Small real estate developers have little impact on the market.

To some extent, they can only be regarded as opportunists, just picking food between the fingernails of large real estate developers, and cannot become the masters of fate.

When the market is good, it's okay, but once something happens, they are definitely the first to be unlucky.

Only those who have reached the middle level of real estate developers are qualified to say that they have a say in the market.

The second super-richest man in Xiangjiang in the future, Li Zhaoji, the fourth uncle of Li, and now Henderson Land, are such medium-sized real estate developers.

The largest real estate developer in Xiangjiang is now all British-funded enterprises, except for Cheung Kong Industrial, which swallowed one of the four major foreign companies, and Bao Yugang's Bao family, who returned as the world's ship king and the richest man in Xiangjiang.

The largest real estate developer is naturally Jardine Matheson, which has assets of more than tens of billions of Hong Kong dollars and has been rampant in Hong Kong for decades.

In fact, in 2020, it can still rank in the top three in Hong Kong.

The reason is that Jardine Matheson, as a British commercial firm, has too much advantage in Xiangjiang, especially when Xiangjiang was first built, they got countless lands, and all of them were the best sites.

They have never sold any of these sites, so in 2020, the sky-high housing prices in Xiangjiang directly caused their market value to skyrocket.

Yin Jun had some ideas.

Two years later, the new chairman of Jardine Matheson will announce that he will move his registered place out of Hong Kong, which means that Jardine Matheson only thinks of Hong Kong as its own wallet, and they do not pay attention to Hong Kong at this time...... Well, it can also be said that it has never been taken seriously.

If you take advantage of that time to cut a few knives on Jardine Matheson and cut off a few more pieces of fat, it can be regarded as a breath of relief for the people of Xiangjiang who have been oppressed by them for so many years.

At the time of the moment, large real estate developers such as Jardine Matheson can naturally hold on.

Those small real estate developers, those who rely on their relationships, or invest all their net worth in real estate, are unable to stabilize.

It's not that their spirit is unstable, it's that their capital chain is unstable.

When the market is good, the bank loan to you is all laughing Mimi, and it is easy to say what conditions are.

When the market is bad, the bank's face has completely changed, and the loan interest and term cannot be less, and there must be no delay, and once it is delayed, they will immediately apply for the seizure of assets.

This is not a situation only in movies and television, but it is real, and it is like this in banks all over the world.

But who calls people rich?

Rich is an uncle!

Therefore, giants such as Li Chaoren and Zheng Yutong also have to be subject to banks in many cases.

Otherwise, there would be no Li Chaoren quietly hiding 200 billion Hong Kong dollars - Lao Tzu just wants to fight for this breath, let you see, I have money!!

Tsk, this is Li Chaoren, the richest man in China.

The older people get, the more refined they become, although on the surface they were taken away from the position of the richest man by Ma Yun, Wang Shoufu, and Xiao Ma Ge, but those who really know know that the property that has not been exposed in private has long exceeded that on the surface.

But Li Chaoren is only one of them, and he is still working hard, not to mention these small real estate developers with insufficient funds.

If the funds are insufficient and the ability is insufficient, then under the pressure of reality, we have to admit it.

The first small real estate developer company that could not hold on was called "Pingjiang Real Estate Development Company".

They only had one disc in their hands, and they were close to the New Territories.

Pingjiang Real Estate Company was not very lucky, they only entered the bureau last year, and it was not until this year that all the formalities were completed, all the preliminary work was done, and the pre-sale permit was obtained.

At this time, I encountered the real estate price of Xiangjiang.

Although the average price is as high as $1,400 per square foot, many houses cannot be sold, especially those developed by these small real estate companies.

Whether it is in terms of housing design, convenient transportation, later property and maintenance, etc., there is a big gap between small real estate developers and large real estate developers.

So sometimes the houses of big developers are more expensive, and people would rather choose them.

The only way that small real estate companies can come up with is to come up with a set of methods such as real estate with good location and price concessions.

Pingjiang Real Estate is not big, it is about 350 households, with an average area of about 500-1200 square feet, large, medium and small.

The price they set at the beginning was 1100 psf, after all, the location is not very good, and the greenery of this project is not good, it looks very dense.

Due to the provision of a free shuttle, there are many people who come here to watch the market, but there are still very few people who really make up their minds.

In the past two or three months, they have sold a total of 103 houses, which is less than a third of the total number of sales.

In the past, without those various revelations and crises, Pingjiang Real Estate could still be a little stable.

But now it is clear that housing prices are on the verge of collapse, and if they don't take action, by the time the big real estate developers start to cut prices, they will have no way to survive at all.

So, they immediately gritted their teeth and bought a third of the advertisement on the "Kirin Daily" to announce their big price reduction measures.

"From now on, Pingjiang Pavilion Shenghui 50 units, each set of 50 units per square foot comprehensive price reduction of more than 200 yuan, the lowest is only 800 yuan per square foot!

