Ren Pingsheng soon met Liu Qiangxi, and the two made an appointment to have a meal together.

The place of eating was chosen by Liu Qiangxi, and the location was a Lu restaurant near Yinfeng Building in Haidian District, which was very close to the National People's University, and the Yinfeng Building was also very close to the People's University.

This is the first time Ren Pingsheng has seen this future e-commerce giant, at this time Liu Qiangxi is in his early thirties, wearing a coffee-colored suit, a corduroy white shirt, no tie, and black leather shoes are shiny.

He has a baby face that is easy to create illusions, his sideburns are a little white, his belly is a little protruding, his two eyebrows are very thick, especially a pair of eyes are very energetic, and when he opens his mouth, his voice and emphasis are in stark contrast to that face.

Although he has been in Beijing for many years, Liu Qiangxi's Mandarin still has an obvious Jiangbei accent, but his speech is very market-like, opening and closing his mouth "brother" and "friendship...... If it weren't for his obvious facial features and figure, just with this tone, Ren Pingsheng would really regard him as a northeasterner.

The decoration of this restaurant is relatively old-fashioned, but the taste of the dishes is very good, there are home-cooked braised pork, boiled dried shreds, celery fried fragrant dried and braised fish pieces, Liu Qiangxi is very attentive to Ren Pingsheng to introduce the dishes, especially the braised fish pieces, it is said that the grass carp is fished out of Gaoyou Lake, loaded and sent to Yanjing on the same day, slaughtered on the same day, and it takes 1 hour to make.

Ren Pingsheng tasted it, Liu Qiangxi didn't say nonsense, this fish is really delicious and delicious, he sighed:

"Mr. Liu, you are very knowledgeable about food and understand life very well. ”

Liu Qiangxi laughed and said:

"I can't help it, I was used to being poor before the age of 18, I couldn't eat meat once or twice a year, and I was hungry when I was young. Don't hide it from Mr. Ren, brother, I know that after I went to college, I realized that in addition to corn and sweet potatoes, there are so many delicious things. ”

Liu Qiangxi while eating, while frequently persuading wine, he himself brought two bottles of Moutai over, saying that it was bought from the winery at a high price, the wine is indeed very fragrant, Liu Qiangxi's amount of wine is also very good, Ren Pingsheng chatted with him while drinking.

Liu Qiangxi's words are very strong, most of the time he is talking, and Ren Pingsheng is listening.

Liu Qiangxi talked about his past without concealing it, his parents were very ordinary farmers, and they were admitted to Renmin University completely by their own efforts, but the family couldn't even afford the travel expenses to Yanjing, or the villagers helped him to make up the travel expenses, and those villagers who couldn't afford the travel expenses had to give the eggs at home to the Liu family and let him take them to eat on the road.

"I can't take a chicken to Yanjing, but I can take eggs. ”

Liu Qiangxi recalled this history with a sincere smile on his face.

"In the first week of my stay in Yenching, I ate eggs every day, and it was the best thing I have ever tasted in my life. ”

Liu Qiangxi: The local flavor revealed in his words can easily leave a sincere and simple impression.

But Ren Pingsheng knows very well that a child born in a Jiangbei peasant family can work hard all the way to the pinnacle of world-class wealth, and it is by no means possible to rely on sincerity and simplicity.

Liu Qiangxi is a very smart person, which can be verified not only from the fact that he can be admitted to the top 10 elite universities in China, but also from his speech and demeanor.

In the media reports of the previous life, although Liu Qiangxi's family was poor, his family was a wealthy shipowner before the founding of the People's Republic of China, running shipping business along the Yangtze River and the Beijing-Hangzhou Grand Canal, although the wealth accumulated by these businesses has not been passed down, but the tradition of doing business has been passed on to Liu Qiangxi through the words of his grandparents and parents, and he has also instilled in him the idea that no matter how rich you once was, but if you offend the interests of most people, you will lose everything.

This lesson is still firmly engraved in Liu Qiangxi's heart even now

With the lessons of his ancestors, although Liu Qiangxi has made small achievements through his own struggles, he still talks about his humble background and his poor and difficult life in the past, with the aim of creating a grassroots and civilian identity symbol. The simplicity of his superficial temperament makes it easy for those who come into contact with him to let their guard down, make them recognize his struggles even more, and even admire his abilities.

