The most successful thing about a business is not how much money it makes, but how much it can change the status quo of an industry.

Splendid Tiangong, a young Internet celebrity company, has successfully become a company with patriotism and advocating health after a series of classic marketing plans.

Today, it returns to its original intention again, and reappears in front of the world with a new product of the Hero series.

Not only a return, Splendid Tiangong redefined the culture of wine with this product, drinking wine is no longer for drunkenness, for the spicy taste, but for a spirit, a temperament and a kind of health.

The Tragic Hero Jing Ke of the Xia series became popular across the board as soon as it was launched, and the sales volume rose one after another, and finally after holding on for 16 days, the inventory of the six Xia series distilleries in the city of Splendid Tiangong was all sold out, and now it can only sell 150,000 bottles per day.

At the same time, the Ministry of Public Security of the People's Republic of China named and commended the Splendid Heavenly Palace on its official website, and after the Xia series was listed by the tragic hero Jing Ke, the number of drunk driving and drunken disturbances nationwide dropped by 36%.

The National Medical Association, the Health Association and many other institutions have also praised Jinxiu Tiangong positively, a company that will make money and consider the health of consumers.

And when the Splendid Heavenly Palace was praised by everyone, suddenly there was a news report that the quality inspection report of the Splendid Heavenly Palace was fake and forged.

As soon as this news came out, countless followers appeared, but the next day, Splendid Tiangong sued the media company through legal channels.

At the same time, everyone is welcome to take the product to any quality inspection unit in the country to test, if found to be fake, immediately pay for all the products sold!

Just when Splendid Tiangong and black fans were tearing up hostile companies online, the news of Splendid Tiangong appeared on the headlines of the National Daily, an institution known as the tongue of the government.

A company that turns drinking into a good drink, and a company that integrates chivalrous spirit and temperament into its products!

As soon as this news came out, it completely broke all the public opinion attacks of black fans and hostile enterprises, and as soon as the report of the National Daily came out, Xie Jinfei laughed, but some people cried, that is, the major wine companies known as famous Chinese wines.

The first thing to suffer is the high-end liquor of major wine companies, all high-end liquor is unsalable, and these liquor companies used to sell thousands or even tens of thousands of bottles with their own brands.

But now all these high-end wines that have been scrambled to buy are unsalable, and there are countless distributors who are asking for returns.

Then the sales of a few hundred yuan of alcohol also plummeted, and the only thing to be thankful for is that the low-end wine is still sellable.

Seeing that the wine was selling so hotly, Xie Jinfei was eager to increase product sales, and had previously built 31 factories in nine other third- and fourth-tier cities, and Xie Jinfei temporarily added 5,000 pieces of equipment to five factories.

This time, Xie Jinfei found that his points were not enough, Xie Jinfei felt very painful, what should I do if the points were not enough?

You have to find a way to continue earning points, and you can't just rely on an online store to satisfy yourself.

Now you have to think of a way to speed up your own points earnings.

Headache, headache, why is the bigger the enterprise, the more tired it is? The big boss in the movie either swims or drives a supercar to blow up the street every day, why can't he do it?

On this day, Xie Jinfei finally sent Zhao Mingyu away, no one knew where he went and what he was doing, anyway, the company was busy and didn't have time to pay attention to where the director of a factory went.

On this day, Xie Jinfei rejected the merger and acquisition proposal of Longyan Liquor for the third time, and even Xie Jinfei did not go to meet the negotiator sent by the other party, but just asked Su Linger to meet him instead.

Just kidding about the things produced by the system, how do you ask me to sell them?

With the addition of five new factories, the sales of the Tragic Heroes Jing Ke of the Xia series have increased again, which has completely disrupted the entire liquor market and almost reached the level of monopolizing the high-end market.

The price is low, the quality is good, the taste is good, and it is good for the body, who will buy tens of thousands of dollars of wine if you don't buy this kind of wine? Are you sick?

Today, Xie Jinfei instructed Lu Kai to update the company's official website to release a piece of news, that is, the Xia series is developing a new wine.

Swordsman Li Bai - My sword is poetry, and the moment I draw my sword is not necessarily killing, because I am an elegant poet.

A piece of news has caused huge turmoil in the wine industry, and the stock markets of major wine companies have fallen again, and Xie Jinfei likes to see the stock markets of his rivals fall, because it means that their market share has decreased.

When they decrease, they have increased.

The news was announced, but Xie Jinfei didn't plan to produce it now, because the points were not enough, he just wanted to warm up in advance, and disgusted the competitors by the way.

Looking at the banknotes coming in like flowing water, Xie Jinfei felt as if he had reached the pinnacle of his life, and if he had enough points, he would be able to go to heaven.

Just when Xie Jinfei was thinking about how to earn points, the company once again came with news that the price of all products of Longyan Liquor began to be reduced.

And it is an unprecedented 200 yuan, with the price reduction of Longyan Liquor, the sales of Tragic Jing Ke have all decreased, and Xie Jinfei immediately held an emergency meeting after getting the news.

Longyan Liquor's intention to reduce prices is very obvious, and the only way to deal with this situation is to follow the price reduction.

