You go to a company for an interview as a salesman, and the examiner gives you ten disposable lighters for 1 yuan each, and tells you that you want to sell these ten lighters for 1,000 yuan, that is, you want to sell 1 yuan a lighter for 100 yuan per unit.

So the question is, how can you multiply a lighter worth 1 yuan a hundredfold?

The method is simple, and that is to shape value and super giveaways.

If you buy ten pairs of leather gloves, the purchase price of the leather gloves may be 50 yuan, but you have to shape it into a price of 150 yuan or even higher.

Then you tell the customer that if you buy a lighter for 100 yuan, you will give away leather gloves worth 150 yuan.

In many cases, customers buy not price, but value, and consumers buy products to see whether they are worth it, not whether they are expensive or not.

This is the shaping value and super giveaway marketing scheme, sales is not simply to go to a person and tell him that your product is good.

Xie Jinfei used this method, but he didn't have time to shape value, so he chose top brands, which has advantages and disadvantages.

The advantage is that you don't need to shape the value of the giveaway anymore, because it is recognized by the market itself.

The downside is that you may increase your sales, but you may not make much profit because your giveaway is already excellent, and its price is not something you can prescribe, at least you can change it very little.

After Xie Jinfei and Zheng Xue returned to the 8th floor, Zheng Xue hid in the storage room with her official clothes and changed them, while Xie Jinfei went directly to the 10th floor to pack a fried noodles and a bowl of wontons.

I didn't wait to take off my coat when I got back to the office when I heard a knock on the door.

"Please come in!"

The door was opened, and it was Zheng Xue who came in, at this time Zheng Xue had changed back into the official clothes she had used to go to work, and Zheng Xue deliberately did not close the door of the office.

Zheng Xue put the plastic bag in her hand on the desk and said, "The clothes have been folded, and the shoes have been wiped."

Xie Jinfei nodded, sat on the sofa and said to Zheng Xue: "Eat something, I bought it back, as for the things, you should take it back, you can't go back, I can't keep it and wear it, not to mention that I may have to go to hand out flyers tomorrow, eat first!"

"But such an expensive thing, I'm afraid to put it in the dormitory......"

"It's just 20,000 or 30,000 yuan, it's not a big deal, I'm a rich second generation"

said and winked at Zheng Xue, that kind of thing really had a bit of frivolity of the rich second generation.

Xie Jinfei didn't know if his marketing methods were useful, after all, he had heard theoretical knowledge before, and he had never experienced it once in practice.

Regardless of how much he earns as an agent store manager this time, he gave Xie Jinfei a full opportunity to learn and practice anyway, and the failure of the joint marketing plan brought some frustration to Xie Jinfei, and I don't know if the super giveaway marketing plan can succeed.

Xie Jinfei doesn't care about spending money, because Xie Jinfei knows that as long as he has points, it doesn't matter how many five million, spending tens of thousands of yuan today, for Xie Jinfei, if he can exchange for the success of a marketing plan, it will definitely be beneficial and harmless.

The first is to be able to sell a large number of products to obtain points, the second is to accumulate a certain customer base, and the third is to gain valuable marketing experience.

Xie Jinfei was very uneasy, Xie Jinfei kept looking at his watch at this time, it was already half past five, but there was no customer yet, Xie Jinfei at this time had the feeling of going to school for exams when he was a child.

But this uneasiness disappeared when a young and beautiful beauty appeared at the elevator entrance with a leaflet.

The beautiful woman walked crackling in her heels of at least ten centimeters, as if she wanted to crush the floor tiles.

The beautiful woman casually found a mobile phone display case and asked the salesman: "What you say on this flyer is true, right?

All the mobile phone salesmen had already listened to Xie Jinfei's instructions and read the leaflets for a day, and they didn't dare to say that they were reciting the leaflets, but they were also ripe.

