Volume 1 Accumulation of Grain Chapter 52 Business Theory
Liu Yifan knew that Zhang Xuanming planned to sell about 25% of the shares, and immediately thought of the 30% shares in Huang Peng's hands, and the sum of the two must have exceeded 50%.
When more than 50% of the shareholders make some decisions at the same time, Zhang Xuanming loses control of Yinian.
This is the key point that makes Liu Yifan can't help but scold his mother.
However, Liu Yifan couldn't put this idea out.
Because it's only 2013, no one would believe that Huang Peng, the second largest binder of interests who owns 30% of Yinian's shares, would betray Yinian.
Liu Yifan firmly believes in Huang Peng's betrayal!
Because in his previous life, Yinian's financing failed, especially after Zhang Xuanming went to the United States, Huang Peng, who had no confidence in Yinian's business, did a lot of dirty things that betrayed the company's interests.
When connecting the situation in the past life and this life, and combining many classic commercial mergers and acquisitions in the memory of the previous life, Liu Yifan had a basic reasoning about Huang Peng's layout in his mind.
According to the mentality in his previous life, it should be Zhang Xuanming's illness that made Huang Peng lose confidence in the development of Yinian, so Huang Peng began to collude with the outside world to desperately suppress Yinian's profits, forcing Yinian to embark on the road of financing for follow-up development, thereby diluting Zhang Xuanming's shares.
With this idea, it is very easy to understand that Huang Peng will blindly expand brand sales, and it is also very easy to understand Huang Peng's low-profit orders, but Liu Yifan can think through these, but he can't say it.
After thinking about it for a while, Liu Yifan took a deep breath of cigarette and said to Zhang Xuanming, "Mr. Zhang, I don't agree too much with hasty financing. ”
"Oh?" Zhang Xuanming heard Liu Yifan's objection, first stunned, then squinted, and took a deep puff of cigarette before saying, "Tell me what you think." ”
"Hasty financing is not a good thing, but what I'm most worried about is Mr. Zhang," Liu Yifan said, looking at the others, and then said, "Mr. Zhang will go to the United States at the end of the month, financing in this case, Mr. Zhang, I'm worried about your body, I can't bear it." ”
"Yes, Lao Zhang," Mr. Wu couldn't help but nod when he heard Liu Yifan's words, and looked at Zhang Xuanming again, "I forgot about this." ”
"Well," Zhang Xuanming nodded, looked at Liu Yifan, his anxious eyes also softened, thought about it again, and then said, "If you don't consider my physical factors, Xiaofan, what other reasons do you have to object?"
"The core of Yinian financing is to make cash reserves for Q4 and even next year's stealing advertising space," Liu Yifan said, hesitated, took a deep breath, and then said firmly, "If Yinian can have this cash flow, there is no need for financing." ”
"Xiaofan...... What do you mean?!" Zhang Xuanming extinguished the cigarette butt, calculated, but shook his head and said, "I know that you are very confident in the new business, but by the end of July, to achieve a profit of 4, 50 million, especially the profit of cash flow, even if the company fully supports it, this data is too aggressive." ”
As soon as Zhang Xuanming's words were finished, everyone who understood the meaning immediately became extremely surprised when they looked at Liu Yifan's eyes.
It's April now, and by the end of July, that is, more than 3 months, if you can make a profit of 4 or 50 million, wouldn't you be able to make a net profit of nearly 15 million every month?
What's this new business, isn't this picking up a cornucopia?!
Seeing everyone's surprised and curious eyes, especially the gaze of Shu Xiaodao with some holy light, Liu Yifan hurriedly waved his hand, and then looked at Zhang Xuanming and said, "Mr. Zhang, the account ~~ is not so counted~~"
After speaking, Liu Yifan took a suffocation of his cigarette, held it for a while, and then took a long breath and said, "Mr. Zhang is expected to get 4, 50 million by the end of July, which is to prepare for the overall budget at Q4 and the end of the year, but the actual dismantling to each month, the capital demand is estimated to be less than 10 million, and for my new business, it is actually 4, 50 million split into 8 months, so the profit of about 6 million per month should be able to meet the demand." ”
"That's right," Mr. Wang on the side nodded, adding, "If there is some emergency temporary, it's not a matter to find the brothers to move some, Lao Zhang, I look at you, you have to focus on your body." ”
Zhang Xuanming nodded when he heard this, arched his hand at Mr. Wang again, and then turned his head to look at Liu Yifan, calculated slightly, and said, "Even if it is average, the net profit of 5 million per month, will the pressure on Xiaofan be greater?"
"At the moment, I'm still quite confident!"
"Okay, let's touch the details separately later," Zhang Xuanming slapped his thigh, then stared at Liu Yifan for a while, and said word by word, "You let go of it over there, what do you need, I fully support it!"
"I said Lao Zhang," Mr. Wu pushed his glasses, coughed dryly, and said, "Just now you probably introduced us to Xiaofan's online novel marketing model, and we all think it's very good, but where did you think that there would be such a big plate, or let Xiaofan tell us more carefully?"
"Old Wu, Xiao Fan's test is not over yet, you have also seen it, I am forced to have no choice, alas......" Zhang Xuanming pretended to sigh melancholy, and then slowly lay down on the cushion at the head of the bed, looking at Mr. Wu's eyes were actually proud, and said, "Otherwise, when Xiao Fan's model is verified, I will tell you the details?"