Soon the Splendid Heavenly Palace adjusted its marketing plan, and the tragic hero Jing Ke also began to engage in the so-called activity price reduction, and the price reduction was also 200 yuan.

Sure enough, the effect of the price reduction is very significant, and the sales of the tragic Jing Ke have picked up again.

Just kidding, I just opened five new factories, and now is the time to grab the market, and I can still afford to cut the price by 200 yuan!

On the first day, Longyan Liquor reduced the price by 200, and in the afternoon, the Splendid Heavenly Palace followed the price by 200, which was flat.

The next day, Longyan Liquor continued to make new moves, buy two bottles and get one bottle free! In the afternoon, the same is true for the Splendid Heavenly Palace, buy two and get one free.

On the third day, Longyan Liquor continued to reduce the price by 100 yuan, and in the afternoon, the Splendid Tiangong also reduced the price by 100 yuan.

One is a veteran enterprise known as the first liquor industry in China, one is a new Internet celebrity young enterprise, one is an old-timer who has dominated the rivers and lakes for many years, and the other is a new generation of martial arts rookies.

The two of them are like two martial arts masters, fighting back and forth with one move, and the two are now fighting for funds, see who can't afford to lose first!

Longyan Liquor relies on its own strong heritage, and Splendid Tiangong relies on sufficient capital chains, and the two can now be said to be on equal footing.

Obviously, whoever wins is the first liquor industry in China, and whoever loses is the second, but in these years, except for the first, everything else is rubbish.

Longyan Liquor and Splendid Tiangong are lively, but the other liquor industries are miserable, except for beer and red wine, all liquor manufacturers are in mourning.

The first to be unlucky were the small wine companies, they did not have strong resources and heritage, and they did not have sufficient funds, and they became the first victims in the price war between the two major wine companies.

Either go out of business or sell, but their pain will not arouse the sympathy of these two masters, the market competition is so cruel, once you fall behind, then what awaits you is to be wiped out!

On the fourth day, Longyan Liquor continued to carry out promotional activities, and in the afternoon of the same day, Xie Jinfei hurriedly contacted Ma Rulong, and began to prepare to jointly organize an activity with Tiger Roar TV this evening, that is, the whole platform, all anchors can conduct lottery activities when they broadcast live.

The prize is the 200 yuan discount coupon of the tragic Jing Ke, as long as it is drawn, with the electronic exchange code, you can go to the official website mall of the Splendid Tiangong to buy the tragic Jing Ke at a discount of 200 yuan, with a total value of more than 20 million!

Seeing that the Splendid Heavenly Palace had a strange move, on the fifth day, Longyan Liquor also cooperated with Longyin TV to start a lottery.

All the media are happy, since the two wine companies started to play games, the news is constant, it is simply a big news a day, and now the war between the two companies seems to have spread to the online live broadcast platform.

On the sixth day, Xie Jinfei also informed Ma Rulong that he was going to hold a competition on Tiger Roar TV, the Glory Championship anchor individual solo competition, and the champion anchor Wu could get a bonus of 500,000 from the Splendid Heavenly Palace, and at the same time, a total of 500,000 worth of tragic Jing Ke discount coupons were drawn in the anchor's live broadcast room.

Early in the morning of the seventh day, all the high-level officials of the Splendid Heavenly Palace held an emergency meeting, at which Zhang Jun directly said: "We have lost more than 70 million in the past six days! We must find a way to solve the problem quickly, and if we continue like this, the ghost knows how much money we will lose?"

Another manager in charge of market research shook his head and said with a wry smile: "No, no, Longyan Liquor is chasing too hard, we have a discount on the front foot, and they will carry out promotions on the back foot, and now they are fighting for capital and endurance, whoever has no money first will be cool first"

Dong Ling frowned and said: "But Longyan Liquor is not comparable to Guanghua Group, Longyan Liquor has a long history, it can be said to be a national brand in the true sense, and we can't imagine the abundance of their funds, in this way, our company's capital chain will be broken first."

Su Linger said again: "I guess it's because of the news that the company released new wine to the outside world that Longyan Liquor is in a hurry, a tragic man Jing Ke is enough to choke, if there is another swordsman Li Bai, our company's performance will definitely go to the next level, Longyan Liquor obviously knows this, so it is ready to sell directly, forcing us to have no time to develop new products, so we can only spend it with them here."

Xie Jinfei listened without saying a word, now he seems to be calm but is actually very anxious, but at this time the points are not enough, the current points can only maintain the existing sales, no more.

Gotta figure it out!

Xie Jinfei's brain began to spin rapidly, trying his best to think about ways to earn points, and suddenly a flash of inspiration flashed in his mind, and then he said: "I know, I will find a way, you show me the market first, pay attention to Long Yan's movements at any time, remember, if the enemy does not move, I will not move, if I can lose less, I will lose less, but if the other party makes a move, you have to catch it for me!"

After the meeting, Xie Jinfei hurriedly dialed Yun Yingfei's phone, and in the face of the current anxious situation, he planned to cooperate with Yun Yingfei again.