Chapter 393: Coca-Cola (3)
"Erming, what are you playing?" Dachang asked Zhang Xingming with a poker. Pen ~ fun ~ pavilion www.biquge.info
Zhang Xingming shook his head and said, "I don't play anything, you guys play, I'll see the excitement." ”
So Yajie Baoqiu Dadong and Xiao Ming played poker, and Dachang, who had been playing with him, was assigned to play checkers with Xiancheng and the sisters.
There was a video on the TV over there, and several people watched while playing, laughing from time to time, at that time, various domestic literary and artistic works were either too serious or bitter, and the funny plots of Hong Kong films were deeply rooted in the hearts of the people all of a sudden, and there were people who laughed until they fell to the ground and shed tears when watching Jackie Chan's movies.
A few people didn't eat here for dinner, they all went home, they came out to play for a day, and if they didn't go home to eat dinner, they would be cut, and the tutors at that time were quite strict, really cut.
When the people left, Zhang Xingming and the sisters cleaned up the house, but fortunately, no one drank or smoked, so it was not too dirty.
After cleaning up Zhang Xingming went to cook again, the junior went home and called her sister to go, her parents may not come back today, anyway, the family is at ease.
When the eldest sister comes, dinner is ready.
Zhang Xingming said while serving food on the table: "Where did the eldest sister go to play for a day? I don't cook at home, these two almost starved to death, do you know? Fortunately, I was at home with invincible intelligence, and I saved two weak lives." ”
The eldest sister knocked on Zhang Xingming's head with chopsticks and said, "There are a lot of nonsense, and the tube is quite wide." ”
Zhang Xingming touched the sore place and said, "Let me tell you, eldest sister, you are now the opposite of someone else, your true destiny has not appeared yet, you have to wait." ”
The eldest sister blushed, glared at him and said, "Little fart kid knows how to fart, tear your mouth." ”
Zhang Xingming took the meal and sat down on the table, and said, "Don't believe it, what I said is true, if you find out in the future, you can't tear it up." "Sandwich food.
The eldest sister pursed her lips and gave the little three dishes to the four of them.
Zhang Xingming said: "In the future, you will come to this house to cook and eat, there is everything in the refrigerator, I always go out, and it is not good to put things for a long time." ”
The eldest sister said: "This thing is okay, I have thought about it for a long time, don't complain when you eat it all." ”
Zhang Xingming glanced at the eldest sister and said, "As for it, how much food can you eat together? ”
The little three took a piece of meat and stuffed it into his mouth and said, "You're a cat." "She is a man, she can eat and sleep.
Talking about the noisy dinner, the three sisters cleaned up and washed, Zhang Xingming entered the house and lay on the sofa to slow down, saying that it is a very happy thing not to clean up the table and shabu after eating.
After cleaning up, the three sisters went home, leaving Zhang Xingming alone in the house in a daze, thinking nothing in his head, just sitting empty, waiting for a phone call to wake him up, and the whole room was dark.
Turn on the lights and pick up the phone.
"Hey, Mr. Zhang?"
"Zhang Xingming, who is it?"
"Mr. Zhang, I'm Xiao Wang, Wang Hongwei, Mr. Zhang, the Coca-Cola Company in the United States wants to go to our Spring Festival Gala, let me report to you. ”
Zhang Xingming was stunned for a moment, Coca-Cola? If I remember correctly, although Coca-Cola entered China earlier than Pepsi, it has always been very conservative, only guarding the one-third of an acre of land in Shanghai, and the rest is the Beijing-Tianjin area, and only relatively wealthy cities such as Shenyang and Chengdu can find its figure.
Except for some print advertisements and sports sponsorship in China, it basically did not do any other advertising before 86 years.
In 10 of 86, CCTV took the initiative to sponsor Coca-Cola with $200,000 for the purchase of British video files on Margaret Thatcher's visit to China, on the condition that Coca-Cola's commercials were broadcast on CCTV and 18 TV stations across the country.
As soon as the advertisement was broadcast, Coca-Cola became popular all over the country, which established its position in the domestic beverage industry.
After re-entering the country in 81 years and living in Guangzhou, based in Hong Kong, it was a superstar endorsement, which set off a bloody storm in the advertising industry, and anyone still remembers the Pepsi advertisement of his brother Leslie Cheung? If Pepsi chose CCTV at that time, it is estimated that there will be nothing delicious in China after that, but unfortunately there is no if, Coca-Cola has always pressed Pepsi in the world.
I've always had a bold idea, Coca-Cola and Pepsi are actually brothers, staging a big war in the world, and both becoming winners, just like KFC and McDonald's under the two of them, falling in love and killing the whole world, but a careful analysis, it's a win-win situation, there are many times, their strategies are outrageous, is it just a coincidence?
"Mr. Zhang, Mr. Zhang, you won't get distracted again, will you? On the phone, Wang Hongwei's voice of crying and laughing came out.
"Ah, oh, you say, what's wrong with Coca-Cola?" Zhang Xingming rubbed his face embarrassedly, but fortunately he couldn't see it on the other side.
Wang Hongwei said: "Mr. Zhang, after Coca-Cola received our call, it was the first foreign company to feedback back, and they were very interested in our Spring Festival Gala advertising promotion model, and asked if they could provide them with a detailed classified price list." Also, in obedience, they seem to be very interested in the title party, but they seem to be hesitating about something. ”
Zhang Xingming knew what Coca-Cola was hesitating about, as an American company, what they were most worried about was the change in domestic policy, as the closest developed country to China from the late 60s to the early 80s, they witnessed changes in all aspects of the country, including the changeable and extreme policy, from the heart, these Yankees had a deep fear of China in that era.
Zhang Xingming asked: "Have you ever called Guangzhou Pepsi?"
Wang Hongwei was stunned for a moment and said, "Pepsi? No, is it also a foreign-funded company?"
Zhang Xingming said: "Yes, it is also an American company, Coca-Cola's old rival, you can contact them, let them talk first, and then let's talk, haha, other aspects of the action should also be accelerated, in a few days, the things that should be decided should be set quickly, and the price can be appropriately raised by 40 or 50 according to what we originally formulated, and be bolder." Also, you can talk about the Spring Festival Gala plus the next month, a quarter or a year, the Spring Festival Gala is just the beginning, right?"
On the original track, until the mid-90s, CCTV's main advertising space is liquor companies, until 98 years, it was not until 98 years that Aiduo broke this strange circle, and then backgammon, and then entered the beverage era, Zhang Xingming felt that this was extremely abnormal, everyone knows that the beverage and liquor industry is to sell water, and the high profit value is scary, but it cannot exist as an important industry of a nation, just like real estate should not be a pillar industry, which is unhealthy.