"Ahem...... cough ......" Hu Yiting coughed unnaturally in his throat, and every time he "borrowed" ideas from his previous life, he felt an inexplicable embarrassment.

"Then I'll try, anyway, I don't think newspaper advertising can have any promotional effect, most of the people who read newspapers are middle-aged and elderly people, although they are the mainstream of Japan's aging society, but they are not the target group we want to influence. ”

"Mr. Hu is right. Wang Lili felt that the hidden worries in her heart were told by Hu Yiting, "Middle-aged and elderly people spend more money on health, but they are more conservative in consumer electronics, many people are still nostalgic for the old, an old-fashioned Walkman is used until it is broken, the so-called mature, isn't it not that you don't like to catch up with fashion?"

Luo Zheng said from his personal heart that he still hopes to spend a lot of money on advertising, after all, iPod is the first new product he launched after taking charge of the consumer electronics division, and whether it can be an instant hit is a testament to his ability.

But the more this happens, the more he doesn't dare to use the company's resources on a large scale, hoping that the more secure the better. He also thought about the situation that Hu Yiting and Wang Lili said, but he was never willing to grit his teeth and spend a huge amount of money to lay out TV commercials. Now hearing the two of them say this, he can't help but shake his heart and become uncertain.

"But if we invest two million dollars and bombard TV ads for a month, and then maintain a certain amount of TV ads at a cost of $500,000 a month, let's say we maintain them for two months, it will cost a total of three million dollars.

However, according to the current estimate, our consumer electronics division ships 3,000 per month in the Japanese market...... Even if he has 5,000 units, our cost per unit is 70 US dollars, the Japanese sales channel deduction point is about 35%, and the export tax rebate is 17%, which is more complicated, I will not go into details, in short, our actual shipment price per unit is about 140 US dollars, the profit of a single machine is 70 US dollars, and the monthly sales of 5,000 units are 350,000 US dollars of profit.

As a result, most of the profits we made in Japan in the first year were made by advertisers. Mr. Hu, I didn't choose TV commercials because I didn't think it was cost-effective. ”

Hu Yiting nodded: "I know what you said makes sense, but it just makes sense, not accurate."

First of all, I think your sales target is a bit conservative, based on the impact of print media advertising, and you don't have the audacity to envision what it will happen if TV advertising creates a sensation or a topic effect.

Secondly, you underestimate the Japanese market, I think Japan, as a developed country, has a national income level that can buy products at this price without too much consideration, as long as we capture the taste of their young people, we can sell 10,000 units a month!"

Hu Yiting has the confidence to say this. Although in the previous life, the world's first MP3 player, Sehan Company's MPman F10, because the sound quality was too poor - the nominal signal-to-noise ratio was only 70db, and the actual hearing experience could not even reach 70, so the sales were mediocre, but the world's second MP3 player, RIO300, was a success! RIO300 achieved a global average monthly sales of 40,000 units without large-scale advertising investment! Japan contributed a quarter of the monthly sales of 10,000 units, and at that time, the Imperial League was reluctant to play TV commercials in Japan, and only made some advertorials in the print media.

Hu Yiting is very confident in the quality of Chongguang iPod, after all, this is the SAA7750 of Philips! 90dbThe output signal-to-noise ratio has no moisture, and it can provide a powerful transcription function, and it also comes with Chongguang's self-developed CD to MP3 software, the headphone configuration is unambiguous, Huiwei and Sennheiser, two professional HIFI factories provide 10 US dollars entry-level HiFi earbuds, you must know that this 10 US dollars is the corporate purchase price, not the market price, so compared with the 10 US dollar headphones on the market, the materials are more solid. In addition, this product is greatly influenced by Hu Yiting in terms of appearance design, using a silver brushed aluminum alloy shell, imitating the shape of the Apple iPod generation in the previous life, but the size is smaller, after all, the Apple iPod generation uses a 1.8-inch small hard disk, and the heavy light iPod uses a flash memory chip, the volume has naturally shrunk significantly, but it is also more portable, and it is more in line with the scientific and technological aesthetics of electronic products in this era.

"I obey Mr. Hu's arrangement. Luo Zheng is also happy and worried at the moment, happy that it is also his wish to increase advertising investment, but he didn't dare to take such a big step, and he is worried that if he can't sell 10,000 units of monthly sales, he will have to bear a lot of pressure, after all, this kind of consequence cannot be borne by Hu Yiting, who is the boss, and when the goal is not achieved, it must be himself who needs to be reviewed.

Kang Yaoxiang said: "I think Mr. Hu is right, our iPod is an epoch-making product, in my opinion, it is not an exaggeration to say that it has completely changed the history of portable music players! Think about it, after the advent of Sony Alkman, didn't it completely change the history of portable music playback devices? Why can't we?"

Wang Lili: "Yes! To be honest, when the repeater machine came out, I didn't expect it to sell well to the point where demand exceeds supply, which shows how important innovation is." I've been using my company's iPod every day recently, the more I use it, the more I like it, I'm not praising my own children for being good, really, our iPod is really good!"

Luo Zheng: "I know that our iPod is indeed first-class technology and first-class design, but it is just a matter of market acceptance, but I never question Mr. Hu's judgment." Speaking of this, he laughed, "After all, Mr. Hu is never wrong." ”

Hu Yiting said with a smile: "Mr. Luo, don't say that, sooner or later I will definitely make a mistake, but I think I'm afraid it's not this time." ”

Zhu Xiaoqiao, the chief financial officer, also said: "Then what are you hesitating about, I only see that even if you invest most of the half-year profits into it, it is worth it, after all, this time we chose the Japanese market as the first launch, we can't afford to lose this face! The new product is not hot, and we have to desperately advertise and make it hot! If the first battle is not good, how can we sell it globally next? How can we sell it to other channels in other countries of the world?"

Hu Yanan listened silently, and finally said: "Zhu Xiaoqiao got to the point, I think that even if the Japanese market does not make money in the first year, it must be vigorously promoted! This first step is the most critical." ”

Hu Yiting said with a smile: "Yes, the chairman has spoken, then it's decided, I'll try it, take an advertising idea tonight, Luo Zheng contacted President Takeuchi, and asked him to immediately find various channels to buy bids, at any cost, we must bombard indiscriminately!

In addition, the supply chain department should work together, Director Gong Linsheng immediately contacted Toshiba, the most important cost of our iPod is their flash memory, we sell more, it is equal to what they sell, this account they should be very clear! And we also have his own components in our mobile phones! This cooperative relationship is not close. With Toshiba's status, if you stomp your feet in Japan, Tokyo will tremble, let them help match, be sure to win the two electronic supermarkets of Youdu Baxi and BIG-CAMERA, and try to get the same treatment as Toshiba, this must be discussed! Let Toshiba be sure to help us with this, as for the conditions, Mr. Gong, you tell them that our next models will adopt an expandable design, which can be plugged into an external memory card, as for using his smart-media (SM) card, or using SanDisk's CF card, it's up to them!"

Gong Linsheng perked up: "I will contact Toshiba and strive to go to Japan to meet their high-level executives, the Japanese are timid, and the president of China does not have such a big authority."

Well, when the time comes, it is best to invite Mr. Hu or Mr. Kang to go with him, so that the Japanese will also feel that they will have a bigger face. ”

Hu Yiting: "Yes." ”

Kang Yaoxiang: "I'm fine. ”