74. The value of the brand
In order to thank the Yuecheng neighborhood for their long-term support and love, on the occasion of the opening of the first store of Zhoumei Electric Appliances on December 1, a special "buy electrical appliances and give big gifts" reward activity was launched.
"Shopping over 999 yuan, door-to-door delivery, annual warranty"
"Shopping over 1999 yuan, home delivery, annual warranty, and a commemorative opening cup"
"Purchase over 2999 yuan, home delivery, annual warranty, and a fine shirt"
"Shopping over 3999 yuan, door-to-door delivery, annual warranty, and a free electric fan"
"Purchase over 4999 yuan, home delivery, annual warranty, and a free rice cooker"
"If you shop more than 5999, in addition to enjoying all the above preferential activities, you can also enjoy 3 months of free logistics services connected to the express company."
This was Xiong Baizhou's second fire, and on the third day before the opening, Zhou Mei's newspaper advertisement suddenly changed its slogan.
The sharp-eyed masses have already discovered the changes in the content of the advertisement, and think about the moths of Zhou Mei Electric Appliances are also the most:
1. Before the official opening, the door-to-door business will not be done;
2. The VCD movie was played at the door every night, and even attracted the attention of the TV station, and the person in charge named Liu Qingfeng said in an interview that such behavior would continue;
3. 1,000 yuan a month to recruit salespeople, such a high monthly salary is simply disrupting the market order.
Now, there is this opening reward activity, package delivery, package repair, and gift giving.
"Zhou Mei Electric has a new event again, do you know?"
While neighbors and colleagues were chatting with each other, someone suddenly talked about it.
"I heard that I actually wanted to buy a VCD for a long time, and I held it until the opening of Zhoumei Electric Appliances on Dog Day, and then I could have a free shirt. ”
"You won't settle the account, you only need to add another 1,000 yuan, and you can get an electric fan, which is much more cost-effective than a shirt. ”
"But I don't lack anything but VCD at home, what else can I buy?"
"Don't you have a washing machine at home, buy a washing machine?"
"Does Zhou Mei have a washing machine?"
"Yes, I saw several trucks coming last night carrying refrigerators and washing machines. ”
······
"Brother Xiong, the two accountants of Haier Group are clamoring to take the money back", Chen Qingyun came to report.
"Oh, what about the accountant of the Little Swan washing machine, what is his reaction?" Xiong Baizhou looked at the opening commemorative cup that had just been made, and was a little dissatisfied, the logo of Zhou Mei Electric Appliances on the cup was not in the middle, and it was a little crooked.
"The little swan washing machine is fine, not in a particularly hurry to go back".
Xiong Baizhou knew in his heart, nodded and said to the accountant: "Zhou Wei, we still have 30% of the balance payment not paid to the manufacturers of these cups, remember to deduct some money from them, the reason is that the production process is not in accordance with the requirements." ”
Zhou Wei pouted: "Boss, I want to exercise this right, but you don't know that our company has no money in the account, and I don't know where to find the 30% of the final payment."
Zhou Wei is worthy of being an accounting graduate from a prestigious university, and after a short period of adaptation, she quickly took over the finance of Zhou Mei Electric, but she was immediately dumbfounded: why is there such a small amount of money in the account, and even the salaries of the seven newly recruited shopping guides can't be paid.
She thought that Xiong Baizhou had other account books, so she tactfully reminded "There is no money in the company's account, so Boss Xiong hurriedly appropriated it."
Unexpectedly, Xiong Baizhou said in a single voice: "What you see is all the remaining liquidity of Zhou Mei Electric." ”
Zhou Wei thought she had heard it wrong, but after confirming it again and again, Xiong Baizhou gave the same answer.
"Damn, I'm going to call the police, it's a scam company" Zhou Wei's first thought in her heart.
But it's not right to think about it, I haven't been cheated of money, and I haven't been cheated of sex, but I have been cheated of labor for a few days, and it's really not worth reporting it.
Besides, so many people in Zhou Mei Electric are working, I heard that Liu Qingfeng is still a doctor from the University of Science and Technology of China, and he is much more than himself, and he does this and that.
After thinking about it a lot, Zhou Wei finally figured it out: "Boss, are you going to rely on the profits of this store after it opens to pay us wages?"
Xiong Baizhou admitted very "frankly": "That's right. ”
Zhou Wei just can't beat Xiong Baizhou, otherwise his fist will greet him in the face. There is no follow-up preparation, no reserved funds, no risk-taking, is this a desperate attempt to start a company?
"Boss, do you think this store will definitely be profitable?" asked Zhou Mei very carefully.
This time, Xiong Baizhou said with great certainty: "If the sales volume on the first day of opening is less than 100,000 yuan, then I will immediately retire." ”
Zhou Wei was infected by Xiong Baizhou's momentum, but when she thought of the little money in the account, she felt that it was not so reliable to support the operation of this store.
