Chapter 261: Chongguang is ARM's number one customer

After the two parties reached a verbal agreement on the transfer of shares, Buchanan paid more attention to Chongguang, feeling that this is a company with excellent profitability and a super customer of ARM.

Who would have thought that a Chinese mainland company would be able to invest $5 million, let alone invest in a company with low profits and delicate prospects like ARM.

You must know that ARM also planned to conduct a new share issuance at the beginning of the year to raise part of the R&D funds, but it found a number of capital groups before and after, but the results were all in vain.

Now that everyone knows that ARM is struggling to survive, it is completely impossible to revive its strength on PC processors, and what fool would be willing to jump into this fire pit? Isn't that throwing money in vain? So ARM finally had to give up and dismiss the idea of issuing new shares. After all, even if the new equity of ARM is purchased, it is impossible to change the shareholding structure of ARM, Chairman Buchanan and several major shareholders of the board of directors firmly control the company, even Apple, which owns 35% of the shares of ARM, has nothing to say in the board of directors and cannot interfere in the company's operation.

Buchanan thought to himself that the reason why he agreed to sell 49.3 percent of his shares to Italy's Olivia in '85 was because he and several other British directors controlled more than 50 percent of the shares together and still controlled the company's operations.

If Olivier transfers the remaining shares to Chongguang this time, it will have no impact on the controlling position of himself and other directors.

Taking a step back, if Olivia refuses to transfer its equity, then in order to win over Chongguang, ARM can even restart the plan to issue new shares, which can lock Chongguang firmly in its own camp.

However, after the share capital is expanded, the equity of himself and several other shareholders will be diluted, and it will be impossible to maintain absolute control of the company.

However, this problem is also very easy to solve, and when the time comes, it will be good to try to persuade Chongguang to use financial investment to buy shares, as long as Chongguang agrees to take Class B shares that have no voting rights and only the right to dividends, so that there is no risk that Chongguang and Apple and Olivier will join forces to control the board of directors, although this risk is very low, but it has to be guarded against.

The scheming Buchanan thought it through, and after some careful consideration, he felt that it was a good thing to bring Chongguang who was interested in investing in ARM into ARM. After the previous sales statistics of the CMP1J1 chip and the check with Chongguang, ARM executives were very pleased to find that Chongguang had received more than 4 million orders at the COMDEX exhibition, and the sales situation could be described as hot! It is expected that before June next year, the chip will complete the cumulative production plan of up to 7 million pieces, and all sales orders will be delivered to customers before June next year to complete the transaction.

ARM's statistical data after market research and the sales information provided by Chongguang itself have been checked, which is consistent, Chongguang has no fraud, the cumulative contract amount of 7 million pieces, the highest market price of CMP1J1 chip is 60 US dollars, the lowest is 45 US dollars, and the average selling price is about 50 US dollars or more!

In this way, the copyright charged by ARM, which is equivalent to 1% of the price of the chip, is very valuable! By June next year, ARM will be able to collect at least $3.5 million! If you add the $650,000 paid by Chongguang for the architecture, core, instruction set, development tools, and post-licensing fees for the successful chip design, then Chongguang will contribute more than $4 million in profits to ARM in less than a year!

Buchanan sighed in his heart and thought: "If you can successfully use ARM's core processor core technology to design application-level embedded chips, and can achieve 7 million astronomical sales and provide more than $4 million in profits a year, ARM is now the only one in the world! Such a customer is definitely ARM's most valuable asset! Since this precious customer has been caught by my ARM, it must not be given to others! If there are a few more such customers, how can ARM still have losses and financial difficulties!" Then you're really rich!"

Hu Yiting saw Buchanan staring at the mountains in the distance, looking intently, and said in his heart, I don't know what this old man is thinking, could it be that the outside of the Great Wall is so beautiful? But why do I feel that the distant mountains look like a hunchbacked old man after looking at them for a long time?

Hu Yiting is very eager to get a stake in ARM, he knows that in 2010, Apple's crying for $10 billion to buy ARM was also rejected, and later ARM's market value rose to more than $30 billion. If Chongguang becomes a shareholder of ARM, the return on this investment will be 100 times higher in the future.

