Chapter 100: God is in charge of dealing cards!
Although the Splendid Heavenly Palace is not a large group, although all the people are temporarily formed, each of these people is very hard-working.
Although the tacit understanding was not good, and although they were a little flustered in the face of problems, they still completed the task assigned by Xie Jinfei, or they were completing it.
Although Xie Jinfei and Ma Rulong are also cooperating in the real sense for the first time, their cooperation is still very tacit.
After Ma Rulong finished setting up the factory, he returned to the magic city, and Xie Jinfei took over the next work.
The name of the joint venture between Xie Jinfei and Ma Rulong is Jinxiu Clean Company, which is 70% owned by Xie Jinfei and 30% by Ma Rulong.
After Xie Jinfei took over Jinxiu Clean, he finally began to play one trump card after another in his hand.
The first trump card is the first advertising micro-film of Splendid Tiangong that was broadcast exclusively on the whole network of love video and audio, in order to make it convenient for everyone to watch the micro-movie, I specially spent some money to set up the advertisement. , and it is promoted on the homepage 24 hours a day for fifteen consecutive days, and the release time of this micro-movie is exactly the same time as "The Iron Empress" starring Yun Yingfei!
After the first card was played, everyone knew that there was a company called Splendid Tiangong in Huaxia, but everyone still knew very little about Splendid Tiangong.
But that's enough, and the effect Xie Jinfei wants is to let more people know about their company.
With the broadcast of the micro-movie, the four words of Splendid Tiangong have also appeared on the Internet with a certain amount of traffic.
During this time, Xie Jinfei was hurrying to produce new cleaning products, and he had only one purpose, that is, to stock up.
He redesigned the packaging and the style of the product to make it as pleasing as possible from the outside.
Then comes the second card, the final episode of The Iron Empress!
Zhang Jun spent 15 million in cash to get the product advertising placement of the last episode of "The Iron Queen", and it was a frenzied 15-second shot, of which 10 seconds were close-ups!
1,000,000 in one second!
It can be said that this implant was smashed with money!
With the broadcast of the last episode of "The Iron Empress", the love version of Phoenix and Baitou Yin became popular!
The lifelike and exquisite crystal bottle shape attracts a lot of attention in an instant!
Then Xie Jinfei started his second step, do you remember a skill in the sales system - product enhancement!
It costs a certain amount of points to enhance the quality of the product.
Xie Jinfei originally thought that the enhanced product could be done by himself, but later learned that this enhanced product actually needed a special strengthening equipment.
Throw the produced normal version into the equipment and re-strengthen,Each time you strengthen it will automatically consume a point.,Of course, there is a possibility of failure.,If it fails,The normal version is still there.,It's just that the points consumed won't be returned.。
The enhancement probability is 70%, 50%, 30%, 15% and the last 5%, and the quality improvement rate after enhancement is 40%, 50%, 60%, 70% and 80% respectively, the premise is to increase the quality of the previous skill product to a full level, this skill is increased by 30% after being filled, and it is increased to 40% after strengthening once.
In other words, even if the normal version has been increased to 30% when it leaves the factory, it will be improved even more after being strengthened.
Xie Jinfei decided to set the love version to be strengthened twice, then his quality was increased by 60%, although this would waste a lot of points, but Xie Jinfei still decided to do it.
He can play tricks in many places, but he is still full of expectations for some beautiful things, such as love, and he doesn't want his product to be sorry for this sacred word.
Here, Xie Jinfei specially selected a factory among his eleven factories in Chuzhou City to prepare for the production of the love version, as for the rest, it is not that he doesn't want to use it, but now there are not enough people, so he still relies on the relationship between his father and uncle.
And the cost of points for reinforcement is not very much, probably because the value of the product itself is not high, the first reinforcement only needs to consume 1 point, and if the second reinforcement is successful, it takes 5 points.
If the first enhancement fails and fails to upgrade the quality, then the next enhancement will still only need 1 point, and each time it succeeds in increasing five points, Xie Jinfei can still consume these points, and the number of enhancements is not much anyway.
