Ren Pingsheng quickly proved that the curiosity of Weibo employees was not without reason.

Far away in Jincheng, Longxi Province, he used his computer in the hotel to send the second Weibo of the @Ren Pingsheng account.

This Weibo is much shorter than the proposal, and reads:

"Help each other and let love come home. Not only do we need to encourage and appeal on Weibo, but we also hope that everyone can get out of the house and help those in need around you. In order to allow more people to be helped, I suggest that Weibo volunteers show their identities and show the public welfare logo that belongs to Weibo users, so that everyone can find Weibo volunteers around them in a timely and effective manner and ask them for help. To this end, Weibo and @Hanhai Municipal Party Committee Propaganda Department @Hanhai Charity Foundation launched the 'Weibo Volunteer' red vest, as long as you have received the 'Fight against the Snow Disaster' medal, you can use this medal to receive a red vest from the nearby newsstand and convenience store to fight the snow disaster together. ”

Accompanying this Weibo post is a photo of a female volunteer wearing a red vest, which not only has the logo of Weibo, but also has the words "Watch and help, let love go home" and "Weibo public welfare volunteer".

In the photo, the female volunteer in the red vest does not see the avatar, but she has a long body, a slender waist and two long legs, and looks like a young girl with a good figure. Only Ren Pingsheng knows that this model is Gao Yuanyuan, including the red vest was also designed by her. Moreover, Gao Yuanyuan also contacted the Propaganda Department of the Hanhai Municipal Party Committee and the Hanhai Charity Foundation in accordance with Ren Pingsheng's ideas, and cooperated with Weibo to launch this red vest.

@任平生的第二条微博刚已发出, it was reposted by many old Weibo users and opinion leaders, including @汪兴, and with the many fans that his proposal has gained, this second Weibo quickly became the most popular Weibo after the proposal.

Users who read this Weibo were very surprised.

The medal system launched by Weibo has been well received by many Weibo users, who are proud to be able to hang a medal of "fighting the snow disaster" under their account, and show off to their friends as proof of participation in public welfare and love.

And Ren Pingsheng launched the "Weibo public welfare red vest", and the medal system has risen to a higher level, everyone not only wants the virtual medal of Weibo, but also wants to have a unique reality medal, the launch of the "red vest", the combination of Weibo online products and offline public welfare activities, forming a good pattern of online and offline interaction, which is the application of O2O in another field.

Driven by curiosity and vanity, Weibo users in Hanhai City were the luckiest because the operation was launched by their local government, and they walked out of their homes and onto the streets of Hanhai City, to the nearby newsstands and convenience stores, and sure enough, they found the familiar red vests, and everyone put on the red vests and walked out into the streets, proudly displaying their identities as Weibo public welfare volunteers in the eyes of everyone.

Soon, the red vest became a scene on the streets of Hanhai City.

When some Weibo users saw the red vest, they immediately remembered the relevant Weibo they had read, and tried to ask for help from the red vest, and sure enough, they received the friendly help of Weibo public welfare volunteers, who posted their experiences on Weibo, which further promoted the popularity of this topic;

There are also some people who have never used Weibo, they are curious to ask what the red vest is, and they also get the help of Weibo public welfare volunteers, so as to understand the role of Weibo in this public welfare activity, and they also want to log on to Weibo to see what Weibo is with such a big appeal.

Fortunately, Wang Xing and others have already had experience in dealing with this situation in the era of "intranet", and the Weibo company after Ren Pingsheng's capital injection also has sufficient funds to provide servers, so the rapidly growing user base has not caused too much pressure on the operation of Weibo.

......

At the same time, Hanhai Satellite TV, Hanhai Morning Post, Hanhai Radio and other media in the city have released news reports on the "Weibo Red Vest", which not only introduced the origin and function of the "Red Vest" in detail, but also interviewed Gao Yuanyuan, the planner of this public welfare volunteer activity, Gao Yuanyuan, the head of the Comprehensive Section of the Hanhai Civilization Office.

Tied in a long ponytail and with a plain face, Gao Yuanyuan smiled brightly, wearing a long white down jacket and UGG boots covered with a red vest, and talked eloquently in the TV camera.

"The Municipal Party Committee and the Municipal Government attach great importance to the impact of low temperature disasters on the lives of citizens, in order to ...... The city leaders led by him went to the front line to guide disaster relief. The Propaganda Department of the Municipal Party Committee and the Municipal Civilization Office actively responded to the call and jointly launched the Red Vest Action with Weibo Company. I hope that everyone will give full play to the spirit of "one party is in trouble, all parties will support", go out of the house, put on a vest, show their identity, and help each other. Help each other, let love go home, Weibo is in action. ”

After saying this passionate declaration, Gao Yuanyuan stretched out her slender white hands and compared a heart shape on her chest, which and her dignified and beautiful face quickly spread to every household through TV screens and major media, becoming a household name.

