Everyone is looking at the plan. Pen & Fun & Pavilion www.biquge.info

Coincidentally, the mobile phone rang, and when I picked it up, I saw that it was from Nokia Zhigu, and I guess I saw a fax.

Zhang Wei unexpectedly learned that it was Nokia President Elop who called, and he didn't know when he came over, Zhang Wei introduced Elop in front of everyone: "I tentatively named this mobile phone Nokia 3310, it is a traditional straight mobile phone, and there is no difference in specific aspects, probably GSM system, with 900/1800 dual-band technology." ”

Here, Wicks turned his head.

Liu Qinghua and the others also looked over, and they pricked up their ears to listen to Zhang Wei's introduction.

Zhang Weikou went down as if he was hanging over the river, " Maybe you think this is very monotonous and not prominent enough, then I can tell you, wrong, this mobile phone is different from ordinary mobile phones, although the technology used is these two years, it does not show how outstanding, and even the mobile phone case is made of plastic, but the selling point of this mobile phone is sturdy, extraordinary explanation, I dare to guarantee, you can use it to smash walnuts It's okay, and the production cost may only be a few hundred yuan, just imagine, a mobile phone that costs only a few hundred RMB, but the price can reach two or three thousand yuan, and it is not broken or smashed, and users will appreciate it moreHe glanced at the people present.

Awesome, right?

Convincing or not?

The phone smashes the walnuts!

Zhang Wei smacked his lips and stopped to see if everyone was shocked or shocked, but what he didn't expect was that everyone was shocked, not shocked, but frightened!

Elop on the other end of the phone: "......"

Liu Qinghua was stunned: "This mobile phone?"

Zhang Wei said, "How is it?"

Isabella gasped, "I...... I'm stunned by what you think!"

Zhang Wei said: "What's so scary, isn't that what I said? The research and development is not difficult, and it is practical." ”

It took Elop a long time to hold back a sentence, "But such an ordinary mobile phone doesn't seem to have much advantage, except that the price is cheaper and more practical." ”

Zhang Wei said: "Practical and cheap is the biggest advantage, you must know that not everyone is willing to spend 800 to buy a mobile phone, and many people know that the mobile phone is a fragile product, even if it is a few thousand yuan is a big amount for many people, many people must be worried, to spend thousands of dollars of mobile phone is not used to do what to do? right? So, this mobile phone tempts users from the price, so that many people who are reluctant to buy a mobile phone are tempted, and then practical and durable to finalize the desire to buy!"

Lao Wu wiped the cold sweat on his forehead and said, "But this mobile phone is too ordinary......

Elop over there still doesn't quite support it, "Have you thought about it? Isn't it that we say durable users think it's durable, and such a cheap mobile phone can reassure users? You also said just now that the cost may only cost a few hundred yuan, and whether the shell is plastic or not is not discussed, what about the materials inside? How durable can a mobile phone cost a few hundred yuan be? If the cost is a little more, like the mobile phone you designed for my company is so well-made, I will definitely agree to this plan without saying a word, even if the configuration is reduced some requirements, we design a low-profile version, it can also attract many people to buy, anyway, that mobile phone has proven itself in the market. ”

Zhang Wei patiently explained: "How much can the configuration be reduced? I can say very responsibly, even if the configuration is reduced, the design cost will not be very cheap, and then the price is as high as tens of thousands of RMBRM What is the difference between those existing mobile phones in the outside world? What we are doing now is a real low-grade market, not the pseudo-low-grade in the past, what 8,000 or 6,000 do you think is low-grade? You can find someone to investigate the market, how many people are willing to pay so much money? But if it's only about 3,000 yuan, it's different, which is within everyone's scope of responsibility. ”

Elop insisted: "I don't think this phone is very good!"

Zhang Wei was not annoyed, and asked rhetorically: "What do you think is wrong? The production cost is too low? My family is also a business, and I wish the production cost was a little lower and the profit is quick to turnover, but why do you think that the cost is low and you must not be able to make a good product, or do you think that others do not recognize the durability of the mobile phone? That's okay, I will pay for a new product launch conference to show the durability?"

Elop went on to retort, "What tricks can a new product launch show, what durability can it show? ”

Zhang Wei changed his mobile phone to an ear, "It's very simple to display, you think it's impossible because you don't know the display methods of my new product launch conference, I remember that when the mobile phone just came out, the price was more than double that of now, right?

The two argued on the phone.

But the result is obvious, where can Elop speak Zhang Wei, and he will be defeated after a few words.

Motorola's Vics and Lao Wu and others can't refute anything with Zhang Wei because of these questions, on the one hand, they know that this has nothing to do with them, on the other hand, Xiao Zhang's mouth can be said by ordinary people? This product is in the top 100 enterprises in China's top 100 summit enterprises, each of them is a master who can speak well, those people are dumbfounded by Xiao Zhang's words, who will be boring to themselves? So they are speechless about this mobile phone, and they also secretly laugh at the person on the other end of the phone who is not aware of the situation and ask for trouble.

In fact, Zhang Wei is also very speechless, Nokia 3310 is such an invincible mobile phone idea, why is everyone not optimistic? If you say that the last local tyrant special machine is not good, Zhang Wei can still understand, after all, the cost is so expensive, and the sale price is even more known as adding, which is normal, but now this is Nokia 3310, this mobile phone has created a sales miracle, even after more than ten years of release, there are people using it, you Motorola and Nokia, the two supergiants in the mobile phone industry, no one can figure out the good?

