Chapter 775: Blowing Big
Just after New Year's Day in 2002, Wang Haoan received a call from Guo Jihua.
"Mr. Wang, fortunately, the first batch of orders for 1,000 taxis has been signed, and the CIF price is 10,000 euros, which is from France. There are still a few countries that have already had intentions, and they will definitely be able to sign contracts at the end of this month, a few days late, so I didn't delay you, right?"
"Hahaha, thank you Mr. Hua for your help, don't delay. And the price is good, and the euro settlement is suitable. ”
Of course, Wang Haoan was happy, the euro was just listed and circulated on New Year's Day, and the initial base exchange rate was one euro for seven yuan, but the euro exchange rate then rose all the way, and it could rise to 8.6 at the end of the year.
Now look at 10,000 euros a car, and it has to be delivered to people's doorsteps, basically there is no profit, but if it is the second half of the year, the profit will not be low.
"It's good if there is no problem with the euro settlement, the other party asks for the supply of 500 vehicles within this month, and another 500 vehicles within three months, is there a problem?"
Guo Jihua remembered that the annual output of the Jili Automobile was only 50,000 units, and it was only 4,000 when it was full in a month, and it had to be supplied to the domestic market, so I don't know if there are enough of them now.
"No problem, we're sure we'll deliver on time. These 500 vehicles will soon be loaded onto ships. ”
Although a lot of taxi orders have been signed in China, according to the consistent urine nature of the domestic political axe organs, the procurement can only be allocated in March.
Generally speaking, few policies will be implemented at the end of the year, and they are all vigorously implemented after the New Year, replacing taxi licenses, replacing taxis, etc., the same is true.
Although Zhang Kun has signed orders for more than 10,000 taxis under his banner, they are all supplied in batches, and the time is completely in time.
The new production line is already being assembled, and the efficiency of Li Dafu's loan is quite high, and he also sees that Zhang Kun's sales are good, so he is unwilling to wait any longer.
Otherwise, if there is an order, but it cannot be supplied, the loss will not only be great, but also make him depressed.
After the New Year, the monthly output of Jili Automobile will exceed 8,000 units, although it is nothing in the world, but it can already be ranked in China.
After learning the good news, Wang Haoan informed Zhang Kun.
"Chairman, great, with this news, our domestic sales will definitely be easier. There were a few provinces that were not easy to talk about before, but now they have a big increase. ”
France has purchased it, can't it prove that our cars are of good quality?
"You arrange that this matter should be in the newspapers, on television, so that more people will know about it. At the same time, the notice is that the advertisement is ready to be filmed. ”
"Chairman, in terms of advertising, can we exaggerate a little? Don't we still have a lot of intentions, how about making people think that they have been sold if they are vague?" Zhang Kun had an idea.
As a result, not only can taxi sales increase, but retail sales can also increase a lot.
Wang Haoan thought for a while: "There is no need to exaggerate, the export of 1,000 vehicles, although the proportion is not high, but we are the export of our own brand, and we are a private car company, this data is the real first." ”
"Let people check the information, and all of us who are the first are listed, including those who have made history, and they are also emphasized. This time the advertisement is to use data to speak. ”
There are many data advertisements in previous lives, such as Xiang Piaopiao, which has been the No. 1 seller for several consecutive years, and cups can circle the earth or something.
This is to implant a concept for consumers, and our products are chosen by more consumers, so they are the best. In fact, it only means that this milk tea is easy to sell, and it cannot represent others.
The reason for selling well may be that it tastes good, or it may be because it is cheap, or it may be because the sales channel is good and the promotion is done well, which does not mean that this is the best milk tea.
The same is true for automobiles, which now account for less than 0.5 percent of the world's automobile exports, and are basically joint venture cars.
That is to say, others take technology and second-hand production lines to Huaxia to jointly produce automobiles, rely on low labor costs, etc., to achieve price advantages, and then sell them to foreign markets.
Most of these export areas are poor places in Central Asia, South America, and Africa. Most of the exports are Japanese cars, German cars, etc., and there are very few people who buy their own brands, and they are basically not exported now.
Zhang Kun's actions were very fast, and the next day, some newspapers published the news: China's first private car company exported to France, which was well received by the local people.
The article lists a variety of data, each of which ranks first in Jili Automobile, and many of them have made history, just like the leading Chinese automobile company.
How many people are excited after watching it, is this Geely car really so good? I didn't feel it before, so I plan to buy a car this year, or just look at Geely's?
……
"Old Zhou, have you read this newspaper?"
"You're talking about the news of the export of Jili automobiles, thousands, more than a thousand vehicles, they dare to write like this, what is there to brag about that export volume. ”
"All kinds of data are listed first, if you really want to list data, we can also list many Chinese first. The annual output is so small, and now only a few cars have been sold, as if they are the first in the domestic automobile industry. ”
Lao Zhou's face is disdainful, and now the news reports are becoming more and more able to blow.
"Lao Zhou, haven't you noticed that after reading this news, you think this Geely Automobile is very powerful? At least you remember the brand of Jili Automobile, right? This is like an advertisement. ”
Ad?
Lao Zhou suddenly thought, yes, this seems to be really an advertisement, the person who wrote this report is very powerful, mixed some data into the news report, and kept repeating the words of Jili Automobile, he remembered it after reading it anyway.
"They did this advertisement, and they notified our advertising department, and we did the same. Lao Zhou commanded.
While the two were talking, the secretary knocked on the door and came in: "Chairman, please watch TV, Zhejiang Provincial Station, now it is an interview with Li Dafu, general manager of Jili Automobile." ”
Lao Zhou picked up the remote control casually, turned on the TV, and broadcast it to Zhejiang Provincial Station.
"We have not only exported to France, but also several countries in Europe have orders under negotiation, and we are just missing the last details...... As a private car company, we also have the obligation to lead Huaxia's automobile companies to go out and lead Huaxia's independent automobile brands to develop and grow......"
Lao Zhou slapped the table, what is this called, you are a small factory that produces thousands of units a month, and the cars you sell are still so cheap, leading Huaxia Automobile Enterprises one by one, who gave you the courage to say such things?
"Xiao Liu. Lao Zhou stopped the secretary, "We will also find a way to send a piece of news up, get some detailed data of our Modu car, vague places, blow it to me!"
Poor four said
Happy holidays to all of you