At six o'clock on Thursday morning, the train arrived in Beijing, and it took more than two hours for Liu Yifan to return home.

After entering the door, taking a shower, removing the fatigue of the boat and car, and taking a short rest, Liu Yifan once again sorted out his thoughts on the way back to Beijing, turned on the computer, and started the overall planning for the future.

This test, in Liu Yifan's view, is just the first drop in the whole chess game.

Its landing point is to produce an excellent data result.

How to use this excellent data to complete the key position of the whole chess game in terms of talents, funds, and resources is the second step that Liu Yifan needs to take.

And this step is very important for Liu Yifan, who is poor in all aspects.

Therefore, Liu Yifan temporarily pushed away Xie Tengfei and Zhang Sichun's dinner, and temporarily stopped thinking about Huang Peng's movements, and even temporarily forgot everything related to his rebirth, and concentrated his energy, a little bit of deduction, a little bit of calculation, and a little bit of polishing every step of the plan after the test.

There is no time for this planning.

"Today ~ good luck ~ old wolf ~ please eat chicken ~~!"

Liu Yifan was interrupted by the ringtone, and it was the senior brother who looked at the call, so he put down the work in his hand and connected the phone.

"Xiaofan, I've done it over there, I'll send you a simple instruction for use later, rough is rough, you should understand it with your foundation." ”

"Senior Brother Wei~~~~ Wu!"

"It's good to say, you try it first, and remember what problems you have, I have only slept for more than 4 hours since Tuesday, and I can't bear it, and I will go to Fuzhou early tomorrow morning, and I will be fine on Saturday afternoon. ”

"No problem, big brother, hurry up and rest. ”

"After the test, remember to invite me to drink. ”

"A must!"

After hanging up the phone, Liu Yifan opened the mailbox and clicked on the email sent by the senior brother.

After a glance, he found that all modules were ready, and Liu Yifan was not in a hurry to try it, but continued his planning.

At six o'clock in the evening, Liu Yifan basically finished sorting out his thoughts, stretched his waist, and then called Lin Yunwei, Yin Tihua, and Liu Zhiyi respectively, and asked everyone to go to a local restaurant near the company for dinner.

…………

"Brothers!" Liu Yifan raised his cup, touched it with the other three, and then wiped it down, wiped his mouth, and said, "The advertising space, technical modules, books, and planning and copywriting are all ready, and in the next two or three days, we will have to work hard for everyone to help." ”

Yin Tihua also drained the wine in the cup in one gulp, and said, "The case of "Ask" is heard, just waiting for execution, plus the day after tomorrow is the weekend, Fangzheng has nothing to do these days, Xiaofan, you have something to say." ”

Liu Zhiyi also took a big sip and said, "Brother Yifan opened his mouth, how can he be a pretext as a fellow countryman?!"

In order to create some momentum, Liu Zhi slammed the cup towards the table as he spoke, and then was about to continue with two heroic sentences, but found that Liu Yifan and Yin Tihua were staring at him coldly, and couldn't help but smile, and obediently drank the remaining half of the remaining half of the residual wine.

Lin Yunwei took a sip, and then watched Liu Zhiyi's embarrassing performance, and didn't speak, just covered her mouth and snickered.

Putting down the cup and glancing at the three of them again, Liu Yifan said, "Senior brother sent me all the modules of the test today, and after eating later, let's go to my house together, and I'll tell you about it." ”

"Xiaofan, it's easy to talk about the test," Yin Tihua said, took a chopstick and fried meat, stuffed it into his mouth, chewed it, and said, "I'm still curious, if the test data is good this time, what are you going to do later." ”

"I believe Brother Yin can also see that in this test, I expect to explore a new business model," Liu Yifan said this, thought about it, but did not directly answer Yin Tihua's question, but said, "I think that the current thought will not be big in the future." ”

Hearing Liu Yifan's words, Yin Tihua even stopped chewing in his mouth, put down his chopsticks, poured himself a full glass of beer, drank it in one gulp, and then said, "Indeed, Mr. Zhang's illness, I don't know when it will get better, let Huang Peng toss like this, not to mention that a thought can have a good development, I am afraid that the foundation laid by Mr. Zhang in the first two years will soon be lost." ”

"Yes," Liu Zhiyi also took a sip and echoed, "The Q1 quarterly meeting will be held for three days, but I don't see any good ideas behind it." ”

Liu Yifan looked at the two and smiled, picked up the beer and filled it for everyone, then paused, and said, "Even if Mr. Zhang is here, I also think that Yinian will continue to do this now, do, no, big!"

When Liu Yifan said the last three words word by word, not only Yin Tihua and Liu Zhiyi, but even Lin Yunwei also stopped eating and looked at Liu Yifan in unison.

Seeing everyone's surprise, Liu Yifan took a sip of wine, stretched out two fingers, and said, "Then let me ask you two questions, according to the current advertising and marketing model, what is the core competitiveness, and what are the barriers to competition?"

Liu Yifan's question seems simple, but it is the basic thinking that any company must face.

Without core competitiveness, then the enterprise will not be able to develop rapidly.

If there is no barrier to competition, then the enterprise will not be big, and even will bow down because of the cruel and fierce competition.

But just one thought, on these two questions, can not give the most eye-catching answers.

Therefore, as soon as Liu Yifan asked this, the three of them immediately quieted down, and even Yin Tihua, who had the most right to speak, hesitated twice, but remained silent after all.

