At the Weibo headquarters in Yanjing City, Ren Pingsheng invited a few business friends who have been criticized in the online media recently to discuss with them how to deal with them.

Wang Shi, Ma Yun, and Pan Shiyi are rare to sit together, although they are suitable for each other to be leaders in their respective industries, but at the same time, they are also public figures and opinion leaders with a large number of fans on the Internet, and they are highly recognized in the hearts of the people (especially netizens).

It's just that in the past two days, these three people have been a little tormented, and they are all a little restless.

Because in the wave of donations for earthquake relief, these three people were criticized by public opinion because of the amount of donations or improper remarks, not only were they nicknamed Wang 10 yuan, Pan 11 yuan, Ma 1 yuan, etc., and some people even summarized them as the "three scum" in the business world.

Among them, Wang Shi is of course the target with the most concentrated firepower, because of two unconsidered Weibo remarks, Wang Shi angered the vast majority of netizens, almost to the point of "people can be killed".

The four people who usually get together sit together, talking about the current trend of public opinion, and they all sigh.

Wang Shi's face was gray, his beard was scumbag, and he seemed to have aged several years overnight, and he sighed:

In 2003, I stepped down from the position of general manager and founded the Wanke Public Welfare Foundation. How is it that overnight, the image of the public suddenly becomes that of a stingy and heinous person?"

Wang Shi's words were full of feelings of loneliness and isolation, and he was obviously a little dissatisfied with what he had encountered, feeling that netizens had misunderstood what he meant.

Ma Yun shook his head, with a helpless expression on his face, and said:

"The so-called 1 yuan remark on the Internet is completely misinformation. That's my old words in an interview in 2006, what I mean: I hope the society will not make the threshold of charity too high, do not regard charity and love as the patent of the rich, the country's 1.3 billion people, ordinary people only need to donate 1 yuan a day, the accumulation is much more than the rich donate tens of millions at a time. Advocating donating 1 yuan is actually advocating for more people to carry forward their love. ”

Pan Shiyi said with a wry smile:

"No unwarranted disaster, no unjustified disaster, I just saw that Mr. Wang was misunderstood, and I helped a few words on the side, why did I become a big bad person. ”

Ren Pingsheng, who gathered these three people together, quietly listened to the complaints and justifications of the three people, and then spoke:

"Three brothers, I don't necessarily agree with or oppose your views, but I think you all made the same mistake. ”

Looking at Ren Pingsheng, Wang Shi's brows furrowed, and he didn't look very convinced on his face; Ma Yunzhi gently shook Erlang's legs, as if smiling, and didn't speak; only Pan Shiyi couldn't help but ask:

"What's wrong?"

Ren Pingsheng said in a heavy tone:

"This earthquake is not just a natural disaster, the national leaders came to the scene to organize rescue operations, and all localities have expressed their support for the post-disaster reconstruction of Shuchuan, and the whole country has devoted itself to earthquake relief with great enthusiasm. It can be said that this is a national movement. ”

Wang, Ma, and Pan were all very old and experienced, and as soon as they heard the word "sports", their faces immediately became solemn, and they were obviously reminded of this word for a long time.

"In the face of great suffering, the masses will show unprecedented unity and cohesion, but they will also become extremely demanding and critical. In the face of a large-scale mass movement, it is actually very unwise to talk about the so-called 'rationality' and 'objectivity'. ”

Although Ren Pingsheng's words are concise, they contain deep historical laws, and these three people are all dragons and phoenixes among people, and they quickly understood the meaning of Ren Pingsheng's words.

"Imagine if you were robbed and your leg was broken. At this time, do you like someone to lend a hand and help you heal your wounds, or do you have someone who has a straight face and points out that you are on the wrong path, and you shouldn't go down the road where there are many bad people?"

Ren Pingsheng's example was very appropriate, and the three of them were speechless for a moment.

But they all understand that Ren Pingsheng is using metaphors to point out the problem of their remarks.

"In this moment of suffering, what the masses need are heroes who sacrifice themselves, good people who give generously, and heroes who help each other, not high-minded, calm and rational outsiders. ”

Ren Pingsheng gently told the truth, and the scene was silent.

Ma Yun nodded slowly, and spoke first:

"Xiao Ren, you are right, although I didn't say that about this disaster, I also have something to reflect on. What an entrepreneur says in public, and what he does, will be regarded as the purpose and code of conduct of the enterprise, which cannot be separated. Therefore, we must be cautious when we say it in public. ”

Wang Shi, who had been silent in thought, also raised his head at this time and self-examined:

I also realized that the timing and content of those two sentences were inappropriate. The words and deeds of public figures should be consistent, and personal emotions and personal demands should not be equated with the enterprise. ”

After both of them finished speaking, Pan Shiyi couldn't wait to say:

"You've been analyzing for a long time, and you've been reviewing for a long time, but the matter hasn't been resolved. There are all kinds of things on Weibo, maybe one day we will be 'physically annihilated', and maybe it's not possible. ”

Seeing his anxious look, Ren Pingsheng smiled slightly, waved his hand and said:

"Mr. Pan, don't panic, at least you are safe now. ”

Pan Shiyi shrunk his neck and said:

"We can't always shrink down, we have to figure out a way. ”

Ma Yun looked at Ren Pingsheng's moody face and said with a smile:

"I think, Xiao Ren, you called us all the way here, not to listen to our complaints and confessions, it's so simple. ”

Ren Pingsheng smiled, nodded and said:

"Indeed, I have already thought of a strategy for several older brothers to quell public anger, and the key is to have everyone's cooperation. ”

Pan Shiyi couldn't wait to ask:

"What strategy and how to cooperate?"

