Chapter 58: Convergence Advertising
Qin Pei's speed was very fast, it seemed that he wanted to cut through the mess quickly, and he wanted to have a long pain rather than a short pain, and he finished the personnel appointment by the end of February.
On February 25th, Xie Jinfei successfully became the floor manager of the entire second floor, serving as the manager of the cosmetics and jewelry areas.
Xie Jinfei took office as a new official, and on this day, he specially took care of his outfit and wore a very well-fitting light blue tunic.
Although it doesn't match handsome, it's very neat and spiritual.
The mall opens at 8 o'clock, but this is actually the time for employees to enter, and customers can only go in after 8:15 to shop.
When he came to the 2nd floor, the first thing Xie Jinfei had to do was to have a morning meeting, and the salesmen in the jewelry area were curious about Xie Jinfei.
How much energy did this rich second generation have driven Zhong Wanjiang away, and when the personnel appointment was issued two days ago, everyone couldn't believe that Zhong Wanjiang, who was known as Qin Pei's cronies, was actually fired.
When Zhong Wanjiang went to the president's office to make trouble, he was pulled out by the security guards, and then Xie Jinfei was lightning-fast.
Xie Jinfei looked at the salesmen in the two districts and said: "Hello everyone, reintroduce myself, I am the manager of the cosmetics area of the super store, and at the same time, I will also be the manager of the jewelry area from today, and the entire 2nd floor will be managed by me in the future.
I'm a very loose person in some aspects, but very strict in some aspects, and the loose place is in discipline.
This person is not a machine, no one can abide by discipline 100%, you can only try not to violate discipline, but this does not mean that you can casually flout the rules and regulations of the super store.
If you want to get the privilege that other salesmen do not have, you must work harder than other salesmen, sell more than them, sell better, I looked at the data report of the jewelry area all night yesterday, and I have some understanding of the situation in the jewelry area, I found that the sales volume of more than 50,000 yuan of expensive watches, jewelry, etc. only accounts for 18% of all jewelry sales, more than 30,000 yuan, less than 50,000 yuan, accounting for about 21%, and the remaining 61% are products below 30,000 yuan,
From today onwards, a single product of more than 50,000 yuan will rebate 5%, more than 30,000 yuan, a single product below 50,000 yuan will rebate 10%, and a single product below 30,000 yuan will rebate 15%, remember that it is a single product, not a total price, and then I will give you a WeChat account to tell customers that if they want to rebate the money, they must add WeChat"
The salesman in the jewelry area is waiting for this sentence, the killer weapon of the legendary idiot manager, a peerless martial art that breaks through a thousand ingenuity - rebates!
Although the rebate is not as much as that of the cosmetics area, the unit price of the products in the jewelry area is generally high, and the 5% rebate is also very considerable.
These are all calculated by Xie Jinfei, although he will definitely lose money, but everything can be earned back from points!
Although Xie Jinfei has to lose money to go to work now, it is still quite worry-free, because the super store does not need a manager to keep accounts, but has a special financial record to record, which is much better than the previous Zongheng International.
What the manager has to do is to manage the personnel, emergencies and goods, which is why Xie Jinfei can be absent from work every day.
Today, Xie Jinfei did not choose to be absent from work, but sat on the chair in front of the shopping hall on the second floor to rest for guests and played with his mobile phone.
He has been paying attention to the traffic in the jewelry and cosmetics sections, and has been looking at the friend messages that pop up on his phone.
Xie Jinfei found that he had more than 4,000 WeChat friends, and if he continued like this, he would soon exceed the standard, and the upper limit of WeChat friends was 5,000.
Xie Jinfei knew that this WeChat account would not last long, so he came to the electronic product area, directly bought a new mobile phone, and then applied for a phone card and re-applied for a WeChat account.
Xie Jinfei bought a new mobile phone not only to reapply for a WeChat account, but more importantly, he wanted to do an experiment to see if he had two mobile phones, and the system would appear at the same time.
Soon Xie Jinfei found out that there was also a system on the second mobile phone, and the system content was the same as that on the first phone.
That is to say, he can have multiple mobile phones, but the content of the system is indeed synchronized, seeing the result, Xie Jinfei said that he was very happy, so that he will be much more convenient in the future.
