"Chairman, I can't bear this anymore, find the leader to reflect and give them sanctions. ”

Mr. Chu, the chairman of Jinmen, raised his head: "What's wrong, what's wrong?"

"Chairman, our orders in the first quarter have dropped significantly, and retail sales have also declined seriously. At first, I thought that other car companies were expanding their production capacity this year, so the surrounding cities did not purchase our Xiali. ”

"The result is not like this, but the one called Jili Automobile, who has snatched away the market that originally belonged to us. ”

"Our previous big orders were mainly for taxi purchases, and the only one that can compete with our Xiali model is the Jetta. ”

"But this year is different, that Geely car has received a lot of big orders. They also directly publicized the province, from top to bottom, unified ~~ a model, the price is much lower than ours. ”

"I found someone to take apart their car and look at it, except that the shell is not the same as ours, the engine, gearbox, chassis and so on are almost exactly the same as ours, and they are completely imitations of our products!"

Anyone who puts this thing on will be angry, the original version was defeated by the imitation, and it can laugh off other people's big teeth when it is passed out.

It's a pity that they have communicated about this, but the answer from Jili Automobile is very annoying, you can sell buns, we can't sell them?

Consumers love to buy whom, prove whose good, don't you think about how to improve your technology, let's stop selling like words?

Jinmen is very helpless here, who let them have no patents for this technology, there is really no reason for others not to sell it, at least the appearance looks like the cars of the two sides are still different.

What's even more helpless is that people's Jili cars are not only better looking than their cars, but also cheaper, with a retail price of only 79,900, and they sell for 85,000.

It's just that the retail market has been squeezed, and taxis, which are the main sales channel for the Xiali model, have now been snatched away.

In this way, the Xiali model will be scrapped if it is not good, how can they continue to tolerate it?

If he didn't win the quarrel when he went, then let the leader find the upper echelons and give an order, not to mention anything else, just get the taxi order back.

Mr. Chu took the document in the hands of his subordinates, opened it, and was startled by the data on it, why did it fall so much?

It is said that the first quarter is the most important quarter for the growth of their Xiali orders, because taxis in many places will be replaced after the year, and some will add new taxi licenses, which is different from retail.

But I never imagined that the overall sales volume increased by 30% in the first quarter of this year, but their Xiali sales fell by more than 70%, which is cool.

"I'll go to the leader and report to see if I can restrict the other party. You contact some old customers first, our selling price is reduced to 74,900, and the wholesale price is reduced in the same proportion, so we will grab the market back first. ”

Mr. Chu didn't know what else to do, and if there was a price war, they wouldn't be afraid.

The cost of a Xiali is only how much, their profit is more than 100%, and it is not a matter of reducing it by 10,000 yuan, which is just a lesson for that Geely car.

This year, the situation of China's automobile companies is relatively grim, especially because they are in one place, because a large joint venture car company has settled in Beijing.

Huaxia has signed a joint venture agreement with South Korea's Hyundai, and the two sides will each invest $1 billion to establish a joint venture car company, and the first order has been signed, which is a taxi contract in Beijing.

At that time, Jingcheng Automobile mainly produced Jeep, but now not many people like it, mainly for police procurement.

But with the rise of Japanese cars, this order will also be taken away by Sanling Pajero and Crazy Field Prado, Prado has not yet been produced in China, but it is planned to roll off the assembly line next year, and someone has already placed an order.

Of course, Tsumen Ichiki has also introduced new models this year, but they want to increase models and increase sales, but they can't watch the increase in models, the sales of the original models have plummeted, and the total sales have also declined, right?

On the same day, Mr. Chu took a car to the capital to talk to the leaders. That Geely car is too much, everyone sets the price of the car higher, and everyone can make a higher profit margin, isn't it?

……

"Wu Busheng, that's the case, that Jili Automobile Company is completely disrupting the market order, and it must be dealt with seriously!"

Wu Bushang looked at Mr. Chu: "Old Chu, you are not too young, why are you still so naïve!

"Now is the market economy, let consumers choose products to buy, do you still think it is a political axe underwriting? Your order was snatched away, I don't want to think about whether there is something wrong with you, the first reaction is to come to me to complain?"

"Let me ask you, where do you think you have taken advantage of it? You said that their car technology is imitated by you, so have you made any technological innovations over the years?"

"I heard that the salary standard of your unit is very high, and the welfare benefits are also very good, or you advocate improving the treatment of employees, including the treatment of leaders. Why can't you use profits to invest in technology research and development? That's how you are the chairman?!"

Mr. Chu was silent, he was a little unconvinced, isn't it the case that other state-owned car companies are like this? Besides, we have high profits, and we have to distribute them to the shareholders of foreign joint ventures, so in this way, our employees' salaries are much lower than those of foreign companies.

The company earns a lot of money, why can't it pay more to its employees? I didn't just give me a salary increase, what's wrong?

How simple is technology research and development, is that something that can be solved with one or two hundred million or two million? How can a technology not be one or two hundred million, or even more?

Otherwise, why did the Hyundai joint venture in Beijing invest $2 billion?

"Wu Busheng, we can't help it, we want to do technology research and development, but the talents have gone to big enterprises such as Beijing and Modu, and our geographical location in Tianjin is not advantageous. ”

"If you don't pay a high salary, how can you retain talent? If you look at other car companies, the salary is higher than ours. ”

"Get out!" Wu Bu was furious, you have a lot of reasons for this, if you really leave a talent, what are you doing when you come to me for help, and the talent can't even solve this little thing?

After Mr. Chu set up the card, Wu Buzheng looked at a document on the table. In the first quarter of this year, the sales growth of Geely Automobile was very gratifying. Moreover, the cars independently developed and produced by a private car company can be exported, and it seems necessary to talk to other car companies, not only to see the domestic market, but also to export joint venture cars to impact foreign markets.

As for the fact that Geely has become the most purchased car for taxis, he is not too surprised. The shareholders of this company are Wang Haoan, Wang Haoan's enterprises are first-class enterprises in many provinces, and those leaders will not sell this face?

Whose car is not to buy, not to mention that Geely's is also cheap. It's just that if this continues, in two years, Jili will become the overlord of domestic taxis, right?