After a series of preparations, the interior of the Workers' Sports Hall has changed its original appearance and has become jubilant and full of hot New Year's flavor. Pen, fun, pavilion www. biquge。 info

Ten cameras, corresponding to ten billboards, and a vacant one in the upper right corner of the stage background, but the color and text are matched together, and it does not look abrupt, this is the main advertising space of ten plus one in the audience.

There are some small pieces in the audience, which are integrated into the set, and the other hosts' teleprompter backboards, physical insertions, and the rotten methods used by later generations are full of creativity and novelty at this time, which has opened the eyes of a group of comrades in the advertising department.

"There's a table here, and the host can be here when he's recessed, yes, sit here and watch the show. Zhang Xingming pointed to an empty seat on the side of the stage and said.

Wang Hongwei of the advertising department followed him with a notebook, kept memorizing, and marked on a sketch.

"Mr. Zhang, did the host specially prepare a seat for you?" asked Wang Hongwei while writing.

Zhang Xingming looked left and right at the venue and said casually: "No, there are drinks on the table or something, it's okay to scan the host's smiling face." ”

Wang Hongwei Kabakaba looked down, lowered his head and brushed the notebook for a while, and said: "The price of this advertising space must be at least the same as the main billboard." ”

Zhang Xingming turned his head to look at him and said, "Yes, this effect is better than that brand, it must be strictly screened, and the quality and output must be guaranteed." ”

Wang Hongwei nodded, marked on the map and said: "Well, remember, I didn't expect it to be so casual, it's such a good advertising space, Mr. Zhang, you are really amazing." ”

Zhang Xingming shook his head and said: "You haven't been in contact with it, it's all up to you to think of ideas in the future, in fact, as long as we make things notice, it's a kind of advertising, as for the carrier and method, there are no dead rules, the more casual the advertising effect will be, the more deliberate, the easier it is to arouse the audience's disgust, and you will understand in the future." ”

Zhang Xingming remembered soft advertising, advertorial advertising methods, China's advertorial advertising began in the health care products industry, at that time most of the people were really news to see, from 85 years ago, health care products overnight relying on advertorial propaganda and a huge sales group became popular.

China's first health care product is Hangzhou Baoling's royal jelly, in the 80s, going to someone else's house to carry a box of royal jelly is quite a face-saving thing, people from that era should have a memory, most of them have not drunk it, reluctant.

By 88 years, there were more than 200 royal jelly manufacturers in China, which is the tradition of the Chinese people.

From 89 years, the sun god, Feiyan diet tea, three plants, red peach K, cover calcium, turtle essence, all kinds of oral liquid, detoxification hangover, all kinds of variety, but there is no practical use, China's health care products industry is completely from abroad to learn a skin back, no hair, completely rely on advertising sales, some even sugar water, huge interests make some people crazy.

Until 95 years, there were more than 3,000 domestic health care product manufacturers, with a market of 30 billion, but no one operated products, only publicity and marketing. What turns out to be fake is fake.

Advertorials are no longer a new thing, they are used badly, and there are more and more anecdotes in the industry, the country began to rectify, changing health care drugs to health food, and in 1997, because of the impact of the three strains of Changde incident, the health care products industry was smashed to the bottom, but this market has been opened and produced a huge acceptance of the population.

Still in 1997, foreign health care products took advantage of the situation and quickly occupied the domestic market.

In 1998, the domestic health care products gentlemen finally realized the importance of the product itself, and began to work the product, although it is not good, but it has indeed made progress, and the health care products industry has recovered little by little, but so far, it has not interrupted the coverage of foreign products, and can only drink salty soup on the side of others.

In fact, many domestic industries have lost the market like this, as long as they can make money, the product is nothing in the eyes of the Chinese people, so it is not the cost?

……

"Mr. Zhang, Mr. Zhang?"

Zhang Xingming was gently pushed by Wang Hongwei's arm, woke up from his daze, pouted, sighed, and said, "I want to forget about things, what's wrong?"

Wang Hongwei said: "Mr. Zhang, I see that there are so many big lanterns hanging in our field, can we customize some small vertical banners, which are printed with the words "New Year's greetings from a certain enterprise to the people of the whole country", hanging under the lanterns, and the camera can always be swept back and forth, but I am afraid that it will not be sold for much money." ”

Zhang Xingming's eyes lit up, he turned his head to look at Wang Hongwei, and said, "Okay, this can come up with an idea, yes, go get it, the pricing will also be handed over to you, and you will be given a bonus of 10% of this income." ”

Wang Hongwei's face turned red and asked, "Really, Mr. Zhang?"

Zhang Xingming shook his head, turned his head to look at the stage under construction and said, "You will know in the future, I never say empty words." ”

Wang Hongwei scratched his head and said, "It's not Mr. Zhang, I didn't mean that, but it was too accidental." ”

Zhang Xingming patted him on the shoulder and said, "Do it well, you will find out in the future that there are no accidents, only surprises." ”

Wang Hongwei nodded happily, indeed surprised, in that era, you can't imagine how important bonuses were to people who get dead wages.

The two of them took a turn in the field, Zhang Xingming nodded with satisfaction, basically all his ideas were realized, and some new things were added, which were more perfect than he thought.

After saying a few words to the Hong Kong team at the scene, Zhang Xingming walked out and said to Wang Hongwei at the gate: "You bring up the advertising operation first, do it well, I really look forward to what kind of results you can make, you can choose your own team members, and give me a list when you finish." ”

Wang Hongwei excitedly agreed, Zhang Xingming turned around and got in the car and returned to the Beijing Office.

After staying in the capital for almost a week, Brother Dasheng's wedding is coming, Zhang Xingming and his second brother are going back to Fengtian to attend the wedding, and then Zhang Xingming has to go back to school to take the final exam. After the exam, he will come to the capital again.

He felt as if he was about to go into a spinning top again.

A group of people flew back to Fengtian with large bags and small bags, and the company's bus went to the airport to pick up people and send the employees home, and Zhang Xingming and his second brother went directly to the company.

The company has started the year-end settlement and is preparing for the New Year's Day holiday promotion.

This is the first time in the business of the mall for several years to carry out a large-scale holiday promotion, all stores held at the same time, because it is the first time, the company has set up a plan team, there are too many things to do, from stocking to all links, from the company to logistics, from the Northeast to Hong Kong, everyone in the department store line is going crazy.

Zhang Xingming just made a plan in advance, and he didn't care about it after handing it over to Yu Xiuhong, people will always mature after experience, as long as there are no problems in the general direction, bumps and bumps are more conducive to growth.

When Zhang Xingming arrived at the company, he saw Yu Xiuhong, who was like clockwork, and his hair was not carefully combed, and he hurried from house to house, from upstairs to downstairs.

However, these have nothing to do with Zhang Xingming, he contacted the prepared convoy and returned to Benxi with his second brother and sister-in-law.

Sister Lan's second sister-in-law didn't come because she didn't come to the door, and Brother Dasheng must participate in her marriage.