This trip to Hengshan, although it was far from his expectations, Liu Yifan also had some gains.

Since Wang Daochang knew that he had doubts and set the conditions for answering his doubts, it means that there will be an opportunity to meet Wang Daochang in the future, and there will be a day when he understands the truth behind it.

For his Northern Spiritual Skills, Liu Yifan felt something after seeing the Taoist word, and he was relieved, everything always has its own reason for existence, and it also has its own laws, whether it is good or bad, just keep it in one mind and go with the flow.

All the way down Hengshan, to the foot of the mountain, it was already six o'clock in the evening, Liu Yifan looked at the message sent by Yin Tihua on WeChat, thought about it, and was too lazy to run around, so he stayed in a small hotel at the foot of the mountain.

After entering the room, Liu Yifan took out his mobile phone, looked at the information on WeChat, took out his notebook, connected the mobile phone hotspot, and opened the mailbox.

In the mailbox, there is the advertising plan of "Ask" made by Yin Tihua.

The advertising amount of "Ask" is 1.2 million, and Yin Tihua has covered nearly 40 media in his proposal to customers, with a total of more than 180 advertising positions, of which the core and important advertising positions are about 40, and the rest are used as text chain advertisements for footwear and façade.

Looking at these data, Liu Yifan was also a little moved.

Generally speaking, in addition to the pursuit of effect, online game customers also have high requirements for the number of users introduced in a short period of time, so for the advertising of online game customers, the number of core advertising positions should account for about 30~40% of the entire number of advertising spaces.

And this time, the proportion of footmaterial advertising is obviously high, which must be the result of Yin Tihua's own test.

In addition to gratitude, Liu Yifan remembered Huang Peng and the conversation with Zhang Xuanming yesterday, so he hurriedly glanced at the list of advertising locations, took out his mobile phone, and dialed Yin Tihua.

"Brother Yin!"

"Brother Yifan, the email has been received. ”

"Received, received, thanks, thanks!"

"YOU LOOK AT THE EXCEL SHEET, I HAVE MARKED THE POSITIONS THAT CAN BE OCCUPIED FOR YOU, AND THERE ARE MEDIA DESCRIPTIONS AND ESTIMATES OF THE NUMBER OF CLICKS IN THE BACK, YOU HAVE SELECTED IT, MARK IT TOO, AND THEN SEND IT BACK TO ME, SO THAT I CAN FILE IT FOR GUANGYU IN ADVANCE." ”

"No problem, I'll do it tonight!"

"Then you hurry up, no matter how late it is today, you have to send it to me, I'm going to Guangyu tomorrow morning, I'll hang up first if it's okay, speaking of which, I still have to go through the contract here, a bunch of." ”

"Brother Yin, wait a minute, I have to ask you something. ”

"Huh?"

"Uh...... Huang Peng's ...... What's going on in the past two days?"

"Huang Peng, what's wrong?"

"It's okay, just ask. ”

"Today he took Huang Wenxue, the director of the brand group, to Shanghai, it is said that he has completed a few brand orders, good guys, but Huang Wenxue is scared, blowing in us for an hour in the morning, that posture, as if our company relied on his orders to survive. ”

"Huang Wenxue?"

"Don't you see his face, can he sign a few big orders, and really think of himself as the president of the country?"

"What brand, how big is the order?"

"I don't know, you don't know my relationship with Huang Wenxue, it's not rare to talk to him. ”

"Then I know, okay, Brother Yin, you are busy first, and the little brother thanks you again. ”

"Who is with whom, you will do it in the future, just remember to summon me over and confess. ”

"Hahaha, it has to be. ”

…………

hung up the phone, Liu Yifan's brows tightened.

Although Yin Tihua only gave a few words of information just now, Liu Yifan felt that there was a big strangeness in it.

Huang Peng's brand sales team was wiped out in Q4 last year and Q1 this year, and basically no single order was completed, and suddenly in April, it was possible to receive several large orders, which is almost impossible from the perspective of normal sales behavior.

Normally, there is a basic rule for brand customers to cooperate with small and medium-sized local marketing planning companies like Yinian, that is, starting from a small order, after several cooperation, they feel that the effect is good, and they will gradually increase their business volume.

The first time you cooperate, you want to grab a big order, unless you are an international well-known 4A company, or the company has an inseparable close relationship with the senior management of brand customers, obviously, Yinian is not within this scope.

In addition, the budget of brand customers throughout the year has generally been done in Q4 last year, and in the coming year, it is good to put it step by step every quarter, if it fails to cut the cake of the budget in Q4 last year, then it is difficult to cut it again throughout this year, even if the customer has a mobile budget or additional delivery, but this amount is generally not too large.

And listening to Yin Tihua's description, Huang Wenxue dared to blow the cowhide to the point that he wanted to slap people in the face, then this time I am afraid that the probability of success is very great, and the amount will be really large!