What surprised her the most was that Xiong Baizhou actually planned to order Haier refrigerators and Little Swan washing machines.
Is this boss crazy? There's no money left in the account!
Zhou Wei was shouting and calling in his heart, but Xiong Baizhou couldn't hear it at all, because he had already picked up the phone:
"Hey, Haier Group Guangdong East Branch, I'm Xiong Baizhou, the manager of the key account department of Zhoumei Electric. ”
I heard on the phone that it was Zhou Mei Electric's phone, and I was very polite: "Manager Xiong, I have long admired the name of Zhou Mei Electric." ”
Xiong Baizhou made a joke: "I have admired the name for a long time, and I haven't seen Haier come to us to talk about cooperation." ”
"The market sales of our refrigerators in Guangdong are average, to be honest, this branch in eastern Guangdong is about to merge with Xiangnan, and re-establish the sales department in South China. The reason for the other party is also understandable.
Xiong Baizhou has already touched the bottom of these situations, Haier in 1994 was calling for wind and rain in the north, and it was suppressed by imported refrigerators in the south.
"Before I leave, I have a business to talk to you about. ”
"What business?"
"I want 20 refrigerators, which will be delivered to the store of Zhoumei Electric Appliances before the 28th. ”
The person in charge of Haier's branch in eastern Guangdong thought about it: "No problem, how to settle the payment, we are in Shencheng, and Zhoumei Electric is in Yuecheng." ”
Xiong Baizhou already had a way to deal with it: "This is easy to do, you come with the goods and the accountant, and I will pay immediately after inspecting the goods." ”
"Then Manager Xiong should pay a 20% deposit first, so that I can operate a little easier. "After all, I haven't cooperated with Zhou Mei Electric, and the other party is still more cautious.
Unexpectedly, Xiong Baizhou heard this, and said angrily: "Damn, Zhou Mei Electric can give tellers a salary of 1,000 yuan a month, are you afraid that I owe you money, this business will not be done!"
"Slap" Xiong Baizhou hung up the phone heavily.
Zhou Wei was taken aback, but after hanging up the phone, Xiong Baizhou was indifferent, how could he be a little angry.
"10 seconds," Xiong Baizhou said with a smile.
"What 10 seconds?" Zhou Wei was a little puzzled.
"The time to call back. ”
“10、9、8、7、6、5、4······” On the 4th to the bottom, the phone rang.
Xiong Baizhou picked up the phone, and sure enough, it was from the Guangdong East Branch of Haier Group: "Manager Xiong, we didn't mean that, but we haven't cooperated with your company before." In this way, we will send the goods over now, and if Manager Xiong passes the inspection, he can directly connect with our accountant. ”
Immediately afterwards, Xiong Baizhou concocted the Little Swan washing machine again, and the other party also said that he came to dock with the goods and the accountant.
Not only Zhou Wei was surprised, but Chen Qingyun and Liu Daxiang next to him also expressed their incomprehension, how much suffering Xiong Baizhou suffered when he got the goods at TCL, and how could the other party get the goods with a phone call now.
"Doing business is like two ends of the scale", Xiong Baizhou slowly explained: "The purpose of both sides is to make money, of course, it is best to insist on win-win cooperation, but if one party is too weak, it will have to take greater risks when negotiating, and even have no qualifications to negotiate." ”
"But" Xiong Baizhou suddenly took a turn: "If the company's comprehensive strength is constantly improving, then it can make more and more demands during negotiations, and it can also take the initiative more and more." ”
"Do you know what is the most valuable thing for Zhou Mei Electric now?" asked Xiong Bai seriously.
"Appliances?"
"Stores?"
"Manpower?"
······
"No, it's the signboard of Zhoumei Electric" Xiong Baizhou is confident and high-spirited: "After this period of marketing, the name of Zhoumei Electrical Appliance can be worth 500,000 in the hearts of others." ”
"This marketing strategy was told to me by Shi Yuzhu," Xiong Baizhou said slowly in his heart.
Chen Qingyun and Liu Daxiang naturally trust Xiong Baizhou very much, but Zhou Wei has the rationality that an accountant should have: after saying so much, you still have to give money in the end, and when Haier and Little Swan are arguing for money, see what you do.
Sure enough, this situation did not surprise Zhou Wei, and it happened quickly.
Zhou Wei looked at Xiong Baizhou - how did this young boss deal with this tricky matter.
However, it is obvious that she underestimated Xiong Baizhou's means to solve the problem.
"Daxiang, Qingyun, you went to puncture the tires of Haier's truck, now see how they go.
"Even if you tie people up, you have to drag it out until the opening day!"
"Good"
"Understood"
Chen Qingyun and Liu Daxiang are accustomed to Xiong Baizhou's orders, no matter what, as long as it is Xiong Baizhou's orders, they will act according to the order.
Zhou Wei on the side was dumbfounded: "How can there be such an operation?!"