After a long time, Lin Yunwei saw that everyone didn't speak, and couldn't help but ask weakly, "Can I say it's Xiaofan?"

"Poof~~" Liu Yifan suddenly squirted out a mouthful of beer.

…………

smiled and handed a piece of paper to Liu Zhiyi, Liu Yifan raised his glass again, touched it with Lin Yunwei, and drank it in one gulp.

"You dog food is ......" Liu Zhiyi complained while wiping the beer on his face, "I'll talk to Mengmeng when I go back, and let her study hard." ”

Liu Yifan glanced at Liu Zhiyi with a "I don't believe you dare" look, and then looked at Yin Tihua and said, "In the past three years since the establishment of Yinian, the Internet advertising market has been at the level of hundreds of billions every year, and Yinian last year, it was only cut to more than 90 million, even if Mr. Zhang has no physical problems, this year Yinian can do 2~3 billion, even if it is a very good development, but it only accounts for less than one thousandth of the market." ”

Yin Tihua listened to the data that Liu Yifan said, and also silently took a sip of beer and nodded.

Liu Yifan glanced at Liu Zhiyi again, and then said, "In the first two years of Yinian, the competitive pressure we faced was not great, and there was enough space for Yinian to develop rapidly, but if we went further, we entered a compound war of planning talents, customer relations, capital reserves, and media control.

"If you want to talk about planning talents, talents are everywhere, not to mention that if enterprises can't always maintain high-speed development and strong brands, in the face of high salaries poaching from competitors, talents can only show a trend of mobility. ”

"Customer relationships are like the old saying, there are no permanent friends, only permanent interests. ”

"The idea of capital reserves looks good now, but when it comes to annual sales to 200 million, 300 million, in addition to snapping up a large number of advertising positions, we need more funds to advance money for customers, in the face of international 4A companies, I am afraid that our funds are not enough to see it. ”

"As for the control of the media, not to mention that the price of the media will become more and more expensive in the future, and the profit margin will become thinner and thinner. ”

"So ......" Liu Yifan said here in one breath, paused, raised his glass, and then said, "So, I discussed with Mr. Zhang, this test is not only to create a new sales model, but in the longer term, I hope that Yinian can have a piece of his own territory in the future, which others can't attack." ”

After speaking, Liu Yifan drank the beer in the cup in one gulp.

"Xiaofan, you also said last time that after communicating with Mr. Zhang, a new department will be established," Yin Tihua said, also picked up the cup, took a big sip, and then asked, "What will this new department be like?"

"In my plan, this new department will have three functions, one is to independently select and purchase more cost-effective advertising positions, one is to start cultivating and locking its own new media matrix, and the last is to use the capital and resource advantages of Yinian to incubate various applications in vitro. And the first piece, which is the starting one......" Liu Yifan said, filled himself and Yin Tihua with wine, raised his glass and touched it, and said, "Brother Yin, are you interested in coming over and fighting with me?!"

Yin Tihua was listening to Liu Yifan's layout plan for the future with relish, where did he expect that Liu Yifan would suddenly send an invitation to him, he couldn't help but be stunned for a moment, then raised his glass, drank the wine in the cup in one gulp, hesitated, and said, "Xiaofan, what you said sounds good, but I'm still a little confused, can you talk about it more carefully?"

Before Liu Yifan could answer, Liu Zhiyi raised his wine glass, touched it with Liu Yifan, took a big sip, and said, "Brother Yifan, do you lack finances there?"

"No! The most lacking thing is a financial person with brains like Brother Zhiyi. Liu Yifan smiled, looked at Liu Zhiyi's somewhat embarrassed appearance after being caught, and added seriously, "I'm not joking with you, when this test is over, everyone will know how high the financial requirements of this model will be in the future." ”

"That's going to happen," Liu Zhiyi said, nodded, burped, with the excitement of drinking, shook his head, and said loudly, "Anyway, there is no upward channel in finance, Brother Yifan's set sounds good, where to do it, just fight!"

Liu Yifan didn't expect Liu Zhiyi to have such a decisive and crisp side, thinking that Liu Zhiyi, who was not good at drinking, was also stimulated by wine at this time to bring out the tyrannical blood of Hunan people, so he simply raised his glass, touched it with Liu Zhiyi to show his appreciation, and then drank it in one gulp.

"Zhiyi, you might as well listen to Xiaofan talk carefully," Yin Tihua glanced at Liu Zhiyi, then looked at Liu Yifan, and said, "Xiaofan's ability, the brothers appreciate it very much, and they can be trusted, you want the brothers to help, just open your mouth, but my side is the head of the online game business team, not that you can move it, I can't promise you hastily now, I hope Xiaofan can understand." ”

As he spoke, Yin Tihua raised his cup and touched it with Liu Yifan.

"Brother Yin, I understand what you said, it's still the old saying of Mr. Zhang, everything, speak with data. Saying that, Liu Yifan looked at Liu Zhiyi, then at Yin Tihua, then turned his head and said to Lin Yunwei, "Come, let's touch one together first!"

"Xiaofan, you sound like you're going to be very powerful in the future...... Lin Yunwei looked at everyone, and finally stopped at Liu Yifan, blinked her eyes, and then whispered, "Then you...... There's a shortage of a well-paid personal assistant, isn't there?"

"Poof~~"

"Poof~~"

"Poof~~"

Liu Yifan, Yin Tihua and Liu Zhiyi squirted out the wine together in different moods.