Chapter 124: Redefining the Culture of Wine
Today, Xie Jinfei specially gave Zhu Yan, Brian and Liv Kaina two days off, even the machine needs to rest, not to mention people, the three of them always follow Xie Jinfei on business trips, it's time to give them time to rest.
Although he didn't sleep all night last night, Xie Jinfei was still very excited, and at noon, Xie Jinfei fed a group of two dogs before driving away alone.
First, he went to the online store company to pick up Liu Xiaoyu to buy a car, and it took Xie Jinfei two hours to finally implement the Porsche 911 that Liu Xiaoyu had been thinking about.
In the afternoon, Xie Jinfei returned home alone, trained the two dogs well, and then fell asleep on the sofa unconsciously.
I slept until half past three in the morning before waking up, and after waking up, Xie Jinfei felt very energetic, and he was able to transfer the jet lag.
Today is the last day of Xie Jinfei's rest, Liu Xiaoyu doesn't want to go to work anymore, and plans to accompany Xie Jinfei at home for a day, and the chic time always passes quickly.
The next day, Xie Jinfei still got up early and set off for Chuzhou City, but this time there were more people on a business trip, not only Zhang Jun was going, Dong Ling, the manager of the finance department, was going, and even Su Linger was going.
Everyone knows that Xie Jinfei has a bombing RV, but they have never sat in it, and this time he took it through a business trip.
After coming to Chuzhou City without saying anything all the way, Zhang Yi personally received everyone, first went to a hotel for a meal, and discussed the matter during the meal.
The first raw materials for the new sake are ready and ready to begin.
Now Xiaoyu's Duobao store can provide Xie Jinfei with about one million points per day, which can be said to be a lot, in addition to meeting the daily equipment maintenance, it is also much richer, otherwise Xie Jinfei would not be able to reduce the price of the product and expand the scale of production at the same time.
The price of wine-making equipment is 300 points, and Xie Jinfei redeems 1,000 sets every day, and the equipment of the six factories is redeemed in a week.
And this new wine is, of course, the last wine in the sales points mall, the third of the seven love wines.
After discussion, the 15-point wine was set at a wholesale price of 950 yuan and a retail price of 1,199 yuan.
Compared to the other two wines, the price of the third wine is much lower, and the reason why it is so much lower is simple, but I will give you an example.
Have you noticed that any top company has a variety of products, such as mobile phone manufacturers?
A top mobile phone manufacturer, he will not only produce high-end flagship phones and business jets, but also thousand-yuan machines and game phones.
Each type of mobile phone has a different price and different configurations, and Audi Mercedes has millions of cars and hundreds of thousands of cars.
It's not just mobile phones and cars, it's also about other products, so why do these companies produce so many different price points and types of products?
The reason is very simple, it is to satisfy different groups of consumers, and it is to grab market share.
Now Xie Jinfei has set the price of the third of the seven love wines at a wholesale price of 950 yuan, just to grab the market.
The price is set, then a good marketing plan and plan is needed, Feng Qiuhuang and Bai Tou Yin are in love, so this third wine can no longer use love.
In order to study this marketing plan, Xie Jinfei and Zhang Jun and other sales elites studied for three days all night, and finally decided on the final plan after overturning countless plans - Xia!
Nowadays, all the wines on the market are boasting about their taste and brand, or working various packaging, but Zhang Jun believes that this is all in vain, and we must inject a soul and a temperament into each product.
And the most in line with the temperament of Chinese people is, of course, chivalrous culture.
And the chivalrous culture has been developed together with the wine culture since ancient times, and the two have a very close relationship, this plan is simply amazing for Xie Jinfei, and he immediately agreed with Zhang Jun's plan.
Now that the theme is there, how to do this first wine, and to what extent is it a question, what method should this chivalrous culture use to reflect it with a bottle of wine?
Thinking that he would definitely produce an enhanced version of high-quality products in the future, Xie Jinfei decided to set the third of Seven Love Liquor as a series of wine brands.
In the end, the first-generation liquor with a wholesale price of 950 yuan was named Tragic Jing Ke, and at the same time, a sentence was given on the packaging: 'My sword has advanced and retreated, and the moment I draw my sword is not successful, I will become benevolent'.
In just one sentence, it reflects the resolute meaning of the tragic hero!
Now Splendid Tiangong has relied on the previous marketing and good quality to have a large number of loyal consumer groups, of course, these consumer groups are some young people or some housewives.
Young people are mainly attracted by the phoenix and the white-headed yin, and housewives are attracted by the splendid cleansing products.
After the marketing plan was determined, the six factories in Chuzhou City started production at the same time, and after the production, Zhang Jun took the product and asked his subordinates to go to major shopping malls and supermarkets to start conquering the city, and the official website mall of Splendid Tiangong also put this wine on the shelves at the same time.
Hua Shufen is a serious housewife, with a husband who runs a 4S store, and a son who is in his first year of high school, Hua Shufen's life can be said to be happy.
The task at home every day is to cook, wash clothes, and take care of housework, Hua Shufen has never admired anyone, but she has admired a person since two months ago, and this person is Xie Jinfei, the owner of Splendid Heavenly Palace.
The reason is that their company produces a series of very efficient cleaning products, and people who have not been housewives will never be able to understand the pain of white shirts that cannot be washed, pots and pans can be oiled.
