Chapter 150: Site Selection
For the effect of his own herbal tea, Guan Xiaojun knows better than anyone else, Guan Zizai lives a long life, and it is estimated that it is also related to this tea, in the last life, Guan Hongda has been dead for many years at this age, but now he is still in good spirits, to say that it has nothing to do with this herbal tea, Guan Xiaojun himself does not believe it.
Compared with Guan Yunshan's construction company and supermarket, Guan Xiaojun values the market prospect of his own herbal tea the most.
Construction companies can develop into real estate companies in the future, and supermarkets can be chain companies in the future, but even if these enterprises develop greatly, they may not be able to continue forever.
Only this herbal tea drink has a lot to develop, and if it is done well, it can lay a family industry that can be passed on for a hundred years for future generations.
Guan Xiaojun began to think about future generations at such an age, if this was known, he would definitely not be able to laugh straight, this kind of thinking is often produced after the age of forty, ordinary people, before the age of thirty or forty, basically do not think about the afterlife, and people who are forty or fifty years old may not think about what will happen after a hundred years.
But Guan Xiaojun has been a human being for two lifetimes, and his mental age is almost in his fifties at this time.
If you want to do a good job and become bigger and stronger, the name is very important. Why did Guan Xiaojun call the name of his supermarket Carrefour when he opened his own supermarket? Isn't it because the name is easy to remember and has a kind of blessing connotation? People feel good about this name when they see it, and they can basically remember it after reading it once.
So when opening the supermarket, Guan Xiaojun said that he wanted to grab the name of the supermarket, and he also asked Guan Yunshan to design the trademark of the supermarket, which is actually a red "Fu" character in a seal style, with a festive taste, and it is inherently likable.
With his preemptive registration, if the French Carrefour supermarket wants to enter China in the future, it will need to make another name, as for what it will develop, it depends on the future management philosophy and cost.
The opening of this supermarket, Guan Xiaojun has bothered so much, the future of his own herbal tea, Guan Xiaojun naturally cares more, the words "Guan Zizai herbal tea" are the names of herbal tea that Guan Xiaojun has thought of many years ago, and he will do it in the future, so he will do it, as for the trademark, he doesn't have to think about it at all, just use the avatar of Guan Zizai's old man.
What trademark is more convincing than the avatar of a centenarian? This herbal tea is handed down by his old man's family, his age is placed here, and with the image of kind eyebrows, it will inherently make people have a sense of convincing, and this herbal tea is defined by Guan Xiaojun as a health drink, so that the psychological impact on customers is very strong.
He will guide consumers to subconsciously feel that the reason why the old man lives so long is because of drinking herbal tea.
And there is another point, Guan Zizai's name is homophonic with the three words "Guan Zizai", murmuring no great compassion Guanyin Bodhisattva, also called Guanzi Bodhisattva, as soon as the Chinese mention her, they will naturally give birth to a bodhisattva image of great compassion, making this herbal tea with a Buddha-like aura, making people subconsciously feel safe and reliable.
As far as Guan Xiaojun is concerned, the words "Guan Zizai Herbal Tea" are better than the names of all domestic beverages, and this name alone is not easy.
Therefore, when Guan Hongda asked the name of herbal tea, Guan Xiaojun said almost without thinking, "Guan Zizai three words."
Guan Hongda was stunned for a moment, "Using the name of the master?
In today's era, it is still in the concept of "for the venerable", no one has ever dared to call the name of their elders in person, and it is rare to hear someone name the goods by name.
At this time, the Chinese people had an inexplicable resistance to goods named after human lives, and it was not until many years later that this strange psychology slowly dissipated.
Seeing that Guan Hongda was a little resistant, Guan Xiaojun said: "Call and ask the grandfather soon? If he agrees, what are we embarrassed about?"
Guan Hongda nodded, "That's okay! As long as the master agrees, everything is easy to say!"
Call Guan Yunshan at the moment and ask Guan Yunshan to ask Guan Zizai's attitude, and the next day, when he asked Guan Yunshan again, Guan Zizai's words were passed over by Guan Yunshan, "It's no problem to name herbal tea after the master, but the master said that if this brand is registered, it must be done well and in place, and it can't weaken the prestige of our old Guan family." If he doesn't do it loudly, he can't afford to lose this person!"
Guan Hongda said: "Step by step, I will definitely not dare to disappoint the master!"
With Guan Zizai's consent, Guan Hongda no longer has any psychological burden, although he feels that it is a bit awkward to name the herbal tea after the first grandfather, but it is really difficult to get a more suitable name than this, Guan Yang, Guan Shanhu and Guan Yunshan in his hometown can't think of a better name, so after comparing for a long time, he can only use Guan Xiaojun's suggestion.
Since you want to register a brand, then the company must be registered, Guan Hongda stayed in Quancheng for a few days, returned home and began to work on this matter, ran for more than half a month, after a series of procedures such as capital verification and registration, "Guan Zizai Health Drink Co., Ltd." was finally successfully registered.
After that, we began to prepare for the site selection and introduction of equipment.
The Yunze area is not a suitable place to open tea drinks, Guan Hongda thought twice, and wanted to install the factory in the southern tea-producing area, which can reduce a lot of costs, after all, Hedong Province is not a place to produce tea.
But was vetoed by Guan Xiaojun, Guan Xiaojun, as a later generation, is also a bit of a knowledgeable person, knowing that many people think that Hedong Province is not a place to produce tea, in fact, in several coastal cities in Hedong Province, when the south tea moved north, there has long been the habit of planting tea trees, and Richeng green tea is famous throughout the country, accounting for a large proportion of the entire China's tea production.
Guan Zizai passed on the herbal tea recipe to Guan Xiaojun, green tea has the formula of green tea, and black tea has the process of black tea, although the black tea production in Hedong Province is not good, but green tea is very famous.
Your own beverage factory can be located in the tea production base of Richeng, so that you can save a lot of manpower and material resources without leaving the province, and because you don't go out of the province, at least there will be no communication barriers in communication, and you can also find acquaintances, and it is easy to take root.
Wait until the product is bigger, and then consider opening the factory to the south is not too late, otherwise, people are soft-spoken, the strength is weak, and it is best not to run too far.
In this era, regional protection and the xenophobia of the local people are extremely strong, and if you want to do sales, you can set up offices all over the country, but if you want to open a factory, it is better to open it close to home and have a good relationship with people.