Ren Pingsheng also knows that Liu Qiangxi's grassroots identity symbol can also be applied to the marketing and promotion of Jingxi in the future, because there is an ideological consciousness of "hating the rich" in China's thousands of years of tradition, and the vast majority of people are very disgusted with the rich and the luxurious life and elite style represented by the rich, and they appreciate the civilian and grassroots successful people even more.

The grassroots symbol created by Liu Qiangxi early resonates with the hearts of the largest and largest civilian class in China, and can impress these people with the same background and struggle mentality, so Liu Qiangxi paid more and more attention to creating a personal image in the later period, and promoted Jingxi through his own image, which can be regarded as one of the pioneers of marketing through personality in the Internet industry.

Of course, Liu Qiangxi at this time has not realized this, what he shows in front of Ren Pingsheng is just an interpersonal skill that he has accumulated over the years.

Liu Qiangxi talked about how he came up with the idea of starting a business, he was admitted to Renmin University majoring in sociology, but the curriculum of this major is actually very simple, Liu Qiangxi used his free time to learn programming, and worked part-time for other companies. coincided with the comprehensive shift to a market economy in 1992, and computer engineers were in short supply in the whole society, so Liu Qiangxi earned his first pot of gold.

"I also bought a 'Big Brother' at that time, which cost me 10,000 yuan, and his grandmother's land is about the size of a brick, hey, but it really pulls the wind out of it. I also built a new house for my parents in the countryside. ”

Talking about his entrepreneurial journey, Liu Qiangxi's face showed a very excited look, and his chatterbox was endless as soon as he opened it.

"When I was about to graduate, I took down a restaurant in front of the people's congress, which was my first business venture, and it quickly failed. ”

Liu Qiangxi shook his head and said with a wry smile of sarcasm:

The cashier had a relationship with the chef, and they were calculating how to get money from me, and then all the employees started to cheat me on money,"

The failure of this business obviously left a deep impression on him, and Liu Qiangxi analyzed it like this:

"It was all my fault, because I was a student at the time, I didn't have any management skills or means, and I almost never did it myself in a restaurant. “

"Put the rats in the warehouse, they will definitely steal food, this is the cat's problem, it should be kept an eye on it all the time. ”

"Therefore, since I opened a store in Zhongguan Village, I must manage my own business, and I have to check every project by myself, so that I can sleep well and not let the rats spoil things. ”

Liu Qiangxi took a sip of the liquor in the cup, he narrowed his eyes slightly, and said with a smile:

"My drinking volume is also cultivated from here. Doing business in China is inseparable from relationships. In the past, the company was small, and if you didn't come forward to socialize, you offended people. Now that the company is bigger, I still have to socialize in person, because if I don't show up, others will think that I have offended me, but it is not good. ”

Ren Pingsheng listened to Liu Qiangxi's story with a smile on his face, for Jingxi and Liu Qiangxi, he had already mastered a lot of information through media reports in his previous life, and this meeting, in addition to confirming his memories of his previous life, he wanted to grasp this person's habits through face-to-face conversations, so as to ensure that his investment would not go wrong.

Although it was only the time of a meal, Ren Pingsheng already had a simple assessment of Liu Qiangxi.

Liu Qiangxi's person is complicated, Jiangbei, where he was born, is a region that straddles the border between the north and the south, which makes him have both the bold and outgoing side of the northerners and the shrewd and calculating side of the southerners. The experience of graduating from the Department of Sociology of the National People's University made him keen to participate in public issues, and the experience of his grandparents in business made him very politically sensitive and better at protecting himself at different times.

Half of his body is produced in the simplicity of the Jiangbei countryside, and the other half has been contaminated with the atmosphere of Yanjing, this complex aspect makes him like a fish in water in this changing era, he is now like a carp about to jump the dragon gate, just need someone to push him behind.

At this point in time in his previous life, Xu Xin of Tomorrow Capital gave Liu Qiangxi $20 million in the first round of investment to help him complete this leap.

And in this life, it will be Shunwei Foundation and Ren Pingsheng who will play this role.

。 Sogou