But since there are splendid clean products, these problems are gone, and even the washing machine is saved when washing clothes, put the clothes into the basin, pour a little cleaning liquid, soak for a while and take out the clothes to be clean, when washing the dishes, directly soak the pots and pans in the sink, watch TV for a while with clean water, and the oil stains attached to it will all disappear.
But since Jinxiu Clean accepted the order from the Space Agency, their products have been difficult to buy, seeing that the stockpile at home is getting less and less, Hua Shufen will go to the official website of Jinxiu Tiangong and Jinxiu Clean every day to see the news.
Today, she habitually logged on to the official website of Splendid Tiangong and found that there was no news about cleaning products, but she saw a new product - redefining the culture of wine, and from today on, we will drink healthily and say goodbye to alcohol!
Hua Shufen's husband Zhou You is a lover of alcohol, but when he started his business in the past, he drank and injured his body in order to accompany customers, and now the doctor has given an ultimatum that he must not touch alcohol in the future.
It is very painful for a person who loves alcohol not to drink, but for the sake of his body, he has no choice but to quit drinking.
The Phoenix and Baitouyin under the Splendid Heavenly Palace are very famous, and Hua Shufen knows it, and there is also an official certification that it is an absolutely healthy wine without alcohol.
Hua Shufen had long wanted to buy them for her husband, but these two kinds of wine were not sold online, and they could only be bought in bars and nightclubs, and it was absolutely impossible for a conservative housewife to go to that kind of place.
And today, the official website mall of Splendid Tiangong actually started to sell another kind of wine, and the price is only 1199, and there is also an official quality inspection report.
Hua Shufen carefully looked at the quality inspection report and confirmed that there was no alcohol content, and then bought a bottle directly, for her, 1199 was completely trivial.
Two days later, the courier brother safely handed over the goods to Hua Shufen's hands, and after unpacking the carton outside, there was a sealed shockproof foam box inside, and when you opened the foam box, you saw the delicately carved wooden box packaging inside.
The packaging is carved with a lifelike back of a chivalrous man, my sword has no retreat, and the moment the sword is drawn is not successful, it will become a benevolent!
Hua Shufen wanted to open it and take a look, but she saw the seal on the wooden box, thinking that her husband would get off work in two hours, so she didn't tear the seal, planning to surprise her husband, because Zhou You said that drinking requires a sense of ceremony.
Thinking that her husband could drink a sip of wine to quench her cravings, Hua Shufen felt that the 1199 flowers were worth it.
Zhou You feels that today's wife is very strange, it is usually a simple homely meal, but today I made a few hard dishes, a bit like the appetizers of the year, and there are several.
My son is not at home because he lives in school, and the two of them can't eat so many dishes, and Zhou You looked at the calendar, and today doesn't seem to be a special day.
I couldn't help but swallow a mouthful of saliva when I thought of traveling around the wine, it was so gluttonous!
With excitement, Zhou You couldn't help but ask, "Wife, what day is it today?
Zhou You really hopes that Hua Shufen will say to him: "I bought you wine today"
But Zhou You felt that this idea was a dream anyway, but the next moment Hua Shufen's words made Zhou You feel as if he was really dreaming.
"Today I'm buying you wine"
How could his wife buy wine for herself?
Who is Hua Shufen? That's the person who has a breathalyzer at home, and she buys alcohol for herself?
"Wife, don't tease me, don't lie to me if I don't read much"
Although he said so, Zhou You's eyes were full of expectation!
At this time, in the expectant eyes of Zhou You, Hua Shufen took off her apron and walked into the living room, and took out a wooden box from the TV cabinet.
Obedient or gift box version?
The delicate wooden box packaging is indeed very bluffing, and Zhou You is also full of excitement, but when he was about to open the seal, his face was pulled down.
It turned out that the seal was written with the specifications and information of the product, and it was clearly written that the alcohol content was 0%.
What kind of wine is no alcohol? It's just a drink!
Seeing her husband's expression, Hua Shufen immediately explained: "What do you know? This is a new product of Splendid Tiangong, okay! A bottle of 1199, their company's products have always been based on Jiankang, if you don't drink it, I'll drink it!"
As he spoke, he was going to grab it.
"Oh, alas, wife, wife, I'm wrong, it's good to be able to drink, what more bicycle?"
Zhou You decided to endure it, it's good to have a bite of this condition, and you're still looking forward to a yarn?
When the seal is opened, the bottle inside is even more impressive, and the shape of the bottle is in the shape of a sword.
The bottle is transparent, and the texture and color of the wine inside are different from those of other liquors, it looks a little viscous, and the color is pink, which is very unusual.
Zhou You wanted to buy everything, don't let down his wife's wishes, so he opened the bottle cap and poured a glass, and he just dried it up without smelling it.
"How's it going?"
Seeing Hua Shufen's expectant eyes, Zhou You slapped the table and exclaimed: "Good wine! Good wine! I have drunk wine for so many years, but I have never drunk such a domineering wine! Tragic hero Jing Ke, I actually drank a kind of determination in the wine, a kind of momentum that will become benevolent if I don't succeed!"
In this way, Zhou You quickly drank up this bottle of wine after a glass of glass, and after drinking, Zhou You was surprised to find that his mood suddenly felt very good, and the troubles in the company seemed to have become irrelevant, and there was no drunken feeling of alcohol intake, and he was not a little drunk.