Yin Jun didn't tell Claudi that in fact, the most profitable thing about "The Lion King" is not its box office at all.

"The Lion King" is a super big IP, and it has more places to make money.

In every Disneyland, there has always been a theater of "The Lion King", which has been a guarantee of popularity for many years and is very popular.

In terms of money, the "Lion King" musical began performing at Broadway opera houses in 1997, and 17 years later, it grossed $6.2 billion.

Right.

You read that right.

It's "The Lion King", that's it, in one fell swoop, surpassing "Cats", which was released 15 years earlier, and "The Phantom of the Opera", which was released 15 years earlier, became the first on Broadway, and has never fallen.

With a box office of $6.2 billion, no matter how much money is spent, Disney netted $1 billion on it, no one should doubt it, right?

There is also the videotape of "The Lion King", which sold 4.5 million copies on the first day of sale!

Coupled with the subsequent DVD releases and so on, "The Lion King" has earned a total of no less than 2 billion US dollars in more than ten or twenty years!

Even the soundtrack tape of "The Lion King" has sold 25 million copies, making countless singers desperate for it - Nima, I can't sell 25 million copies in my lifetime, and now you have sold so many music soundtracks for an animated movie?

As for derivatives, such as toys for various animals in it, as well as commodity authorization, etc., over the decades, it is a very considerable number.

Look!

Is it just a movie that has brought more than $4 billion in overall benefits to Disney, or is it pure profit, what kind of extraordinary movie is this?

Such a movie, you say it will fail?

Don't be funny!

Not to mention that with Yin Jun's generous investment, the level of finesse of The Lion King is definitely more powerful than the original.

At least in terms of production costs, it was about 40 million US dollars in the previous life, but Yin Jun's current investment has reached 60 million US dollars.

Although this is because the IMAX version was added, you should not forget that the labor cost and price cost in 1981 and 1982 were definitely two grades compared with thirteen or fourteen years later.

The current $60 million can be used as $100 million in 13 or 4 years!

What's more, in the previous life, Disney was not very optimistic about "The Lion King", they were more optimistic about "Pocahonta" produced in the same period, and they didn't pay much attention to the promotion, but they didn't expect "The Lion King" to come with a counterattack, and the box office alone was twice that of "Pocahonta", not to mention other derivative income.

Another reason for the success of "The Lion King" is that the senior animators and artists have all gone to "Pocahonta", and most of the animators and artists who have piled up on the crew of "The Lion King" are fledgling young people.

It is this group of energetic, energetic, and thoughtful young people who have made "The Lion King" a super classic.

It took more than 20 years for "Frozen" to surpass "The Lion King" in terms of actual box office value, but if you talk about purchasing power and inflation at that time, it was still far from enough.

This shows how amazing the spirit conveyed by "The Lion King" is.

This is still twelve years later, in 1994, and "The Lion King", which appeared twelve years ahead of schedule, will bring people a shock that will far exceed that of twelve years later.

After all, animated films in this era have not yet grasped the essence of it.

Just like Pixar, its animation is never just for children, it is for everyone to see, and it can make adults cry and feel sad when they watch it.

"The Lion King" happens to have such a little Pixar style, and it is truly a movie for all ages.

If it weren't for so many adults who contributed a lot to the box office, it wouldn't have almost won a billion dollars at the box office.

Why did Yin Jun dare to say 800 million US dollars?

It's because Yin Jun attaches great importance to "The Lion King" and knows that it has great potential that has not been developed, and the kind of garbage marketing in his previous life can make "The Lion King" get close to 700 million box office when it is released for the first time, so what if the marketing is better? Or much better?

So, he prepared a large-scale rollout from the very beginning.

The use of the kind of bombing-shaped promotion of later generations is already familiar with Yin Jun.

The publicity fee, Yin Jun prepared 50 million US dollars!

This number is now known only to the top of Disney and United Arts films, and it must be scary to say it.

The previous advertising cost of 50 million for "Speed of Life and Death" was purely for the sake of fighting, and it was not of much practical use at all.

Now the publicity and release of "The Lion King" has the most detailed planning and plan, and it is directly going to the ultimate publicity of "Family Carnival", which has a strong pertinence in the publicity and distribution, and it is targeted.

Don't think that if the movie is good, it doesn't need to be released on a large scale.