The third card at this time gathered advertisements for the first promotional film shot by the Splendid Heavenly Palace, this promotional film could not help but carry out the whole network bombardment advertising promotion, and also carried out advertising on Magic City Satellite TV.
And Xie Jinfei also found Ma Rulong's Tiger Roar TV, and asked all the popular anchors to advertise themselves in the live broadcast room, and the advertising content is the link to the official website of Splendid Tiangong, and at the same time, the anchor needs to conduct at least 20 oral advertisements during the live broadcast.
Xie Jinfei promised that as long as all the anchors who advertise Xie Jinfei hang for 10 hours a day and meet the requirements of 20 verbal advertisements a day for a month, then at the end of the year, they will give a free gift of 1 million yuan in the network festival.
So what is the role of this promotional film after the first micro-film commercial? It can be said that the role of the promotional film is like dough made with yeast, further expanding the previous results.
Convergence Advertising carried out a large number of on-site recordings in the promotional video, and every step of a product from production to packaging was recorded in detail, and it also spent money to invite big-name voice actors to do post-narration processing for the promotional video.
The most important thing is that there is also the double certification of the official quality inspection agencies of the two big cities of Magic City and Capital City, absolutely healthy food, and a fine wine without alcohol.
In the video, everyone really saw the production process of the product, the sterile and dust-free independent production room, the production personnel of the full protective clothing, and each product told everyone with facts that a Jiankang product is not just a wash with water!
The fourth card is still a marketing drama directed by Zhang Jun.
With the gradual increase in popularity of Phoenix and Baitouyin, the official website of Splendid Heavenly Palace has finally become a popular website.
Zhang Jun seized the opportunity and released the purchase method and details of the love version on the official website of Splendid Tiangong.
In the content, Zhang Jun directly guarantees the company's reputation, and the love version will never appear in any non-wedding banquet venue, and the love version is only used for love!
The specifications are two bottles per set, one bottle of Phoenix and one bottle of Baitou Yin.
Subscribers can order three packages, which are the Beginner Package, the Intermediate Package, and the Premium Package.
The junior package includes 100 sets of love editions, with a pair of customized jade knot doll statues and a beautiful dowry gift, and the price of the junior package is 1.9 million yuan.
The intermediate package includes 300 sets of love editions, with a pair of customized luxury jade knot doll statues and a luxury dowry, and the price of the intermediate package is 6.9 million yuan.
The premium package includes 600 sets of love editions, including a pair of customized luxury jade hair doll statues and a luxury dowry, and the price of the premium package is 15.9 million yuan.
The price is expensive, and the position of the love version is directly fixed on the high-end market, Xie Jinfei didn't care, and he didn't ask, he believed that this price must be Zhang Jun's thoughtful, if it succeeds in opening the market, then Xie Jinfei will be rewarded, if it fails, then I'm sorry, it's light to criticize it at a meeting!
Everyone was very nervous, everything in the early stage was perfect, because this wave of combination boxing marketing of Splendid Tiangong was really beautiful, and everything brought the advertising and marketing strategy of the product to the extreme.
It can be said that the Phoenix and Baitou Yin of the Splendid Heavenly Palace have become popular all over the country in just two or three days, and everything from quality to appearance must make it successful, but the price of this last step has become a dead hole in the love version, and the price is too high.
All market analysts agree that this practice of Splendid Heavenly Palace is completely deadly, and no one will spend so much money for a wedding banquet.
After hanging the final price on the official website, Zhang Jun felt that his brain was about to explode, he was too nervous, this was the first marketing drama he wrote and directed after joining the Splendid Heavenly Palace.
A big drama with an investment of tens of millions is also an important turning point in a milestone on the road of his life.
Zhang Jun knew all this, Xie Jinfei knew, Su Linger knew, everyone knew, but everyone didn't say or ask, if anyone put a little pressure on Zhang Jun at this time, then Zhang Jun would probably explode.
And all this pressure was finally released in a phone call, which was a landline phone in the sales department of the headquarters of Splendid Tiangong.
An order call on the official website, finally a person ordered the world's first love version of the premium package.
Although the other party made this call in a consultative tone, Zhang Jun still relied on his years of sales eloquence to sell this set.