And the photo of Gao Yuanyuan comparing her heart to the camera quickly detonated on Weibo.

Gao Yuanyuan's appearance itself is very high, coupled with her dignified and elegant temperament, as well as the cute posture of her hands to the heart, so that this photo quickly attracted the attention of the majority of Weibo users, on the male-dominated Chinese Internet, beautiful girls have always attracted the greatest attention, coupled with the lofty reason of public welfare volunteer activities, making Gao Yuanyuan and her photo the third hottest topic on Weibo at present, second only to the proposal and Ren Pingsheng's Weibo.

I don't know if it was that blogger who first proposed the mention of "Bixin Girl", which quickly spread on Weibo.

The title of "Girl with Hearts" is both appropriate and vivid, which is very in line with the needs of Internet communication, and it is catchy to read, and has been forwarded and commented by many bloggers. Some bloggers who entered Weibo later did not participate in the previous discussion, and they all asked who is the "Heart Girl"?

When they saw the photos of Gao Yuanyuan and the red vest, they were all shocked by Gao Yuanyuan's appearance and temperament, and they all joined in the upsurge of forwarding "Heart Girl".

Weibo netizens actively forwarded and participated, while talking about "Girl with Heart".

"Such a beautiful girl with a kind heart, it's so beautiful. ”

"Yes, it's so beautiful without makeup, it's much better than those stars. ”

"Is this girl from Hanhai, Hanhai girls are very temperamental. ”

"Beautiful, smart, capable, and young, such a good girl, it's really rare. ”

In these comments, the vast majority of those boasting about Gao Yuanyuan are there, but there are also a few bloggers with dark psychology who are yin and yang on the side

"The propaganda department of Hanhai City spends so much effort to promote a little girl, there must be some ulterior deal behind it......

"This girl looks like she hasn't graduated from college for a long time, she became a section chief at a young age, and her background is definitely not ordinary......"

"That is, in today's society, there is no backstage, how can it be your turn to show your face, how can it be your turn to be promoted. ”

These personal attacks and hidden arrows were quickly provoked by a counterattack from bloggers with a strong sense of justice.

"People are young, beautiful, and capable, and they are naturally promoted quickly, so what's so sour. ”

"If you don't have the ability to do it, you like to belittle the efforts of others, which is a typical Loser mentality, and people with this mentality will never succeed. ”

"Even if the little girl has some background, but people are really doing practical things and doing good deeds, can't you look at others with a sunny attitude?"

Although these opposing views have caused a controversy, the power of the "red vest" operation is insignificant in comparison to the fact that the "red vest" operation is too high and has more support from bloggers.

In addition, the symbol of "Girl with Heart" is inherently very infectious and communicative, coupled with the natural protective effect of Gao Yuanyuan's female identity, so the attacker does not dare to be too presumptuous, and in front of enthusiastic and righteous bloggers, he always seems to be short of breath.

At the same time, the adjusted microblog mechanism in Ren Pingsheng has also had an effect, and the new Weibo has added comments and retweets to the mechanism design, so that the comments of those attackers cannot be spread in large quantities.

Under the communication mechanism of the new Weibo, whether it is for or criticizing Gao Yuanyuan's remarks, most of them will remain under the original blogger's microblog in the form of comments, and the bloggers who oppose them will not forward their remarks.

In this situation, those slanderous and belittling remarks about Gao Yuanyuan were quickly overshadowed, and the power of praising and praising Gao Yuanyuan was fully exerted, and soon Weibo was full of remarks supporting and affirming Gao Yuanyuan.

Therefore, this controversy over Gao Yuanyuan's identity soon ended with a big victory in support of the "Heart Girl".

Those users who have been silenced are a little unhappy, but they are helpless.

At this time, the public opinion of the whole society is paying attention to the snow disaster, and the "red vest" and "the girl with a heart" have become an element of the main theme, and at this time, opposing the main theme will inevitably attract a lot of attacks from all walks of life, which is very unwise.

Therefore, the photos of "Red Vest" and "Heart Girl" spread quickly on Weibo, so that the account @高媛媛, which had only posted one photo, instantly gained hundreds of thousands of attention.

In this cold winter, the "Bixin Girl" wearing a "red vest" has unexpectedly become the most beautiful scenery on the Chinese Internet.

。 m.