Chapter 144: The Representative of the Sorrow of the Times
"Wu Bingxin?"
Guan Xiaojun, who had just walked into the yard, couldn't help but raise his eyebrows in surprise after introducing himself to the old man opposite his grandfather, "It's him?"
Wu Bingxin's name, I am afraid that no one will remember him after many years, but in the 90s, one of his health care products company has become a legendary symbol of the times in China's health care product market.
This person was just an ordinary accountant of the mine, and later after retiring because of the problem of liver cancer, he found a lot of home remedies to treat himself.
It was because of his own personal experience that Wu Bingxin realized the market potential of health care products, and at that time, when the Onlly No. 1 oral liquid produced by Modu entered the market, Wu Bingxin pooled the money to become the agent of Onlly No. 1. It was this agent who made him earn the real first pot of gold.
Later, the Mangosteen Company was established with this money to develop and promote the health care product Mangosteen Oral Liquid.
Because of the familiar market operation and the lack of knowledge of the people in the 90s, Mangosteen Oral Liquid became popular all over China almost overnight after intensive advertising bombardment, from the capital to remote villages, and the advertising slogan of Sanzhu Oral Liquid can be seen everywhere.
Moreover, Mangkhut Company also waved the banner of sending doctors to the countryside, allowing the company's employees to wear white coats to go to the city for free diagnosis and treatment in various towns and villages, so as to further expand the influence of its products. In fact, these people in white coats will have some simple medical knowledge, and they are all trained in a one-week crash course, pretending to fool people.
For Mangosteen oral liquid, after the 80s, there are basically no people who don't know about this health care product.
For Guan Xiaojun, his entire adolescence was spent in advertisements for mangosteen oral liquid.
From the time Guan Xiaojun was in junior high school to the year he graduated from high school, every time he turned on the TV, the local TV station was full of advertisements, and the most advertised was Mangosteen Oral Liquid.
These people are thick-skinned, can blow and talk, and blow the mangosteen oral liquid in their hands.
These advertising people are all people found by local dealers in the area they are responsible for, and they can give a couple of dates at will, and these thick-skinned people can shout in front of the camera for a long time.
The funniest thing is that some of the old people who advertised passed away a few days after saying the advertising slogan "My body is already well", but the advertisements on the TV station are still playing the advertisements he made, "After drinking mangosteen oral liquid, you can live for a hundred years......
This kind of exaggerated and foolish advertisement, simple and crude, has no artistic content at all, and in the eyes of later generations, this should be the most clumsy advertisement.
But this kind of advertising, in the nineties, is the most effective thing, this kind of all-round three-dimensional advertising bombardment, the people who are bombarded by the explosion are dizzy, regardless of whether they are comfortable or not, they want to buy a box to try the effect.
This has become a hot sales scene of Mangosteen Oral Liquid in the Chinese market, and the people of Mangosteen are also interested in this oral liquid and introduced it to the Japanese for sale, which has further contributed to the popularity of Mangosteen Oral Liquid.
Later, according to Wu Bingxin's recollection, in the heyday of Mangosteen oral liquid sales, many dealers were carrying banknotes in sacks outside the factory waiting for the purchase, and the scene was so hot that it was difficult to control.
After the establishment of this mangosteen company in '94, the sales of oral liquid reached more than 100 million in the first year, and in the second year, it reached more than 2.3 billion, and by 96, the annual sales had reached more than 9 billion.
This kind of sales is simply scary.
You know, that's more than 9 billion in the 90s.
When Mangosteen was rampant in the health care products market, all health care products had to retreat, not daring to compete with it, before 98 years, Mangosteen oral liquid undoubtedly became the boss of the health care products industry, and the rest of the health care products were simply crushed and suppressed.
This state of self-pride lasted until ninety-eight years, and then Mangosteen fell into blood mold.
It is said that an old man suddenly fell to the ground and died after drinking mangosteen oral liquid, and the cause of his death was because he drank mangosteen oral liquid, and then this incident caused a sensation throughout the country almost instantly.
Mangosteen oral liquid was reduced from hot sales to zero overnight, and the sales performance of the entire company fell again and again, until in the end, it could not even reach 20 million sales a year, and was once on the verge of bankruptcy.
The Mangosteen Empire, the former leader of health care products in the East, collapsed overnight.
The wall fell down and everyone pushed it, and the broken drum was beaten by thousands of people, which became synonymous with garbage.
In fact, the collapse of Mangkhut is very strange, but anyone who has a heart can see the strangeness of this matter.
In the 90s, when the telephone at home was not popular, an ordinary old man from the countryside died because he drank a bottle of mangosteen oral liquid, and it was known to the whole country overnight.
It seems that all newspapers, newspapers and magazines received relevant news at the same time, and then collectively made efforts at the same time to hype up this matter, so that no one in the country did not know, so everyone was afraid of Mangosteen oral liquid.
At this point, anyone with a discerning eye can see that there is actually an invisible huge hand behind this matter, which is promoting the progress of the whole thing.
Wu Bingxin fell seriously ill because of this incident, and after he recovered, he began a long journey of litigation.
It wasn't until two years later that the lawsuit was concluded, and the judicial department concluded that "Mangosteen Oral Liquid is a non-toxic, harmless and beneficial health care product ecological enzyme", and the cause of death of the old man had nothing to do with Mangosteen Oral Liquid.
But by this time, even if the lawsuit is won, it will be too late.
In the health care products industry, it is easy to make a brand department bigger, but to destroy an industry, it is simply not too easy, and Sanlu milk powder in the future is an example, and before Sanlu, it was Mangosteen. Although Mangosteen was wronged, the process of its demise was very similar.
After Mangkhut's rehabilitation, the incident seemed to have caused strong interference from insiders, and as if to express its apologies to Mangkhut, in a news broadcast one day in the past 2,000 years, the Central News spent a full eight minutes reporting on Mangkhut's scientific research results, calling on the whole country to learn from Mangkhut's slogan.
But even the news network can't save Mangkhut, once a company's reputation is bad, it is difficult to stand up again.
After Wu Bingxin won the lawsuit, he shouted "comeback" for many years, but he has never been able to get up.
Later, Guan Xiaojun analyzed it and found that the reason why this person failed was because he was too alone.
This mangosteen company is controlled by Wu Bingxin's father and son, and it is difficult for outsiders to reach out to their company.
And their stall was too big, and the work was too prosperous, and everyone who saw it was red-eyed, and he refused to cut the meat, so he was put down by others.
To a certain extent, he and Mu Qizhong can be regarded as the same fate, but Mu Qizhong is worse than him, not only is the company gone, but people have also entered, and when they come out again, they are already dying.
I can't make money, and you don't want to!
I can't get it, and you don't want to have it!
This was the mentality of some people at that time, in the 90s, many large enterprises and large companies were put down by this kind of person, not only Mangkhut Company.
This is a characteristic of China, and it will continue to be played out in the future.
Seeing that this tragic figure actually came to his house today, Guan Xiaojun was surprised and delighted, and he was still thinking about catching up with this person, so this person came.
ps: The subscription is not ideal, so let's do it, as long as the subscription rises, the average subscription rises, I will continue to do two more, otherwise, it is really unmotivated. Brothers and sisters, give some motivation and cheer up.