Chapter 101: I'm in charge of a thousand!
Although the price of the love version is expensive, it is sold out in an instant in the next moment of the classic marketing plan, and the production volume of one factory is simply not enough, resulting in a short supply of products.
But something happened to everyone's surprise, and countless newlyweds postponed their weddings on an unprecedented scale in order to get the subscription quota for the love version.
Countless hotels cried, and they were scheduled to have a wedding banquet, but they began to postpone the wedding for hundreds of bottles of wine.
The hotel cried, more miserable than they cried was the wedding dress shop that sold wedding dresses, with the fire of the love version, the number of Western-style weddings dropped by sixty percent in an instant, the hotel's order was postponed and not unsubscribed, but the wedding dress shop was directly unsubscribed, and completely cried and fainted in the toilet.
But those who sell Han-style Chinese clothes are on fire, and there is a boom in Han-style weddings across the country, all of which are inseparable from the operation of the Splendid Heavenly Palace, but what is more thankful is the last episode of "The Iron Empress".
This web drama is so popular, it's unbelievably hot, and the unprecedented wedding in the last episode simply touched everyone on the outside and on the inside.
All of this added up to have no reason not to be hot, and then Xie Jinfei began to continue to play the fifth card in his hand.
Xie Jinfei ordered Zheng Xue to publish all the poverty alleviation goals and amounts prepared by the Ministry of Charity on the official website, and the Splendid Heavenly Palace, which had just caught fire, once again ignited the people of the whole country!
On this day, it broke out on the official website of Splendid Tiangong that before the end of July, Splendid Tiangong will issue the first batch of support of more than 10 million yuan to 76 people across the country, with an average of more than 130,000 yuan per person.
And it plans to distribute more than 100 million yuan in support funds by the first quarter of 2021.
At the same time, the official website also solemnly promises that the company's support plan is by no means a show, and all the flow of funds, bank statements, information on poverty alleviation targets, and personal bank statements of the person in charge of the charity department will be disclosed to the public on the official website.
Anyone can supervise the support plan of the Splendid Tiangong Charity Department at any time, and once evidence of fraud is found, a direct reward of 10,000 yuan will be awarded.
And also wrote arrogantly on the official website -
Charity is not pretentious, it is not a press conference, real charity does not need a press conference, nor does it need to be publicized through the media, real charity should at least dare to be public, dare to tell everyone, where is the money?
We dare to tell everyone where the money went!
If everyone's destiny is fixed, then who is in control of it? Is it God?
If God is the dealer, he is responsible for dealing cards to everyone, and is responsible for specifying everyone's fate, then it is up to us to be responsible for the thousand!
Although we can't change the fate of people all over the world, we can at least change the fate of some people.
Now all people in need of help can apply for charity relief funds through the official website of the Charity Department window, if the verification is correct, we will release the charity amount as soon as possible, but we need to disclose part of the applicant's information and the whereabouts of the charity funds, if you cannot disclose the whereabouts of the charity funds, then we will refuse to issue charity funds.
Because our money comes from consumers, consumers have the right to know where our money goes, to whom, and how to spend it?'.
This is a real disclosure, everything is public, even the personal bank statement of the head of the charity department is public!
Xie Jinfei pushed the popularity of the Splendid Heavenly Palace to a new peak again and again through actions again and again.
The next step, that is, the sixth card, the products of Splendid Clean Company came out.
But only five products were launched, and Xie Jinfei simply named the products and then redesigned the shape.
After the product came out, there was nothing to do with Xie Jinfei, and the rest was Ma Rulong's performance.
How big is Ma Rulong's energy? Is he also a marketing master?
Soon he proved with his actions that the energy and ability of the second generation of the richest man in China!
What kind of people did Ma Rulong know? Basically, they were all rich, famous, and powerful, and the first thing Ma Rulong had to do was to give his products to these rich and famous people in the form of free.
Soon these people gave unanimous praise to the product, and at the end of August, the products of Splendid Clean Company have opened a reputation in the high-end circle.
The next step is publicity, Ma Rulong did not find a TV station to advertise, but asked many celebrities he knew to help him promote on Weibo.
Ma Rulong's face still has to be given, and on this day, many people found that many celebrities and celebrities were advertising several products on Weibo.
The power of celebrities is huge, and many fans of celebrities are looking for this product.
Then at the beginning of September, he opened a splendid and clean flagship store directly on the Internet, and then continued to let these celebrities advertise for themselves.
The traffic of the flagship store was quickly generated, and the price was not expensive, each of the five products was 500ML, and the price of each was set at 30 yuan.
And each of these products requires 15 points, compared with wine, Xie Jinfei is a big loss, but there is no way to open the market.
The price is fair and there is the blessing of stars, and the products of Splendid and Clean are sold very well on the Internet, so good that Ma Rulong needs to continue to recruit manpower, and five of the ten factories prepared before have gradually begun to put into production.