Xie Jinfei knew that there would be more and more customers and friends in the future, and it was not a bad thing to prepare a few more mobile phones, so he bought seven directly, and then packed them all away, and looked at the guy who sold mobile phones stunned.
Just as Xie Jinfei was waiting for the arrival of March and expecting the factory to start, on February 27, 2020, a news that caused a sensation in China appeared in the headlines of major news sections.
"Li Chun, one of the founders of Zongheng Group, China's first physical retail brand, withdrew from Zongheng International Group, and at the same time sold all the shares in his hands and created a new retail physical store, pure country, determined to build a real consumer-centric physical retail store"
As soon as this news came out, the first thing was that the stock market in the international market fell sharply on the first day, there was no way, Li Chun's influence in the Chinese market was too great, and the fall was necessary.
Obviously, Li Chun took the lead in finishing the work in his hands, and then sent the news out first.
The next day, JOUAV International also released news - JOUAV International is expected to completely complete the market strategic goals of second- and third-tier cities by the end of 2021!
Of course, these don't matter to Xie Jinfei, I was worried before, but now the sales volume on the second floor is very considerable, and Xie Jinfei's points are scurrying up.
Although Xie Jinfei spends money on rebates every day, Xie Jinfei has no choice but to turn these points into banknotes in an instant as long as there are raw materials in March.
It's equivalent to spending three points and earning seven points, but overall it's still earned.
Now Xie Jinfei finds that sales skills don't seem to be of much use to him, after all, he is no longer on the front line to sell, as long as his price is always cheap, then all sales skills seem so pale.
Today, Xie Jinfei was absent from work every day, and then dialed a phone number that he hadn't contacted for a long time, the phone number of Yang Yong, a senior city official in the magic city.
Xie Jinfei doesn't like to work slowly, and likes to be in place at one time, which is the sequelae left after robbing Qian Song's car last time.
"Xiao Xie?"
Regarding Xie Jinfei's direct call, Yang Yong seemed a little surprised.
"Secretary Yang"
Yang Yong was silent for a moment, as if he was sorting out something, and only said after about ten seconds: "Well, it's over, right?"
"It's done, the factory has been built, and it will be ready for production from the beginning of next month"
Hearing Xie Jinfei's words, Yang Yong seemed to breathe a sigh of relief and said: "That's good, since your business is over, then you should also prepare, several office buildings in the Central District will be completed in April, and then you can find a place to move the company over, and then there will be a summit on the reconstruction plan of Area A in May, you can participate."
"I see, I'm calling you today to trouble you with something."
"Oh, what's the matter?"
In Yang Yong's heart, Xie Jinfei only looked for himself for money, otherwise it would be impossible to find himself.
"No, no, no, it's not for money, I'm trying to make an advertisement."
"Advertisement, you want me to shoot an advertisement for a secretary?"
"Secretary Yang misunderstood, I want to ask you to be accommodating, I want to find Director Qian to shoot an advertisement"
Xie Jinfei's words Yang Yong understood what was going on, now many products are shooting advertisements for popularity, but no matter how good you are, there is no official power.
As long as the leaders of the Food and Drug Quality Supervision and Inspection Bureau come forward and say that the product is good, then it will work better than inviting a hundred stars.
"I'm okay with that, but are you sure you're going to do it now?"
Now is the stage when the Splendid Heavenly Palace is just starting, and Yang Yong also knows the quality of Fengqiu Huang and Baitou Yin, once Xie Jinfei advertises for a walk with great fanfare, then there will soon be countless liquor companies who regard Xie Jinfei as an enemy.
It is difficult for Xie Jinfei, who is not yet strong, to survive among many opponents, and countless troubles will come to Xie Jinfei at that time.
"Don't worry, Secretary Yang, I know in my heart, on the frontal battlefield, I have good products, I'm not afraid of any opponent, I don't believe that someone can move me in the magic city?"
Yang Yong heard the meaning of Xie Jinfei's words, so he spoke: "I heard about the incident last time, and I also sent someone to ask, but there are no clues, but since you are a private enterprise supported by our magic city, of course we will do our best to support it, in this way, I will call Lao Qian now and ask him to fully cooperate with you."
"Then thank you Secretary Yang"
This is the skill of conversation, Xie Jinfei was beaten and hospitalized last time, Yang Yong couldn't not know, after all, he was an entrepreneur he supported, Xie Jinfei said it very vaguely and tactfully, I was beaten by people from hostile companies in the magic city, you can watch it.
