Chapter 635 Convincing Li Xinping (Asking for Subscriptions, Asking for Recommendations, Asking for Collections)
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In December, the climate in Yangcheng is the most comfortable.
In some places in the north, snow is starting to fall.
The sun is still shining on this side of Yangcheng.
Kang Donghai, the representative of Youwei Technology who was responsible for the negotiation in Yangcheng this time, likes to stay for a day every time he goes to a place, feel the heritage of the city, and then start to do things seriously.
This is for an expert negotiator like him.
The purpose of negotiating an acquisition is to be able to find a topic with the person being discussed.
It's too hard. It will make the negotiator feel that he does not want to talk about it.
After Kang Donghai arrived in Yangcheng.
There was no rush to contact Li Xinping, the founder of hao123.
Contacting Li Xinping is simple
Hao123 has his own promotional phone on the website.
Moreover, before coming, Kang Donghai had already made a lot of preparations, including boss Chen Chuliang who also gave him two suggestions.
Kang Donghai felt that this trip should be nine out of ten.
Spent a day in Yangcheng. I comfortably enjoyed the food and beautiful scenery of this place in Yangcheng.
The next day.
Kang Donghai called Li Xinping to dock.
………
Li Xinping was surprised to receive a call from a negotiator claiming to be a promising technology representative who wanted to talk to him about the acquisition of hao123.
Let's not talk about a navigation page website that I made.
I only heard the words 'promising technology'. As an old white on the Internet, Li Xinping is very familiar. And he himself is also a veteran player of the legend of science and technology, this time hearing that the other party contacted him to talk about the acquisition of HAO123, Li Xinping readily agreed to meet with Kang Donghai.
After all, for Li Xinping.
Although the current hao123 is doing well, it is a navigation page after all, there is no technical difficulty, and there are no natural advantages for Li Xinping to keep doing it. Maybe one day a big company with deep pockets will also make a navigation page, and he will still need to compete with the other party.
Because, Li Xinping himself knows it.
The promotion of Hao123 is actually stained with the light of plug-ins.
After he made the hao123 website. In order to promote the navigation page, in fact, the link of hao123 is tied to the plug-in of the bloody legend.
This is the rapid rise of hao123, and in less than a year, it has become the first webmaster of the personal navigation website.
However, now, the cheating on the Internet is very hard against the cheating of legendary games.
A lot of plug-in companies have gone out of business.
Li Xinping obviously felt that in the past six months, hao123's traffic has not continued to grow, because the audience has begun to fix and there are no new users.
Li Xinping is actually worried that hao123 will not last for two or three years.
Now, an internet giant has offered to acquire hao123.
Li Xinping's first thought was to show up as soon as possible.
As for the amount of cash.
Li Xinping also had a very clear answer in a very short period of time.
According to the strongest period of hao123, Li Xinping can earn more than one million a month just by relying on advertising expenses. Even if the plug-in is seriously hit now, the promotion of hao123 is blocked, and hundreds of thousands of dollars are recorded in the account a month.
Then you have to get 10 million to sell hao123.
If you can't sell it for this money.
Li Xinping decided to hold out for a while.
……..
After contacting Li Xingping. In order to show his greatest sincerity in coming to Yangcheng on this trip, Kang Donghai took the initiative to come to the door and found the place where Li Xinping made an appointment.
Li Xinping, who is not tall and looks a little dark, looks like a bit of a grassroots entrepreneur's template.
After the meeting, it is a one-on-one negotiation mode.
The bottom line of the company's acquisition of hao123 is 5 million, and the maximum cannot exceed 10 million.
But Kang Donghai should talk to the highest standards.
That doesn't reflect your own level.
Therefore, after sitting down with Li Xinping to negotiate, the two sides pushed me forward for the price of acquiring hao123, and they talked for several hours at once.
It's no wonder that negotiations are hard to get through.
Li Xinping's initial offer was fierce, and his request was that if he sold hao123 navigation page, he hoped to exchange a part of Daowei's shares in Youwei Technology. And after the exchange of shares, an additional 10 million cash will be added.
This kind of requirement can be said to be thinking that I will have no worries about food and clothing in the future.
It turns out that no entrepreneur is a fool.