"Lao Zhang, you're not kind," Wang on the side finally heard some taste, so he took out a cigarette, lit it for Zhang Xuanming, and said, "When you verify it, this is only the soup, right? ”
"Cut~~~" Zhang Xuanming glanced at him with a pretentious gesture, and then casually took Mr. Wang's cigarette before saying, "The two of you have a small stake of 2%, this is a strategic nuclear weapon that we have in mind." As he spoke, Zhang Xuanming glanced at Lao Wu again, and said with a smile, "Why don't you all add more?"
"Lao Zhang, you are willing to put the shares out, of course we are willing to add some points, and it can be regarded as doing our best for Lao Zhang to tide you over this difficulty," said Lao Wu, pushing his glasses again, and then looked at Liu Yifan and said, "As for how much to add, it depends on how wonderful you talk about Xiao Fan." ”
"Guys!" Shuxiaodao, who was standing by the window, suddenly raised his hand, but looking at the eyes of everyone gathered together, he became shy again, and said softly, "We have a poisonous tongue movie, can we ...... In terms of resource conversion, the entry point is a small share?"
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Liu Yifan combined the test data and spent half an hour explaining the marketing model of online novels in simple terms, and also said this year's plan according to the monthly forecast.
After listening to the introduction, Mr. Wu first looked at Mr. Wang, then at Zhang Xuanming, shook his head helplessly, and then said, "This model...... There are too many links that need to be cleared, and I can't play it. ”
"Yes, not to mention the resources of the online novel," Mr. Wang also shook his head and said, "It is the grasp of the cost performance of advertising resources, I am afraid that only you Zhang Xuanming have this ability." ”
"Lao Zhang," Mr. Wu pushed his glasses and said without hiding his envy, "You picked up a treasure," said Mr. Wu turned his head again and said to Mr. Wang, "Lao Wang, what do you think?"
"What else can you see?" Mr. Wang looked at Liu Yifan, looked at Mr. Wu, and finally set his eyes on Zhang Xuanming, and said with a smile, "I plan to add 3 points, Lao Zhang, how much do you calculate the valuation of a thought?"
Seeing the eyes of Mr. Wu and Mr. Wang together, Zhang Xuanming thought about it, glanced at Liu Yifan again, and then said, "Wait a while, I'll do this year's deduction with Xiaofan, and when it's done, I'll send you all the details, and then, for the old brother, just convert it to 6." ”
"Mr. Zhang, Mr. Liu," the book trail on the side did not wait for Mr. Wu and Mr. Wang to express their opinions, but took over the conversation and said, "I just heard Mr. Liu's ideas, we should be the most appropriate channel for this business model, my idea is, I will go back, discuss with the team, and come up with a resource form, can I ......"
"No problem," Zhang Xuanming smiled and said, "You guys are also 6% off." ”
"Mr. Zhang," Liu Yifan also laughed, rubbed his hands gently, looked at Zhang Xuanming and said, "How much can I convert?"
"You?" Zhang Xuanming was stunned for a moment when he heard this, then shook his head with a smile, picked up the pomegranate water and took a big sip, looking at Liu Yifan with some playfulness, "How much are you going to want?"
"I remember Sister Zhu told me that my commission is calculated at 5% to 8% of the net profit. ”
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In the conversation and laughter, everyone made up their intentions, and added WeChat calls to each other, and the meeting was dissolved.
After sending the others away, it was still early to see that it was still early, so Zhang Xuanming took Liu Yifan to take a walk in the small garden of the hospital.
"Xiaofan, according to your prediction, from May to the end of this year, a total of 50 million net profits, how sure are you?"
"There are three key points in this," Liu Yifan thought for a while and said, "One is to purchase cost-effective advertising space, including cost-effective self-media like Shuxiaodao, and second, cost-effective online novel content, three, in our mode, it can only be regarded as half a point, that is, the packaging planning of the content, and if these three points are stuck, it is not a big problem." ”
"Well, the advertising space, I'm afraid you've been eyeing Yin Tihua for a long time," Zhang Xuanming smiled and said, "In addition to me, the company has a good grasp of the cost performance of the advertising space, I'm afraid it's him." ”
"Yes," Liu Yifan said, glanced at Zhang Xuanming, and said, "I also want to transfer Liu Zhiyi over." ”
"Well," Zhang Xuanming nodded, agreeing to Liu Yifan's request, and continued, "The content and promotion of online novels, I'm afraid you will have to code the plate yourself." ”
"The content is easy to say, I have channels, and the promotion and operation are also easy to do, the main thing is to keep an eye on the data, and then open my mind to think about the material, I will set up a team in front, Belinda will cut in from this point first, and should be competent. ”
"What about technology research and development, ......?"
"I recommend outsourcing quickly, and after a month, when the data is stable, we can build our own R&D team to do it. ”
"Okay," Zhang Xuanming thought for a while, and said, "I'll explain to the finance at that time, you and the finance will make a whole budget together before I go to the United States, let's go through it together, and then, the transfer of funds and manpower is within the scope of the budget, you don't need to go through me, you can just sign, there are special circumstances, you and Sichun discuss it, it's really not good, just contact me." ”
"No problem. ”
Hearing Liu Yifan's relaxed and serious assurance, Zhang Xuanming stopped, asked for a cigarette, and walked towards a remote corner, saying, "Xiaofan, I have a few thoughts and want to hear your opinion." ”
"It just so happens that I also have some ideas and want to hear Mr. Zhang's opinion. ”
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