Chapter 49: Vitality 28
(Do you remember that one-to-four advertisement? The first advertisement in the mainland shot by a Hong Kong and Taiwan star.) Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć info recommends the collection to reward it, for those who used to be brands)
After the contract was signed, the two parties agreed that all products would be shipped by the radio factory to the designated cities of Xianggang and Xiangji.
The settlement method of both parties is batch and second settlement.
That is, the goods are sent to the designated city, and after receiving the goods for inspection, only the receipt is issued, and the payment is not paid, and the second batch of goods is sent to the inspection warehouse before the first batch of payment is settled.
During this period, the products of state-owned enterprises were basically sold by state-owned department stores, and it was normal to pay for goods for one or two years, so it seemed that Zhang Xingming's settlement method of taking advantage of the situation was already very cost-effective from the perspective of the factory at that time.
Moreover, you must know that if the enterprises in this period sell their products by themselves, the various costs will be added, and the products can guarantee 20 percent of the net profit, which is already very good, and this time they will get 30 percent, which will suddenly make the leaders of the radio factory open-minded.
On the other hand, from Zhang Xingming's side, take the radio as an example, the cost of producing a radio during this period was about 15 yuan, and the market price was 32 yuan, even if the cost rose by 30 percent, it was only 19 yuan 5, less than 20 yuan, and there was still 12 yuan to earn.
In terms of publicity, in another life, the radio factory began to advertise in 84, and in 87 it was on the central stage, and a song and a song became popular all over the world, but it only cost more than 2 million, which is negligible for the value of the market, and Zhang Xingming doesn't care about paying this money.
The reason why the contract was only signed until the end of 98 years was because in the last life, the wild goose dance was popular until the end of 98 years, and the director at that time looked down on the emerging VCD at that time, because VCD was too expensive, who knew that VCD was not only popular, but also knocked 80% of the world's tape recorder companies to the ground, which is the later story. In December 98, Yanwu was defeated, and since then, it has never been able to stand up, and like the Shanghai Watch Factory at that time, it has been reduced to a pure processing industry-affiliated factory.
Speaking of this, I can't help but think of Nokia and Apple, the president of Nokia at that time disdained Apple, because Apple's mobile phone failed even the most basic drop resistance test, and Nokia can be used as a brick (I fought with Nokia in 98 years, smashed people's heads and still called). So, just like the boss of Yan Wu, the president of Nokia also saw it wrong, what he didn't expect was that if the mobile phone was very expensive, no one would be willing to fall, so the glass-like apple broke the brick Lao Nuo.
Straight to the point.
After signing the contract, both parties were very happy, and went to Sister Lan's store to celebrate, during the banquet, Sister Lan proudly told Zhang Xingming that her old section chief Gong would be promoted to deputy factory director next month, and Zhang Xingming whispered congratulations, in exchange for Sister Lan's big wink, which made Zhang Xingming's heart beat for a long time, and secretly shouted that he couldn't bear it.
Think about it, the products of the radio factory are underwritten by Zhang Xingming, and Section Chief Gong is a great hero, in addition, the sales department of the radio factory is actually not purely necessary, and the factory can save a lot of money, so the promotion of this section chief Gong has become inevitable, as for the other employees of the sales department, this will not immediately have to expand the scale of production.
On July 3, 1983, bidding farewell to the seductive Sister Lan, Zhang Xingming and his party got on the train again and headed for Hubei Yarn Market.
"Vitality 28, yarn market daily chemical", people in the 80s, who doesn't know this advertising slogan? Well, you are not familiar with this sentence, then change it: a new generation of laundry detergent, a new generation of people, this sentence is familiar, right? This one-to-four advertisement, but the only advertisement shot by Xianggang stars in Chinese mainland during that period, this lyric can still be heard in the night club of Di Bar until 2012.
Vitality 28 laundry detergent, as the world's leading washing technology products in the 80s, 83 years is the wall of flowers outside the wall, in the mainland is still unknown and no one knows, but in Xianggang has become a laundry trend, low foam easy to rinse non-toxic, plus fluorescence to increase brightness, than the internationally famous British Weijie 33 is more popular with Hong Kong people.
At this time, the Yarn City is still an independent prefecture-level city, the galloping Yangtze River flows through the Yarn Market, all kinds of ships swim on the river, the Yangtze River in the 80s is so blue, so clean, the winding yarn market is as beautiful as a painting.
The vitality of the yarn market daily chemical 28 super concentrated laundry detergent, is the Xianggang Lin Jiewen in 82 years to provide the formula to the yarn city daily chemical factory and the production of products, later generations reported that the yarn market daily chemical factory director found the Dutch formula at the Canton Fair, immediately discerning the pearl, eliminate objections, and buy the seed that changed the fate of the yarn market daily chemical, this is really a white tooth, pure, of course, publicity, everyone also knows what is going on.
After the product was produced, Lin Jiewen immediately put it into the Xianggang market, and achieved great success, at the same time, Lin Jiewen did not pay attention to the domestic market, for the Xianggang people at that time, the country was backward and closed, the reason why he handed over the formula to the yarn market daily chemical, but also urgently needed to find a manufacturer who could produce products for him at low cost, as for the completion of the yarn market daily chemical, it was not in his consideration, which led to the situation that the vitality 28 was majestic in Xianggang at that time, and no one knew about it in China.
And as a new technology product, at that time in the inland want to let the people accept, it is not so easy, the sales staff of the yarn market daily chemical industry paid countless sweats, to the hotel to help the hotel laundry to wash clothes, to the community to give people free laundry, that is really a step by step blood seal sales, until the one-to-four advertising broadcast on CCTV, it changed the situation, jumped into the world, has been crazy until 94 years.
In 94 years, due to the triangular debt problem and business problems that swept through China, the yarn market was in financial difficulties, and at this time, the local government was eager to complete the political task of attracting foreign investment and got political results, so it sold the yarn market at a low price.
After Vitality 28 was acquired, the brand was shelved, and after a few years it was found that the gains outweighed the losses, it was a little late, and spent a lot of money to buy the brand Vitality 28 back, but the opportunity is gone, and now the yarn market has changed its name to Yarn City Vitality 28, I don't know if it will be popular, I hope he will stand up again, there are really not many national brands, such examples abound in the 80s across the country, heartache.
Let's talk about CCTV advertising at that time, it really has an unparalleled huge power, TV has just become popular, people believe in advertising very much, Wahaha, a village-run enterprise, all assets ran to CCTV advertising, and it turned into a star enterprise, Qinchi Liquor, from a small winery to a wine tycoon in short supply, is just relying on CCTV an advertisement, of course, only in that era.
Zhang Xingming wanted to take advantage of the fact that Vitality 28 had not yet opened up the situation in China, and see if he could take a national general agent like Yan Wu and take a ride.