New Year, January, South, heavy snowfall.

The whole country is still shrouded in the cold brought by the low temperature, in a five-star hotel in Jincheng, Longxi Province, Ren Pingsheng opened the Weibo page he created himself, logged in to the account named @Ren Pingsheng reserved by Wang Xing for him, and began to write his first Weibo since his rebirth.

......

The next day, on the third day of the continuous low temperature weather, the leaders in the field of domestic Twitter social media, the users who had just changed their name to "Weibo", got up in the morning, washed up, went out to take the bus and subway, walked into the office with the breakfast bought on the road, opened the computer browser, clicked on the "" this website, or habitually clicked on the old version "" This website, will quickly enter the new version of the "Weibo" product interface.

The first thing Weibo users saw after logging in was that a horizontal advertisement appeared on the homepage of the always concise and bright Weibo product, the advertising picture was a blank white snow, a green train was trapped in the middle of the snow, on the right was a passenger waiting to go home with a large bag of luggage, and on the left was a pair of sisters and brothers holding hands in the snow and looking forward to the faces.

The whole picture is based on the people and things that appear in this heavy snowfall, and the elements on the picture are very real, very vivid and lively, which fully reflects people's helplessness and sadness in the face of this sudden heavy snowfall, which makes people unable to take their eyes off it, and also makes people understand how serious what is happening around them at a glance.

In the center of this pattern, the main title is written in warm red italics: "Heavy snow is ruthless, people have love", and below is written in a few smaller Song characters: "Watch and help each other, let love go home, and act together with Weibo to fight the heavy snow disaster".

This title is concise and clear, making people understand the meaning at a glance, and at the same time, the sentence "Heavy snow is ruthless and people have affection" is very vivid and catchy, and people can't help but want to read it, "Watch and help each other, let love go home, and act together with Weibo to fight the heavy snow disaster" points out the next direction of action, and people can't help but want to click on the title to see how to act next.

As soon as the image and caption appeared, Bian immediately attracted the attention and clicks of Weibo users, and in less than five minutes, the top ad reached 200,000 clicks, which is very remarkable for Weibo with a total of more than 1 million users.

From the timing of the appearance of the pinned advertisement, to the writing of the text title, and even the selection and design of the background image, it proves that the organizer behind it has a deep understanding of the living habits of Internet users and the white-collar class in China's cities.

......

Each user who clicks on the pinned ad will first see a page with a sky blue border on a letterhead page with a very simple proposal written in black on a white background. It reads as follows:

"Help each other, let love go home" - a proposal to fight against the snowstorm together with Weibo

Dear friends,

This winter, our country was hit by a rare widespread blizzard. Transportation has been blocked, urban facilities have been destroyed, people's lives have been greatly affected, and the losses caused by the snow disaster are incalculable.

The most worrying thing is that those passengers who are trapped at the station and on the road due to heavy snow, the reason why they are trapped on the road is because they need to go home, their loved ones are waiting at home, and their relatives are watching.

In the face of disaster, no one is a lonely snowflake.

Our fellow citizens are suffering, and it is up to us to lend a hand. In the face of snow disasters, we must take active action to build a solid and warm warm current with love. Help each other and let love come home.

Here, Weibo advocates for everyone to actively participate in the action. Go out of your home to deliver food and drinking water to passengers stranded on the way to the station, get on a private car and ride with strangers in the neighborhood and on the way, and sign up to participate in public welfare volunteer activities organized by Weibo across the country.

And don't forget, forward this Weibo @Everyone You Know to everyone who knows you, and follow @Fight against Snow Disaster, and complete the above steps to receive a Weibo medal for "Fighting Snow Disaster".

In the fight against the snow disaster, Weibo will act with you.

Proposer:

Ren Pingsheng (Chairman of Weibo)

Wang Xing (CEO of Weibo)

.......