Ren Pingsheng said slowly and unhurriedly:

"This donation incident is not only a matter of your misremarks, but also involves the credibility of your respective enterprises, especially those in a state of extensive competition, and the lack of credibility will have a profound impact on the business performance of your enterprises. “

"At this moment, when the credibility of the company has already become a precursor to a crisis of the incident, there are three ways to deal with it urgently: one is to immediately make a public apology as appropriate as possible, the second is to be cautious or even remain silent in the near future, and the third is to silently make up for the good deeds or add to the good deeds, and it cannot be empty promises, not just embellishments......"

Pan Shiyi's face immediately became clear, and he said happily:

"It's okay, I can do it right away, how much do you need me to donate, how much do you think I can donate?"

Seeing Wang Shi and Ma Yun's concerned eyes, Ren Pingsheng knew the mentality of the two of them.

Although Ma Yun's Ali Ma Ma has just been listed in Hong Kong, the company is in the stage of rapid development, and it is not as easy as SOHO China to make a large donation at one time, while Wang Shi's shares in Wanke have always been very limited due to historical reasons, and his personal assets are not very many.

Not everyone is like Ren Pingsheng, who has an online game company with a steady stream of cash flow and can spend a lot of money on Weibo.

Ren Pingsheng naturally took this into account, so he said in his chest:

"It doesn't matter, you can donate in the name of the company, and according to the new corporate income tax law, charitable donations are allowed to be deducted up to 12% of profits. ”

Ren Pingsheng pointed at Wang Shidao:

According to the annual report of the listed company, in 2007, Wanke achieved an operating income of 35.53 billion yuan and a net profit of 4.84 billion yuan. That is to say, if Wanke maintained last year's profit in 2008, then its deductible tax was 4.84 billion ×12% = 580.8 million. “

"Imagine another way, even if Wanke donates 500 million yuan to the disaster area this time, as long as it can maintain last year's business level, then the company actually does not pay any price. Because, all donations can be deducted from taxes given to the state. ”

Ren Pingsheng gently tapped the table with the knuckle of his middle finger, and said with a relaxed expression:

"At this moment of great concern to the people of the whole country, if a company can donate a huge amount of money, it can not only establish a good reputation and reputation in front of the public, but also the amount donated can be compensated in the tax refund. It's fame, it doesn't cost much, and most importantly, it's all legal and compliant. Why not?"

Wang Shi and Ma Yun glanced at each other, and they both saw each other's inner thoughts.

At this moment, these two business tycoons have reached a peak in their admiration for Ren Pingsheng.

......

After returning from Weibo headquarters, Wang, Ma, and Pan reacted quickly.

That night, the three of them issued statements on Weibo, apologizing for everything that happened before.

Although the apology statements of the three are not quite consistent in content, they all expressed extremely sincere apologies, conducted an in-depth analysis of their mistakes, and expressed gratitude to netizens for their testimony.

Originally, many people denounced them on the Internet, mainly because they were dissatisfied with their lack of sympathy in the face of the catastrophe, that is, Wang Shi realized his mistake and lowered his posture and tone to apologize, and everyone's mood eased a lot.

According to Ren Pingsheng's public relations strategy, after Wang, Ma and Pan issued an apology statement, they no longer continued to entangle with netizens on this topic, but appeared in the office of the China Charity Federation with Ren Pingsheng to participate in the launching ceremony of the "God Bless China" Charity Foundation.

These days, after the active forwarding of Weibo netizens, @任平生的那条微博的转发量已经达到了5000万的关口.

Therefore, in the face of the cameras of many media, Ren Pingsheng personally handed over a cash check with a face value of 50 million yuan to the representative of the China Charity Federation, and announced to the media present: Wang Shi, Pan Shiyi, and Ma Yun will join the "God Bless China" Charity Foundation to participate in the post-disaster reconstruction work of the Wenchuan earthquake-stricken area, and in the name of the company, donate 50 million yuan each to the "God Bless China" Charity Foundation.

At the same time, @王实, @潘石逸 and @马雲发别转发了@任平生最新发布的一条微博 announced the launch of the "1+1" public welfare and charity plan.

The so-called "1+1" charity plan means that every Weibo user donates more than 1 yuan to the "God Bless China" Charity Foundation, and Wanke Group, SOHO China, and Ali Ma Mahjong donate the same amount to the foundation at the same time, and there is no upper limit on the amount of donation.

The "1+1" charity program is not only to reflect the sense of social responsibility of enterprises such as Wanke, but also to encourage ordinary people to participate in charity through trickle-down accumulation and establish a long-term public welfare and charity mechanism.

As soon as this plan was announced, it was quickly forwarded and supported by many Weibo big Vs and netizens, and as long as you pay 1 yuan of kindness, you can contribute more assistance to the disaster area, which is a good reflection of the mass and participatory nature of Weibo public welfare.

In order to do a good job in the "1+1" public welfare charity plan, the Weibo team worked overtime overnight to design an intuitive and convenient page, where every netizen can check the amount of their own donations and the amount donated by enterprises in real time.

Soon, netizens happily joined the "1+1" public welfare charity program, and the controversy about Wang Shi's "donation gate" soon died down.

According to Ren Pingsheng's estimate, it won't be long before netizens change their stance in unison and begin to praise Wang Shi and others for their contributions to the earthquake relief.

The internet leaves its mark everywhere, but netizens are also forgetful.

But Wang Shi and others will not forget that they owe Ren Pingsheng a favor again.