Or rather, the mind is transparent.
Of course, Li Xinping's offer, Kang Donghai must directly refuse.
Are you kidding.
The equity of the company is not something that he can decide as a negotiator.
Even if it is to ask him to buy hao123 for 10 million. Kang Donghai felt that it was a failed negotiation.
"Mr. Li, you know, we all like to have nothing to do and dream during the day. But we must be clear that dreams are dreams after all, and when we return to reality, we still have to face the cruelty of society. ”
Kang Donghai said more literally, and then gave Li Xinping an offer of 6 million.
6 million package acquisition.
Buyout all of hao123.
Moreover, Kang Donghai has not yet come up with the condition of being able to hire Li Xinping as an executive of the Yanjing Division.
As a bargaining chip.
It's all added little by little.
Don't rush yet.
I heard that Kang Donghai pressed the price to 6 million. Li Xinping felt pain.
The purpose of deliberately raising the price just now is also to leave a little leeway for himself, after all, doing business is bargaining, and I believe that the other party will definitely bargain, if the starting point of bargaining is higher, the final price should be appropriately higher. If he didn't think that 10 million was suitable, Li Xinping still wanted to offer 30 million, but he was afraid of scaring the other party.
But he didn't expect the price given by Youwei Technology to be so insincere, and the 6 million package was all received?
This price is the price of cabbage! And I expect to be able to get the shares of Youwei Technology, and this condition is also yellow.
"Mr. Kang, no, no, six million is too little. I don't think I'm thinking about selling hao123 for the time being. ”
Li Xinping probably wanted to be able to stabilize and not be swayed by the market.
Anyway, the goods are good and don't worry about selling.
People who take a fancy to hao123 are not only promising technology.
Kang Donghai smiled, he could see that Li Xinping really couldn't negotiate, probably a kind of I have something, how much I want to sell, do you like to buy it or not.
Deal with such people, and it's easy to clean up. Kang Donghai said: "Mr. Li, you don't know it, in fact, before I came to Yangcheng, our company had already made two preparations. ”
First: If the acquisition of hao123 is successful, it will be a happy for all. Of course, hao123 is under the banner of Youwei Technology, and its development should be better than it is now.
Second: if it can't be acquired. The people of the Ministry of Science and Technology should immediately prepare their own navigation pages, and have formulated a strategic plan, that is, it is necessary to completely defeat hao123, you should know that there is the ability to innovate in science and technology. At that time, hao123 will not be like now, only one is dominant, at least we can take half of your traffic. Mr. Li thinks that hao123 can last for a few years?
As a qualified negotiator.
There is a thorn in the words that can wake up the other party, and it depends on the ability to speak.
No doubt.
In what Kang Donghai said, there is softness and rigidity.
It can also be said that it has the meaning of threat.
Sure enough, Li Xinping, who was not good at talking, was hit in the soft underbelly all of a sudden. just said indiscriminately: "At least the current traffic of hao123 can still be stabilized, and our user viscosity is very high." I can hold on for a while. ”
Kang Donghai knew that he was in a hurry, and he had already thought of a rhetoric: "123 does have a group of high-viscosity users, but people will change." For example, even our company's bloody legend has so many high-viscosity users, but after more than a year of operation, our data has been analyzed. These users are not viscous, but have developed visual fatigue. If we develop a navigation page ourselves, which is exactly the same as hao123, Mr. Li's so-called high-viscosity users will have visual fatigue and feel that it doesn't matter what they use, as long as it is easy to use. Naturally, they were rebelled!"
Kang Donghai spoke in a set of ways. Like visual fatigue, or the final rebellion, these are all new words that Li Xinping has heard at the grassroots.
However, it is very quintessential.
This is the kind of research that people from a really big company have studied Internet users to a granular level.
He has never analyzed these, but the traffic to my navigation page is high, there are many users, and many advertisers come to talk about cooperation.
Li Xinping was directly stunned.
After thinking about it for a while, he said: "I don't really want to guard hao123 and not let go." It's just that the price can't be accepted, and your company can't afford to pay for it, so I hope it can be more reasonable. ”
When this sentence came out, it meant that Li Xinping's heart that wanted to stabilize was shaken.
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