This proposal is concise and sincere, not only pointing out the objects that need to be rescued most in the heavy snow, but also thoughtfully pointing out ways and means to help others, and also contains a deep humanistic and human care, which soon moved the Weibo users who are mainly urban white-collar workers, and they have completed the three steps of @, forwarding and following in accordance with the suggestions given in the proposal, and according to their own abilities and conditions, they have taken action to participate in the public welfare activities organized by Weibo.

Bloggers have commented:

"It's a good thing to say that when one side is in trouble, all sides will support, which is a traditional Chinese virtue, and we must also exert our strength in the fight against snow disasters. ”

"Our Weibo users are all highly qualified groups, and at this critical juncture, we must stand up. ”

There are many bloggers who are proud of the platform they are in, especially those old users who have switched from Fanfu.

"Weibo is so awesome that we can respond faster than the three major portals. ”

"It's a very well-written letter, very much in the style of a big company. ”

There are also some bloggers who praise the author of this proposal, most of them have never heard of who the chairman of the Weibo company is, Ren Pingsheng has always kept a very low profile in the media, so one of the most asked questions by bloggers that day is:

"Who is Ren Pingsheng?"

"Why is he the chairman of Weibo, and what is his origin?"

Some people in the financial circle think that Ren Pingsheng is here.

"This Ren Pingsheng is the chairman of the game company that took a huge amount of financing at the end of last year, right?"

"What, he still has a company and a huge amount of financing?"

"$600 million, classmate. His company was valued at $4 billion before it went public, which is about as expensive as Shengda. ”

There are also some bloggers in the online game circle, and bloggers who have played "Ideal World", also jumped out at this time and got closer to Ren Pingsheng.

"Yes, yes, yes, his company is called Universal Games, a very awesome game company. ”

"I also played "Ideal World", which was developed by this Ren Pingsheng's company, the game is very fun, and I support Boss Ren. ”

""Ideal World" is a rare game that does not sell props, a conscientious company, a conscientious boss, and indeed does good deeds. ”

Netizens have a lot of discussions, all in all, for Weibo and the company's chairman Ren Pingsheng, the vast majority of people have a supportive and positive attitude.

Everyone agreed that Ren Pingsheng was able to establish two such successful companies in a short period of time, and he must be a very awesome person.

Such an awesome character, everyone must pay attention to a wave, everyone has such an idea, and soon the account @Ren Pingsheng has gained millions of fans, and suddenly became one of the top players on Weibo.

......

But this is only one of the ancillary effects of this proposal, and it is the attention of all Weibo users who really pay attention to the problem of snow disasters.

At 10 o'clock in the morning of the same day, this proposal and the @Fight against Snow Disaster that issued the proposal received more than a million retweets and @,@对抗雪灾这个账号也收到了百万人的关注, and at the same time, the number is still growing.

Weibo users are mainly white-collar office class, they all have a certain economic ability, generally have a high level of education, they have been concerned about the snow disaster that occurred in China, but there were not too many channels to participate in the discussion of this matter, when Weibo issued a proposal and public welfare activities, these people are discussing on Weibo, and at the same time continue to recommend Weibo to colleagues and friends, which really attracted more new users to join Weibo and participate in Weibo discussions.

In the Weibo company in Yanjing City, in order to work overtime for a day and a night today, the Weibo employees are excited and happy to see the background data of Weibo continue to climb upwards and walk out of a steep upward curve.

Thinking of this, everyone admires the proposal letter of the chairman and CEO, and praises them for writing too well and writing too well.

However, Wang Xing, who has always been upright, waved his hand to everyone and said very seriously: "I didn't participate in this proposal, this was sent to me by the chairman last night, and the whole text was created by him, so I added a name." ”

After Wang Xing said this, Weibo employees were shocked.

They originally thought that such a high-level proposal should come from Wang Xing, who is known as "a literary and artistic youth among entrepreneurs", but they didn't expect it to be written by Mr. Ren.

This is really unexpected by everyone, it turns out that Mr. Ren, who talks about business, marketing, and human nature, is still a master of writing, and he is not inferior to Wang Xing in this regard.

Everyone was curious.

This Mr. Ren, what else is there that he hasn't used?

。 Sogou