The second brother accompanied the second sister-in-law, took this group of employees, and the comrades of the Beijing Office served as tour guides. Pen % fun % Pavilion www.biquge.info

This group of people can't come to the Spring Festival Gala scene on the evening of the thirtieth night, there are old and young in the family, and it's not very good to come out for the New Year, and it's impossible for anyone to bring their families on the company's side, so you can get it, even the old and the young have to get a few hundred.

So this group of people simply took a vacation in advance to travel, and they were welcomed by the employees.

Zhang Xingming said to his second brother: "Otherwise, the year-end reward in the future will be able to travel." "The second brother also thinks it's good.

A group of people are chic every day, Zhang Xingming is forced to guard the office every day to command, the complete grass platform team, it is really a mess without doing anything, and the formation of each group is not smooth, the girls want to go to the clothing group, and there is no makeup, because the domestic makeup concept in this era is really equivalent to nothing, and no one understands.

Lighting and sound are good in the small fish three or two, although they are not too professional, but it can be seen that they really like it, Zhang Xingming thinks that as long as you are interested, you will not be able to learn slowly, anyway, this time it must be the Hong Kong team to host.

The next day, the Hong Kong team arrived in Beijing and rushed to the site of the stadium without resting, and began to inspect the situation.

Zhang Xingming rented it for a month at a price of 500 yuan a day, which is slightly higher than the market price, but in this era, people rent it to you to give CCTV face, and the staff in the museum still want to go home for the New Year, and the rent for a month also comes with a few days, that is to say, from now on, until the first day of the Lunar New Year, the Workers' Sports Hall will be used by CCTV.

Holding a large-scale variety show in the gymnasium is not the same as in the stadium, the venue space is relatively small, the stage is relatively difficult to build, the number of spectators is also smaller, and more than half of the seats are blocked by the stage.

The lighting of the stadium is not easy to install, the lighting of the stadium is to take into account the sight of the entire auditorium, that is to say, it is arranged from the center of the venue to the surroundings, but the party scene is bright and changeable in the middle, and the actual audience is weak on this side, and the stage can not be lit behind.

In the original history, the lighting of the 86 Spring Festival Gala was a mess, the audience was weak and the stage couldn't be lit up, plus the ENG used by the machine, the video effect was poor like a documentary, the lens was shaking all the time, and it would take a long time for the lighting to change back, and it would take half a day for a program to start with a program, and the result was that the originally scheduled four-and-a-half-hour program was tossed for more than six hours.

Zhang Xingming and the Hong Kong team discussed it on the spot, according to the general layout, gave a plan in the general direction, put forward some requirements for the stage, sound, lighting, overall layout, and camera position, and then left it alone, the specific details were designed by the Hong Kong team, and the comrades of the advertising department were reduced to running errands and miscellaneous on the spot, but with the layout of such a large venue, everyone was full of interest, and some of the unhappiness in the heart a few days ago did not know where to go.

Now that the work has officially started here, Zhang Xingming does not have to worry about this part, in this era, Hong Kong is more professional than the mainland in this area.

He called Chief Ma to his office.

"Mr. Zhang, do you have any arrangements?"

"It's moving over there, you don't have to worry about it, you have something to do here, if you do it well, you will be responsible for this in the future, after all, you have done so many years of advertising-related work, I believe you must be fine." ”

Zhang Xingming took out a document and handed it to Section Chief Ma, Ma Qiang, and said: "This is a plan for the Spring Festival Gala advertisement, you take it and take a look, and then find customers across the country, and make a list for me according to your needs." ”

Ma Qiang took the document and looked through it, looked up and asked: "Mr. Zhang, will it be illegal to find someone to advertise like this? And will it be allowed to advertise in the Department at the Spring Festival Gala? Will people come for the New Year?"

Zhang Xingming said: "Our commercial advertising license has been approved, as a national TV station commercial advertising pilot unit, we do not violate the rules of advertising, and the market demand for advertising is far greater than the current advertising policy, you can rest assured, you do the previous things well, I will tell you how to get it." ”

Ma Qiang nodded and went out with the papers.

In 85 years, the domestic advertising industry can be said to be a complete blank, although from 79 years, by the Shanghai TV station and Guangzhou TV station took the lead in initiating the implementation of commercial advertising, the People's Daily also published advertisements, the country's first "commercial advertising publication and release management regulations" has also been implemented, the national advertising industry association has also been established, but in fact, whether it is a newspaper or a television station, advertising is basically based on foreign enterprises, of which the advertising of Japanese goods is the most.

Because China was still in the era of planned economy at that time, the production and circulation of all commodities depended entirely on the state's planned regulation and control, and there was no such thing as commercial advertising.

Although the private economy started in 80 years and had initial development in 83 and 85 years, there were still many policy restrictions, most of which were handicraft workshops or were affected by the flow of information and traffic at that time, and had a strong regionality, and did not have the ability and demand for commercial advertising.

Or to put it directly, the enterprises and operators of that era, who loved the impact of production capacity and freight, still mostly relied on ancient word-of-mouth sales, and did not have advertising awareness.

Even if it is a company like Yanwu and Yarn Market Daily Chemical, which are on CCTV advertising, his starting point is not for market sales, but more as an honor and a political achievement.

That's right, at that time, people regarded advertising on TV and newspapers as an honor, because you see how awesome our factory is, and they are all on TV, and the advertising content is basically to promote the company rather than the product.

At that time, the loyalty and trust of the people to TV was absolutely unimaginable to modern people, and the products broadcast on TV, no matter what it was, the people would think, this thing must be good, it was all on TV, and it was not good that TV could be broadcast?

For example, Little Japan's Croa Zhuang, Casio and other brands, together with the cartoons of Forest Emperor and Astro Boy, can be said to be the wind in the country, and in a short period of time, it has become synonymous with high-end goods, occupying most of the market share at that time, making Little Japan earn a smile.

Later, Thailand's CP Group also entered China through advertising, and immediately became the market leader, CCTV's CP variety show, which is completely the master key to the CP Group's market.

In 93 years, the State Administration for Industry and Commerce issued the "Opinions on Carrying out the Advertising Agency System and the Pilot Work of Advertising Before Publication in Some Cities", only to announce the official start of the domestic advertising industry, and then in 94 CCTV began the first advertising bidding in history, and the Confucian banquet wine won the bid that year, but only 31 million yuan.

90 years ago, CCTV's annual advertising income was only tens of millions, and in 91 it was just over 100 million, and the total revenue generated that year was less than 300 million, completely relying on financial allocation, which is completely unimaginable today.

This is also the reason why Zhang Xingming can buy out the agency right for 50 million, no one would have thought that ten years later, from 95 years, CCTV's annual income from advertising alone will exceed one billion.