The sales girl nodded hurriedly and said: "Yes, yes, after you pay, you can buy this bag at a price of 18,000 by taking your mobile phone shopping list to the LV monopoly, which is much cheaper than the original price!"

The beauty pointed to a 2780 mobile phone on the leaflet and said, "Then get me this, by the way, can your mobile phone be cheaper?"

The sales girl thought about it and said: "Yes, the minimum is 2650, but you have to buy the mobile phone film and mobile phone case yourself."

"No need to apply film, get me an original one, I can sell the phone directly to my girlfriend"

The beauty looked a little impatient, as if she didn't care how much the phone was, and it was obvious that her heart had already flown to the LV bag.

2650 mobile phone, the shipping price is 2430 yuan, just a simple cut of the price to complete the transaction, the sales sister directly took out a new machine to the beauty, the beauty did not look at the mobile phone into her handbag, and then hurriedly ran to the cash register.

And Xie Jinfei was waiting next to the cash register at this time, and the beauty saw Xie Jinfei's eyes light up, and said with a smile: "Little brother? It seems that you are really a manager of Zongheng? I thought you were just an ordinary salesman pretending to be a manager!"

Seeing that Xie Jinfei was not standing in the showcase like everyone else, but still walking outside in a high-end suit, the beauty was already convinced of Xie Jinfei's words that he was the manager.

"Hehe, of course I'm the manager, how could I deceive you into such a beautiful consumer?"

"I said little brother, can your bag be cheaper? I'll see that my credit card is about to run out this month~~"

As he spoke, he looked at Xie Jinfei with pitiful eyes.

"I'm sorry, it's already very cheap, you know, these international luxury brands are basically not discounted, this discount is still for activities, in this way, you remember my contact information, I will contact you immediately if there are any preferential activities in the future, and now I will take you to the LV monopoly"

"Well, if there are any promotions in the future, be sure to notify me!"

"Don't worry, you will definitely earn this time, you bought a new mobile phone and a LV bag in your early 20,000s, how suitable!"

Saying that, Xie Jinfei took the beauty straight to the LV monopoly, and came to the door of the LV monopoly, although it was night, there were still customers.

The sales girl saw Xie Jinfei arrive with a young and beautiful beauty and immediately knew what was going on, and packed a bag without saying a word, and then filled out a sales order.

Before leaving, he also added Xie Jinfei's WeChat, and after seeing the beauty leave, Xie Jinfei received a WeChat message.

When I opened it, I saw that the nickname was the little princess, it was the beauty who had just bought the LV bag, and I saw that the little princess sent a voice message to Xie Jinfei.

Little brother, my name is Xiao Ling, I have time to eat together!

It seems that this Xiao Ling really thinks that Xie Jinfei is a manager, and he is also a rich manager, Xie Jinfei did not refuse or agree, but said perfunctorily: "Yes, there is time together"

After completing a transaction, Xie Jinfei chatted with the two sales girls of LV for a few minutes before returning to the 8th floor, which wasted about fifteen minutes of time.

But when Xie Jinfei returned to the 8th floor, he was stunned by the scenery in front of him, and saw that the mobile phone area, which had been empty, was now crowded, some were sitting, some were standing, and some were leaning on the display cabinet.

Everyone was holding a flyer and asking the salesman all sorts of questions.

"Are you really giving diamond rings?"

"Add another 3500 and give this notebook, right?"

"This phone of 2999, plus 2500 can buy two, right?"

"Add another 500 to give one set of crystal masks, so if I add 2000, will I give four sets?"

Seeing that the mobile phone area was full of customers, Xie Jinfei had an urge to cry, and at this moment, Xie Jinfei felt that he had been pushed.

I saw more people coming out of the elevator, and when I saw Xie Jinfei blocking the aisle, he nudged it, and these people were basically holding a leaflet.

Xie Jinfei was not angry because he was pushed, he cried at this moment, dropped out of school at the age of 15 and went home, worked as a waiter, an apprentice in the kitchen, worked as a security guard, worked as a network administrator, and finally became a salesman.

