The investment of the household appliance industry alliance in the five provinces of South China was finally called back, not only because of the pressure of the Zhejiang-Hangzhou market, but also because of the rapid opening of Zhoumei Electric Appliances stores in Jiangdong Province.

Because compared with the perfection of the functions of Zhoumei's electrical department, both Suning and Gome have many congenital defects.

All the stores of the Household Appliance Industry Alliance in the three provinces of central China have no door-to-door delivery, no after-sales service, and no promotion of corporate culture.

Therefore, Zhoumei's way of doing things is a bit beyond the characteristics of the times, because the current economic form belongs to the sales market where the channel is king, which is referred to as the "seller's market", which is mainly after the reform and opening up, the mainland's economic development does not conform to the normal law, resulting in the consumption psychology of the masses is more impetuous, and the consumption habits are still at the point of "whether there is any", and has not evolved into the level of "good or not".

Without the existence of Zhoumei Electric, Yilu Yuanfei and others will eventually slowly build a set of "sales-service-maintenance" guarantee system, but this is a passive choice under the increase in consumer demand.

Because after several global economic crises and repeated blows of development downturn, our country's consumers have gradually matured, and at that time it has changed from a "seller's market" to a "buyer's market".

Corporate soft power is a non-materialized element relative to hard power.

Hard power is an element that exists in the form of materialization, and it is an objective standard to measure the strength and strength of an enterprise, such as: enterprise facilities, capital, personnel, economic scale, etc. Soft power is the ability to integrate and use hard power, which is an indispensable supporting element for enterprise development and the key ability to maximize the operational efficiency of an enterprise.

Zhou Mei Electric has advanced this business idea by more than ten years, so it stands out in this much-watched "North and South War".

Jiangdong Province and Zhejiang and Hangzhou Provinces have similar cultures and frequent personnel flows, and the practices of Zhoumei and Suning are easy to compare.

Of course, this comparison is enumerated by the media in Hangzhou, and there are no such bold reporters in Jiangdong Province.

The first is the door-to-door delivery service, which Suning basically does not have and does not even advocate this kind of behavior.

Suning Electric will not maintain a group of delivery workers, so the cost of human resources is too great, and even Zhoumei Electric will not do this, because it is the most cost-effective to entrust this business.

However, the domestic logistics companies that have the ability to bear, in addition to EMS is connected express, although the road is far from not wanting to admit, but connected express delivery is already a leader in private express logistics in terms of enterprise scale and security, and some aspects are more advanced than EMS.

However, there is too much difference between the delivery price of EMS and Connect Express, and Lu is far from wanting to hire Connect Express, but he can't entrust EMS with a clear conscience, so he simply gives up the move of home delivery.

In the past, Zhoumei Electric was far south, so the contrast was not so obvious, and now the two companies are close together, and the small act of door-to-door delivery not only saves consumers physical effort, but more importantly, they are satisfied mentally, and the pleasure of shopping is more prominent.

The second is the comparison of the two product guides.

The employees of Zhoumei Electrical Appliance Flagship Store are all drawn from the subordinate stores, and they are far more than the shopping guides in Suning stores in terms of service attitude, shopping guide experience and handling of emergencies.

In fact, the basic quality of Suning Electric's shopping guide is ahead of the teller in the shopping mall, but it is still not enough in front of Zhoumei Electric.

Zhoumei electrical appliances shopping guide not only need to go through etiquette and standard training before taking up the post, but also often to carry out unified skills teaching after the post, advertising propaganda department has a training center, its responsibility and task is to organize the staff to carry out knowledge transfer, skill transfer, standard transfer, information transfer, belief transfer.

Therefore, the main reason why Zhoumei Electric has such a strong execution is the unification of the system.

At the beginning of its establishment, Xiong Baizhou added logistics transportation and training management to the construction of the enterprise system, which has long been a part of the corporate culture, and has been recognized by the superior management and subordinate shopping guides, which is actually the terrible thing about Zhoumei Electric.

Just like the United States, the current world hegemon, the most terrifying thing about them is not the advancement of military weapons, but the world monetary system dominated by the US dollar, as well as the cultural infiltration that is going on all the time.

However, in this matter, Xiong Baizhou has long been in Zhoumei, Connect, Aisheng, and even Henderson, Shuguang and other enterprises to promote the culture of Chinese culture, even if there is dross, but it can absorb and accept other cultures on the basis of ensuring the independence of its own nation.

If a nation does not have its own beliefs, it will not be too far from extinction.

Therefore, even though the household appliance industry alliance has a very strong economic capital, and can even be deployed in the base camp of the five provinces of Zhoumei Electric in South China, it does not have much room for resistance in the face of the "aggression" of Zhoumei Electric's enterprise system and corporate culture.

These are not achieved overnight, Zhoumei Electric is also after nearly two years of continuous deepening to have the current results, Suning United blindly grabbed market profits, only to catch up with the capital of Zhoumei Electric, did not think of learning the core culture of Zhoumei Electric.

The so-called God-given food on the bird, never in the nest, the people in the central China market are rich, the consumption habits are not rational enough, Suning has developed the habit of making money easily, and has never thought of improving the shortcomings of the system, so there is no way to pinch it together in the face of huge competition from Zhoumei Electric.

The last reason is the difference between Zhoumei's flagship store and Suning's ordinary store.

The flagship store is not only the largest, most complete goods, the most luxurious decoration of the store, but also the display of advanced life concept, the presentation of excellent lifestyle, if the system and culture are invisible things that need to be felt, then the store and the store is an intuitive contrast between the eyes.

One is a supermarket nearly 20 meters high and more than 6,000 square meters, with a large number of goods placed in rows, the faces of the shopping guides are full of enthusiasm, and the crowd of people rubbing shoulders can fully stimulate the enthusiasm of consumers;

The other is a store of more than 200 square meters, whether it is from the type of goods, or the basic quality of the shopping guide and Zhou Mei Electric is not on the same level at all.

Not only that, Xiong Baizhou also opened an ordinary store on Yan'an Road, another lively commercial street in Hangzhou.

The role of the flagship store is radiation and influence, and in a city like Hangzhou, the flagship store cannot completely saturate the market, and the role of ordinary stores is to absorb the remaining consumers.

Xiong Baizhou has been staying in Hangzhou until the official opening of ordinary stores, on the one hand, to deepen interpersonal relations in Zhejiang and Hangzhou Province, and on the other hand, to observe what countermeasures the household appliance industry alliance has.

However, what makes Xiong Baizhou strange is that during this period, the opposite side was quiet and very quiet, and only stepped up the defense in Jiangdong Province, such as strengthening the extension of the sales network in some county-level areas, but also deliberately bypassing the area where the Zhou Mei Electric Appliance store is located.

This behavior is actually a bit abnormal, not at all like Lu Yuanfei's personality traits.

Until one day, a double agent within the alliance came with a message that Chairman Lu was ready to withdraw his investment.

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