Chapter 834 Consumption Grading
The senior executives of the two companies analyzed all night, including Tang Juexiao, a reborn person, who joined in, but still did not find a more suitable way for Xiaomi.
Xiaomi's profits are very thin, to what extent? 1 8 series Snapdragon chip can almost be exchanged for 3 6 series, while Xiaomi 8 series mobile phones are more than 1,000, and other 6 and 7 can be sold for two or three thousand.
Mobile phone chips are the same as car engines, and under the premise of conditions permitting, we should try to pick them well. It's just that the sinking ability of Xiaomi's store is really not good, people always have to choose a smart phone, and many people don't know what to buy if they don't buy a blue-green factory.
In 2014, Xiaomi had a "plan to go abroad", which was a bit surprising to Tang Juexiao, but thinking about it, Lei Jun was aware of being surrounded and suppressed by domestic peers.
In the early days, the mobile phone was just a communication tool, and after the advent of the touch screen machine, it became a "handheld computer", and directly became an ultra-high-tech product, and countries began to compete in this area.
According to the ranking of total shipments, the world's top five mobile phone brands in 2016 are Samsung, Apple, Huawei, OPPO and vivo, if you look at the first half of 2017, Apple, Samsung, Huawei, OPPO, Xiaomi.
One of them, Apple, is American, Samsung is Korean, and the rest are Chinese, at least brand-bluffing.
Europe and the United States are really good to China after the change, because they just want China to work for them, and when China wants to go higher upstream, they will definitely stop it. As a result, many countries in Southeast Asia and Africa are places of contention for business.
China first 3G, then 4G, the Chinese themselves do not realize that those countries that lag behind China are how envious of the Chinese to have cheap smart phones to play, just as China also envies the natural environment and national welfare of Europe and the United States.
Most of those people can't afford Apple, Samsung, and mid-range low-end mobile phones, which they have been looking forward to for a long time. It is true that Europe and the United States can restrict China through the economic model, but since there are "rules", they can enter the markets of other backward countries through the rules.
Selling mobile phones to these countries can not only complete "shipment" and "make money", but there are too many things that can be carried in mobile phones, and this is something that cannot be stopped by Europe and the United States......
Mobile phone companies are actually taking on a kind of national responsibility, and this is no joke.
Xiaomi's strategy is the low-end market, slightly behind China's some developing countries, Indo is the top priority, later Xiaomi in the Indu market share is second only to Samsung, and 26% of people said that the next will buy Xiaomi. In addition, uklan, ink, noodle shop, millet are all in the forefront, and Hugo Barra is a real strategist.
Huawei is much stronger than Xiaomi, 45% of the 170,000 Huawei employees are R&D talents, before Tang Juexiao's rebirth, Huawei has been against the sky in Europe, with 16 large-scale R&D bases, 28 joint innovation centers, accounting for 10% of the mobile phone market in Western Europe and 20% in Eastern Europe, and the proportion is increasing. In order to stop Huawei's frenzy in North America, the United States has even to introduce targeted policies.
ZTE is weak at home, but it is a supergiant internationally, and it is the world's fourth-largest communications equipment manufacturer. In 2016, ZTE sold 57 million mobile phones worldwide, ranking fifth in China.
Not to mention the famous blue-green factory, they are in a group, but they are counted separately, and each mobile phone shipment can compete with Huawei......
There are very few domestic users"OnePlus mobile phone", they focus on the original Android system, don't look at the domestic salted fish, but it is very strong abroad, and increase user stickiness through binding services. Behind them are also the people who used to learn the machine at the beginning.
In the future, domestic mobile phones will sell well all over the world, but they are short of a chip, and the largest part of the profit is someone else's, but this is not an unbreakable dead end.
Lei Jun is currently one step ahead, but none of the partners of Shengtang are very optimistic about him......
It's night, have a supper at the hotel.