He has failed countless times, and this is the first time he has experienced the joy of success, and for an ordinary person, there are countless memorable successes in life.

Career success is undoubtedly one of the most important successes!

From half past five in the afternoon, the mobile phone area on the 8th floor of Zongheng International in Area E has completely exploded!

In front of each showcase, there are people, consulting, picking up goods, paying, and then running to the elevator with the shopping list almost at a rushing speed, and then going to other floors to shop.

After another hour, by half-past seven, not only did the number of people in the mobile phone area not decrease, but there was even a queue, because many people went home with leaflets to bring their families.

Some people even buy several mobile phones in one go, just to get more activity products, anyway, it is a new mobile phone, as long as it is not opened, it can also be given away or sold to others.

There are also people in front of the cosmetics store on the 1st floor, the jewelry store on the 2nd floor, the women's shoes and bags on the 3rd floor, the men's clothing on the 4th floor, the home appliances on the 7th floor, and other electronic products on the 8th floor.

The 1st, 2nd, and 3rd floors have been completely hit hard!

Looking at the document in his hand, Song Hua was excited and helpless, it seems that the reform of the group this time is inevitable, and the title of the document in Song Hua's hand is written in the 2020 reform plan of Zongheng International Group.

Just when Song Hua was in a daze with the documents, the door of the office was knocked on urgently, and then the door was opened without Song Hua's permission.

It was Zhu Yong, the floor manager on the first floor, who came in sweating profusely and shouted to Song Hua: "General manager, several products on the first floor are about to run out!"

Song Hua put the documents in his hand into the drawer and said impatiently: "Then go to the warehouse upstairs and get it yourself, don't you have the key?"

"Manager, I'm talking about the warehouse being out of stock."

"How did you become a floor manager? The warehouse is about to run out, what are you doing a long time ago? Are you scratching your ass and want to go home?"

Zhu Yong, who was scolded, wanted to cry without tears and said: "Manager, it's none of my business, what kind of activity was suddenly held in the mobile phone area today, the sales of several international cosmetics brands on our first floor have increased exponentially since half past five in the evening, especially the masks of Lancôme and Estee Lauder, which used to be bought one by one, and today's customers are three or four boxes or even more than a dozen boxes ......"

Before Zhu Yong's words were finished, another hurried figure flashed into Song Hua's office, and shouted when he came in: "Manager! Quickly call the headquarters of the magic capital and ask them to transfer goods to me from the warehouse! The watches in our showcase are about to run out of stock, and even the display samples will be sold in a while!"

Then the floor manager on the 3rd floor also rushed in, and the three floor managers on the 1st, 2nd, and 3rd floors all came to the general manager's office, and the three of them just finished talking and received a call from their store manager.

"Manager, when will the goods arrive?"

"Manager, if the goods don't come again, I can only drive to other areas to pick up the goods!"

"Manager, customers have started queuing, when will our goods arrive?"

"How can you be a floor manager? No, let me do it! Why can't you even pick up the goods?"

I was still urging the goods before, but after two phone calls, the store manager has begun to scold the street, you know, you can get a 10% commission when you sell a product, you can't immediately replenish the supply, you are equivalent to cutting off my money!

As the saying goes, cutting off people's wealth is equivalent to killing parents!

Song Hua didn't know what was going on at all, he only knew that it seemed that there was some activity in the mobile phone area, but why didn't he, the general manager, know that there was an activity?

But no matter what, the goods still have to be taken, Song Hua took the purchase orders of the three managers, and after taking a look, his eyes were going to stare out, all of them were international brands, and he couldn't see the second- and third-line products at all.

Song Hua didn't have time to think about it, so he picked up the phone in the office and called the Zongheng warehouse in the magic capital, asking them to deliver the goods as soon as possible!

After hanging up the phone, Song Hua said: "Hold on for another 30 minutes, and the warehousing headquarters of the magic city will immediately allocate the supply of goods, can any of you tell me what's going on?"

