Chapter 394: Advertising Creativity (4)

Wang Hongwei said: "Mr. Zhang, if we talk about it later, how will we arrange the ranking ratio? Different programs on each channel have different requirements and characteristics, and either we will persuade the channels to accommodate our advertisements, or we will have to make different versions of each program on each channel.

Zhang Xingming said: "Don't think about these, let's just give the total duration, every quarter, monthly, every week to every day, the total broadcast time is set, and the total broadcast time of each channel is given to him, just set it, and then let's adjust it flexibly, as long as the broadcast time is guaranteed, there is no problem." Pen | fun | pavilion www. biquge。 info”

Wang Hongwei thought about it for a while and said: "Well, Mr. Zhang, it's not me who shoots you on the back, your idea is really good, so that our work is easy to do, and I don't know how much better than the previous stuck broadcast schedule." ”

Zhang Xingming sweated for a while, this is a bad routine used by all TV stations in later generations, and said: "I'm afraid to ponder things, it's okay for everyone to discuss and discuss, one person is short-minded, ten people are long, good ideas are all thought up by people, and no one is less than anyone else." ”

Wang Hongwei said: "Mr. Zhang, how do you get the Coke advertisement? The other party means that we can make creative production, and as long as we meet their standards, we can cooperate." ”

Zhang Xingming was happy and said: "Advertising design and production and broadcast are two different things, how can it be put together, design and production are charged separately, if we come up with creative production, the production cost of 2 million, US dollars, can allow them to broadcast globally, but we must add our standard." ”

Wang Hongwei didn't say anything for a long time, Zhang Xingming could imagine his mouth wide open on the other side of the phone, and after a while, Wang Hongwei took a mouthful of saliva and said, "Two million dollars? Mr. Zhang, can anyone do it?"

Zhang Xingming said: "If you don't do it, you can do it yourself, let's just broadcast it, isn't that simpler? You have to remember that in this world, creativity and ideas are the most valuable things, and you can't sell them cheaply, but other things are dispensable, you don't need to pay too much attention to it, and you can let it go when the price is right." ”

Wang Hongwei agreed heavily.

Zhang Xingming said: "As an advertising person, the brain hole is the most important, what is the brain hole, that is, the idea, you can from an unexpected angle, or a picture, or a sentence, or a song, to engrave the things you want to express in the hearts of your audience, you will succeed, how can you engrave it? Touch his heart, this is a good advertisement, as for the form is not important." ”

Wang Hongwei was silent again, he pondered for a long time, Zhang Xingming was not annoyed, people who really devoted themselves to one thing, it is strange that this situation does not occur, it is too late to have such a person under his command to be happy, how can he be angry because of this.

After a while, Wang Hongwei said: "I'm sorry Mr. Zhang, I'm also distracted, your sentence makes a lot of things that I couldn't figure out before, no, I have to think about it quickly, what Mr. Zhang, I won't say, wait for you to come over and report in person." ”

Zhang Xingming said: "Okay. However, many things can't rely on one person's head, you have to organize more group members to have brain-opening discussions, you can say anything, you can think about anything, so that brainstorming will come up with gold ideas. ”

Wang Hongwei said: "Well, okay, I will organize more such activities in the future, so how to get the Coca-Cola advertisement this time?"

Zhang Xingming said: "Let's talk first, tell him about the influence of CCTV, the development speed of our country, and the expansion speed of our harmony, and then remind Pepsi of its attitude, I will arrive on the 15th, and you will make a plan first." ”

Wang Hongwei said: "Understood, Mr. Zhang can rest assured that he will complete the task." ”

Zhang Xingming smiled and said: "The customer is the enemy, and the enemy of the enemy is the person who can be used. Okay, let's not talk about it, hurry up, I'll arrive on the 15th, and open the bid on the 16th. ”

Wang Hongwei learned something again, and excitedly agreed, and Zhang Xingming hung up the phone.

He wants to turn the advertising of the Spring Festival Gala into a large-scale bidding conference, and start CCTV's advertising bidding seven years in advance, which is also a good time for him to set up a stick in the domestic advertising industry.

Can it not succeed? Zhang Xingming felt that there was no need to think about this issue at all.

Then there is the problem of the production of advertisements, the later generations are brainwashed by all kinds of advertisements every day, and it is not too simple for reborn people to get a few "creative" advertisements, and it is simpler for a large company like Coca-Cola, as long as he brings his own advertising in later generations, he will definitely be super acceptable, it is originally his own thing, and there is a sense of affinity.

Leaning on the sofa, pondering the production of the advertisement, and not turning on the lights, there were a few smug laughs of "hey, hey, hey" from time to time in the dark room, which was creepy.

……

Next, I invited guests to dinner every day, went to the school to participate in the work of the class cadres, and a few days passed in a flash, and the day of returning to school arrived.

On the twelfth, the whole school returned to school, after a small vacation, everyone felt very cordial when they met, huddled together and chattered, from time to time you pat me and I hugged her, and even put on new clothes for those who had a sassy bag.

Everyone gathered around a few bunches of buzzing and laughing, and Mr. Wang walked in with a notebook, put things on the podium, and didn't care about the excitement of everyone, and walked down to the Dachang table to listen to them, laughing.

Dachang is excitedly dancing and talking about eating and doing homework and games at Zhang Xingming's house, which is a very awesome thing among the classmates, and the classmates of the Zhao family on the side listened to him blowing there with envy, there is a free small space this year, and there is delicious and fun, it is simply the place that the students yearn for.

Zhang Xingming sat in his seat, holding a pen and scratching on his notebook, he was considering the relationship between the advertising space and the lighting according to the specific situation of the site, that is, it should not be too conspicuous, but it should also be eye-catching.

The same table lowered his head, and talked to him from time to time, he nodded and coped, this table will be replaced next semester, replaced by Ding Shuzhi, and then almost all the time at the same table until graduation, it seems that it has been changed for a few days in the middle, and it has been changed back in less than a month.

The tablemate finally got annoyed, raised his hand and pinched him and said, "You don't want to talk to me, do you?"

Zhang Xingming turned his head to look at her and said, "Didn't you see me doing something?

The tablemate looked at his notebook, pursed his lips, and turned away without squeaking.

Teacher Wang clapped his hands and said, "Okay, the excitement is over, let's go back to our seats and sit down, and you will talk about it later." ”

The students slowly returned to their seats, and Mr. Wang walked to the podium and said, "This semester is over, and the exam results are neither good nor bad, the rankings and grades are on the blackboard at the back, you can see for yourself." The top 10 students came up to receive their awards. ”

Everyone looked at each other, the top ten students stood up and walked to the edge of the podium, Mr. Wang picked up the notebook and handed them out, the first three people had five copies, the back seven people had three copies, and each person had two light pencils of 2H.

Zhang Xingming only ranked third in the final exam this time, and the second junior was first, and he looked at him proudly several times, his algebra was too scored, and he only scored more than 30 points.

At the end of the reward, a new book will be issued, and this will be a preview for going back.

Then there is the winter vacation homework and the final notice, which I have to take back to my parents to sign, and some students have ugly faces and seem to be beaten.

Then everyone put the tables and chairs in order, turned the stools over and put them on the table, and then school ended, and the winter vacation began.