Everything is difficult at the beginning, as long as it starts, Zhang Jun has the confidence to do the rest of the things well.
Liu Guokun, a native of Huaxia Bingcheng, grew up in a poor family, and finally earned the first 100,000 yuan in his life at the age of 25 through hard work.
After that, it was one million, ten million, and now, 41-year-old Liu Guokun is already a billionaire, his parents have lived a good life, and his son has been admitted to a prestigious school with excellent results.
But he has a regret, that is, regret for his wife, when the two got married, because the family was poor, they didn't even have a wedding.
Although the two have quarreled and disputed over the years, his wife still silently supports him, Liu Guokun thinks that he is ashamed of his wife, so he has always hoped to hold a make-up wedding for his wife.
But this matter was postponed for various reasons, until that day, when Liu Guokun got up at night, he found that his wife was not around, and when he walked out of the bedroom, he found that his wife was in front of the computer while wiping her tears and chasing the drama.
His wife is a fan of chasing dramas, and recently she seems to be chasing an online drama called "Iron Blood Queen", seeing his wife sobbing, Liu Guokun secretly leaned over curiously, and found that the TV series had been played to the last episode.
In the picture, there is a scene that he will never forget, a magnificent and majestic palace is being held, a grand wedding is being held.
I have to say that the scene of this last episode is indeed grand enough, and in the next two days, Liu Guokun, who doesn't have much Internet access at all, knows a company called Splendid Tiangong and a high-end wine called Fengqiuhuang and Baitouyin.
In the end, out of guilt for his wife, in order to make up a wedding for her, he called the order hotline of Splendid Tiangong and directly placed an order for a high-end package in one step.
It's just that what he didn't expect was that the ordering process of the sales department of Splendid Tiangong would be so complicated, first of all, he asked for the marriage certificate of Liu Guokun and his wife.
Then he asked about the venue, time, planning company and other information of the wedding held by both parties, saying that it was a preventive measure to ensure that no one maliciously ordered the dating version.
Not only that, Splendid Heavenly Palace also requires Liu Guokun and his wife to hold a Chinese-style wedding before they can place an order, otherwise Splendid Heavenly Palace will reject this order.
Although the process is very cumbersome, although the requirements of the Splendid Heavenly Palace are a little strange, but in the end, Liu Guokun finally succeeded in placing the order!
Everyone knows that this is a beautiful marketing ploy, and everyone knows that 600 sets of 1,200 bottles of wine cannot be worth so much money, but people often buy expensive things not only for intrinsic value, but also partly to show their status and face.
What Liu Guokun needs is not the true value of wine, but for the sake of face, in order to give his wife a face, when the time comes, he will invite his wife's relatives, friends, and classmates over, and let them see that his wife is definitely married to a good man!
On this day of July 17th, Liu Guokun's wedding was held as scheduled, and on this day, Liu Guokun held a real Han-style wedding in the most luxurious banquet hall of the largest hotel in Bingcheng.
He invited all the relatives and friends he could invite and ordered the most expensive wedding banquet in the hotel, but until the moment the wedding banquet began, Liu Guokun did not see the products promised to be delivered by the Splendid Heavenly Palace.
Just when Liu Guokun thought that he was not released by the Splendid Heavenly Palace, the wedding master of ceremonies said: "Marriage is the most sacred, love is the most worthy of blessing, Mr. Liu Guokun and Ms. Zhao Xiaohong have spent so many years of ups and downs, and when you have nothing, you will never abandon each other.
It is precisely because of your persistence, your persistence in love, and your persistence in marriage that today's happy days can be exchanged.
On this important day, not only the two relatives blessed you, not only the two friends blessed you, but also a group of people thousands of miles away sent blessings to you!"
As the master of ceremonies' words fell, everyone found that every electric round table in the banquet hall began to rotate slowly, and at the same time, the dark grid in the center slowly opened, and finally a pair of delicate and abnormal crystal bottles appeared in the dark grid.
Under the illumination of the light, the liquid in the crystal bottle seems to be brighter than the light, too dazzling, too dazzling!
Then the door of the banquet hall was opened, and I saw two teams of palace beauties wearing Hanfu coming, each holding a delicate tray in their hands.