"Mr. Buchanan, I'm still a little worried about Olivier rejecting our acquisition. ”

Buchanan retracted his thoughts floating in the distant mountains, and said resolutely: "It's very unlikely, if I and the other directors insist, Oliverdi has no reason to refuse, and besides, they are in financial difficulties now."

If Olivia is really clinging to this part of the stake, I can try to help you figure out a way from Apple, which has been cold to ARM since their Newton PDA plan with ARM failed, and I guess they will be interested in selling at least some of their stake.

If Apple doesn't agree, then I assure you that ARM will issue about $5 million to Chongguang through a private placement of new shares, but in this case, these shares must be Class B shares, that is, they have no voting rights. ”

Hu Yiting frowned and thought for a while: "The third option is not good, this is too insulting." ”

Buchanan saw that Hu Yiting's face was uncertain, and hurriedly smiled: "This possibility is very small, you should rest assured, after I return to the UK after Christmas, I will try my best to promote the transfer of Olivier's equity, for the sake of insurance, I will also contact Apple at the same time to see if they have any intention of selling equity." ”

After getting Buchanan's assurance, Hu Yiting relieved himself, in fact, he felt in his heart that even if he could get Class B equity, he would be very satisfied, but it was not a good thing to show weakness at the beginning, which was tantamount to exposing his bottom line. Business negotiation is so ruthless, once you expose your bottom line, others will insist on your bottom line as a benchmark and make harsh demands.

In order not to be too careful, and to make Buchanan take Chongguang's requirements seriously, Hu Yiting pretended to be relaxed and reminded intentionally or unintentionally: "At this COMDEX exhibition, we not only got DEC's Alpha architecture and instruction set authorization, but also MIPS architecture and instruction set authorization, which gave us a lot of choice in product development. You must know that the ARM core is really not strong enough in terms of computing power, which has brought us a big delay in the development of the follow-up product of the CMP1J1 chip, that is, the DVD decoding chip, which makes me very annoyed. ”

Buchanan was a little uneasy when he heard this, and his voice was a little higher: "Don't worry, Hu, I assure you, the V4 core under design will definitely meet your needs, you don't need to start from scratch, and you don't need to invest in the seemingly powerful but difficult to develop architecture of Alpha, you know, that's a programmer's nightmare." The architecture of MIPS is even more nonsense, if you integrate their architecture, the chip will be hot like a bake, and then your customers will have to install a cooling fan on the VCD player to ensure the stability of the electrical appliances for a long time, but who can stand the noise? Those customers who buy a DVD player and plan to enjoy a home theater are very picky! In addition to the sound of the speaker, it is impossible to accept a buzzing device.

Hu Yiting knew that Buchanan was deliberately belittling his opponent, but the Alpha structure was indeed too powerful. Although the MIPS core consumes more power, it is never necessary to maintain 100% peak processing power when used on DVD, and it will not turn the DVD player into an oven, as Buchanan said.

Hu Yiting deliberately made things difficult for Buchanan and said: "Actually, I can still use the simplest way, that is, to find a 486 core embedded, and it is estimated that the patent fee paid to Intel is 1% to 2% of the chip price, so that I can even effortlessly design a keyboard interface or mouse interface for DVD players."

Buchanan said angrily: "God, how can you have such a thought, a greedy monster like Intel, no one should cooperate with them, and besides, who would want a DVD with a keyboard and mouse! If you really have this kind of weird idea, ARM's V4 core can also be realized! This version is very powerful, I promise you!" V4 has been integrated with DEC's STRONG-ARM instruction set architecture, which is a qualitative leap in performance compared to V3, with it, you can whimsically design a keyboard interface or mouse interface for DVD players!

This time we have brought the main information of the V4 core that you asked Harold, especially the full IP design of the ATRONG-ARM instruction set, you can start the pre-research immediately, I promise, Cambridge headquarters will never hold you back, at the latest in the second half of next year, the V4 core will be fully developed, maybe in early 97 we will be able to use the ARM-V4 core ARM9 processor design. ”

Hu Yiting saw that Buchanan was a little anxious, thinking that his goal had been achieved, so he relieved himself and said: "Okay, I hope to be able to maintain cooperation with ARM forever, after all, our previous cooperation was perfect." ”

Buchanan breathed a sigh of relief and smiled, "Yes, it's perfect. After speaking, he secretly wiped his sweat.