After "Avatar" in the previous life revealed the domineering of the king, Twentieth Century Fox increased the advertising bombardment fund by 200 million US dollars in one go, which was exchanged for the crazy pursuit of fans around the world later.

Now the publicity of 50 million, even if it is distributed in the world, is already a lot, and Yin Jun also gave the two major companies a promise that if the box office of "The Lion King" is strong, then he will add 30 million US dollars in advertising and distribution costs.

The publicity and distribution departments of the two companies were simply a little frightened.

If the publicity and distribution cost reaches 80 million US dollars, plus the production cost of 60 million, the box office will have to be at least 420 million US dollars to barely recover the cost - the overseas box office share is not as high as Hollywood, and it can reach an average of 35%, which is already very good.

But they also know how much Yin Jun has expectations for "The Lion King", because it also involves Yin Jun's bet.

Even if Yin Jun didn't plan to abide by the agreement of the gambling contract in the end, he would not be willing to lose so much.

So everyone is estimating that the boss's box office expectations for "The Lion King" should be about $600 million worldwide.

If it reaches $600 million, even if the boss doesn't quit Hollywood, then there is basically nothing to say to others - because this has already set a record for Hollywood cartoons.

But can such a box office be reached?

Almost all of them have no bottom in their hearts.

Even Tang Shuxuan, who has the most confidence in Yin Jun, is the same.

Although many people have watched the finished film of "The Lion King", this finished film that has been instructed and reviewed by Yin Jun is actually very good-looking, but this is not necessarily at all.

Sometimes the tastes of the audience are so strange.

Many people in the industry are optimistic about the movies, but they don't like them, and they watch many movies that they don't hope for, but they watch them with relish.

So some people say that in fact, most Hollywood movies are gambling, gambling without any hole cards, everyone is happy if they succeed, and if they don't succeed, they will be finished directly.

The historical United Arts Films, MGM, is so finished.

People at Disney and United Arts Pictures know these truths.

But they have no choice, now that they have reached the time of Huashan Road, they cannot be allowed to retreat a little, and they can only move forward desperately in order to have a chance to get life.

Fortunately, they have gone through the wasteful promotion and marketing of "Life and Death" before, and they already have a lot of experience, and they know when to use money, where to use more money, and how to do it well.

Speaking of which, this is also some of the experience they have gained after the last "Life and Death Hour", which happens to be something that companies that have not wasted and promoted on a large scale cannot experience.

The people outside wanted to drive Yin Jun back to Xiangjiang.

But Disney and United Arts employees don't want that.

They're fed up with being led by incompetent CEOs, and they're fed up worrying about companies going out of business or being sold.

They prefer and support super genius rich people like Yin Jun, who have money, can continue to produce TV series, movies and variety shows, and have unparalleled talent, and can continue to lead them to success.

Who wouldn't want to follow the winners?

As for what others think......

Please, that's their business, okay?

They have forced our boss back to Xiangjiang, and they can get benefits, but what about us? We will be unlucky! The company has become a backwater again!

Americans love the United States very much, but they also love themselves even more!

Therefore, this is also the most important reason why Disney and United Arts Film Company have become more and more united and vow to help Yin Jun succeed!

Yin Jun is a person who likes Tai X very much, in his opinion, Tai X is the only genius who can be compared with Liu Bang, the ancestor of the Han Dynasty, these two people plus a Zhu Chongba, are the only three real ordinary people in the history of China, and finally achieved a great cause.

And what is even better is that the environment he faced was worse than Liu Bang, but in the end he miraculously succeeded in counterattacking, and his experience was more legendary than Liu Bang.

Tai X has a very famous saying, that is, "The key to the success of XX is to unite the majority of people and stand on the position of the general public, and we can win the victory of XX." ”

That's what Yin Jun did in the United States.

He tied the interests of Disney and United Arts Pictures to himself, so when everyone's interests are the same, of course they will consider Yin Jun and the company.

To put it bluntly, in fact, it is also a fart stock that determines the position, and where you sit, the natural position is.

If Yin Jun hadn't united them, didn't give them generous treatment, didn't share the success dividends of every movie with them, and didn't accumulate their confidence and courage through success after success, then the people at Disney and United Arts Film Company would have been demoralized and fell apart.

It's good now, everyone works together, and the hope of success will be greatly increased!

……

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