It's funny!

I may know two giants in the fake phone industry!

Zhang Wei thought about it carefully, about to understand what's going on, this mobile phone should be released next year, and this year is the germ of the birth of cheap mobile phones, many large mobile phone manufacturers in the low-cost mobile phone can also sell so well after getting involved, whether it is Nokia or Motorola such a large company wants to be stable, large companies will not gamble, because if you lose is not only a mobile phone problem, it is very likely that the market share has been robbed by others.

Needless to say, how important is the market share, and after a period of time this year, cheap mobile phones will bloom everywhere, those large mobile phone manufacturers will not be able to sit still, because they know that there is a user base, Zhang Wei has also experienced that era, knows the benefits of cheap mobile phones, and has already figured out how to open the sales market of this mobile phone, so I look forward to it, but another point, will the low-cost mobile phones of later generations not sell well? Are Xiaomi mobile phones expensive? Samsung has not done low-end market? Even Apple has launched the Apple SE to grab the low-end market, but the price is still too high and no one buys it, so the potential of the low-end market is undoubted.

But what about this society?

People's perception of mobile phones is still in the ranks of luxury goods, the so-called low-end market also refers to 6,000, 8,000 such mobile phones, even if the big brother is on the verge of elimination, the price is as high as tens of thousands of yuan, as for the mobile phone below 5,000 yuan, there is none.

The market has not been proven!

No one dares to imagine!

In this era, mobile phones may have been expensive and sold well, so everyone subconsciously thinks that the low-end market is just like that, it can't be lower, why? Because no matter how low the design is, it is garbage, no money, no sophisticated configuration, no good materials, what is not garbage? Zhang Wei also understands this very well,For example, when the later generations of Apple 4 came out,Everyone heard that the price was so expensive, and everyone agreed that it was all good things,Indeed,Apple 4Most of them are high-quality materials and configurations,But on the other hand,Apple4How much does it cost?500RMB!

Times are different, and understanding is different, so it's normal to be like this now.

Motorola and Nokia both believe that the research and development of mobile phones must be willing to invest, the same is true of the low-end market, their so-called low-end is not the low-end that Zhang Wei said, a mobile phone with a cost of hundreds of dollars can not make a good mobile phone, this is smashing the mobile phone brand, this is doing death, is challenging the prestige of the entire mobile phone industry!

Smashing the phone brand?

Will users not like it?

It is estimated that in this era, only Zhang Wei dares to pat his chest and say that this is not the case, just because those of you who make mobile phones are limited in thinking, and do not know what kind of products many users are looking forward to, these have been proven in later generations, users are very recognized for low-end mobile phones, and even love and respect, especially in this era, Zhang Wei dares to bet on his head, everyone prefers durable and low-cost mobile phones, and is more enthusiastic about low-end mobile phones than later generations, which may be because Zhang Wei used to be ordinary people, ordinary users, so he can understand this。

In fact, if you get this mobile phone out a year in advance, can it be recognized by users, Zhang Wei is not worried at all, isn't the advanced design of the previous mobile phone also successful? Liquid metal buttons don't like it? No one praises the special glass screen? Similarly, low price is also a kind of advance for now, but someone must always be the first to change, and what else does the industry develop if they are all in the same way? This is also why the mobile phone technology in later generations is changing with each passing day, and now it takes one or two years to innovate a technology.

The atmosphere in the R&D room was silent.

No one knows what to say.

Isabella, Shi Jiafeng and others looked at each other.

How about this mobile phone program? The low price will definitely attract more users, but the bottom line of the industry has been broken! There are many bad places, except for a sentence of durability, there is no difference between other aspects and other mobile phones, the key, the price is so cheap, the world has not seen the mobile phone manufacturers so bold to test the waters!

Finally, Elop spoke after a long silence, and after shouting "Zhang" twice, he sighed and said, "I have long known that you are bold, and today I know what it means to dare to be known and not dare to act." ”

Zhang Wei said solemnly: "You may not know that in the eyes of others, the bold things are all done by me with 100% certainty. ”

The Motorola R&D personnel were speechless for a while, and said in their hearts, how sure are you?

Elop said with a little deep meaning: "The reason why our company asked you to develop mobile phones for you also know why, we didn't have any expectations for the last mobile phone, but you brought a surprise, so the directors have great expectations for the mobile phone you want to design now, I don't support it very much, but I won't veto you so easily, I will discuss it with the directors and senior management, if everyone vetoes, then you can slowly think of a plan." He directly told Zhang Wei that he didn't support it.

Zhang Wei was very firm, and said: "If you veto this mobile phone, then please terminate the contract with me peacefully, I will make this mobile phone myself, Mr. Elop, although I have had an unpleasant relationship with you, but the professionalism is still there, and I will not deliberately work because of these things. In fact, Zhang Wei doesn't know if this mobile phone can really rely on big brands and achieve the kind of hot sales in later generations.

Seeing that Zhang Wei was so resolute, Elop said, "Then I'll have a conference call with the directors, and I'll let you know when the results come out." ”