65. Win thousands of miles away
On November 17, 1994, Xiangshan Gree Group had a major incident of collective resignation of business backbones.
On the morning of November 18, almost all the newspapers and media in eastern Guangdong, and even the financial news nationwide reported on this incident, after all, Gree is a state-owned holding enterprise, and the topic is relatively sufficient.
Fortunately, Gree has not yet been listed, otherwise it would have to fall to the limit, but the market and most channel providers have chosen to wait and see, at least until Gree itself makes a statement, and then decide on the future cooperation method.
This is a normal thinking procedure, but some people don't think it's messy enough.
On the afternoon of November 18, "Yuecheng Daily" published a signed article titled "On the Current Situation of Gree Group".
This title is pretty decent, but there's a secondary heading under the key heading:
The bird's mind is short, and he doesn't know the atmosphere of the pearl;
Honghu spreads his wings and should serve Jiang Hong's means.
This is a naked line, and he praised Dong Mingzhu and Zhu Jianghong.
The article can be summed up in three main points:
The first point is to analyze the turmoil of Gree from the perspective of market and management, and finally conclude that "if it is not broken, it will not stand, and this twist and turn is not an opportunity for Gree's transformation", which is from Xiong Baizhou's handwriting.
The second point is to analyze the advantages and advancement of Gree's products from the perspective of technology and research, and finally concluded that "technological innovation will be the focus of Gree's next step, and as long as you choose a good partner in sales, you can achieve a win-win situation", which is from the "gunman" Liu Qingfeng.
The third point is that Zhoumei Electric Appliances has expressed its attitude with great fanfare, supporting Gree to take this opportunity to improve the corporate culture of "craftsman spirit and perfect quality".
Final Payment:
Written by: Liu Qingfeng, Director of Sales and Service Integration Center of Zhoumei Electric Appliance Co., Ltd.
The most striking thing is that there is also a landline number behind the copywriter, which is Xiong Baizhou's idea.
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"Fuck me, where did this Zhou Mei Electric come from, Lao Tzu and Zhu Jianghong are fighting, do you need him to point fingers?" In a conference room of Gree Company, more than a dozen people sat together and swallowed the clouds, and one person in the middle threw the page of "Yuecheng Daily" to the ground angrily.
"It seems to be a home appliance chain store", some people still have an impression of Zhou Mei Electric Appliances.
"Do you have their contact information?"
"There's a landline number in the newspaper."
······
"Doodoo"
"Boss, it's coming again" Zhou Wei now had a deep fear of the phone ringing.
Zhou Wei is the sister-in-law of Deputy Director Dai Zhiyun, she was very happy to come to work, and Political Commissar Xiong also expressed a warm welcome and sincere concern to her, and then gave her a major task - to answer the phone, and can handle some phone calls as appropriate.
Zhou Wei didn't know why, and felt that being able to handle the content of the phone for the boss was a sign of attention.
"Although this boss looks young, he has a heart for Bole," Zhou Wei thought.
However, young people are just inexperienced.
Today's phone call, the good thing is to call and ask which way the United States Electric is next week, and the bad ones directly began to scold.
At this time, Zhou Wei understood what it meant to "handle the content of the phone at your discretion", that is, she hung up directly when she encountered this kind of call.
The little girl is a top student who graduated from a prestigious university, and she is very aggrieved: I didn't even go to the tax bureau, I just didn't want to live in an idle post, and I wanted to find the value of life in a potential private company.
Fortunately, Political Commissar Xiong saw the unstable mood of the comrades in the team in time, and calmed him down:
"No matter how much a person has achieved, he must endure as much criticism as he has to endure"
"Not to be envied is to be mediocre"
"If you want to wear a crown, you must bear its weight"
Young people are always very encouraging, because they have a lot of enthusiasm, as long as proper guidance can fill the frustration of reality, Zhou Wei soon said that he would continue the glorious and great mission of "answering the phone".
