The battle between Zhoumei Electric and the home appliance industry alliance is actually very complicated, it can be said that there are minefields everywhere, and Zhoumei Electric always can't bypass two contradictions when making decisions:

1. Lu Yuanfei is not preparing to open puppet stores in five provinces in South China, and use this pretext to disturb the sight of the management of Zhoumei Electric Appliances, and take the opportunity to expand its territory in Zhejiang and Hangzhou provinces.

In this process, if Zhou Meidian deliberately targeted these puppet stores, he would fall into the trap of the opponent, and he had to be restrained from a lot of energy, watching Lu Yuanfei and Huang Guangyu expand their territory;

But if you don't ignore it, these stores will immediately turn into a real chain store after injecting funds, and officially blow the horn to enter the five provinces of South China.

Second, although I know that this alliance must be a cooperation that looks like a god, but because of the big enemies of Zhou Mei Electric and Xiong Baizhou, they can have a more consistent goal and a certain cohesion.

If the pressure brought by the expansion of Zhoumei Electric Appliances is too great, Suning and Gome will definitely be vigilant, temporarily put aside the stumbling strangeness and step up cooperation;

However, if Zhoumei Electric stopped advancing northward, it would not be in line with the actual situation, because Zhoumei's annual plan in 1996 was to increase regional coverage.

In such a situation of "it is uncomfortable to advance, and it is uncomfortable to retreat", Yao Xinqun proposed such a method of "turning passivity into initiative".

Philosophically it can also be called reverse thinking, since Lu is far from planning to hide from the sky and cross the sea in Zhejiang and Hangzhou Province, then Zhou Mei Electric simply seized the territory of Zhejiang and Hangzhou Province first, disrupting their pace of work.

In the Thirty-six Plans, a similar incident is called "encircling Wei to save Zhao", because Zhejiang and Hangzhou Province is the biggest target of Lu Yuanfei and Huang Guangyu.

Think about Zhou Mei Electric Appliances if they suddenly open a store in Zhejiang and Hangzhou Province, Lu Yuanfei and the others must have a wonderful expression, at that time they will either change their plans in Zhejiang and Hangzhou Province, or they will fight hard.

But Xiong Baizhou said again, "It's not enough", the management of Zhou Mei Electric Appliances slowly quieted down, and the big boss first affirmed Yao Xinqun's proposal, but he still had additional opinions.

Sure enough, Xiong Baizhou looked at Yao Xinqun and said: "Mr. Yao's idea coincides with me, but it is still not thorough enough, Lu is far from having the courage to break ground on Tai Sui's head, and he is also ready to set up a trap for us to get into, is it unbearable!"

Seeing that the big boss told a joke, and his proposal was adopted, Yao Xinqun was also very happy, and said cooperatively: "What program did the big boss prepare for Lu Gongzi?"

At this time, Zeng Min brought over the brewed strong tea and mixed a cup of it for everyone.

These were originally Wang Hollyhock's jobs, but Xiong Baizhou couldn't bear to stay up late with Hollyhock's sister, and she didn't get up to protect her at this meeting.

Xiong Baizhou took a sip of the black Pu'er, and the sour taste immediately turned into a warm fragrance after lingering on the tip of the tongue for a while, and when it slid down the throat, he could feel a trace of sweetness between his teeth.

These teas are all treasures given to Xiong Baizhou by others, Xiong Baizhou patiently waited for each colleague and subordinate to drink all of them, then cleared his throat and said: "Do not do to others what you do not want to be done, we can also use the same method to try it on Suning Guomei." ”

Seeing the management's attentive listening, Xiong Baizhou continued: "As the saying goes, shopping malls are like battlefields, if this business competition is regarded as a war, then the early occupation of Zhejiang and Hangzhou is only a strategic response, and we can also come up with some tactical measures, such as opening a few stores in Jianye." ”

After Xiong Baizhou finished speaking, there was a silence in the conference room, because this point of view was a little contrary to the purpose just now, but this was put forward by the big boss who has always been forward-looking, and the elite management of Zhou Mei Electric instantly fell into hard thought.

After a while, Cen Jianbo pondered and said: "The layout in Jianye, will it cause a high warning from Lu Yuanfei and Huang Guangyu and promote the unity of their alliance?"

Xiong Baizhou smiled and said calmly: "I don't know if you have noticed, they have always only opened stores in the city center in order to increase their profitability. ”

After the establishment of the Home Appliance Industry Alliance, Suning, which has abundant capital, has gained valuable experience in expanding Gome's stores, and in addition to setting up stores in major cities in Jiangdong Province, it has also rapidly expanded its scope to Xin'an Province and Ludong Province, realizing the basic task of establishing outlets in large and medium-sized cities.

Gome Electric also received financial support from Suning and began to advance to the three eastern provinces.

Of course, their behavior is not wrong, under the current economic situation, it is inevitable to implement the greatest resources in the city center, so that the profits can be maximized, in fact, Zhou Mei Electric was also like this at the beginning, which is the implementation of "100 cities and 100 stores".

However, in order to lay a solid foundation, after gaining a firm foothold in the five provinces of South China, Zhoumei Electric has further extended to the following counties.

However, at this time, whether it was Huang Guangyu Lu Yuanfei or Zhang Jindong Wan Xuesong, they did not dare to risk opening the store network in the county.

First of all, the alliance has too little fault tolerance and no core leadership and corporate culture, and if it suffers, it will immediately fall apart.

Second, they don't know the profit and loss of opening stores at the county level.

In any case, such a move by the Household Appliance Chain Industry Alliance has left Xiong Baizhou with a loophole, because Zhoumei Electric has a lot of experience and lessons in laying stores in counties and districts, and also understands the income situation, after all, the five provinces in South China are almost completely covered.

Now Xiong Baizhou not only has to seize Zhejiang and Hangzhou provinces, but also to open stores in the county-level administrative areas where the opponent ignores the past.

At that time, when the territory of Zhejiang and Hangzhou Province was seized and the extension of the subordinate counties and districts was cut off, the road was far from where there was still the intention to engage in small means in the five provinces of South China.

In addition, whether it is Zhejiang and Hangzhou Province or subordinate counties and districts, they all belong to the "blank land", Xiong Baizhou's operation is also to bypass the area controlled by the alliance, do not take the initiative to compete with them in substance, and control the oppressive force brought by Zhoumei Electric.

The hour hand has quietly walked to the 4 o'clock scale, but no one is sleepy at this time, Liu Qingfeng, Yao Xinqun, Cen Jianbo, and Zhao Yapeng are all elites in the shopping mall, and they are the first to react to the wonders.

Even Zeng Min said with a smile: "Chairman Lu has done the first year of junior high school, and we can also do the fifteenth, and the big boss can always find the key to the problem with a sharp point." ”

Xiong Baizhou looked at the still dark sky, and said slowly: "It's still good to read more, there is another saying for this strategy, it was proposed by a great man." ”

"The countryside surrounds the city!"

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