By the end of September, Fairview Clean's products were already selling like crazy online, and they were often out of stock.
At this time, Splendid Clean finally attracted the attention of many peers, and they began to pay attention to Splendid Clean, but at this time, Splendid Clean Company suddenly announced that the goods were in short supply and would be suspended for a period of time.
Then there was no news for a whole month in October, and when everyone began to slowly relax their minds, Fairview Clean Company suddenly returned to the online mall in early November with the return of the king.
At the same time, it has also launched an upgraded version of each product, with better quality, stronger effect, and of course more expensive price, the price of the upgraded model has reached 65 yuan.
The products of Splendid Clean Company are sold very well on the Internet, but they are always out of stock intermittently, which makes many people crazy.
In this situation, some brick-and-mortar store operators have found a business opportunity, if they can get the supply of goods, those who can't buy the goods online can't buy from me?
While brick-and-mortar store operators are figuring out how to get supplies, people are once again finding that online stores are once again seeing a decline in supply.
Splendid Clean Company is like an excellent psychological master, always teasing the bottom line of the cleaning product production company.
When you were just about to do something about the Splendid Clean, people didn't sell it, and you just put your mind at ease and people came to sell it again, this feeling is like flying a kite in a game, so you can't catch it, and you can't escape.
Finally, with the gradual reduction of online supply, the physical merchants couldn't sit still, and they began to contact Jinxiu Clean Company.
After receiving the order request from the physical store, Xie Jinfei and Ma Rulong finally smiled, and soon the Jinxiu Clean Company said to these physical store merchants: "We can give you the goods, and even in order to make you sell well, we can appropriately reduce online sales, but we have only one requirement, that is, we cannot sell Guanghua Group's products!"
This kind of shopping mall game, physical store merchants are used to it, for them whose things are easy to sell is the father, now the products of Splendid and clean are in short supply on the Internet, no matter what Guanghua Group or Guangyu Group?
Finally, Xie Jinfei and Ma Rulong showed their fangs to Guanghua Group, and Xie Jinfei and Ma Rulong's movements were very slow and obscure.
It's like boiling a frog in warm water, unknowingly stealing the market share of Guanghua Group.
It wasn't until two months later, at the beginning of January 2021, that Guanghua Group discovered the clue that its product market share was actually decreasing at a very regular rate.
One day or two days is okay, two consecutive more uniform slow reduction of market share is the problem, and soon Guanghua Group found the reason - Splendid Clean Company!
Just after Guanghua Group discovered this situation, Xie Jinfei and Ma Rulong acted again, reducing online sales again, and at the same time rapidly expanding the market share of physical stores.
Soon, as the company's CEO, Ma Rulong received a call from Guanghua Group and his father.
It is obvious that Ma Rulong's approach is completely targeted, and it is a brainless target.
There are so many cleaning products on the market, why do you want to target Guanghua Group?
Ma Rulong said righteously: "It's just that you are unhappy, so garbage products are sold so expensive, and they are completely fooling consumers!
The righteous words he said made Xie Jinfei feel that it was true!
Xie Jinfei and Ma Rulong's approach is really amazing, in fact, there are still some people who want to buy Guanghua products, but the physical store doesn't sell them!
The brick-and-mortar store is also about making money, and now, for example, there are 10 people who want to buy shampoo, but six of them want to buy beautiful and clean products.
There are four people who want Guanghua Group's products, and normally it is a win-win situation for both products to be sold, but because of the targeted requirements of Jinxiu Clean Company, the physical store can only choose to refuse Guanghua Group's products in order to make more money from those two people.
Guanghua Group soon began to put pressure on Jinxiu Clean through various channels, saying that Jinxiu Clean used illegal means to threaten physical stores and prohibit them from ordering Guanghua products.
But all the merchants in the physical stores said to the media in a unified way: "It's not that we don't buy goods, it's that Guanghua's products can't be sold, why are we going to lose money?"
All brick-and-mortar stores are silent about the deliberate targeting of Splendid Cleanliness and maintain uniformity.
Soon Guanghua Group panicked, but they still have funds, and they still have money, since they can't defeat their opponents on the frontal battlefield, they can only go sideways - acquisition!
Guanghua Group began to contact Ma Rulong to request a share or acquisition, but Ma Rulong refused, giving Fang Shiguangqi, the chairman of Guanghua Group, half dead.
In the end, Fang Shiguang had no choice but to go directly to Ma Rulong's father, Ma Shaoqiang, the founder of Pegasus Group, to intercede, hoping to mediate.
Ma Shaoqiang also came forward in Fang Shiguang's face, but Ma Rulong said very arrogantly: "I'm sorry, I inherited my father's excellent genes, and I was born with a strong sense of justice, but I can't stand fake and shoddy products, and the businessmen who make fake and shoddy products!"
