Chapter 161: Misdirection
When He Yongsheng's game hall opened, Guan Hongda's herbal tea processing factory in Richeng had already begun the stage of debugging equipment.
The reason why Guan Zizai herbal tea has a good effect is that the formula of the drug ratio is good, and the other is the particularity of the boiling method.
For the sake of the confidentiality of the herbal tea formula and process, Guan Hongda deliberately refined the manufacturing process many steps, and consulted experts before he dared to let these recruited workers enter the workshop to participate in the production of herbal tea.
After the commissioning of production, the first batch of automated herbal tea was freshly baked, and Wu Bingxin, who had been concerned about this matter, specially rushed to Guan Zizai Herbal Tea Beverage Company to congratulate Guan Hongda.
He was extremely enthusiastic about this herbal tea, and after personally trying the canned herbal tea produced, he signed a one-year trial agency contract with Guan Hongda.
The canned herbal tea produced in the factory is a style designed by Guan Xiaojun, which is divided into two types, one is the herbal tea based on green tea packaged in green cans, and the other is the herbal tea based on black tea packaged in red cans, and the taste of these two herbal teas is very different. The green can is slightly bitter, while the red can is sweeter, and in terms of taste, the taste of this green can is by no means as popular as the red can.
But in terms of health care effects, the green can is much better than the red one.
After this production, Guan Zizai specially found a group of people to test the taste, and found that there were very few people who drank green cans, and most people still liked the sweet taste of red cans.
The old man thought about it, and simply produced these two packaged drinks in a ratio of one to ten, and then saw that the market reaction was making corresponding adjustments.
Guan Hongda produces this herbal tea, Wu Bingxin has full authority to sell, this kind of production only pays attention to production, and sales only manages the form of cooperation of sales, whether it is for Guan Hong or Wu Bingxin, there are certain benefits.
Especially for Guan Hongda, he only needs to produce his own herbal tea, and he doesn't have to worry about sales for the time being.
Guan Hongda is illiterate, and he doesn't understand the doorway in the mall, and he doesn't understand any propaganda and management concepts in the mall, and he doesn't want to listen to it. He recognized a reason, that is, he only boiled tea, who wanted to drink it and sold it to whom, and the agent wanted as much as he wanted, and he did not dare to blindly expand production.
The old man didn't want to make a lot of money, his real idea was actually to put his own herbal tea craft into the market and make a somewhat famous brand, leaving a job for future generations.
According to Guan Hongda's idea at this time, if the net profit can reach tens of thousands of yuan a month, he is already satisfied, and the old man is not hungry too much.
And Guan Hongda's honesty and peace of mind made Wu Bingxin have one less big owner who pointed fingers at him, so that he could use his fists and feet without worrying about someone dragging him back.
After personally trying the effect of this herbal tea, Wu Bingxin is extremely confident in the promotion of Guan Zizai herbal tea in the market.
After obtaining the agent qualification, he used his previous health care product sales channels and soon began to spread throughout Hedong Province.
Wu Bingxin is a person who is born to engage in sales, although he is old, but his mind is very flexible, and his means in the shopping mall are far from being comparable to ordinary people.
In less than a month, Guan Zizai red can herbal tea began to become popular in the market, but the price is a bit high, priced at fifteen yuan, and it is completely sold as a health care product.
After Guan Xiaojun found out, he hurriedly stopped, he realized that he had made a directional mistake, and his herbal tea should not cooperate with Wu Bingxin.
Because there is a huge chasm-like gap between the two sides in the definition of this drink.
Guan Xiaojun defines his herbal tea as an ordinary health drink, the word "health care" is dispensable, and the most important thing is the word "drink", focusing on civilianism and popularity.
Although Wu Bingxin also regards this herbal tea as a health drink, what he values most is the health care effect, so he sells this thing as a health care product.
Guan Xiaojun's original idea was to make his herbal tea into a popular drink, just like Coke. Although Wu Bingxin also wants to make herbal tea bigger, he just wants to put it in the health care product industry, and he didn't consider selling this herbal tea as an ordinary drink like beer and cola.
This kind of difference in market concept is too big and almost irreconcilable, Guan Xiaojun specially took three days off from school for this reason, and specially called his grandfather Guan Hongda to go to Quancheng to find Wu Bingxin together.
Guan Hongda didn't dare to underestimate his grandson's idea at this time, and he also disagreed with Wu Bingxin's sales method, the old man simply felt that this herbal tea was too expensive, and he thought that it would be okay to sell it for two yuan a can.
"Brother, our herbal tea is a health care product! If health care products are sold cheaply, then who would dare to buy them? This thing is sold at a high price!"
After meeting in a hotel in Quancheng, Wu Bingxin was very angry after hearing Guan Hongda's questioning about the price, "The price of health care products has to be sold a little more expensive! Moreover, our herbal tea is not an ordinary deceptive thing, our herbal tea is really effective! Why do we sell it so cheaply? Those other health care products are dozens of yuan a bottle, hundreds of yuan a bottle!"
Guan Hongda was about to say something, Guan Xiaojun spoke in advance, he looked at Wu Bingxin, and said with a smile: "Grandpa Wu, our old Guan family's herbal tea can't be sold as a health care product, because this tea is not a potion after all, and it can't replace medicine." Our herbal tea is just a drink, that is, the same thing as soda, cola, and orange juice, but with a little more health effect. ”
Wu Bingxin said loudly: "This grade is too low, isn't it? It's obviously ginseng soup, why do you want to sell it as bitter water? Aren't you having trouble with yourself?"
Guan Xiaojun said: "After all, the people who drink ginseng soup are a minority, and most of the people still drink bitter water. Grandpa Wu, you define our herbal tea as a health care treasure of ginseng soup, but our tea is actually an ordinary herbal tea, and it can't carry such a big banner. ”
Wu Bingxin was a little incomprehensible, and he exhaled angrily: "You kid, you are really unreasonable! How can there be a reason for self-deprecation?"
Guan Xiaojun said: "This is not self-deprecation, our herbal tea does not have such a good effect, it is just a drink." ”
Wu Bingxin looked at Guan Hongda, "Brother, your grandson is really strange, I don't want to put a lot of money, I have to depreciate myself, I really can't understand it." Tell me, what do you say about this?"
Guan Hongda said: "Listen to what my grandson has to say." ”