In the eighties and nineties, there were very few decent advertisements in the local area, even the advertising quality of the central station was quite rough, in the eighties, the most impressive should be the Yan Dance tape recorder, the advertising words "Yan Dance Yan Dance, a song to a piece of love", until many years later, still exist in people's minds.

In addition, there is also a horizontal bar gymnastics women's exercise-based Sun God oral liquid, and then there are some electrical advertisements, TVs, refrigerators, VCDs and other things, these advertisements, because they are video advertisements, compared to the text advertisements at that time, it is much smarter!

Viewers who watch TV at home, although they hate to watch advertisements, but this kind of advertising is not very annoying, because these advertisements at least have a certain degree of ornamentation, which is much better than text advertisements.

In Guan Xiaojun's impression, one of the advertisements he admires the most is an advertisement of Chunlan air conditioning, it is estimated that many people born in the 80s are no strangers to this advertisement: a man wearing a shirt vest and trousers, playing billiards on the table, one shot down, all the billiards on the table are slowly into the hole, this pole in the eyes of Guan Xiaojun at that time, is simply amazing, he once felt that the man who advertised must be a real billiards master.

It wasn't until he became an adult that Guan Xiaojun understood that this was just an exaggerated effect of an advertisement, and he didn't have to take it seriously at all.

The success of this ad is that the whole ad doesn't seem to have anything to do with the air conditioner, but when the name of the air conditioner is shouted at the end, you are not obtrusive at all.

It gives people the feeling that it seems that it is because of the good performance of this air conditioner that the comfort of the overall environment makes this billiards master play such an amazing level.

This advertisement is very eye-catching, and many people talk about the advertisements that impressed them from their childhood many years later, one is this air conditioning advertisement, and the other is a black sesame paste advertisement.

But this air conditioner ad is particularly impressive.

Now his own herbal tea has to be advertised, just a textual advertisement, Guan Xiaojun's plan is unbearable, and he has to make something decent.

Although he doesn't know how to advertise, but after all, he has seen many advertisements from all walks of life from later generations, and people say that he is familiar with 300 Tang poems, and he can't make poems and chant.

"Grandpa, let's spend more money to make a decent advertisement!"

After discussing with Guan Hongda for a long time, Wu Bingxin, who was in Quancheng, finally asked Wu Bingxin, who was in Quancheng, to find someone from an advertising company in the provincial capital to come to Yunze City to discuss the shooting problem with Guan Yunshan.

When these people came to Yunze City, it happened to be a Sunday, and Guan Xiaojun went to the city to meet with the people from the advertising company.

More than a dozen people came to the advertising agency, driving jeeps and carrying cameras, and one person headed by a fat man wearing a floral shirt with a slight fat, wearing a toad glasses, wearing bell bottoms, and his hair was permed into a curl.

The fat man at the head spoke directly and said to Guan Yunshan: "Boss Guan, what kind of advertisement do you want? How many minutes will it take? When are you going to want the film? Of course, the most important thing is, what is your budget?"

Guan Yunshan didn't know anything about advertising, and said: "I want to advertise my family's herbal tea, but I don't know how long it will take." I don't even know how advertising works, you give me a budget, how can I give it? You can at least tell me the charging standard......

Guan Xiaojun, who was next to him, interjected: "Fifty thousand yuan!"

He crossed his fingers and said to the fat man wearing toad glasses: "We only have a budget of 50,000 yuan, I have a well-designed advertising copy, you can take a look, do you think this job can be accepted? If you can take it, let's prepare, start in these two days, if you think the price is not suitable, we can't buy and sell, we will also entertain a few people to eat and drink well, and we will reimburse the round-trip expenses!"

The fat man wearing a toad mirror is called Wang Jianguo, which is one of the names with the highest renaming rate in this era, the founding of the country, the construction, the construction, the patriotism, and the army, these names have been until the tenth century, and they are still the best choice for parents to name their children.

Wang Jianguo is a literary and artistic young man of the times, about thirty years old, with a bright brain and flexible eyes, he is a very shrewd person at first glance.

After listening to Guan Xiaojun's words, Wang Jianguo couldn't help but smile and said: "Little brother, 50,000 yuan is a lot, but it doesn't count as money when it comes to advertising production! Do you know how to make a movie? Making a movie will cost more than 1 million yuan, and let's make an advertisement is the same as making a movie, and it will cost more money than making a movie! We can't guarantee the quality of 50,000 yuan in advertising production!"

Guan Xiaojun also smiled: "Yes, it does cost money to make a movie, but you are not making a movie after all." Whether the advertising is good or not, the copywriting is the most important! The copywriting is provided by us, and the price I give is already very high. And if this ad is successful, I believe it will be good for your advertising agency as well. ”

Wang Jianguo was noncommittal, he glanced at Guan Xiaojun and said with interest: "Do you have a copywriter?"

Guan Xiaojun smiled: "Yes, I have already brought it!"

He handed the file bag in his hand to Wang Jianguo, "Brother Wang, Uncle Wang, you can take a look first!"

Wang Jianguo stretched out his hand and said with a smile: "You all have your own advertising copy in advance, and this is the first time I have encountered it." ”

Guan Xiaojun said with a smile: "Your advertising company is probably just opened, right? If you advertise for a long time in the future, you can encounter any situation." ”

Wang Jianguo coughed dryly, "Cough, in fact, we have already made several orders before, you must believe in our strength." In the whole Hedong Province, whether it is shooting technology or copywriting design, our Tianyu advertising company is first-class!"

Guan Xiaojun smiled: "That is, if your strength is not good, we will not look for you, right?"

When Wang Jianguo was reading the copy, Guan Yunshan called Guan Xiaojun aside and asked in a low voice: "Xiaojun, is your copywriting okay? If not, let someone do it professionally as soon as possible!"

Guan Xiaojun said: "Don't worry, it's definitely no problem!"

A week later, Guandi Temple Village.

Guan Yang, who was dressed in school uniforms, squatted in Guan Zizi's courtyard together, looking intently ahead, not far in front of them, Guan Zizi, who had a childish face, was sitting on a small bench, holding a broken pu fan in his hand and fanning the wind against a red clay stove.

The flames from the mouth of the stove burst out of the old high, licking the edge of the bottom of the large copper teapot, making a slight snorting sound, and the tea in the copper kettle was already boiling, and thick white gas came out of the spout.

Next to Guan Xiaojun and Guan Zizai, there was a photographer carrying the camera, and the camera turned around on the faces of Guan Yang's sister and brother and Guan Zizai, and finally fixed on Guan Zizai's body.

When a pot of herbal tea was boiled, poured into the tea bowl and cooled and closed freely, Wang Jianguo, who was not far away, shouted loudly: "Stop!"

He strode over to the photographer, "Old Fan, how is the shooting effect?"

Photographer Lao Fan squinted one eye and looked at the camera window for a while, nodded and said: "I feel okay, whether it will work out or not, I have to go back and see!"

When the two of them were talking, Guan Yang also pulled Guan Xiaojun and whispered: "Even if this advertisement is finished, how can it be like playing at home?"

Guan Zizi was also a little dissatisfied, "I haven't finished drinking this bowl of tea yet, so it's ready?"