Zhang Chu himself also ran a bookstore, but the scale of the original Hanlinxuan bookstore was too small to compare with the current external conditions.

When a bookstore opens, the most troublesome thing is probably how to make the bookstore's sales grow day by day.

Dig out your mind and search your stomach to think of promotional ideas, but it is difficult to turn wild ideas into targeted, and you can't let the myriad ideas be effectively focused.

For bookstores, foot traffic is obviously a crucial thing!

Why can the new store of Hanlin Xuan sell 180,000 yuan in a single day?

It's not because of the location!

Next to it is the most prosperous shopping plaza in Jiangcheng, and in front of the door is the exit of the subway station, so you don't have to worry about the bustling passenger flow every day.

So Zhang Chu admires his father very much, how did he buy such a good location for less than 10 million in the first place, even if he didn't do anything, just wait for appreciation!

Of course, if a reader comes to a bookstore and leaves without buying a book, such a flow of customers is obviously ineffective.

Only by finding a way to get more readers to come in and buy books will the bookstore's sales increase, which is the so-called purchase rate problem.

In addition, the amount of a single purchase and the return rate are important, and businessmen know the importance of repeat customers, and this is not a one-shot deal!

It is impossible for readers to read a book for a year or a lifetime, and they will continue to buy books, where they buy books is almost the same, why do they have to choose Hanlin Xuan?

Environment, book selection, layout, book types, price discounts, and services are all key, Zhang Chu is a little moved at this time, maybe his own bookstore can really bloom all over the country!

Today, 10 years have passed since the release of the first generation of Amazon Kindle readers, and 8 years have passed since the release of the first generation of Apple iPad.

Physical book sales, which bottomed out in 2012, are now rebounding and feeling like a return to the golden age of book sales.

Children's books and fictional books are growing rapidly, and Zhang Chu is the author of this environment.

After a number of surveys, it has been found that young students prefer physical books, and only a small percentage prefer e-books, which is probably something that many people did not expect!

In everyone's impression, it seems that young people are more receptive to e-books, but this statistics tell the truth.

After all, a Kindle reader is at least a few hundred or thousands of dollars, and young people are reluctant to spend money on it, and mobile phone reading is not very friendly to the eyes.

According to the statistics of the China Publishers Association, e-books in 2012 achieved unprecedented growth, but from 2013 to the present, the annual sales growth of e-books is less than 5%!

According to sales data in recent years, e-books account for about 27% of domestic book sales, and may reach up to one-third.

However, Zhang Chu is a wonder, in the sales of his works, physical books and e-books account for almost 50% each, who makes him half an Internet celebrity!

The growth of physical book sales is caused by a variety of reasons, and when the novelty of e-books has passed, people will still choose to return to the arms of physical books.

After all, many people like the touch of a book, the weight of a book, and the aroma of a book.

For these readers, opening the heavy cover and listening to the sound of the spine rubbing against the pages is a pleasant experience in itself.

In Zhang Chu's view, the book industry will always exist and will not be directly destroyed.

The most important thing is that my parents are not old now, and it is obviously better to have a career than to stay at home all day.

After Zhang Bowen got the support of his son, his whole person became enthusiastic, and he couldn't wait to return to Jiangcheng immediately and prepare to open a second branch.

Chu Lan couldn't resist the two of them, she yawned and said, "Let it be, anyway, the money is earned by you, and it's none of my business to spend it." ”

It is impossible for a bookstore to become profitable overnight, it takes day by day sales to accumulate slowly, and the money required for a new store from the beginning of preparation to the opening is not so much one or two hundred thousand.

Zhang Bowen has to worry about these things, and Zhang Chu feels that he only needs to write out his works occasionally.

……

After a brief dinner, the three of them walked towards the house rented by Zhang Chu.

Today, because it was relatively late, and it was also considered a tiring journey, I didn't go to eat, drink or go shopping.

After a good night's rest and recuperation, the family will drive to climb the Great Wall while the weather is still good tomorrow!

The lights in the room were always on, and after hearing the sound of the key opening the door, the matcha lying on the windowsill only moved her ears slightly, and her body did not react at all.

Zhang Chu has already sorted out the study, and it has become a bed over there, anyway, there is heating, and there is no need for so many quilts and cotton wool in the southern winter.

"This is matcha, it's so cute!"

Chu Lan didn't even take off his coat and went straight to the black cat on the windowsill, who knew that the always lazy matcha was startled by the enthusiastic woman in front of her, and jumped to the ground with a meow, and then quickly ran to the top of the wardrobe and poked her head out condescendingly.

Like a black lightning bolt, Matcha looked at Chu Lan with bared teeth, very afraid of this kind of stranger.

Zhang Chu shrugged his shoulders and said, "No way, it's more scared, just wait a few days." I'm going to take it home for the New Year!"

Although there were some regrets, Chu Lan still took a few photos of the matcha with the camera, and said meaningfully: "Let me feed it later, I don't believe it won't rebel." ”

"Mom...... I bought an automatic feeder and an automatic water dispenser, and I don't need you to help it. ”

This is mainly because Zhang Chu often has to attend classes at school, and he doesn't have time to go home at noon to feed it, so in order not to starve the little guy, he can only use this method.

After Zhang Bowen put the suitcase in the study, he looked carefully in the study, and the shelves inside were filled with several trophies and all the books that had been published before.

The most eye-catching thing is obviously those complete sets of history books, what kind of things like the history of the Ming Dynasty, even Zhang Bowen himself can't stand it.

"What is this?"

On the desk there is a printed A4 paper, on which there are non-stop colored pens making annotations, Zhang Bowen picked it up and looked at it, and found that it was written the words "Wanli 15 years" and Zhang Chu's name and student number.

Normally, he is not a person who likes to disturb his son's privacy, but this thing seems to be the first draft of Zhang Chu's homework, so Zhang Bowen didn't think much about it, picked it up and read it.

The sound of Chu Lan teasing matcha in the living room did not disturb his reading, and it took more than ten minutes to read the tens of thousands of words.

Zhang Bowen looked at this work with traces of revision everywhere, and felt a burst of pride in his heart, a great genius, who wrote the historical article so vividly and interestingly.

This article was so attractive before the revision, and the revised version is really exciting!