After the unveiling of Hanzhou Taobao Technology Company, Chen Chuliang made a live speech on the stage.

The enthusiasm of the staff is high.

No. 1 in the whole network;

Mr. Chen is mighty;

The slogans were shouted neatly.

The morale was also high to more than 100 employees, and they were hoarse one by one.

In the shout, after Chen Chuliang finished speaking.

Next is Ma Yun speaking at the scene.

Ma Yun's ability to incite emotions is a cut below Chen Chuliang.

said a new company, a new style, all the gentlemen encouraged, everyone together to make Taobao bigger and stronger. I hope that everyone will live together peacefully in the future.

It was in the applause that it was announced that the establishment ceremony of Taobao Company was officially over.

After the ceremony, Chen Chuliang called Ma Yun aside alone and asked Ma Yun to take him to the office.

Chen Chuliang is very optimistic about Taobao.com, otherwise he would not have given Ma Yun so many people to come.

I found Ma Yun alone because I wanted to talk to him.

After all, Chen Chuliang felt that Ma Yun had not done anything since the establishment of Ahri Baba, and he must have taken a detour.

Of course, no Internet tycoon has not found a shortcut to the top in the process of taking detours. Unless it's someone like him who has been reborn and comes back, he can find the right direction and won't do anything superfluous.

Therefore, understanding Ma Yun's entrepreneurial experience in the past two years can enable Chen Chuliang to better bring Ma Yun to the real e-commerce road.

This is the purpose of Chen Chuliang to talk to Ma Yun on the day Taobao Company was established.

In Ma Yun's office.

In Ma Yun's eyes, he still admires this young boss from the beginning.

So much so that he was more than ten years older than Chen Chuliang, and he always had a lower posture and listened to the training in front of Chen Chuliang.

"What else does Mr. Chen have to order?"

Ma Yun is a smart person, knowing that Chen Chuliang stayed and talked to him alone, he must have something to explain.

Thinking that it should be Taobao.com, Ma Yun also wanted to hear some of the young boss's views on e-commerce.

"Don't stand all the time, I think my expression is very serious now, it's just that I have something to say, I want to talk to you, it's nothing important, don't worry too much. Chen Chuliang asked Ma Yun to sit down, and he was really not used to standing in front of him so straightly. Ma Yun is in Chen Chu's conscience, he is a first-line boss on the Internet, although he was reborn and Ma Yun's trajectory has become his subordinate, but the impact is still a little bit.

Ma Yun sat on the chair opposite Chen Chuliang, crossed his hands, and didn't know where to put it: "I'm like this, I like to stand and listen to others, so it's easier to think." ”

Ma Yun, who was sitting, said awkwardly.

It is estimated that he was a teacher by profession before, and he had a great influence on standing on the podium in his work.

"If you're not used to sitting, you can stand. Chen Chuliang didn't bother with this question, but asked directly: "I deliberately came to you alone today to find out how you used to run Ahri Baba in Hangzhou." I mean, in the past two years, you have been doing e-commerce, are you on the wrong path? So much so that I haven't done it all along?"

It's not that Chen Chuliang wants to deliberately attack Ma Yun.

Instead, Ahri Baba, who was reborn in this world, is an Internet company that is not very popular.

This is definitely related to the strategic core of a company.

Knowing that Ma Yun was about to go out of business, Chen Chuliang did not recommend understanding the detours that Ma Yun took in the early days of entrepreneurship.

Ma Yun didn't think that Chen Chuliang's question made him very faceless, which just shows that Mr. Chen cares about their e-commerce.

There are failures and successes, Ma Yun is now equivalent to taking a detour, returning to the shortcut, and now operating Taobao.com, Ma Yun will not continue to take this detour.

looked at Chen Chuliang, 1510, and said: "As soon as Mr. Chen came, he asked us about the dead knot of the previous entrepreneurial failure, which is a detour worth thinking about this has been. Therefore, when I disbanded Hangcheng Ahriba, I summarized the reasons for my failure in the past two years. ”

Ma Yun confronted his mistakes.