In fact, Ma Shaoqiang is just pretentious, he doesn't want to refute Fang Shiguang's face, now that the Splendid Clean Company is so popular, even if it is a shareholder, it is also a shareholder of Pegasus Group, how old are you Guanghua Group?
After Pegasus Group was stunned, Fang Shiguang was ready to cut prices to save the scene.
At this time, the company once again announced to the media that the company is a subsidiary of the company and an enterprise invested and built by Rulong Investment Company.
The company adheres to the consistent style of Splendid Tiangong and Rulong Investment, is keen on philanthropy, and is committed to solving the contradiction between cleanliness and health.
At the same time, the qualification certificates of various relevant departments and the comparison of the use of the same products were published on the official website, and the comparison products were the products of Guanghua Group.
In this regard, Guanghua Group directly sued Jinxiu Clean Company through legal channels.
I thought that Splendid Clean would choose to be silent or apologize, but what I didn't expect was that Splendid Clean Company shouted directly to Guanghua Group through the media: "If you think your products are good, then we can have a live webcast on the spot, direct comparison, if your products are better than ours, then we will directly compensate you for your losses,
But if it's not good, please apologize to all consumers in the media and admit that you have deceived consumers with shoddy products"
This trick can be called invincible, any marketing means rely on the quality of the product, Ma Rulong relied on the quality of the product directly to the army of Guanghua Group!
Now Guanghua Group is difficult to ride a tiger, to pick up or not to take? If you don't take it, so many people will look at it, and it will bring significant losses to your corporate reputation.
In the end, Guanghua Group used a method that was not a solution, that is, it chose to be silent and start to reduce the price of all commodities at the same time.
But it was too late at this time, and Guanghua Group's stock market was falling all the way when it opened on this day!
As Xie Jinfei expected, Guanghua Group began to use its own funds to save the market when the market opened the next day.
And on the same day, Ma Rulong also coincidentally participated in a show, which is an entertainment show.
In the program, Ma Rulong also specially mentioned: "I think a conscientious enterprise first of all does a good job of products, and cannot deceive consumers, consumers are the food and clothing parents of all enterprises, you even deceive your own food and clothing parents, do you still have a conscience?"
A bottle of shampoo and a bottle of skin cleansing liquid are only a few dozen yuan, and no one is bad for these dozens of dollars, but the problem is that we need to use Jiankang with confidence."
And the host also said half-jokingly according to the script prepared before: "If Young Master Ma dares to say this, he must be very confident in his own products?"
"Of course I'm confident that our products are absolutely healthy"
The host asked again, "Since you are so confident, do you dare to drink?"
With the coaxing of the audience, Ma Rulong really opened a bottle of skin cleansing liquid prepared by the program team on the spot and drank it.
AND IN ORDER TO ENSURE THAT THIS BOTTLE IS REAL, THE SEAL WAS OPENED ON THE SPOT, AND A LITTLE BIT WAS POURED OUT TO VERIFY IT ON THE SPOT, AND AFTER EVERYONE WAS SURE THAT IT WAS TRUE, MA RULONG REALLY DRANK A BOTTLE OF 500ML SKIN CLEANSING SOLUTION.
After drinking, Ma Rulong said again: "We guarantee that the product is healthy, but then our company will launch a new product, and the new product must not be drunk!"
Soon, in the next second, netizens named Guanghua Group on the Internet - the boss and CEO of Jinxiu Clean has already drunk, it's your turn!
In addition to the website of Guanghua Group, Yun Yingfei and Fang Shan's Weibo has completely fallen, and almost netizens are going to blow up the Weibo of the two people.
They shouted to Fang Shan to go home and drink shampoo and shower gel!
What's more, they have already begun to scold Fang Shan for being a liar and so on.
With the public opinion of the society, Guanghua Group's products have appeared large-scale unsalable and the stock market has plummeted.
The product can not be sold, which means that there is no source of funds, and the bailout is also announced as a failure at the moment when the group's capital chain is broken, and every shareholder and shareholder sells the shares of Guanghua Group in their hands like crazy, and Guanghua Group, a business empire with a market value of billions, is about to collapse.
Xie Jinfei sat on the sofa in the office, very comfortably poured a glass of red wine for Ma Rulong, who was sitting opposite him, and also poured himself a glass.
At the same time, Xie Jinfei's phone rang, and when he saw the name of the caller ID, Xie Jinfei smiled at Ma Rulong and said, "Here! This time, I have to have a good time, do you want to participate?"
Ma Rulong shook his head with a wry smile and said: "Forget it, I don't want to continue to carry the black cauldron, I won't participate in your game, I still have my things to do, I have your short-haired and long-legged sister tonight!"
After sending Ma Rulong away, Xie Jinfei stood in front of the floor-to-ceiling window with a goblet and looked at the city outside the window, and couldn't help but say to himself: "This world is so beautiful~~"
As he spoke, he drained the red wine in his glass.