Because Shigemitsu has always had business contacts in Japan, and now he has begun to have ambitions to enter consumer electronics, and plans to launch his own MP3 player in Japan, so the Japanese office, which originally had only three employees, was upgraded to a Japanese branch at the end of '96.

In order to better and faster absorb the talents of the Japanese manufacturing industry into the system of Chongguang, so that the company can always maintain the international cutting-edge level in technology, Hu Yiting plans to set up a research institute under the Japanese branch to recruit local Japanese talents, and it is not a problem to bear the wages of Japanese employees with the salary level of Chongguang.

Hu Yiting explained: "To become an international enterprise, it is impossible to achieve without the support of local talents in the host country, since the Japanese can set up branches in China, then the Chinese can also set up branches in Japan. After the establishment of the Japan Research Institute, Shigemitsu will be able to enter the Japanese market in a targeted manner, and accurately connect the Japanese people in terms of culture and living habits. ”

The reason why I say this is because after Huachuang became bigger, he also set up a branch and a technical research institute in Japan in order to further enter the Japanese market, Hu Yiting felt that with Qin Zhenfei's shrewdness, of course he would not do a loss-making transaction.

Because he has always moved from victory to victory, no one has any objections to Hu Yiting's decision. All along, the habitual victory has inflated Shigemitsu's self-confidence unprecedentedly, and the leadership execution is also extremely strong, and the employees are almost blind to the instructions issued by the management. This is a trait that almost every successful business has, and as dialectical materialism says, there are both advantages and disadvantages.

And for the affluent Japanese market, Shigemitsu shares a common dream that the company's new products will sell well in the country.

Kang Yaoxiang, the rotating president of Chongguang 97 in the first half of the year, said with a smile: "Japanese companies have made so much money in China, Chongguang is just charging some interest, and I dare not say more, according to our current assumptions, Chongguang MP3 within a month, it is not a problem to sell 3000 units in the Japanese market, according to our international price of 199 US dollars, the current yen exchange rate is 112:1, our final sales price in the Japanese market is set at 22,000 yen, and Japan needs to pay 5% for shopping So local consumers need to spend about 23,000 yen, which is about one-seventh to one-tenth of the monthly salary of an average Japanese office worker after paying personal income tax. With the level of innovation on our iPod, I'm confident. ”

Luo Zheng, president of Chongguang's newly established consumer electronics division, also supported Hu Yiting's decision, and said at the morning meeting: "The Japanese consumer electronics market is very competitive, and if our products can gain a foothold in Japan, they will be sold anywhere in the future." And I personally think that 3,000 units in the first month is a bit conservative, and 5,000 units is completely possible. ”

Hu Yiting looked down at the desktop and thought: "The difficulty is estimated to be sufficient, so that when you encounter an accident, you will not be too disappointed."

Everyone should be clear that made in China is only a low-end product in the eyes of the Japanese in the eyes of the Japanese, as for the electronic products made in China, it is only a curious thing, maybe many Japanese people buy for the purpose of just to be fresh. The Japanese have become accustomed to selling electronics to China, and over time, they have developed a sense of pride and confidence in their own products.

If a product wants to sell well, it is not enough to stimulate consumers' curiosity. In order to sell well, we have to give the iPod a cultural image, so that it represents a certain concept and becomes synonymous with a culture. ”

Luo Zheng hurriedly asked, "How do you do this?"

Hu Yiting: "Advertising, of course, is advertising. ”

Luo Zheng: "Mr. Hu, do you mean TV commercial......s? Although Japan's bubble economy has burst, but the advertising costs of Japanese television stations are still very expensive, and no TV station has particularly outstanding ratings, if you want to produce results in a short period of time, you must cover six to eight channels of many TV stations, I went to Japan this time, and the president of the Takeuchi Advertising Agency, which represents our advertising, said that this kind of advertising method can only be afforded by large international companies, and it costs one or two million dollars or more per month, and this thing is not top. Similar to Sony, a national giant enterprise can spend tens of millions of dollars a year on local TV advertising, and such large companies have more than one product in the market, even if the promotion of new products is not successful, the advertising money is not unjust, it is regarded as the image promotion of the company's brand. ”

Hu Yiting nodded and said: "It's true that our products in the Japanese market are relatively simple, and it is indeed a bit worthwhile to advertise only one product for iPod, but fortunately, our advertising strategy is not long-term, just to cooperate with the first launch of the product, to make a short-term bombardment." ”

Luo Zheng was puzzled: "Mr. Hu, do you already have a creative idea? If you want to be as good as the last repeater advertisement, I can do it." But...... Can you guarantee that it is as good as last time? Japan is an advertising country, and like all developed countries in the West, its citizens have grown up immersed in advertising, and in general, it is difficult to impress them with ordinary cookie-cutter advertisements. President Takeuchi said that it is best for us to advertise in print media, which is relatively inexpensive and covers a wide area, and the Japanese are probably the most enthusiastic about reading newspapers in Western countries today, and those office workers must buy them almost every day, reading the morning newspaper on the way to work, reading the evening newspaper when they get home from work, in the subway, in restaurants, in parks, everywhere there are people who use newspapers to pass the time. ”

Hu Yiting pursed his lips and said frankly: "I'm really not sure, after all, the culture is different, and the Japanese may not feel the taste that Chinese like." ”

Wang Lili also nodded: "Yes, this is more risky, I think it is more effective to find a few more agents at the moment." We've only talked about Yamada Denki at the moment, and they're the weakest of the three major appliance chains in Japan, but even so, they've listed a lot of conditions and don't give us much publicity. ”

Luo Zheng said solemnly: "I am still fighting for Youdu Baxi, and I am also talking with BIG-CAMERA, but their attitude is very cold, not only the agency fee for the shelves is very expensive, but the payment conditions are also harsh, and the payment is actually settled every six months! Compared with Panasonic, Sanyo, and Sony in Japan, the treatment enjoyed by our Chinese enterprises is simply incomparable, too arrogant! In the final analysis, we are still not famous enough, at least no one in Japan can find anyone who has heard of Chongguang Company. ”

Hu Yiting frowned and said: "So, I think it is still necessary to advertise on TV, and it must be the kind of boutique that can impress Japanese consumers." ”

As soon as these words came out, everyone's eyes asked again, and Kang Yaoxiang said: "Mr. Hu, you really don't have any ideas? ”