29, TCL's Li Donglai
As soon as the morning dawned, Xiong Baizhou took Liu Daxiang on the road to Huiyang, preparing to visit the first company, TCL.
said that it was a visit, but in fact, it was intended to "turn fate".
The two bought tickets at the bus station in eastern Guangdong Province, and finally arrived in Huiyang after a bumpy journey of 4 hours.
After getting out of the car, Xiong Baizhou looked up at the blue sky, thinking that Huiyang was so pleasant more than twenty years ago.
The culture of the city of Huiyang originated very early, and it was also called "Boluo" in the pre-Qin era. Under normal circumstances, this kind of city with a long history and profound cultural heritage will deliberately preserve its unique historical imprint in social and economic development, so the planning and construction are more reasonable and square.
However, this made Xiong Baizhou and Liu Daxiang suffer, because the TCL factory site is in the suburban development zone, they changed several means of transportation, and finally found a tricycle to reach the electronic industrial park development zone in Huiyang.
The tricycle took the money and walked away as soon as it smoked, bringing up dust all the way under the sun.
Liu Daxiang took a sip, touched his lips that were a little dry, and asked, "Brother Xiong, where are we going now?" ”
Xiong Baizhou squinted and looked left and right, thinking to himself where this dog's tricycle took us, there was no one around, only a big road lying quietly at his feet, quiet and a little unreal.
However, it is true that this is supposed to be an industrial park in the suburbs, otherwise it would not be so inaccessible.
Xiong Baizhou's lips were also a little dry, and he actually forgot to buy water when he got out of the car.
Xiong Baizhou thought for a while and said, "Let's walk along the direction of the road first." ”
This was a helpless move, but it was also the road of endless people, and after only ten minutes of walking, Xiong Baizhou heard a noise behind him.
When I turned my head, it was actually a group of students wearing school uniforms and riding bicycles, and it seemed that school should be out at noon.
The students roared past Xiong Baizhou, and Xiong Baizhou said to Liu Daxiang: "Retreat, we have to go in the opposite direction of these students." ”
"Shouldn't you follow them?" Liu Daxiang's mind didn't turn.
"Do you follow them home? You have to go in the opposite direction to find their school?"
"Didn't we go to the factory of TC or something, why did we go to school again?"
Liu Daxiang was always unclear, Xiong Baizhou was not in a hurry, in this case, once he didn't collapse, he would get dry, not only not conducive to the progress of things, but also hit Liu Daxiang's self-confidence, so he patiently explained: "There will definitely be food near the school, let's fill in the stomach first." ”
Liu Daxiang has been hungry for a long time, but now with the spiritual support of Wangmei to quench his thirst, he actually has the strength again.
Half an hour later, the two finally saw the school.
"Huiyang Boluo Senior High School"
Xiong Baizhou looked at the somewhat outdated school gate, and thought to himself that the school built in the development zone is probably a school with no background resources, purely to meet the school requirements of children in the surrounding rural areas.
However, the beautiful mountains and beautiful waters, so casually glanced at the school gate, Xiong Baizhou actually found several beautiful and pure school uniform girls, and several people were eating lunch in the surrounding small restaurants.
Huiyang has a nickname called Xiaojiangnan, not only because there is also a West Lake here, but also because the water and soil are special to raise people.
In the past, Su Dongpo was relegated to Huiyang, and he often lingered in the West Lake, and it is not surprising that one or two national colors are cultivated in this kind of beautiful landscape.
Xiong Baizhou's inference is correct, there are indeed a few small restaurants and stationery stores near this school, but there are not many, and the few scattered ones are purely dependent on the resources of this school.
found a small restaurant, Xiong Baizhou and Liu Daxiang ate two bowls of rice, and their stomachs immediately felt much more comfortable.
After eating, Xiong Baizhou asked the boss about the site of TCL.
The TCL factory is not far from this school, and it is only a 20-minute walk, but the situation here is different from the surrounding school, there is not a single stall and store outside, and there are no other factories around, only a large green belt around the factory wall, and there are several security guards standing guard at the gate.
A huge metal label was erected at the entrance of the factory, "TCL Group Co., Ltd.", "TTK Home Appliances Co., Ltd.", seeing this brand, Xiong Baizhou was sure to find the right address, TCL was formerly known as TTK Home Appliances Co., Ltd.
If TCL is described by describing people's temperament, the first impression of the appearance of this factory is that it is lonely and stubborn, but this is also the feeling of all state-owned enterprises at that time.
Xiong Baizhou stood in the shade of a tree in the distance, and recalled in a daze: "Li Donglai took over the post of general manager of TCL Electronics Group in 1993, and he should not have grasped the overall situation now, and other forces in the factory may also have the right to speak."
TCL was established by Huiyang Machinery Bureau,It is a veritable state-owned enterprise unit,Li Donglai wants to grasp the overall situation,Even if the ability is strong,It is necessary to fight wits with a group of old stubborns,Until 1996year,Li Donglai led TCL to enter the domestic color TV industry and dominate,When he was appointed chairman and president of TCL Group Company,Li Donglai can be regarded as really in control of TCL。
It's still the end of 1994, and Xiong Baizhou knows what he can bring to Li Donglai, but the most important thing is to be able to meet Li Donglai.
In 1994, TCL was already a listed company on the Shenzhen Stock Exchange.
But Xiong Baizhou felt that this listing was not a good thing for TCL, because at this time, TCL was tilted by two factions internally, and there was no main and deputy in product production and sales, and TCL was controlled by the Huiyang Municipal Government at that time, so the listing in 1994 was more like a forced listing in "political significance".
The real situation is that TCL is only in front of the storm, and the stock has also been suspended.
Until 1996, Li Donglai came to power and single-handedly saved TCL.
Li Donglai entered TTK Home Appliances Co., Ltd. (the predecessor of TCL) in 1982, from an engineer to a group manager, he must have first-class vision and skill, and his mind and innovative thinking ability will not be limited to the current era, which is the main reason why Xiong Baizhou set TCL as the first "Huayuan".
Xiong Baizhou wants to empty the gloves and white wolf, let the manufacturer give the goods to himself first, and then send the account back after he sells it, this sales method is not said to be no in the 90s, but all super channel merchants have this right.
Zhou Mei Electric Appliances, a small company that has just been established, puts forward this kind of request, and it is estimated that few people will agree.
The only advantage of Zhoumei Electric is that it is "thin", that is, other channel providers need to earn 20% of the profit for each electrical appliance, and Zhoumei Electric only needs to earn 8% of the profit, and the other profits are returned to the manufacturer.
However, this strategy is actually "hurt a thousand enemies, self-damage eight hundred", must monopolize the sales market of household appliances, in order to have profits to earn.
Coincidentally, the original intention of the establishment of Zhoumei Electric Appliances is this purpose.
Therefore, whether Zhoumei Electric can successfully open a month later, the biggest difficulty is whether the helmsmen of these household appliance manufacturers are willing to trust Xiong Baizhou.
Everything is difficult at the beginning, so Xiong Baizhou must find a very bold and innovative collaborator, and after several inferences and reflections, he finally decided to choose TCL as the first object of "fate".
Just because of one person - Li Donglai.