After dealing with the official business of Universal Games, Ren Pingsheng next transferred to YY Voice Company to continue to understand the progress of its enterprises.

During this period of time, the development speed of YY voice has slowed down a little, although 65% of the online game companies in the market have been signed, and the YY voice technology has been embedded in the top ten online games in the market, but the online game market is so big, YY is still facing the competition of happy voice, and can get the current share, YY company has made great efforts, and it is basically impossible to continue to improve in this aspect.

Up to now, the number of registered users of YY voice has reached the level of 80 million, and it has become the natural king of the online voice market, but this number of registered users does not truthfully reflect the real business status of YY voice, because according to the requirements of Ren Pingsheng's establishment of a unified account system, the accounts of YY voice, "Ideal World" and Weibo, the three Internet companies under Ren Pingsheng, have been opened.

At the same time that users register one of the products of YY Voice, "Ideal World" and Weibo, they will also be opened accounts for the other two products at the same time, so a large number of these users are users of "Ideal World" or Weibo, although they also occasionally use YY Voice, but after all, they are not the main users of this product.

According to the data provided by YY voice background, the daily active volume of this software is about 20 million people, although it is not as popular as Weibo, but it is also a heavyweight Internet software.

However, behind these data, it shows that YY voice is in a difficult situation to make profits.

In order to cultivate and occupy the market, YY voice and the major online games are free of charge, and they can not charge the majority of ordinary users, at present, YY voice can only charge a certain fee by providing VIP services to some users, as well as through the sticker advertising in the software to obtain a small amount of advertising fees. But these revenues are a drop in the bucket compared to the human resources spent on software development, and the IDC and bandwidth expenditures necessary to ensure user experience.

Ren Pingsheng since he bought YY voice this company for more than a year,The company has been in a state of loss,In 2007, it lost 20 million yuan a year,At present, the loss is still expanding,If it weren't for the 50 million yuan interest-free loan support provided by Wanyou Games,YY voice really can't even pay salaries。

However, although Ren Pingsheng has enough capital to support YY's voice loss-making operation, loss is not a thing to be encouraged, and Ren Pingsheng is not in a hurry to push YY to the capital market at present, so the top priority is to make YY have the ability to self-hematopoiesis.

Therefore, after listening to the report of Cao Bin, general manager of YY Voice, Ren Pingsheng asked the management team the following questions:

"How can we turn around the company's current losses?"

In the face of Ren Pingsheng's questioning, Cao Bin showed a confused look on his face, he is a good hand at technology research and development, but marketing is not his specialty.

So Cao Bin thought for three minutes before he spoke:

"I'm thinking about whether to enter the online education market and hire some famous teachers to teach so that I can provide services for fees, or enter the business conference field and provide online video and teleconferencing services for small and medium-sized enterprises. ”

Ren Pingsheng nodded approvingly at him, but as soon as he opened his mouth, he pointed out the problem with Cao Bin's thoughts:

"Online education is a pseudo demand, because the essence of education is face-to-face teaching, you have to ask a stranger thousands of miles away to pay for a famous teacher you have never met, how likely is it? Therefore, what you say is not reliable, or it does not have the conditions for large-scale promotion at present. ”

Cao Bin was told by Ren Pingsheng that his previous ideas were too simplistic, and if he really invested in these two markets, it is estimated that the money he made is not enough to promote the cost. Scratching at his hair with some anxiety, he asked:

"Mr. Ren, what do you say, I'm out of line. ”

Ren Pingsheng was not in a hurry or impatient, calmly patted Cao Bin's shoulder, and asked:

"What is the most in China?"

Cao Bin thought for a while and said:

"The most people. ”

Ren Pingsheng nodded and said:

"More people is an advantage, population is wealth, we YY has tens of millions of daily active users in hand, you can make money from them, there is no need to go far. ”

Cao Bin frowned and asked:

"But how to make money from existing users, and it is impossible to charge them, as soon as they are charged, they will run to competitors, and there is no way to sell virtual props like Tengxun, which is really difficult." ”

Ren Pingsheng gently tapped the table with his middle knuckle and said slowly:

"Whether it's difficult or not, the key depends on whether you have the psychology of Chinese users. The habits of Internet users in China are very different from those in other places, they are not in the habit of buying genuine copies, and they do not like to pay for the services they want. ”

Cao Bin nodded while listening, obviously what Ren Pingsheng said was a common problem in this industry.

"However, there is one thing that Chinese Internet users are not comparable to elsewhere, and they have a strong desire to compete and compare, which is the comparison mentality that they usually belong to. Everyone wants to be stronger than others, wants others to worship themselves, and wants to be the focus of everyone, which provides a way for Internet products to be charged. ”

Ren Pingsheng spoke slowly, Cao Bin gradually understood the logic of the boss, and he began to keep up with Ren Pingsheng's thinking rhythm, echoing:

Tengxun's QQ show, red diamond, and blue diamond take advantage of the user's comparison mentality, and let some people pay to show that they are different. ”

Due to historical and economic reasons, Chinese Internet users have been lacking the habit of paying for services, which makes many foreign Internet giants very unaccustomed to in China, but it has also given birth to Chinese-style Internet charging logic, and Tengxun is ahead of many enterprises in this regard.