There must have been something on top of the tray, but it was covered with a red cloth so that it was impossible to see what was inside.
Although I don't know what is inside, this group of palace beauties is so beautiful, one by one, it seems as if they came out of the painting, especially the one in the lead, it makes people can't help but swallow a mouthful of saliva.
As soon as this group of beauties appeared, they instantly attracted everyone's attention, it simply made men sluggish and women jealous, and it was obvious that these beauties must be very good models.
Zhao Xiaohong looked at these palace beauties with some puzzlement, and counted about twenty or thirty people, she knew the wedding process, but she hadn't heard of this set in the process?
And at this time, Liu Guokun was also confused, what is the situation?
When a group of palace beauties came to the main stage, they stood still, and the wedding master of ceremonies said again: "I got a call from the marketing department of Splendid Tiangong one day after receiving this wedding host, and Splendid Tiangong specially instructed me to say that I must send a good blessing on behalf of them to this couple who have experienced countless wind, frost, snow and rain.
Although the people of the Splendid Heavenly Palace could not be present in person, they brought their hearts!
For this reason, Splendid Tiangong specially prepared a meager dowry for Ms. Zhao Xiaohong, hoping that the two can grow old and be married forever!"
In the warm applause of many guests, the master of ceremonies took out a detailed list from his pocket, looked at it and said: "The first one, a pair of hand-carved dolls with jade knotted hair!"
The second one, a set of pure gold jewelry!
The third part, a number of exquisite jade!
Third ......"
Speaking of this, the master of ceremonies paused, then looked at Liu Guokun and asked, "Mr. Liu, is your child still in school?"
Liu Guokun is a little confused, now the red cloth in the hands of the palace beauties has been lifted, and all kinds of pure gold jewelry and jade have dazzled him, it's not that he hasn't seen gold, silver and jade, the key is that he hasn't seen such a gift, it's too good!
Hearing the master of ceremonies ask him a question, Liu Guokun said, "Oh, I'm in high school, what's wrong?"
After hearing Liu Guokun's answer, the driver continued: "The third copy, 300,000 yuan for children's college scholarship fund and a letter of recommendation!"
As he spoke, he took out a special card and an envelope from the tray of one of the palace beauties and handed them to Zhao Xiaohong's hand and said: "Although the courtesy is light, but the affection is heavy, when your children go to college, take the admission notice and your marriage information, and call the number of the Splendid Heavenly Palace with this card, you can directly get a 300,000 yuan student fund,
But the Splendid Heavenly Palace does more than that, the most precious of these dowries is not these pure gold jewelry, not these jade, not to mention the 300,000 yuan student fund.
Here is a letter of recommendation, if your children graduate in the future, there is no suitable job with this letter of recommendation you can directly find the Splendid Heavenly Palace, in any case, the Splendid Heavenly Palace will give your children a job,
Although they don't dare to guarantee how much money they will make, they will pay for five insurances and one housing fund, because they believe that I am born to be useful!"
As the emcee's voice fell, the audience applauded, and this wave was called an absolute explosion.
Especially the last letter of recommendation can be called a classic, no one dares to guarantee that they will continue to be brilliant in the future, in case they are down, what should the child do? But if there is this letter of recommendation, then, even if you are down, but the child will have a job, at least five insurances and one housing fund!
This time, the Splendid Heavenly Palace is really on fire!
Although their products are very expensive, everyone thinks that they are worth it, and in an instant, Splendid Tiangong has become a conscientious enterprise in the industry.
At the same time, some people who attended the wedding banquet secretly packed some samples of alcohol to test, and they were extremely skeptical of Absolute Health's products.
But the test results show that Splendid Tiangong is not exaggerating, this is really an absolutely healthy product!
After the difficulties in the early stage, the order hotline of the marketing department of Splendid Tiangong was instantly blown up!
With the success of the marketing plan, Zhang Jun cried! But Xie Jinfei smiled.
Standing on the balcony looking at the clear sky outside the window, Xie Jinfei smiled to himself: "God, God, if there is really fate, then you must be the dealer who is responsible for dealing cards, each card is controlled by you, you choose, since you are responsible for the cards, then what should I do?"