Chapter 130: Marketing is an Art
At this stage, Xie Jinfei was very tired, and other people in the company were also tired, so Xie Jinfei decided to leave some personnel on duty and go home for two days to rest, and it was a paid rest!
Although the two-day suspension will bring a lot of losses to the Splendid Heavenly Palace, Xie Jinfei also understands a truth, that is, there is a degree of relaxation.
You can't just let the people below do the work, you have to give them time to relax when it's time to relax.
Employees can rest, but it doesn't mean that the boss can rest, Xie Jinfei is still thinking about work in the past two days, and now half of the plan for 2021 has been completed, and the remaining half is to open the beverage market.
Zhang Jun also gave Xie Jinfei a marketing plan before, but Xie Jinfei was not satisfied with Zhang Jun's plan, so he planned to try it again in his old business.
This time, Xie Jinfei doesn't plan to fight to the death with other beverage companies, any product has competitors, but it doesn't mean that you need to fight with your opponents every time.
A lot of the time it's because you can't run away from it, and if you can avoid your competitors in the easiest and most effective way, then why bother yourself?
The real marketing master, sales genius, is actually very simple, that is, how to please your sales audience, and at the same time minimize the confrontation with your opponents.
Although Xie Jinfei won the battle with the dream, he also lost hundreds of millions of yuan in wealth, if he could, then Xie Jinfei would rather exchange the money for points in the entrepreneurship mall.
Many people say that a classic marketing plan comes from a flash of inspiration, and on this day, Xie Jinfei's long-awaited inspiration finally came, and a wonderful marketing plan appeared.
Although Xie Jinfei didn't know if it would be successful, he still planned to give it a try, today was the second day of the rest of the Splendid Heavenly Palace, Xie Jinfei specially ordered a large number of automatic code scanning vending machines online.
Then I put on a very ordinary black suit and drove away, and the first stop was the D building.
Xie Jinfei works in the Building of Block D, so the doormen and staff here are very familiar with him and greet him one after another.
Xie Jinfei did not go to his own company after returning the salute one by one, but climbed the stairs from the bottom to the top, and recorded something in the notebook with a pen on each floor.
After the record was completed, Xie Jinfei found what the management of the floor said, and the conversation between the two did not exceed three minutes, and it seemed that they had talked very well from their expressions.
Then Xie Jinfei drove away again, and after wandering aimlessly on the street for 30 minutes, he found a hotel, and this time he directly found the owner of the hotel, and after about three or five minutes of conversation, he left with a happy conversation.
The next day, all the employees of Splendid Tiangong went to work, thinking that it would be another busy day, but on this day, Xie Jinfei, as the boss, did not assign any new tasks, which couldn't help but make everyone breathe a sigh of relief.
But on the afternoon of this day, a lot of stevedores suddenly appeared in Building D, and I saw these workers carrying automatic code scanning vending machines into the building, and one between the elevators and stairs on each floor.
The automatic code scanning vending machine is currently empty, there is nothing, and everyone thinks that this is a convenient facility made by the building.
The next day, everyone noticed a strangely packaged canned drink in the empty automated barcode scanning vending machine - Intrepid Ever.
The strange drink brand quickly caught everyone's attention, and with the fact that this automatic QR code vending machine was right between the elevator and the stairs, it was easy to notice.
But the price of the drink is too expensive, and the price of 19 yuan has obviously exceeded everyone's expectations.
When he got off work in the afternoon, Xie Jinfei turned around and found that the drinks in the automatic code scanning vending machine had barely decreased.
Xie Jinfei came to the hotel again to take a look, and at least a few bottles of drinks were sold in the office building, but not a single bottle was reduced here.
Xie Jinfei stood in front of the automatic code scanning vending machine in the hotel for a long time, as if thinking about something, and stood for half an hour before leaving.
The next day, Xie Jinfei came to the hotel again, and at the same time brought a large cardboard box, which seemed to contain something, and then took out a cardboard with an ink pen and put it next to the automatic code scanning vending machine.
Then he turned on the automatic code scanning vending machine, took out one small object after another from the cardboard box and taped it to the beverage bottle, and then reloaded the drink into the automatic code scanning vending machine.
Xie Jinfei seemed to be very satisfied with his masterpiece, and rearranged the cardboard again before leaving.
At this time, the hotel owner came over curiously to take a look, and after reading it, he smiled and said, "This kid has a bit of a brain."
I saw it written on the cardboard - you are tired together, right? You are very hard together, right? You may not have a house of your own, maybe everyone is against you being together, maybe you can't give each other more time for work, and you can't even see your future!
But you at least have love, don't you? You may have nothing, but the moment you hug, you have love! I hope that the moment you hug each other, you embrace not only each other's bodies, but also your love.