Ren Pingsheng nodded and said:

"The same is true for free online games, you see that so many users are free to play, but as long as you spend in the game, you can get better weapons and equipment than others, you can take advantage of each other's PK, you can trample others under your feet, and get the happiness of being sought after and admired. This kind of happiness is the charging logic of domestic Internet applications. ”

The more Cao Bin listened, the more he felt that this Mr. Ren was too unfathomable, from the mentality of Chinese Internet users to the charging logic of free online games, which were interlocking and advancing layer by layer, with strong persuasive power, he showed a thoughtful look in his eyes and asked:

"Our users mainly use YY to communicate, how can we make them form an atmosphere of comparison?"

Ren Pingsheng smiled slightly:

"Live. ”

"Live?"

Cao Bin's eyes were full of doubt, because the word sounded very unfamiliar to his ears.

But it doesn't matter, Ren Pingsheng quickly gave an explanation:

"We provide a platform to attract or invite some users with acting talent or appearance to live broadcast on the platform, and other users can watch these live programs for free through our platform, and then sell virtual props to some users with a comparison mentality, this business model is called live broadcast. ”

The more Cao Bin listened, the more curious he became, because the concept of live broadcast was still very new at this point in time.

The concept of live broadcast originated in South Korea, around 2005, a number of Korean websites began to explore online live video chat, and through some beautiful female users in front of the video live program to attract users, due to the national conditions and laws, the domestic Internet industry has not paid attention to the needs of users in this regard, only 918, five rooms and other companies on this road to try, user influence and popularity are not large.

"What programs can be broadcast on these live broadcasts, and what can be used to ensure that users can watch them?"

Cao Bin continued to ask.

Ren Pingsheng spread his hands and said with a smile:

"More than 80% of China's Internet users are men, and the vast majority of them are young single men, what do they lack most?"

Cao Bin's eyes lit up and blurted out:

"Woman!"

"That's right. ”

Ren Pingsheng slapped the table, stood up and said:

"Why is the keyword 'beauty' the most searched in the Internet search engine, why the female characters in various online games are sought after and preferential treatment by male users, and why the attention and fans of beautiful women on Weibo remain high, there is only one reason, male instinct. ”

"Liking beautiful women is a common trait of all men. But not everyone has the talent, money and ability to come into contact with beauties, or have an intimate relationship with them. ”

"But what can't be done in real life, we can make them meet in a virtual network. ”

"That's why live streaming is possible. ”

From the idea of the platform, to the mastery of the psychology of user comparison, to the general needs of Internet men, Cao Bin was completely persuaded by Ren Pingsheng's idea, this Mr. Ren knows human nature too well, and understands the darkest part of human nature too well.

Only by being able to grasp the psychology of users can we win a place in the business society.

Ren Pingsheng's words undoubtedly pointed out a bright avenue to YY's voice groping in the dark, and Cao Bin had already vaguely seen the gold on both sides of this bright avenue.

He said excitedly:

"YY users and online game users have a large degree of overlap, most of these players are single young men, except for online games, there is no other social space, and no matter how beautiful the female characters in online games are, they can't be compared with real beauties, so as long as we launch real beauty online live video for users, we will definitely be able to attract many users to watch. ”

Ren Pingsheng was very satisfied with Cao Bin's comprehension, and he continued:

"After we build the platform, we also have to design a series of virtual environments and virtual props to stimulate those powerful local tyrants to come and consume. For example, virtual products such as sports cars, luxury cars, villas, and mansions, if the local tyrants are particularly interested in which anchor, or want to please the anchor, they can spend money to buy these props, and then the anchor's screen will appear corresponding vibration, popularity, applause, cheers and other effects to encourage the local tyrants, and the platform will also remind the anchor to make corresponding actions to give back to the local tyrants. ”

"The local tyrants not only won the favor of the beautiful anchors, but also showed their faces in front of other free users, which created an environment where no one has me, and I am weak and I am strong, in this environment, the vanity of the local tyrants has been greatly satisfied, and other free users can see the beauties without spending money, although the beauties will not give them the treatment of the tyrants, but they are already very satisfied. ”

Cao Bin quickly understood the logic of this product design, and he nodded and said:

"It's similar to a nightclub, rich tyrants spend money to order songs, and the singer will read the name of the tyrant on the spot after singing the song to express his gratitude, and the tyrant continues to spend money, if he spends a lot of money, the singer will personally thank the tyrant in person, or go out to eat and play with the tyrant, as long as the tyrant has the heart and money, sooner or later he will get the singer to bed. ”

The more Ren Pingsheng listened, the more relieved he became, this Cao Bin really knew how to do it, and he could understand it at one point.

He patted Cao Bin's shoulder with a smile and said with a smile:

"It seems that you are also a veteran player. ”

Cao Bin showed a look on his face that you know, and said with a smile:

"Men, it's all the same. ”

The two looked at each other, and they couldn't help but laugh.

The live broadcast model proposed by Ren Pingsheng today is the business model of the live broadcast platform software such as the movie show, flower banana, cat tooth, and shrimp fighting that became popular in later generations, attracting the audience through the online live broadcast of the beautiful anchor, and then inducing the local tyrant to consume through various props and the language actions of the beautiful anchor, and then making a profit from the sale of virtual props, but Ren Pingsheng advanced it several years earlier.

From today, YY has embarked on the road of live broadcast platform, seizing the layout of the Internet interactive entertainment industry, and in a few years, live broadcast will develop into a huge industry.

And all of this is in Ren Pingsheng's grasp.

。 Sogou