"You should be planning to stay in Yanjing forever in the future?"

Zhang Bowen asked, it has been a little difficult to drift north in recent years, but when it comes to Zhang Chu's income, there is no such thing as difficulty or difficulty.

Chu Lan said approvingly: "It's good to stay here, after all, it's a political and cultural center, and it's good for you to continue to create." ”

Zhang Chu replied while driving: "Now that I am only a freshman, where I live actually has no impact on my profession. We'll see what happens later. ”

He has been staying in Jiangcheng all his life, and this time Zhang Chu does have plans to settle in Yanjing, anyway, the transportation is so developed, it is not difficult for him to go home often.

The car drove smoothly on the road, and the lights on both sides of the road were lit up, and the night was shrouded in the city.

Yanjing looked a little confused at night, Zhang Chu didn't know what to say for a while, he thought about it and asked about his bookstore with concern: "Dad, the business of your branch is quite good, right?"

"Business is good, guess how much sales are on New Year's Day. Zhang Bowen talked about his small career, and the whole person was happy.

"100,000?"

"It's low. ”

Zhang Chu was slightly surprised, the sales of 100,000 yuan was definitely not low for a bookstore, and his own bookstore had never reached such a terrifying figure before.

Now it's even 100,000 low, so how many books do you have to sell!

"Is there 150,000?"

Chu Lan smiled on the back seat and patted the passenger seat, "Don't sell it, we sold 180,000 on New Year's Day, and we almost didn't toss our old bones to death." ”

Zhang Bowen also laughed and said with emotion: "That's not it. At the beginning, it happened to coincide with the New Year's Day, almost all bookstores ushered in the peak of sales, parents brought their children to buy teaching aids, ordinary readers also came to buy things, at first we only had two cash registers, and then dragged your mother over to help the cashier, that should be the highest single-day sales record in our history. ”

"What about the sales at the old store?"

"The old store is relatively remote, and there are not many types, so it was sold for less than 30,000 yuan. ”

For bookstores, sales are not equal to net income, and only a small part of the 180,000 sales belong to bookstores.

The traditional profit distribution of books is that the cost accounts for 40%, and the publisher gives it to the seller at a 6 to 7% discount price, earning about 20% of the gross profit.

The seller, that is, the wholesaler, earns 5%-10% of the profit, and the rest is the retailer, that is, the bookstore, with a profit margin of between 20%-30%!

Specifically, a book priced at 20 yuan costs about 8 yuan, the publisher earns 4 yuan, the wholesaler earns 1-2 yuan, and the bookstore earns about 6 yuan.

A super chain bookstore like Xinhua Bookstore does not need to find a wholesaler and buys directly from the publishing house, and the profit margin will be quite high!

It seems that from this, the bookstore should be the best profit in the book publishing profit chain, but it is appropriate to take high income at high risk, and the operating costs of bookstores are beyond imagination.

Including the storefront, water and electricity, employee salaries, tax revenues and other expenses, it accounts for almost 15%.

The bigger the bookstore, the higher the daily operating costs, and in the end, out of 180,000, there are about 15% left, that is, about 27,000.

The best day of sales earned less than 30,000 yuan, and in the rest of the off-season, sales could not keep up, plus discount promotions or something, it is estimated that the profit is even lower.

As soon as Zhang Chu thought of this, he couldn't help laughing, when he was guarding the old store, he was so happy that he could earn three or five hundred yuan a day, but now his father's new store earns more than 20,000 yuan a day is a little dissatisfied.

It's really a lack of people's hearts!

Chu Lan couldn't be happier when she thought of this, it seemed that since her son's college entrance examination, the family's economic conditions have been thriving, and now the two bookstores together can earn hundreds of thousands of dollars a month, not to mention Zhang Chu's own royalty income of millions every month.

"I remember that on New Year's Day, in addition to the best-selling textbooks of various textbooks, the number one selling book was yours, and the book cover was the most sold in the stationery category. Zhang Bowen didn't count these data.

Zhang Chu turned his turn signal, and he replied happily: "It's normal, my book broke one million in the first week, and you must have helped promote it." ”

"When you get home, you can be a mascot in peace, I will organize a signing party to help the new store become famous, and then we will open another branch!"

Zhang Bowen ambitiously sketched out his own book kingdom in his mind, and he did nothing in the first half of his life, but he had the opportunity to show his skills in the second half of his life.

Hanlinxuan Bookstore has a high profit, and one of the key points is that Zhang Bowen directly bought the storefront, saving the rent.

He turned his head and glanced at Zhang Chu now, and he really wanted to help his son pave the way, and his son wrote books and sold books by himself, which was an excellent match.

It's just that the children's works have all reached the world, and his bookstore has not even gone out of Jiangcheng, which is a bit big, and it is a little difficult to keep up with his pace!

Chu Lan said with some concern: "You better calm down, digital reading is increasing so fast, will no one read paper books in the future?"

In recent years, some brick-and-mortar bookstores in China have fallen into trouble due to factors such as competition from online bookstores, changes in reading methods, rents and labor costs, and some people have even thrown out the argument that China's brick-and-mortar bookstores are about to die.

Obviously, Chu Lan was greatly affected by this kind of remarks, thinking that the book industry is a sunset industry that is in decline, and it has only been a long time since the new store opened, and it is obviously a bit rash to open another branch.

However, Zhang Chu is obviously more supportive of his father, he said: "I saw a statistic yesterday that paper has been resurrected, and physical book sales are rebounding. ”

"yes, I've followed the news as well. In the data released yesterday, according to the statistics of the National Bureau of Data and Statistics, last year's book sales data is amazing, with the annual sales of printed physical books increasing by 4.8% compared with the previous year, including physical books sold through shopping sites such as Tian/Mao, Taobao, Dangdang, and Amazon. ”

Because it is easy to understand, intuitive to use, and has a better texture, physical books have been able to resume sales growth at a time when e-books are growing rapidly.

So in the short term, these two book models will coexist, and they don't have to fight to the death!

"Dad, the idea of opening a branch is very good, after all, it is only when it becomes bigger that it is more competitive. But don't spread it out blindly, do all kinds of investigations, after all, we don't have much experience, and we cross the river by feeling the stones. ”

Zhang Chu encouraged Zhang Bowen, "It's better to expand in a steady and steady way, no matter how well your bookstore operates, anyway, I will support you in the future." So many of my books are pension insurance!"

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