One by one said:

First: The model we adopt in Hangzhou is enterprise-platform-customer. The scope of business is mostly concentrated in Hangzhou or Zhejiang Province. It's basically a small business with a lot of localization.

Second: in the business model. Due to the lack of our own capital chain, we can not be a good publicity platform, so, many times, we are our own to contact the enterprise, those companies still ignore it, and even in terms of shipment, there are often defaults, and because there is no contract constraints, resulting in our customers want to buy things, many times can not be delivered on time, over time do not go to our platform, take formal trading channels, to avoid risks. Secondly, there is the problem of delivery, although we are only in Zhejiang Province, Hang Cheng do, but the cost of postage is not cheap, customers and enterprises are not willing to bear, finally, because considering that the delivery range is not too far, we simply arrange people to deliver goods to the door, enhance the reputation of the platform, in this way, all the risks and losses are borne by ourselves, and we have been walking through the website transaction, no commission of free services, which is equivalent to working for each other in vain, their own money into it, without follow-up capital support, we can not continue to support a company's people.

Third: that is, our team has not yet found a solution to this e-commerce model.

So, we are doomed.

A sigh.

Ma Yun can be regarded as an exclamation mark of regret for the entrepreneurial experience in the first two years.

This is the business model of Hangzhou Ahri Baba since its establishment.

According to Ma Yun's original plan.

Taking Hangzhou as a starting point and doing a good job, we can gradually open up the national market.

At that time, Ahri Baba will definitely be the leader of the Chinese e-commerce industry.

It's just that it backfired.

At that time, I was high-spirited, but in the end, I thought too much, and the market and environment decided that their model would not work, and now, of course, the company was dissolved and changed from a boss to a wage earner.

The complex and changeable expression on Ma Yun's face indicates that this man who has gone down from the podium to do business has also experienced ups and downs, and has also had infinite fantasies about the future.

It's a pity that it always takes a little bit to succeed, and if you don't hold on, it's over.

Chen Chuliang can sympathize with Ma Yun's energy very much.

This is what the reckless period of the Chinese Internet looked like.

Everything is crossing the river by feeling the stones. Explore slowly, learn from failures, and finally soar to the sky.

However, after hearing Ma Yun's words, Chen Chuliang knew why Ma Yun's Ahri Baba had not improved.

It turns out that Ma Yun's current e-commerce, strictly speaking, is an upgraded version of e-commerce, that is, a b2C e-commerce structure like Jindong, Suning, and later Tmall Mall in the previous life.

Let's be honest.

As soon as I came, I went in such a big direction.

Don't say that his name is Ma Yun, even if he is replaced by Chen Chuliang now, I am afraid that he will not be able to handle it as soon as he comes up.

Because, the cost of doing B2C is too high, there is no strong market and supporting support, with Ma Yun's enthusiasm, if you want to be the pioneer of the times, this must be a fool's dream.

Shaking his head, Chen Chuliang also sighed: "Old Ma, what you thought before was too simple, with your previous business model, to be honest, without billions of capital smashed in, the waves can't be turned up." ”

Hearing Chen Chuliang's words, the expression on Ma Yun's face was like a bitter melon.

"So, proves that this path doesn't work?" Ma Yun sighed.

Ma Yun asked, this shows that he still wants to continue to repeat the previous Ahri Baba model? Chen Chuliang hurriedly asked him to brake, let's do C2C honestly.

Because, this is Ma Yun's old business.

Chen Chuliang said undoubtedly: "It will definitely work, but this will be at least three to five years later." We're just putting it into our second five-year plan for Taobao. Now, what we need to think about is getting C2C right first. ”

"C2C?" Ma Yun looked at Chen Chuliang, his head full of question marks. Isn't this the same thing as other e-commerce companies in Huaxia, there is nothing new at all?