the capital market.

Under the leadership of such a boss, perhaps Weibo can really achieve this seemingly impossible figure.

Thinking of their imminent involvement in this important product development process, everyone was motivated and had a sense of mission.

Looking at the performance of his subordinates excitedly participating in the discussion, Ren Pingsheng was very satisfied and very happy.

Participating in the research and development of Weibo is not only to make the company develop better, but also a special preference of Ren Pingsheng.

There's nothing more fun than starting your own business, growing a company, and finally going public on the NASDAQ.

Ren Pingsheng really likes the process of starting a business.

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