"Brand big order...... How many are there?" Liu Yifan took out a cigarette, but he didn't rush to light it, thought about it, took out two more, put them in his mouth together, lit them one by one, took a deep breath, let the cigarettes reincarnate in his lungs, and then slowly spit it out, sneered, and said, "Smoking like this, it's exciting, I don't know if my body can stand it." ”

…………

Although he felt that things were strange, and he vaguely suspected that the big orders of these brands were not so simple, Liu Yifan did not dare to guess the follow-up development at will with this information in his hand.

What's more, breaking through brand sales is what Huang Peng has been trying to do, and now he has signed a big order for the company.

Since he couldn't do anything, Liu Yifan put this thread first, no longer thought about it, and put his mind back on the test.

Looking at the dense advertising positions sent by Yin Tihua, Liu Yifan rubbed his face, and then began to pick them one by one.

Excluding the core position, there are more than 130 advertising slots left.

Combined with the content of the 10 books selected by Guo Wei, corresponding to the different user attributes of different media, and finally it is necessary to control the number of clicks occupied within 300,000, the technical difficulty of these things is not high, but it is quite cumbersome to do.

When Liu Yifan was about to start combing through the advertisement, he received another WeChat.

WeChat was sent by Zhang Sichun.

"Liu Yifan children's shoes, I sorted out the questions and ideas, and sent them to your mailbox first, you can take a look at them first when you are empty, work hard, and when you come back, please have a big meal." ”

Seeing the information, Liu Yifan couldn't help but smile bitterly and shook his head, put it aside first, and continued to plunge into the vast sea of advertising positions.

After waiting for all the advertising positions to be sorted out, Liu Yifan looked at the time, it was already 11 o'clock in the evening.

After pouring himself a cup of hot water, brewing a cup of instant noodles, and moving his muscles a little, Liu Yifan opened the mailbox and sent the sorted out advertising position to Yin Tihua.

After sending it, Liu Yifan clicked on Zhang Sichun's email.

After a quick glance at the 5-page email, counting it carefully, there were 17 large and small questions and ideas, Liu Yifan couldn't help sighing, touched the Bodhi skewers in his hand, and began to reply seriously one by one.

By the time I finished answering these questions succinctly, it was close to 2 a.m.

Rubbing his somewhat sour eyes, Liu Yifan replied to the email, and then touched the Bodhi string on his hand, thinking, if he continues to stay up like this every day in the future, where will he absorb vitality and energy?

…………

The next day, Liu Yifan slept lazily and didn't get up until almost 11 o'clock.

I took out my mobile phone and looked at it, and found that there were as many as 4 or 5 WeChat messages that I hadn't checked.

Yin Tihua sent a good news, and there is no problem with the advertising space, just wait for Liu Yifan to be launched one after another next Monday.

Zhang Sichun also replied to WeChat, expressing surprise and apology to Liu Yifan's late-night answer, saying that when he returned to Beijing, he would let Liu Yifan pick up the big meal by himself.

What surprised Liu Yifan the most was that Xie Tengfei also came to WeChat, and he didn't say anything, just said that when Liu Yifan returned to Beijing, please have a big meal.

Finally, it was Lin Yunwei's expression, "I miss you." ”

Looking at Lin Yunwei's cute expression, Liu Yifan smiled and replied to all the messages one by one.

After the communication, Liu Yifan returned to Hengyang City after leaving the room, set the high-speed train at 9 o'clock in the evening, and then called his college classmates in Hengyang, consulted and found the god-level rice noodles in the alley.

Looking at the bustling crowd in the train station, Liu Yifan couldn't help but sigh again.

Since the establishment of the high-speed rail network, China's urbanization process has begun to intensify, and countless people have begun to pour into the first- and second-tier cities with dreams, but with the increasing load of the first- and second-tier cities represented by Beijing, Shanghai, Guangzhou and Shenzhen, in the near future, there will be a wave of homecoming climax affecting all walks of life.

Behind the back, in addition to convenient transportation, there is also the rapid development of the mobile Internet.

With the further popularization of smart phones and the rapid development of the economy, more and more people have begun to access the Internet through mobile phones, from the previous consumption of information content to the future of clothing, food, housing and transportation, various daily payments, the Internet with the help of mobile terminals, began to truly become an indispensable part of the general public's life.

It is precisely because of the mobile Internet that many fruit and vegetable farmers can directly establish sales channels with consumer users;

It is precisely because of the mobile Internet that many young people with ideas can become Internet celebrities in the countryside;

Moreover, because of the mobile Internet, even in rural areas with inconvenient transportation, people can still enjoy incomparably rich digital entertainment content, such as games, movies and television, and online novels.

At the same time, with the help of mobile phones, which most people need and can afford, the mobile Internet has brought a new wave of network demographic dividends, and has gradually opened up the sinking of consumption types to the township level.

As a result, Pinduoduo, Qutoutiao, Xiaohonghua and other applications for township consumption people, between 2017 and 2018, under the encirclement and suppression of Tencent Ali Group, Shengsheng took low-end consumers as the entry point, and quickly opened up a huge market of tens of billions or even hundreds of billions.

And the new online novel platform that Liu Yifan plans to make is to firmly grasp this core trend!

With the sigh of the future trend and a series of detailed layout thinking, Liu Yifan returned to Beijing with countless people with dreams.