Chapter 833: Xiaomi's Overseas Strategy

"Xiaomi is more than just a mobile phone company. Lei Jun said.

Everyone's eyes shifted to Lei Jun.

Lei Junzheng said: "Now the Xiaomi series has more than a dozen flagship products such as Xiaomi mobile phones, Xiaomi bracelets, Xiaomi desk lamps, Xiaomi rice cookers, Xiaomi power banks, etc., Xiaomi's positioning is smart home, and Xiaomi is an Internet company." ”

Xiaomi is very strong!

If it is a group with a very high income, then another person, usually the income level is about the same as the average income of the city, many people are "rice noodles", and the first thing to consider when buying things is whether millet sells this.

Most of Xiaomi's home appliances are sci-fi、Sexual frigidity style,Everything is the same as Xiaomi mobile phones,The main focus"Cost performance",That is, in this price range,Xiaomi's products are almost the best。

Tang Juexiao bought a desk lamp in the original time and space, and bought a Xiaomi desk lamp very casually, and found it unexpectedly easy to use. Then he went to study Xiaomi's home appliances in particular, and found that the praise rate in the same price range was quite high. Even in a country like Japan, where there are many self-sufficient industries, it is difficult to sell mobile phones from other countries, and Xiaomi can enter the Japanese market with power banks.

At this time, Tang Juexiao, as an investor, specially reminded Lei Jun several times that he had entered the field of various household appliances earlier, especially when it was hot and sold very well, so it also provoked Miss Dong......

Sacrificing income in various fields, doing a stirring stick, and attracting users to enter the Internet field is Lei Jun's highest strategy.

At present, Huang Zhang's rank is much behind Lei Jun, but Xu Chengdong and Duan Yongping are ......

"Mr. Lei, the big banquet is over, and it's time for our small banquet next. What strategies can the two of them join forces next year, let's talk while drinking. Tang Juexiao suddenly spoke.

Lei Jun's momentum was restrained, and people's attention was on Tang Juexiao in the back......

Lei Jun is very strong, but he is so strong that there is still a trajectory to follow.

At first, all mobile phone manufacturers designed their own shapes, what flip covers, slide covers, everyone's production line is different, and the loss is very large. Later, someone integrated the industry, almost all mobile phones are the same shell, and each family thought about how to make the things inside fine and small, and the loss began to become smaller and the profit increased.

Lei Jun relied on optimizing the Android operating system and fighting a cost-effective battle, defeating ZTE at that time and becoming a "hero" in the minds of mobile phone users.

Up to now, Lei Jun has begun to expand his territory to all kinds of household appliances, and there are even rumors that he wants to fight across borders, which are all traceable.

On the other hand, Tang Juexiao is so strong that it makes no sense, he actually started as a female makeup boss, sold anti-human food, and made it into an Internet celebrity delicacy......

"We have a small dinner with Xiaomi, and we will talk to everyone when we have time. Lei Jun said with a smile, his eyes were looking at Huang Zhang, he didn't realize who the real competitor was at this time.

Even Tang Juexiao is not necessarily an eternal ally.

"Lost company. Tang Juexiao smiled and nodded with a few acquaintances.

Watching more than a dozen people from Sheng Tang and Xiaomi leave, Jack Ma, Xu Chengdong, and Duan Yongping were all thoughtful, and the technology circle would not be calm in the future......

When the people from the two companies of honey come to their own small dinner, it is much more casual. At the big dinner, all kinds of unfamiliar people eat together, very restrained, some people obviously have hatred, and they have to maintain their demeanor and talk to each other. The small dinner party is all acquaintances with good relations, and the investors are also partners, all of whom are grasshoppers on a rope.

Tang Juexiao and Lei Jun touched a glass and said: "Those people just now, although they are all peers, but peers are enemies, and they are looking forward to the death of their peers in any line they have done in these years, and there are few people who really have a clear heart." ”

Lei Jun smiled: "Mr. Tang, you are quite clear." ”

Tang Juexiao smiled: "It is estimated that there will be competitors next year, how does Mr. Lei plan to break the next game?"

The two families were divided into two groups to play hot pot, Lei Jun shabu beef shabu, and said: "For today's situation, how many years in advance did I make the layout? Those people want to fight me now, and it's still far away. The price is lower than mine, they can't make it, the same price, not as good as mine, the high-end ones are still in the hands of Apple and Samsung, what do they do to fight with me? You can't sell a thousand-yuan machine for two or three thousand, right?"

Tang Juexiao's heart is complicated......

Liu Huan said: "I admire Mr. Lei, the profit is so thin, I definitely can't do it, Mr. Lei, you and Jingdong's brother are both model workers." ”

Mr. Liu was polite. ”

Tang Juexiao said: "What is Xiaomi's next plan?"

Wang Xiang, vice president of Xiaomi, said: "Mr. Tang, in fact, we all know that the more high-end mobile phones, the greater the profits, but with Xiaomi's current technical reserves, we can't take the high-end route, and we can only go to the low-end at present." The profit of low-end hardware is very small, but the profit of software is very large, and we can even do services in the later stage. ”

Tang Juexiao nodded: "That's the truth." ”

You get what you pay for, but you get two cents, and you might be able to sell it for a dime. At present, the high-end mobile phone market is really wrapped up by Apple and Samsung, and they are very profitable.

Wang Xiang said: "Hugo Bala proposed a strategic idea for millet to gain a firm foothold in countries such as India and Dukin, Russia, Saudi Arabia, India and the Philippines, which are underdeveloped but have huge populations and huge markets. After we have gained a firm foothold, we will march to Europe and the United States to complete the 'encirclement of the city by the countryside'. ”

Before Tang Juexiao could speak, Feng Jiao said, "Wait, this is unreasonable, right? Where are these countries encircling Europe and the United States?"

The hearts of the people are complicated......

"It's just a metaphor. Wang Xiang wiped his sweat.

Tang Juexiao said: "It is indeed a good strategy to cultivate the market first and expand its territory in many aspects, but what is it specific?"

Wang Xiang said with a smile: "Now the mobile phone industry has gradually become the representative of China's industry, 'Made in China' is exported to various countries, which is supported by the government, and the output of mobile phones represents that we are about to slowly get rid of the low-end manufacturing industry, which has also improved our international image." Specifically, the first stage is to build a R&D center in Bangalore, India, and the initial 20,000 square meters is enough, and the land in India is not valuable. ”

The Shengtang Pingtou Lab is currently only 10,000 square meters...... However, this kind of thing is not enough to buy anymore, and many places in western China have not been developed much, and land prices are cheap.

Xiaomi is extremely difficult to build one or two overseas laboratories at this time, while Huawei can smash 10 at will, which is the gap in strength.

The people of the Tang Dynasty listened to Xiaomi's plan and felt that this was also the most suitable development strategy for them.

Tang Juexiao said: "I feel that there are two big problems here. ”

"Mr. Tang, please say. ”

"First of all, there are a bunch of copycat parts in millet, which can still be sold in China, but it is not easy to use in India, right?"

Wang Xiang said with a smile: "Because the supplier of Xiaomi chips is Qualcomm, Qualcomm's umbrella can ensure that we are unimpeded in India." ”

Tang Juexiao nodded, choosing a certain supplier is actually equivalent to choosing a partner, Lei Jun has always used Qualcomm's Snapdragon, and he has not only considered performance and price.

"Second...... With Xiaomi's strategy, if everyone identifies it as a 'silk carving machine', I am afraid that it will lose the high-end market in the future, so what should I do?"

The people of Xiaomi were silent for a moment......

……

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