Liu Huan sighed: "I praised Lei Jun for his thin profits but he can do it, in fact, I am very disgusted with the idea of small profits and quick turnover, which could have raised 10 people, but suddenly reduced to 5, it looks like a cheap consumer, in fact, consumers are not all workers from all walks of life? ”
Lao Wang also said: "The one with thin profits can win the one with thick profits? I can see that Liu Qiangdong is not Jackma's opponent, Lei Jun and Jobs...... At least not far from it now. ”
Ye Xin said: "Lei Jun talked to Xu Chengdong, the other party was not enthusiastic, I estimated that Huawei was going to develop obscenely." There is also Duan Yongping, who is the first person to be a miserable boss, not to be underestimated. ”
The corners of Tang Juexiao's mouth twitched, indeed...... Who would have thought that the "Little Overlord Learning Machine" would be the best home game console at that time?
Feng Jiao leaned on the cabinet, shook the red wine in her hand, and said: "I think Lei Jun is quite stable, at least for now, from an economic point of view, I am optimistic about his long-term future." ”
Liu Huan frowned and said: "Eldest sister, you can't be blindly optimistic about him just because you have worked under him, the cost-effective set is not unique to him, people who play technology change to cost-effective, and they can beat Xiaomi out...... That's where it comes from. ”
Liu Huan was referring to Huawei.
Huawei's target is the mid-to-high-end market, which doesn't mean that they are not interested in the low-end, and the Huawei Honor series is against Xiaomi.
Including the blue-green factory, which claims to be a mid-to-high-end ...... In Indu it is.
But the low-end market is also money, so they will divide some series to grab the low-end market.
Feng Jiao smiled: "I think from the perspective of economics, in order to do market research, we will contact people from all walks of life, how do you think the consumption power of Chinese people is better than before?"
Two voices said at the same time......
"It's getting weaker. Liu Huan said.
"Enhanced. Ye Xin said.
The two looked at each other, and they both pulled their waists......
Feng Jiao said: "You are right, in your opinion, it is like this. ”
She looked at Liu Huan and said, "Xiao Huan, you have been working in the magic capital before, and then came to Yanjing, both of them are a place where the housing prices are very magical, unless they are speculating in real estate, otherwise there is no money at all, who dares to sell housing real estate? Looking at all of them, they are all multimillionaires, and in fact, they have that little money in their pockets." Both are not very good examples, Jiangsu and Zhejiang look very developed, in fact, many people have a salary of two or three thousand...... People who don't have a house save money to make a down payment, and their consumption will definitely be downgraded. People who take out loans to buy houses have to repay their loans every month, which is even more ridiculous. So consumption is downgraded. ”
She looked at Ye Xin again: "Ye Zi, your family is in a small place, the pressure to take out a loan to buy a house in a small place is not so great, and the civil service system is not big in the country, and the income of some civil servants is really nothing in a big city, but it is different in a small place." In addition, some people feel tired in big cities, sell their houses, and run to small places, they have strong spending power...... The spending power of small places has been upgraded. ”
finally looked at Tang Juexiao: "The early opportunities are in big cities, such as Home Inns and Seven Days Hotel, which have more than 2,000 chains in 300 cities...... But I am more optimistic about the future market of the county. If the upper limit of hotels in China is 10,000, Homeinns has won, but it is not. The upper limit is at least 50,000, and the stamina of Shangke is even stronger. Of course, the hotel is not a good project for the county, the mobile phone is not the same, the price of Lei Jun is more close to the people, the county market is much larger than the city, and Lei Jun has a strong stamina. In the future, China will be 'consumption grading'. ”
Consumption grading!
Tang Juexiao's heart was shocked!
Before his rebirth, the government's rhetoric was "consumption upgrade", and people were depressed when they watched the news, which is really ......
But some people claim that they have really upgraded their consumption, the more backward the place, the more they feel so, they didn't have to eat before, and then look at the present, isn't this an upgrade?
It turned out to be grading!
Xiaomi's price is indeed more friendly to users at the county level, but the blue-green factory used financial skills to grab resources and develop first......
……
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