Even if an avid movie fan is asked what the definition of film placement is, he may not be able to explain it clearly.

But if you want to give an example, it is estimated that many people may say that mobile phones, computers, three squirrels, Baicaotang or Jian Nanchun, Audi, Yili milk and so on in such and such movies and TV series.

Not only film critics, but even ordinary audiences are quite dramatic when they watch these things, the quality of the movie is not high, and these things affect the mood, it's just speechless!

Brands are still chasing all kinds of movies and TV series, but as the recipient of this information, they have gradually reached the limit of patience.

To put it simply, except for manufacturers, no one likes to implant movies, and even film production companies and film directors don't like this form. But unfortunately, product placement has been around since the year the film was born.

Now under the influence of Southern Metropolis Daily, netizens' grievances finally have a place to vent!

"What do we spend time and time to go to the cinema and buy tickets to see? Is it product placement?"

"Why are netizens so demanding now? When you go to the movies with your sister, do you care about the details of the advertisement? I'm afraid that the drunkard has long been not in the bar!"

"It's not that you don't allow product placement in movies, but you have to use it appropriately. Where is this implantation, it is obviously an interstitial advertisement, and it is not integrated with the plot. ”

"Is it to add some advertising to the movie, or is it to add a movie to the advertisement? What kind of movie is this Sherlock, and is it being released at this time?"

"Are there any film and television works that don't have product placement these days?

In Zhang Chu's view, this seems to be nothing to discuss, after all, film advertising placement is not a crime, it only depends on whether it is done well or not, and it seems that the modern films in the cinema are the result of implantation failure.

Successful advertising placement will not disgust the audience, it is generally based on the soft transplantation of the movie, will not appear abruptly, and through creative settings, it is in line with the positioning of its own products, and can effectively interact with the plot, actors, and even the audience, which requires the creative wisdom of the filmmaker!

It's a pity that when he entered the cinema with Wei Wenlin and the sleepy Fu Deyu, he finally completely understood the meaning of Southern Metropolis Daily.

This is a hot-blooded action movie, with a hint of the main theme, the advertising placement in "GSR Action" is so eye-catching, it's hard to imagine how crazy "Super Love Saint" will be!

He seriously doubts that these two films can make back the cost by advertising placement, especially since the latter's small investment involves countless brands.

"My mom, I feel like I'm on Mango Satellite TV, one ad after another, and TM appears endlessly!" Wei Xiaopang couldn't help but complain, a good movie was disrupted by these advertisements, so that his attention couldn't be concentrated at all.

At the end of the show, the rest of the people in the movie theater also complained, and even Fu Deyu, who fell asleep directly in the second half, remembered the advertisement, but it was just a bad impression!

"Now not only domestic movies and television, but also Hollywood movies are all commercials. I really can't live without advertising. ”

"It's really rare and weird, yesterday I watched Super Love Saint and then looked at this, it was a clear stream, it's not wrong to say that it's an annual advertising blockbuster, and there's probably nothing left after the ads are removed. ”

"Why is this scene in the movie? Such a big advertisement is erected by the river, and it is used on the side of the hospital road!"

"From top to bottom, from eating to drinking, everything is an advertisement, and I can't wait to have the brand name all over my body. ”

"Forget it, I'd better go back and see Detective Sherlock wash his eyes. ”

"What's that?"

……

Zhang Chu and the others did not take the elevator, but walked down the escalator layer by layer.

The feedback from these viewers made him vigilant, and he pondered that he would have to talk to the producers and directors of "Psychological Crime" after the Spring Festival.

That movie is also a modern theme, and if it is also shrouded in advertising, it is estimated that it will become a huge black spot!

It's just that he doesn't have a high say in the movie "Psychological Crime", because the role of the original author is probably the least status in domestic film and television production.

Authors like Zhang Chu, who are famous and don't worry about the way, are slightly better, and after the adaptation rights of many authors' works are sold, there is no way to adapt their works into four different ones.

Wei Xiaopang asked curiously, "Brother Chu, what are you sighing so decently?"

"I'm thinking about "Psychological Crime", if there are so many advertisements at that time, I guess I will have to strangle myself to death. ”

Zhang Chu said depressedly, he also has a little box office dividend, and the higher the box office, the better.

"It's useless to worry, it's better to have fun for a few days, anyway, when everyone mentions movies, the first thing to scold is the actors, then the director, then the production company, the original author is generally fine, after all, everyone has been sympathetic to you for a long time, destroy the original book, you are a victim!"

Wei Xiaopang's comfort did not make Zhang Chu's heart feel a little better, Zhang Chu only blamed himself for not being an investor, if he invested in the film, whether it was implanted or not, how to implant it had to listen to himself!

Where is the need to be so troublesome now, it's just that the water in the film and television industry is too deep.

Don't say that Zhang Chu has no money now, even if he has money, he will be cheated and have no underwear. How many coal bosses confidently waved their checks to enter the film and television industry, but in the end, they didn't leave the industry one by one?

After Fu Deyu slept in the cinema screening room for almost an hour and a half, he finally came back to life in full blood at this time, he patted Zhang Chu on the shoulder, and said with a smile: "The Internet is ridiculing you as if you are a public enemy in the entertainment industry, the media and netizens are criticizing advertising placement, but there is no implantation in your "Detective Sherlock", I am worried that I can't find such a moral model." ”

"Tsk, use Sherlock to critique the rest of the films. Wei Xiaopang laughed very unkindly, "I really doubt that this is your company doing publicity and promotion, and directly pushed this TV series to the fire rack to roast." I guess the rest of the film and television companies hate you to death!"

Zhang Chu shrugged his shoulders and retorted: "I don't carry this pot, I want to carry it on the BBC." What's the matter with me, the author? The producer doesn't implant ads, is it still what I asked? Master, I'm going home to write, and I don't have time to play with this group of people. If you have the ability, you can ban Shenxia on a global scale. ”

"New book, are you writing a new book again?" Wei Xiaopang's eyes lit up, he was now the first to get the moon near the water, and every time Zhang Chu's new book was seen before the rest of the readers.

"I haven't started writing yet, the new book is called "Sou Shen Ji", I'll show you after I write it, I'm not in a hurry now. ”