The three floor managers are also ignorant of this, Zhu Yong, the floor manager on the first floor, said: "We are not very clear, just after dinner, a few store managers came to tell me that they were out of stock, and I took the keys to the upstairs warehouse to get the goods for them, but within two hours, the store managers said that they were out of stock, I felt wrong, and I understood, it seems that the mobile phone area on the 8th floor is engaged in activities, and then I don't have time to figure it out, so I rushed over to ask you for the goods."

The floor managers on the 2nd and 3rd floors also nodded and said that they were in the same situation as the first floor, and they were asked for goods by the store manager in a daze.

Song Hua picked up the phone and dialed the phone of the floor manager on the 8th floor, but no one answered after calling for a long time, Song Hua slapped the mobile phone and said to the three of them: "Go!

Saying that, Song Hua stood up and walked towards the 8th floor with the three floor managers, and as soon as he stepped out of the elevator, the four people were shocked by the scene in front of them.

Hu Zizhe is the floor manager on the 8th floor, and at this time, Hu Zizhe has already taken off his suit and is only wearing a white shirt as a salesperson to sell mobile phones in the mobile phone area!

It's no wonder that I have to answer the phone, I don't even know where to lose my coat, how can I have time to answer the phone.

And the salesman in the mobile phone area who had already gotten off work on the day shift had already been called by Xie Jinfei to work overtime, as for the cashier at the cash register, he was about to collapse, so many salesmen were too busy, and she was even more busy as a cashier.

"How are you doing this cashier? Can you hurry up?"

"That's it, my girlfriend said that the cosmetics on the first floor are almost out of stock, and I won't be able to buy them if you don't hurry up!"

Seeing this situation, Song Hua didn't have time to think about it, and went directly to the cashier area of the day shift to open the cash register equipment, and then threw away his coat and shouted: "If you haven't paid, come to me!"

After shouting, Song Hua was surrounded by a group of people, Hu Yong blinked his eyes and said sluggishly: "What should we do?"

"What else can I do? go back to our own homes and help!"

With that, the three of them hurriedly took the elevator back to the floor under their own jurisdiction, and also started the work of the cashier.

The distribution of Zongheng International was still very fast, and the goods were delivered quickly, which allowed several brand products in Zone E to be supplied before they were about to run out of stock.

Several store managers and salesmen breathed a sigh of relief, and at this time, Xie Jinfei was walking around the mobile phone area, constantly explaining to new customers, and his voice was about to smoke.

The salesman of the mobile phone used to work in a neat outfit, but after the coat was gone, everyone was not idle, but everyone was excited.

Sell one more to make more money, not to mention that you don't see that the general managers of shopping malls have started to work as cashiers?

None of the leaders of Zongheng International are waste, because they are all working from the bottom, and the management philosophy of Zongheng is that experience is greater than education, and sales are greater than rights.

So even if Song Hua is over forty years old and is already the general manager of a shopping mall, he doesn't have any shelves, he knows that he can only earn more if the sales of the mall go up, so he is willing to be a cashier, it's all money!

The hot flow of people has been continuing, and when it was almost 11 o'clock, he saw that there were still a lot of customers, so Song Hua had to notify the security department and work overtime temporarily!

When the time came to about 12 o'clock, the number of customers gradually decreased, and when the last customer was sent away at 1 o'clock, the general manager of the entire E area of the international shopping mall, down to the salesperson, was almost exhausted and paralyzed.

Seeing that everyone was tired, Song Hua directly notified him to get off work, and at 11 o'clock at noon tomorrow, all the floor managers and store managers of Zongheng would go to the conference room on the 12th floor for a meeting, and as for today's accounts, Song Hua decided to let the group send an accounting team to help.

There was no cheer, no joy, everyone was tired, everyone was in a hurry to get off work, everyone had only one thought in their hearts, go home and sleep well.