Chapter 146: Wealth

Health care products, as far as Guan Xiaojun knows, are all things that are useless, it is better to eat more than less, and it is better not to eat less than not to eat, all of them are deceptive.

If you are really sick, you take medicine, and there is a fart for taking health products?

The body is really bad, then you exercise, if you can drink health products to drink the body well, then what do you want the hospital to do?

Sometimes people's minds can't turn this corner, listening to the wind is rain, he believes what others say, and his thinking is all guided by others, which is really sad.

Since the advent of health care products in the Chinese market, they have followed the routine of coaxing, which was the case in the 90s and is still the case in the new century. Changing the soup without changing the medicine, all of them take the deceptive route.

It's like what kind of brain blue gold brain black gold or something in the future, anyone with a discerning eye knows that this thing is useless, and it is expensive, but there are a lot of people who can buy it, everyone is willing to be deceived, and they think this thing is high-grade.

If someone wants to make health care products, they must first make a clear point of view, that is: health care products are originally deceptive!

But how to deceive, how to deceive customers, and how to deceive willingly, it depends on your business operation and promotion methods.

It can be said that there is no TV commercial that is not boasting of fraud, but in terms of health care products, the situation of exaggerated fraud is particularly serious, and Mangosteen oral liquid is one of the representatives.

In fact, the exaggerated publicity of Mangosteen oral liquid advertising is not the most outrageous, but it is the most famous, so it has become a representative of exaggerated publicity, and there are more exaggerated advertisements than it in the same era, but because it is not well-known, no one mentions it.

In Guan Xiaojun's view, success is also advertising, defeat is also advertising, Mangkhut company's such a large number of intensive advertising bombardment, caused people at that time to be generally bored, no matter who turned on the TV, what they saw was the advertisement of this product, people who watched it were upset, and after a long time, they naturally gave birth to boredom.

The streets and alleys of the countryside are plastered with slogans of mangosteen oral liquid, and even the pigsty and sheep pen and even the thicker trees have the promotion of this product.

In the 90s, the slogans of family planning and the advertising slogans of Mangosteen Oral Liquid became the most popular words in rural areas.

At that time, Guan Xiaojun didn't know what others thought, but as far as Guan Xiaojun himself was concerned, when he was a child, he was extremely disgusted with Mangosteen, and he was disgusted when he looked at it. Not for anything else, just because there are too many advertisements, too intensive, and too unstandard, some so-called "experts" pretend to comment on this product, and some so-called "patients" say by example, inside and outside the words, are all praises for this product, which is simply boastful, and the more you look at it, the more irritating it is.

So when he learned that Mangosteen had collapsed, Guan Xiaojun and his classmates all applauded, but Guan Xiaojun didn't believe much about the situation of "drinking dead people".

Because in Guandi Temple Village, there are so many people who drink mangosteen oral liquid, and I have never seen anyone die of drinking, and according to feedback, the effect is indeed a little bit.

But Guan Xiaojun doesn't believe it, it doesn't mean that others don't believe it, so Mangosteen Company stinked overnight, the people of the whole country were afraid of it, and the huge health care product empire collapsed instantly.

Later, Guan Xiaojun got married and started a business, with some experience and insight, and when he drank with his friends to discuss this matter, he felt a little pity for Mangosteen Group.

Putting aside all preconceived notions, if you look at Mangosteen objectively, you will find that in terms of business operations, this company has almost achieved the ultimate in the development of the market for health care products. All the health products of the era are difficult to match.

If it weren't for the fact that the stall was too big, the constraints below were not strict enough, and a good corporate culture was not established, coupled with the fact that Wu Bingxin and his son were eager for quick success and quick profit, the company would not have expanded too quickly and had indigestion, and the mangosteen company would not have collapsed so quickly.

Of course, there is another point, this company has offended too many people and is too high-profile, and there is also an inevitability of its collapse as far as the laws of history are concerned.

Because in China, whether it is an individual, an organization or a business group, as long as you are too high-profile, then bad luck will follow.

Although Wu Bingxin has always emphasized "official business" and "official business", product promotion and marketing have always taken the path of combining government and business, and he thinks that he has mastered the understanding of national conditions, but in fact, his cognition is still limited.

The step is too big, and it hits the egg, and there are many such cases, not worse than him.

As far as Guan Xiaojun is concerned, making a fortune in a muffled voice, or moving forward step by step, is the real way of doing business. This business and being an official is a truth, and doing things in a down-to-earth manner is the king, and it is also the foundation of a person and an enterprise. Once it's high-profile, you're waiting for bad luck.

From this point of view, Guan Xiaojun actually admires the old godmother this flavor food group the most, people do not go public, do not finance, do not loan, do not credit, do not owe debts, this is the most in line with the Chinese thinking of the business model, simple, but down-to-earth.

However, it can't be generalized, Wahaha Group is also the same as Lao Gan Ma's model, but because of the different product types, it is difficult for him to achieve the level of Lao Gan Ma, and his confidence is a little worse.

Guan Xiaojun has never been a businessman, and he doesn't know how to do business, if he is really allowed to do business, he can only run his company in this most stupid way, because he doesn't understand anything about financing and listing.

What he doesn't understand, it's best not to get involved, he did it again in his life, in fact, he never thought about being the richest man in the world, what a political star, he just used his foresight to try his best to influence and change the fate and economic situation of his family, if he was a little more greedy, that is, to make more money and strive to become a successful person.

As for how much to earn, in fact, he doesn't have too long-term plans in his heart, anyway, let's take one step at a time, there are many opportunities, so far, everything is much better than in the previous life.

He is now intentionally or unintentionally guiding his father Guan Yunshan to open a construction company and a supermarket, relying on the foresight in his head, and now that the construction company and the supermarket have been formed, the burden of the management personnel is all on Guan Yunshan, and Guan Xiaojun can't help much now.

In fact, even if Guan Xiaojun takes over Guan Yunshan's burden, he may not be able to do better than Guan Yunshan, and in terms of business, Guan Xiaojun is not much better than his Lao Tzu.

Fortunately, whether it is a supermarket or a construction company, it is an industry where interpersonal communication is greater than business operation, and Guan Xiaojun can still help with ideas, but if it is really specific to commercial product promotion and commodity sales, this is Guan Xiaojun's shortcoming.

Just like Guan Zizai's herbal tea recipe for Guan Xiaojun, Guan Xiaojun wants to make this herbal tea bigger and stronger, so he must operate it, but how to operate and how to promote it involves a marketing team and marketing concept.

How is Wu Bingxin, and what will the company develop to in the future, Guan Xiaojun doesn't care much, what he cares about most is the marketing team of Mangosteen Company in the future, which is the biggest wealth of a company.

Guan Xiaojun wants to take this team into his own hands.