When the boring Spring Festival Gala was broadcast on the land of China, when the crackling of thousands of households, the Lunar New Year came as scheduled.

In the past few days, Zhang Chu's family has had a full New Year's flavor, and Zhang Chu feels as if he has gained two pounds when he comes back.

Recently, he has prepared the preparations for "Sou Shen Ji", ready to give himself a day off on the first day of the new year, and then start to get busy.

Since most of the relatives in the family are in Longxi Town, Zhang Chu has saved a lot of time to visit relatives this year, after all, the daily turnover of Hanlinxuan Bookstore has remained at more than 100,000 yuan in the past few days, which is very gratifying.

Only Mrs. Lin is a little depressed, this year's eldest grandson is so competitive, not only the top student in the college entrance examination, but also a writer, there are so many achievements that can be displayed but can't tell others, it's a waste!

And Jiangcheng is also a lot deserted with the arrival of the New Year, many people in the city have returned to the surrounding cities for the New Year, only a few core business districts are still crowded, but she doesn't like to go shopping.

Going out with matcha every day is probably her happiest time, even if matcha is not afraid of heaven and earth, but it is also afraid of her ancestors.

As for Zhang Chu, he was asked by Wei Xiaopang and others to go to the movies together, and the popularity of the movie theater on the first day of the Lunar New Year exceeded anyone's imagination.

The attendance rate of any movie is more than seventy or eighty percent, and some popular films even sell out the seats in the first row!

Wei Xiaopang has been in the city for the New Year, he looked at the seat on the mobile phone ticketing software and was dumbfounded, "It's only afternoon, why is everyone crowded together?"

"Stop talking nonsense, let's see if you can get a ticket. Zhang Chu urged, not only the cinema is crowded, but the shopping malls next to it are also overcrowded.

Fu Deyu yawned, last night at home with his cousins fighting landlords until the early hours of the morning, went to the cemetery early in the morning to burn incense to his grandparents, and now the whole person is sleepy.

He leaned against the railing on the side, as if he didn't have any strength, and then he asked in hindsight: "Brother, what movie are we watching today?"

"We plan to watch "Jinshajiang Action", and I heard that it is very enthusiastic and beautiful. If you can't buy a ticket, just go ahead and watch "Little Demon King" or "Super Love Saint"!"

The tickets with a slightly better location were booked early, and it was very difficult to book tickets on the spot, Zhang Chu couldn't help but say: "You can buy the next one, let's find a place to sit down and rest, just so that Fu Deyu can wake up and fall asleep, so as not to snore in the movie theater." ”

Wei Xiaopang pointed to the café not far from the movie theater and said, "Let's go sit over there, we can drink some coffee to wake up if we have wireless." I bought the show at 2:50, and it will be more than 40 minutes before it starts!"

The three of them slowly walked towards the café, and there were indeed many people in the café over there, not only young couples, but even older single young men and young women who were brought on blind dates by their parents.

Fu Deyu was probably possessed by the god of sleep, and as soon as he sat down just now, he fell asleep on the table before he even ordered the order, leaving Wei Xiaopang and Zhang Chu looking at each other.

"Otherwise, let's leave him alone here later, and wake him up after we finish watching the movie. ”

Zhang Chu couldn't help but laugh and propose, it's really not good to destroy other people's dreams.

Wei Xiaopang agreed, "Let's see later, if he doesn't wake up, just tell the boss and help take care of it." Now let's play Glory of Kings?"

"Forget it, you play by yourself, I'll see> Zhang Chu's love for games has dropped greatly now, and he wants to see if there is anything new recently.

Probably there are too many people in the mall, whether it is with data traffic or wireless network, it is very stuck, even if it is a refresh of the micro-blog, you have to wait for half a day.

He originally wanted to go to Weibo to say Happy New Year to his readers and fans, but it turned out that many @ his own accounts were from the same news.

So Zhang Chu clicked in to check it out, and found that this was actually a long Weibo blog published by Southern Metropolis Daily, which talked about himself!

And this is not simple, because it is a thank you letter, a thank you letter from a film critic!

"It's a ghost, I didn't make a movie, and the critics thanked me for what I did......" Zhang Chu had an inexplicable feeling.

Because it seems that this head-up is written to Sherlock Holmes, and it seems that he came by the way.

[Dear Mr. Sherlock Holmes,

Hello, I am writing this time to thank you for one thing. I've always been troubled by product placement ads in film and television, especially in recent years, when they have become more and more explicit and untouched.

When those big product logos appear on the TV or the big screen, I can't see the rest of the things, which seriously affects my enjoyment of these movies and TV shows.

As an avid film and TV fan, you can imagine my pain. Although I am extremely disgusted by this, it is absolutely unacceptable to give up the film and television programs I love.

Just like in this year's Spring Festival films, even costume mythological movies have invisible advertising placement, not to mention modern romance or comedy movies......]

After watching it all the way, Zhang Chu finally understood that this is actually using "Sherlock" to satirize various urban emotional dramas on movies or TV sets such as "Super Love Saint" and "Jinsha River Operation" that are being released today.

Because in most movies and TV series, what directors are best at is advertising mobile phones when they show the status of those mobile phones texting, dialing, and answering calls.

Not only can the audience see the text on the mobile phone, but also let the mobile phone brand appear in front of the audience without exposure.

After all, this is a plot need, not a deliberate advertisement!

But in "Sherlock", when Watson and Sherlock were sending text messages on their mobile phones, those words appeared in the air very elegantly, and it was really amazing that the text messages appeared in such a way.

Nowadays, netizens have a magical ability, the mobile phone is dazzling, the model is left in the heart, it is easy to pay attention to the protagonist's mobile phone, to see whether it is Apple or Huawei or Samsung, which model is it and so on.

The focus on the plot is relatively weakened!

Inside Shenxia, the scene where the big group of reporters receive text messages looks very interesting.

Of course, it's certainly unrealistic to completely resist ad placement, but it's much better than drinking Yili milk on a spaceship or chatting with Earth headquarters on QQ video.

These implants are too blunt and embarrassing, and this movie review has also resonated with many netizens!