Now there are millions of people in Xiangjiang and Omen who read "Qilin Daily" every day.

Although it only distributes 500,000 copies a day, it is not just one person who reads one.

Sometimes the owner of the morning tea shop puts it on the table, and when one table of customers leaves, the other table sits down, and then continues to watch, or the neighbors watch it together.

There is no doubt that the influence of "Kirin Daily" has become the greatest.

The most influential newspaper, advertising is naturally not a small cost, an ordinary advertisement has to cost tens of thousands, if this kind of occupies one-third of the space, it will start at more than 100,000 yuan.

Therefore, Pingjiang Real Estate has also spent a lot of money.

But the effect is very good.

In the morning alone, the five buses they rented were all full and pulled six customers back and forth.

In addition, there are many people who come by car or by car.

In the morning, there were more than 300 groups of customers to come to see the house, and all the personnel of Pingjiang Real Estate from top to bottom were dispatched to meet the needs of the explanation.

Pingjiang Real Estate's price reduction this time is not so idiotic to directly reduce the price by 200 yuan per square foot, and the lowest is more than 800 yuan.

They played a trick, that is, the house price of 100 yuan per square foot was converted into decoration costs, and Pingjiang Real Estate was responsible for the basic decoration for the buyers.

The cats in this are not small, and they have the final say on how to calculate the money in materials and labor.

Then they lower the price to the supplier in large quantities, and the raw materials they get are cheaper.

Left and right, at least they can save half the price.

But even so, the price of Pingjiang Court has been reduced by 100 yuan per square foot, although the lowest price of 900 yuan per square foot is only one set, but most of the prices are also between 850-950.

Such a price, coupled with a lot of decoration costs, is still very tempting for those who don't have much money.

After all, last year, in 1981, housing prices were about the same.

Although everyone believes that housing prices will definitely fall, there are also many people who believe that housing prices will not fall too much, and their psychological price is still about 8.900.

Moreover, people who urgently need to buy a house to live in, that is, the commonly known just need family, will also inevitably exist.

These people have to buy a house to get married, or change their living environment, or whatever, forcing them to wait for two or three years.

So in the morning, there were 15 groups of customers signing orders.

In the afternoon, more people came, and when they saw the floor plans posted on the walls, most of them were pasted with "sold" lists, and everyone was inevitably a little panicked.

Coupled with the real discounts, and the urgent need of many people to buy a house, before 3 o'clock in the afternoon, the remaining 35 houses were all sold out.

When signing the order in the afternoon, more people were watching, seeing that the house was snatched away, thinking that the house of more than 800 or 900 would be gone, and many people who were not in a hurry also became anxious.

They surrounded the people of Pingjiang Real Estate one after another, asking if there were any low-cost houses and whether they could still make low-cost houses.

The people of Pingjiang Real Estate shook their heads again and again at the beginning, claiming that there were absolutely no more, just 50 sets, and the rest would be restored to the original price tomorrow, without any discussion.

If it is 40 years later, everyone will fully understand the routines of real estate developers, and you will know what tricks they want to do when you look it up on the Internet.

But where do people understand those routines now?

The more they heard that the discount was gone, the more unwilling they became, at first more than a dozen people were making trouble, and then it developed into a scene where all the people present were making trouble.

Seeing such a commotion uncontrollable, the general manager who was hiding in the room came out "reluctantly".

He listened to everyone's appeals, looked at the shouting and excited crowd, and finally "was forced to have no choice" before he made his promise.

"Since everyone is here and so sincere, then we are not people who don't know the rules. The general manager said, "In this way, if you can confirm the signing of the order today, then no matter which set of the remaining houses you fancie, you can buy them at today's preferential price...... But out of this door, there is no such good thing. ”

"General manager, this can't be done! The rest of the units are the best!"

"yes, we're going to lose money!!"

A group of doglegs hurriedly acted out the script below.

But the buyers were carried away by anxiety and didn't see it much.

They are like drowning people who suddenly grab a piece of wood, desperately trying to get it, without thinking much about anything else.

"Buy!"

"Take out the floor plan and buy it as long as it suits!"

"Yes, yes, yes, hurry up, what you say is to count, take out the floor plan!"

"Anyway, if you don't take out more houses today, I won't leave!"

"Yes, without you doing business, would we come for nothing?"

“……”

A group of people shouted as if they were being chased by something.

The general manager patted his head and stomped his feet, showing reluctance and reluctance, "Give it to them! Give it to them! Seal the outside door for me, and don't let anyone in!!"

"Yay!!"

More than 100 people in the sales hall cheered, as if they had picked up a big bargain.

Most of those who can come to see the house by themselves still have a little money in their hands, and the down payment is still enough.

It's just that at this time, they don't think about it so much, and they just think that if they pass today, they won't be able to pick up the bargain.

If you buy it now, the price of a house can be reduced by at least 40,000 or 50,000 yuan, can you earn so much in a year?

When you buy, you earn!

If you don't buy it, you're a fool!!