In the 80s, there was already a drink like cola in the Yunze area, green glass bottles, small bottles, exactly the same as the beer bottles of the same era, but much smaller, like the later toilet water bottles, the capacity is very small. At this time, beer costs a bottle, and this is much smaller than beer, and Coke, which can only hold 120 ml, also costs five cents a bottle. But there are still a lot of people who buy it.

In fact, the taste of cola is not very in line with the taste of Chinese, drinking sugar water is not like sugar water, Chinese medicine is not like Chinese medicine, the reason for drinking this thing, in fact, most of them have curiosity and lack of selectivity for drinks, will buy cola to drink.

When Guan Xiaojun drank Coke for the first time, he didn't like this taste very much, but he was very curious about why Coke bubbled when he shook it, and he bought it because he liked to see Coke bubbling, because under the conditions at that time, the only drinks that could be bubbling could be seen were beer and Coke.

Coke, an unpalatable Western drink, can open up a market in China, and Guan Xiaojun does not find it difficult to sell herbal tea that tastes no less than Coke.

After negotiating with Wu Bingxin, he accompanied Guan Hongda to Richeng and suggested that Guan Hongda add another herbal tea production line specializing in the production of small glass bottles.

The investment in the herbal tea production line in Guan Hongda's factory is not very large, and more than 200,000 yuan will be done, which is now the income of Carrefour supermarket for ten days.

People sometimes make money very strangely, the more money there is, the more money there is, the more money you have, the more money you can make, after Guan Yunshan's supermarket opened, there was finally no shortage of cash

。 The supermarket is different from the project money, the project money will take at least one year to get back, and some may not even be able to return the money for four or five years, but the supermarket has cash flow every day, which can be used at any time, which is a very important point and solves many big problems in Guan Yunshan.

For example, this time Guan Xiaojun promised to invest 500,000 yuan in Wu Bingxin's company, where did the money come from? It must be taken from the supermarket, and there is not so much cash in other places.

Now for the production suggestions put forward by his grandson, Guan Hongda always feels a little out of the question, "Xiaojun, this bottle is so small, will anyone buy it?"

Guan Xiaojun said with a smile: "Is this bottle small?

He said to Guan Hongda: "Okay, let's find a salesperson to do a sales! Remember, it must be sold as a drink like beer and cola, but the effect of health care can also be promoted, which is also a gimmick." ”

Guan Hongda nodded and said, "That's all there is to it!"

Guan Xiaojun said: "You can send it to the hotel to try it first, just sell it to the hotel for three cents and five cents, price them five cents, and the extra one and a half cents is their own, this is not a small amount, and there will definitely be no fewer people who want to make this money." In the future, when the wholesale price is made, no matter how much money is given to them wholesale, the market pricing of our small bottles must be unified everywhere, and it must be five cents. ”

Guan Hongda felt that this method was feasible, "Okay, I'll find a few people to try." ”

Guan Xiaojun still has to go to school, and after staying in the factory for a day, he was chased back to Yunze by Guan Hongda, "Go to your school well, don't worry about making money first!"

Guan Xiaojun looked up to the sky and sighed, "If I don't care, can I make so much money?"

But this sentence can only be said in the heart, and no one will believe it when it is said.

Not long after he returned to the Yunze area, it was only about a month or so, and the small green glass bottles of Guan Zizai herbal tea had already appeared in the container of his supermarket.

But the sales are not very good, for the northerners, especially the northerners of this era, we have never heard of the name of herbal tea, in the people's diet concept at this time, the tea is cold can not be drunk, drink diarrhea.

Now there are people selling herbal tea, this is simply inexplicable, will everyone have nothing to find guilt? This is obviously impossible!

This kind of dietary concept is difficult to eliminate for a while, so the sales of this herbal tea are really not very good, since this is the case, let's advertise!

At this time, the advertisements of local TV stations were very cheap, and the cost could even be ignored, otherwise Wu Bingxin's mangosteen oral liquid would not have adopted the "crowd tactics" and advertised on local TV stations across the country.

Today's Guan Zizai herbal tea, the output is limited, and the supply to the entire Hedong Province is not enough, so the advertising is only done on the local TV station, and when the sales go up, we will talk about expanding production.

"Advertising?"

After listening to Guan Xiaojun's suggestion on the phone, Guan Hongda said with a smile: "Actually, I have already started to do it on the TV station." ”

Guan Xiaojun was stunned, "What are you already doing?"

Guan Hongda said: "Spend 2,000 yuan and let the TV station take a picture of our herbal tea factory and production workshop, and then read a few more sentences? What else can I do?"

Guan Xiaojun couldn't cry or laugh, "How can this be!"

At this time, the advertisements, especially those of local television stations, were basically all text advertisements, that is, a speech appeared on the screen, and then the announcer read it to the script, and the matter was finished when it was finished.

A little better than this, is to intersperse a rough video in the "speech", and some even directly let the advertising person say a few words to the camera, and then the camera scans the product and the factory that wholesals the product, and finally comes to a factory address and contact number, which is considered to be alive.

This kind of advertising can't be boring anymore, it's the most hated thing for all children in the 90s, and whenever this kind of advertisement appears, there must be a burst of scolding in front of the TV, which is simply angry.

In order to make money, key local TV stations have no bottom line, like this kind of advertising, that much is simply scary, there is a saying to describe the number of advertisements, saying that it is "inserting TV dramas in advertisements", this sentence is not an exaggeration in the TV stations around the nineties, it can be said to be an objective description of the TV station of that era.

It was not until about 2,000 years ago that the state issued a rectification notice, requiring all television stations to regulate advertising time and not to add advertisements indiscriminately in order to make money. After this notice was issued, the advertising offensive of the TV station slowly subsided and gradually became normal.

Two thousand years later, children will occasionally complain about too many TV commercials when they watch TV, and if they see TV commercials in the 90s, they will know what it really means to have "too many ads".

After learning that Guan Hongda was using this kind of advertisement, Guan Xiaojun couldn't help laughing, "This is not good, this advertisement is not annoying enough." ”