Liu Yifan's IP film and game linkage refers to the industry trend of joint development of top online novels by film and television and games in 2015, that is, two years later, because of the phenomenal TV series "Flower Thousand Bone".

It's just that about the foresight that Liu Yifan said, the senior brother was a little unclear, but he could also hear the agreement in his words, so he smiled and said, "The movie and game linkage is a word that is quite suitable for the situation, it seems that I am afraid that Xiao Fan You have considered this aspect." ”

"It's not a question of whether to consider or not," Liu Yifan said while looking at the big names in the film and television game industry who were called by the senior brother, while sighing at the senior brother's advanced thinking and ability to form the game, he shook his head and said, "The idea that the senior brother wants to link novels, film and television, communities, and games is an inevitable trend in the future, but ......"

"What's the problem here?" The senior brother looked at Liu Yifan who seemed to want to speak and stopped, took out a cigarette, handed it over, took out one and lit it himself, and said, "Xiaofan, you just say it directly, I originally had an idea, and the people sitting here are all buddies, so it's okay to say it directly." ”

Liu Yifan took the cigarette from the senior brother, and was not in a hurry to light it, but took it on the table, thought about it again, and said, "The advantages of film and game linkage, I think everyone can understand, the fundamental core lies in taking online novels as the entry point, through various operational means, so that users can circulate and retain the most efficient content in novels, communities, film and television, and games. ”

As soon as Liu Yifan's words came out, Feng Jun and Yan Liyan let out an "oh?" in unison.

Looking at these two big names in the film and television game industry, Liu Yifan smiled and was not in a hurry to explain, but stood up, walked to the whiteboard, erased all the previous board books, and then drew five large circles with a pen, and wrote in them, novels, authors, communities, film and television, and games.

After writing it, Liu Yifan thought about it again, found a separate place, and wrote down the word "user".

"The linkage between film and game is a long-chain complex cooperation model, and we must think about these core issues. ”

As he spoke, Liu Yifan pulled out a big arrow from the user, pointed to the novel, and drew a line from the circle of the novel, connecting it to the circle of the game, and then said, "Importing the readers of the novel, especially the core fans, into the game is from 7, There has been a regular operation since 8 years ago, but because of the piracy problem, a large number of novel readers are actually reading free novels on pirated platforms, resulting in the fact that when the game is actually launched, it still needs to spend a huge budget to place advertisements to notify all fans of the novel, so ......"

Speaking of this, Liu Yifan looked at Feng Jun, and nodded approvingly when he saw Feng Jun, Liu Yifan drew a line from the novel to film and television, and then from the circle of film and television to the game, and drew a five-pointed star on the edge of the circle of the game, before saying, "Use film and television adaptations, especially TV series adaptations, to quickly form a user boom in the short term, and then import a large number of users into the game during the popular broadcast, which will form a trend in the future, but the probability of success of this model is extremely low." ”

"The popularity of TV series is actually to expand the users and influence of novels, after all, there are many more users who watch TV series than novel users," Feng Jun said, and also felt a cigarette on the spot, and then said, "But Xiaofan, the probability of success you said is extremely low, so I don't understand it." ”

"I also agree with Mr. Feng's point of view," Yan Liyan nodded and said, "Usually the Baidu index of a top novel is about ten or two hundred thousand, but for a hot TV series, the Baidu index can reach two or three million, and the number of users has increased by a level, how can the success rate be extremely low?"

Regarding Feng Jun and Yan Liyan's questions, Liu Yifan first nodded in agreement, lit the cigarette in his hand, and then took a hard sip, exhaled a long breath, and said, "From the perspective of user data, the two bosses naturally think that this model is very good, but in fact, the problem lies in the cooperation at the company level. ”

As he spoke, Liu Yifan used a whiteboard marker to tap twice on the two circles of film and television and games.

"What does Xiaofan mean is that there will be problems in the commercial cooperation between film and television companies and game companies?" Wang Fatzi heard this, and also became interested, stood up while talking, walked to the edge of the whiteboard, and also took a whiteboard marker, circled a big circle in the user, and connected two lines to the circle of film and television and games, and then connected a line in the circle of film and television and games, but drew a big cross on the line, and said, " In the final analysis, this is a business model that drives users to generate greater benefits, but in terms of interests, is there a problem that both sides look at different interests?

"Bingo!" Liu Yifan gave a thumbs up to Wang Fatzi, nodded a few times, and then said, "Senior Brother Wang is talking about one of the key points, but in fact, there are many other objective reasons why the film and game can't be linked. ”

Saying that, Liu Yifan looked at Yan Liyan and said, "Mr. Yan, from the production to the online broadcast of the TV series, I am afraid that the time cycle is completely uncontrollable." ”

"No way," Yan Liyan scratched his head as he spoke, and said with a smile, "The traditional film and television industry is like this, it is normal for a TV series to come out after three or five years." ”

"Then," Liu Yifan turned his head, looked at Feng Jun, and said with a smile, "Mr. Feng, I don't know such a rhythm, can you afford to wait......

