30. Corporate culture
Xiong Baizhou has carefully analyzed the household appliance market in 94 years.
At that time, refrigerators were luxuries, color TVs did not "fly into ordinary people's homes", and the price of washing machines was not so close to the people, and ordinary people really often used black and white TVs, electric fans, rice cookers and other small electrical appliances.
It's not that people don't have money in their hands,At least black-and-white TV can still be upgraded to color TV,The washing machine can also be shared by a large family,The main reason why they don't have much interest in these new electrical appliances,Or consumption habits and consumption concepts have not changedγ
Until 1996, there was a boss named Hu Zhibiao who produced VCD, and he used CCTV's 80 million bid king advertisement to explain the fact that the people's consumption habits can be changed, and a VCD of more than 2,000 yuan, as long as the people feel that they need this thing at home, they can move home if they are frugal.
Xiong Baizhou does not have so much capital for the time being, and he does not plan to change the consumption concept of the people alone, but he can warm up the trend and add a fire or something, and wait for the "big VCD era" to come, so as to catch this bus, so as not to let the bigwigs of the electrical industry on the car catch up.
Zhou Mei Electric is the ticket to get on the bus.
TCL is the first stepping stone.
Xiong Baizhou took Liu Daxiang to the gate of the TCL factory, the security guards were bored in the cool, and when they saw the stranger coming over, they said from afar: "You stop, what are you doing?"
"I came to visit Manager Li Donglai."
"Do you have an appointment?"
"No, I'm here to talk about business," Xiong Baizhou replied calmly.
When these security guards heard this, they let out a mocking laugh, and someone said: "Manager Li himself is already difficult to protect, what business can he be responsible for, go back." β
When Xiong Baizhou heard this, he was not only stunned, could it be that Li Donglai is in a bad situation now?
Li Donglai is indeed in a quagmire now.
In the TCL general manager's office, Li Donglai slammed the notebook on the table and scolded: "Fuck a group of old stubborns."
At the party committee that just ended,Li Donglai was pulled out and criticized fiercely,Because TCL color TV sales fell again in October,This made those old supporters who insisted on making cordless phones find a handleγ
TCL started as a telephone, and there are many people in the factory who hope to stick to the telephone and make the technology bigger and stronger.
"How much saturation is the telephone market, mobile phones have already come out, where will landline phones have any future", although Li Donglai graduated from a famous university and is middle-aged, his temper is very hot.
But this kind of popularity is a sober helplessness, obviously making a phone call is a job with no future, but some people are so short-sighted, and even regard TCL as a tool for power and profit.
Li Donglai is the new representative of TCL factory to make color TVs, and this identity will inevitably touch the interests of others, because the factory wants to divide resources to make color TVs, and there are definitely not many resources left for telephones.
Originally, the higher-level leaders also supported the development of the color TV business,It's just that the sales have not improved,Coupled with the long-standing opposition of the diehards,The higher-level leaders are also hesitating now,There are even rumors of "for the sake of team harmony,I plan to transfer Li Donglai away"γ
As a result, Li Donglai's prestige in the TCL factory is also declining.
Although Li Donglai was also annoyed by the swaying of the superior leaders, he did not dare to offend, and planned to move around and report on his work more.
At this time, the secretary came in on an internal call: "Mr. Li, there is a Xiong Baizhou from Zhoumei Electric Appliance Company who is coming to visit you." β
"Who is Xiong Baizhou?
"If you don't see a guest today, you will refuse to visit anyone, and you will postpone it until tomorrow. β
Li Donglai, who was angry, knew in his heart that he had not made an appointment with anyone today, and it was estimated that this person named Xiong Baizhou was a salesman.
In this way, Xiong Baizhou's first 'fate" died.
For such a result, because Xiong Baizhou had foreshadowing and preparation in his heart, although he was a little disappointed, he was not unacceptable, and he did not expect it to be achieved overnight at the beginning.
However, since the news given by the security guard to him is that "Li Donglai is not a guest today", the question Xiong Baizhou considers is where to stay at night.
The development area is sparsely populated, and it is estimated that there will be no hotels.
In the end, Xiong Baizhou returned to Huiyang City, found a small hotel to rest, and planned to visit again tomorrow.
Early the next morning, Xiong Baizhou came to the door of TCL early, and this time the situation was to improve a little, and finally entered the factory.
However, in the spacious reception room, Xiong Baizhou and Liu Daxiang waited for three hours, without even a glass of water, and finally only waited for a sentence:
"I'm sorry, Manager Li has to go to the city government to report to work, and I don't have time to receive you. β
"It's okay, can you ask Manager Li when he has time next time, and we'll come over to visit again", Xiong Baizhou didn't care.
"I can't say that," the secretary replied apologetically.
Out of the gate of TCL, Liu Daxiang complained dissatisfiedly: "This Li Donglai's shelf is too big, he can't fuck see each other, Brother Xiong, shall we come back tomorrow?"
Xiong Baizhou waited for three hours, wasting a morning, but his face was very calm, and said: "Li Donglai should still be in the factory, but I just feel that we have no value to meet, so I came over in the afternoon to continue visiting." β
"Brother Xiong, how do you know that Li Donglai is still in the factory?"
"Because before the sales of color TVs improve, the leaders of the city government may not necessarily meet Li Donglai, and I guess he should be thinking about how to sell color TVs now. β
As Xiong Baizhou expected, Li Donglai was holding the sales list of color TVs and pondering carefully: What went wrong, our color TVs are of very good quality, and the price is not very expensive, why can't those shopping malls sell a single one? β
The secretary came over to report: "Mr. Li, those two people have left, but they left a business card, do you want to bring it to you?" β
"There's no need, you can deal with it yourself", Li Dong looked at the materials without raising his head.
Just when the secretary was about to "dispose" of Xiong Baizhou's business card, the phone suddenly rang, it was Li Donglai.
"How are the temperaments of those two people?"
"It's not bad to take the lead, it's just very young", the secretary is still more honest.
"Then you can bring your business card", Li Dong hung up the phone after speaking.
"Xiong Baizhou, Manager of the Key Account Department of Zhoumei Electrical Appliance Co., Ltd.", Li Dong looked at this business card, thinking that this Zhou Mei doesn't seem to be famous, I haven't heard of it.
On the back of the business card is the business scope of Zhoumei Electric Appliances, and there is only one sentence: a large-scale chain enterprise of home appliance retail under the guidance of the market
Below the scope of business, there is another line of words:
Zhoumei's corporate culture: determined to serve, share responsibility.
"Corporate culture" is a very rare word in 1994, Li Donglai stared at the "shared responsibility" in the corporate culture, raised his head and said to the secretary after half a ring:
"Next time this person comes back, take him to me. β