"Hey, Zhou Meidian, who are you looking for?" Zhou Wei listened cautiously, and once there was something unbearable, she was ready to hang up immediately.
"I'm Mao Peijun of Gree Company, is Liu Qingfeng of your company here?"
Zhou Wei "exhaled", fortunately she was not scolding, and then she covered the microphone and said to Xiong Baizhou: "Boss, Gree's Mao Peijun."
"I'll pick it up" Xiong Baizhou walked over with a smile, Mao Peijun was a few leaders of Gree's resignation this time.
"Mr. Mao, I'm Xiong Baizhou from Zhoumei Electric, what are your instructions?"
"Where is Liu Qingfeng from your company, you can find him" Through the microphone, it seemed that Mao Peijun's suppressed anger could be felt.
"It's really unfortunate that Liu Qingfeng took leave to return to his hometown"
"I'll fuck you, don't you pretend to be confused, tut, tut, dot······" Xiong Baizhou hung up the phone directly.
Zhou Wei raised her head, looked at Liu Qingfeng, who was checking the equipment in the store, and asked in a low voice, "Boss, isn't Liu Gong in the store?"
Xiong Baizhou smiled, "This turmoil will pass soon, but there will be some negative effects in the middle, but it should be over when it comes to me, don't pass it down."
Zhou Wei was quite moved, this boss is very responsible.
The counterattack came quickly, Mao Peijun found that Zhou Mei Electric had no intention of negotiating at all, and immediately organized personnel to counterattack, and an article titled "Is Zhou Mei Electric's hand stretched too long?" was published in another newspaper.
There is also a secondary heading:
Baring teeth, children also talk about business?
Together, the daily newspaper will eventually be a tongue!
Before Xiong Baizhou could take action, the "Yuecheng Daily" stopped doing it first, why did you pull me into the war of words, what is the meaning of "colluding with the same stream, the daily newspaper will eventually be the tongue", and the "Yuecheng Daily" even opened a column "The Conscience and Tongue of the Media".
In the article, it is very clever to avoid Gree Company and Zhou Mei Electric Appliances, but from the perspective of the media's conscience, it is a digging point to deeply explore the journalists' sense of responsibility and emotional devotion to reporting.
"Yuecheng Daily" escalated the matter to the issue of the attitude of journalists, and the media, which had nothing to do with it, also participated in it, and finally escalated to a discussion on whether the market should be surnamed "she" or "capital".
For a while, the rivers and lakes were a little chaotic.
At this time, Xiong Baizhou was the most comfortable, and he killed several birds with one stone:
First of all, it has greatly improved the reputation of Zhoumei Electric Appliances, which is now not only limited to eastern Guangdong, but has spread all the way to the north, which is the main harvest of Xiong Baizhou;
secondly, Liu Qingfeng was pushed out, and it was really not easy to convince this doctor;
In the end, it won the trust and favor of Gree, Dong Mingzhu and Zhu Jianghong.
Of course, there will also be some inexplicable phone calls: "Zhou Mei Electric is so in the limelight, aren't you afraid of making a big splash?"
Xiong Baizhou laughed "haha": "We eat cereals, walk Yangguan Avenue, and do the right things in the world, so you have to bother."
After two days of disturbances, even Forsythia Wang, who usually doesn't care much about business, knows about it.
"It's a big deal, how do you end it?"
"Don't rush, one statement will solve the problem"
"What statement" Wang Forsythia did not participate from beginning to end, so he didn't understand it at all.
"Gree's statement, I estimate that it will appear tomorrow and the day after tomorrow at most" Xiong Baizhou is very convinced, Dong Mingzhu will not let this matter continue to spread, once the situation is stabilized, it will be clarified as soon as possible.
Xiong Baizhou looked forward to his majestic appearance, and even though Wang Forsythia was already very familiar with this face, he couldn't help but feel his heart beat faster.
"Phew, what's the spirit" Wang Damei felt that Xiong Baizhou couldn't continue to be proud.
"It's called a decisive victory."