"Three or five years?!" Feng Jun was also stunned when he heard this, then shook his head, thought about it again, and said, "However, the game can also wait until the TV series is about to start, quickly find a good prototype, change the art or something, and make up the time of the TV series, theoretically, it's okay." ”

"Theoretically, yes," Liu Yifan couldn't help but laugh at Feng Jun's statement of "changing art", and said, "Mr. Feng, I'm afraid that the entire Internet has to fight with the unreliability of the film and television launch time, and it is your game industry." ”

"It's easy to say, it's easy to say," Feng Jun couldn't help but be happy when he heard this, and flicked his cigarette ash and said, "We are still more reliable than the film and television industry." ”

Liu Yifan looked at Feng Jun and Yan Liyan, raised two thumbs up, and said, "When the TV series will be broadcast, I can't tell the time, whether the game can be launched, and I can't tell the time," As he spoke, Liu Yifan put the thumbs of his left and right hands together, and continued, "Two content producers who can't control time have encountered together, which is the first big obstacle to the linkage of film and games." ”

Seeing Liu Yifan's somewhat narrow and playful eyes, Feng Jun and Yan Liyan looked at the senior brother together, and when they saw that the senior brother also shook his head with a wry smile, they looked at each other and smiled, and then stood up and shook hands, and gave Liu Yifan a middle finger together.

Seeing this, Liu Yifan scratched his head, turned his face away, arched his hand at the fat man next to him, and said, "Senior Brother Wang, it seems that they are very disapproving of what I said, why don't you tell me your point of view, Senior Brother Wang." ”

"I understand what Xiao Fan means," Wang Fatzi thought about it, then smiled and said to Feng Jun and Yan Liyan, "Why don't I ask you a few questions." ”

"Mr. Wang, you said. "Lao Wang, just ask. ”

"Lao Feng, what you value most should be that film and television dramas can bring users to your game. Wang Fatzi asked Feng Jun the first question.

"Of course, the most important thing for our game is the user. ”

"Okay, then...... For example, ...... Xiao Yan's cat film produced the TV series "Jiang Ye", and you developed the game "Jiang Ye", but will you give the cat film a share of your game income?"

"Uh...... This ......"

"Same example, Xiao Yan, when you were producing the "Jiang Ye" TV series, did you consider the needs of the "Jiang Ye" game side?"

"This ......" Xiao Yan looked at Feng Jun, then smiled and said, "They don't give us any money, what do we think they do?"

"The question is, how can the game divide the accounts to you?" Wang Fatzi looked at Yan Liyan, spread his hands, and said, "You just made the content of the TV series "Jiang Ye", and the process of importing users into the "Jiang Ye" game is basically the credit of the broadcast platform, your producer can neither participate nor monitor, and the game can't find a calculation method if it wants to share the money with you." ”

Mr. Wang...... If you say that, then isn't our film and television making a dowry for the game?"

"Xiao Yan, that's not what you said," Feng Jun smiled proudly and said, "We can't come up with a game of "Jiang Ye", you can all do the TV series of "Jiang Ye", you have earned what you should earn, the game...... By the way, the game copyright of the novel "Jiang Ye" is also in your hands?"

"No, the copyright of the game "Jiang Ye" is in the hands of Mr. Zhu of Tianshen Interactive. ”

"Yes, ask in vain!" Feng Jun took a puff of his cigarette and said, "If the copyright of the game "Jiang Ye" is also in your hands, we can sum it up." ”

"What's the total," Yan Liyan stroked his hair with his hand and said, "Even if the copyright is in our hands, we can only sell the copyright to you with one vote, and we don't understand the game, in case the copyright is given to you in the form of shares, and your game is not done well, won't we lose money? However, to tell you the truth, the copyright is sold out, and the possibility of our side cooperating with you is very small, and we are too busy to make it ourselves, where can we still have the heart to cooperate with your game." ”

"That's right, I bought the copyright from you, and you got the money, and you don't have the heart to cooperate with us. ”

"Even if you have the heart, you don't have that ability," Yan Liyan scratched his head and said, "It's not easy to implant your game in costume dramas......"

"Then you can arrange for the actors to build momentum for us?"

"Actors, they're all very good, and if you want them to build momentum, you have to sign a separate contract. ”

Seeing that Feng Jun and Xiao Yan began to go off topic, Wang Fatzi quickly stopped the two of them and said, "So you see, if the game and film and television producers can't agree on the interests, isn't your cooperation just a piece of loose sand?"

As soon as Wang Fatzi's voice fell, Feng Jun and Yan Liyan, who had reacted, looked at the senior brother together again, and when they saw that the senior brother smiled bitterly again and shook his head, they looked at each other and smiled, and then stood up and shook hands, and gestured to Wang Fatzi together.

"Senior Brother Wang, Gao!" Liu Yifan ignored Feng Jun and Yan Liyan's jokes, but gave a thumbs up to Wang Fatzi, and then looked at Feng Jun and Yan Liyan and said, "You each have your own business model, one is the TOB model that is used to selling content to the broadcast platform, and the other is the TOC model that charges users, so if you want to link film and television and games, I'm afraid that the account of how to divide the benefits is not clear, and how can it be linked?"

"Movie and game linkage, in the final analysis, ......" said, Liu Yifan put down the whiteboard marker in his hand, looked at the senior brother, shrugged his shoulders, and spread his hands, "The ideal is very plump, and the reality is very skinny." ”

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