Then Yang Yong didn't want to go, anyway, it was the company he supported, so he pushed the boat to help.
Soon Qian Song contacted Xie Jinfei and asked what he needed to do and what he did.
Xie Jinfei's request is very simple, that is, he hopes that Qian Song can cooperate with him to shoot an advertisement, and characterize Fengqiuhuang, Baitouyin and Ningshen Tea in the name of the official!
Absolutely healthy food.
Of course, Qian Song was full of promises, and he could go to him at any time when he needed to, and he could absolutely cooperate when the time came.
This is really easy to do with a backer, and it is not reliable to find a secretary to find anyone!
Shooting advertisements is a technical job, and Xie Jinfei plans to find a reliable advertising company, rather than an advertising company that has nothing to show for it.
In fact, when thinking of advertising companies, Xie Jinfei's first thought is to gather advertising companies.
If you want to say why Xie Jinfei knows about this advertising company, in fact, it is all because of an advertisement, Xie Jinfei remembers that he used to watch an advertisement for a certain drug on TV when he was a child.
That advertisement is very magical, it is the kind that is very brainwashing, not only Xie Jinfei Huaxia, many people have a deep understanding of that product through this advertisement, and they also know about this advertising company.
But after so many years, I don't know if this company is still there, thinking of this, Xie Jinfei took out his mobile phone and checked it out.
After a check, the company is still there, enter the company's homepage to see, not only the company is still there, the business is not bad, look at the profile, this advertising company has advertised many famous products, some Xie Jinfei can still remember, but the address is in the capital Yanjing.
This made Xie Jinfei hesitate for a moment, and he had the idea of giving up this advertising company, but there were three landline phone numbers in the contact number.
The area code of the first phone number is the capital, the second is the magic capital, and the third is the deep city.
Does this advertising agency have branches?
Thinking of this, Xie Jinfei dialed the phone number of the area code of the Magic City of Advertising, and the phone was quickly connected, and it was a gay man who answered the phone.
"Hello, this is Convergence Advertising"
"Hello, my company is in the magic city, I see that the telephone area code is in the magic capital, do you have a branch in the magic capital?"
"Yes, the branch of Modu is the earliest branch of our company, do you have an advertising business?"
"Yes, I want to make a commercial"
"Then you can come directly to our company for an interview, we are a veteran advertising agency, absolutely able to meet all your requirements!"
"Well, what's your address?"
"When you hang up, we'll send you a text message to your current mobile phone number."
Almost the moment he hung up the phone, the text message came, and when he saw the address, Xie Jinfei had a number in his heart, Area C, it seems that he has a bit of strength.
Forty minutes later, Xie Jinfei came to the branch of Convergence Advertising in Magic City, and as a customer, Xie Jinfei of course received the warmest reception.
The beautiful manager poured Xie Jinfei a cup of coffee and asked with a smile: "Mr. Xie, we have a general understanding of your requirements, but we still need to see the product and specific information, so that we can give a specific planning plan, of course, you can also put forward some of your requirements"
Xie Jinfei looked at the beautiful manager opposite, if it wasn't the first time he met, Xie Jinfei would have doubted that he and this beauty had known each other for more than ten years, otherwise how could her smile be so kind and natural?
Xie Jinfei took a sip of coffee and said: "The consumer group of my drink is mainly young people, and the main focus is on love elements, so I want to be as romantic and beautiful as possible, if you have any information, I will find a time to send it to you tomorrow, and I need a theme song."
Dong Mingfeng seriously wrote Xie Jinfei's request on the notepad and nodded: "I know, I believe that our planning team will not let you down!"
"Then please!"
Saying that, Xie Jinfei and Dong Mingfeng shook hands, the first meeting was a complete success, and after leaving the convergence advertisement, Xie Jinfei returned directly to the super store, and now the name should be pure country shopping mall.
After returning to his office on the second floor, Xie Jinfei turned on his computer and began to prepare the materials that he would hand over to Convergence Advertising tomorrow.
Xie Jinfei prepared a lot of materials, some of which were made up, and some of them were true, and the true and false were mixed.
After putting all the printed A4 paper into a kraft paper bag, Xie Jinfei stretched his waist and went straight to work to get ready for a rest.