And what Xie Jinfei taped on the drink bottle was nothing else, it was a condom!
Then he went to the office building in Block D, turned on the automatic code scanning vending machines on each floor, and began to tape things to them.
This time instead of a condom, he stuck two one-dollar coins!
At the same time, a piece of cardboard was placed next to the automatic code scanning vending machine, and the following paragraph was written in ink pen on the cardboard - what are you afraid of? failure? setback? Because you are afraid of these, you give up the challenge? Remember, every time you give up, it will only make you poorer, and only those who are not afraid of failure deserve success!
After finishing work, Xie Jinfei returned to his company satisfied, and when he got off work in the afternoon, Xie Jinfei looked at the automatic code scanning vending machines on each floor, and he was pleased to find that a lot of drinks had been sold.
Early the next morning, Xie Jinfei went to the hotel again, and Xie Jinfei saw that one-third of the drinks in the automatic code scanning vending machine were actually sold.
At this time, the owner of the hotel sat in the cashier and said with a smile: "Brother, yes, you have brains, you didn't sell a single can on the first day, and there was a sales on the second day, 666."
Xie Jinfei looked at the automatic code scanning vending machine and smiled with satisfaction: "Everyone says that a salesman is a dead salesman, but it is not easy to be an excellent salesman, at least you have to have the mind to respond quickly to the market and a certain artistic cell."
Bang!
The door of the Splendid Tiangong Company was suddenly opened, everyone looked at the door, Xie Jinfei shouted while entering quickly: "All department managers give me to go to the conference room for a meeting within five minutes, and if I am late, I will go to the finance to pay the fine!"
Everyone was accustomed to Xie Jinfei's way of behaving, and the conference room was full in less than five minutes.
Seeing that everyone had arrived, Xie Jinfei said: "Listen to the purchasing department, now start to develop a batch of automatic code scanning vending machines for me, and I will hand over the customized samples of the vending machines to you! At the same time, I will purchase a large number of condoms."
Marketing Department and Sales Department, you will now start to talk to me about all the office buildings, hotels, hotels, headquarters buildings of major companies and community properties in the magic city.
There is only one request, put our automatic code scanning vending machine in, and promise them a certain rent every month!
Finance Department, immediately contact the bank, give me a large amount of one-dollar coins, as much as I can exchange!
Do you understand?"
Got it!
"Adjournment!"
After the meeting, Xie Jinfei immediately found a real estate agent on the Internet and asked to buy a large enough factory, but fortunately, Xie Jinfei's wallet was thick enough, and he bought a slightly older factory in less than three days.
Xie Jinfei hired workers to clean up the factory, exchanged 2,000 sets of equipment for beverage manufacturing overnight, each set of equipment was worth 200 points, and instructed Su Linger to recruit people.
Then Xie Jinfei rushed to Chuzhou to find Zhang Yi and began to grow raw materials for beverages, but fortunately, Zhang Yi was not idle, as long as there was vacant land, he would contract.
Now Zhang Yi can be said to be a well-known local grower, and it takes 25 days for the raw materials of the beverage to mature from planting, which is not too long.
Xie Jinfei estimated that after the sales department and the marketing department were busy, it should be about the same on his side, and under Xie Jinfei's high-pressure policy, the whole company was operating rapidly.
And everyone outside thought that the Splendid Heavenly Palace had satisfied the current results, and without anyone knowing, the entire Demon City was quietly changing.
Countless office buildings, company buildings, guesthouses, hotels, and even residential areas have appeared one after another automatic code scanning vending machines printed with the words "Splendid Tiangong".
Splendid Tiangong is a direct sword in both cleaning products and the wine industry, and will fight with you on the front-line battlefields such as shopping malls, supermarkets, hotels, and bars!
But this time, Splendid Tiangong chose to play with dark arrows, I don't grab supermarkets with you, nor do I rob shopping malls and convenience stores with you, I will get a small automatic code scanning vending machine.
Xie Jinfei successfully bypassed all frontal battlefields and played guerrilla warfare, but his behavior brought a lot of changes to the citizens of the Demon City.
This change is habit!
Xie Jinfei used a small automatic code scanning vending machine to change the habits of most people in the magic city, and couples have become accustomed to hugging the taste of love and the condoms on it.
And the employees of the company are also used to the one-dollar coin on the intrepid coin, what is the use of the one-dollar coin?
How many people only remember that they don't have a dollar in their pockets when they are about to take the bus.
Real marketing doesn't have to be overwhelming advertising, nor does it have to invite sky-high celebrities to endorse.
A simple idea can create infinite value, doesn't it?